Converge: The Symbiotic Intersection of Data Science, Analytics & Marketing Research

Keynote Speakers

All Speakers

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • Opening Remarks

      Tue. December 4, 2018
      8:45 AM to 9:00 AM

       

  • Marian Anderson – Microsoft

    Research Director, Microsoft

    Marian Anderson is director of market research at Microsoft. Marian and her team are responsible for driving new methodologies, new approaches, and ensuring the customer and market research team is on the cutting edge of the research industry.

    Until recently, Marian led research for Microsoft commercial advertising and for the Office brand portfolio.

    • Microsoft's Journey to Data-Agnostic Insights

      Tue. December 4, 2018
      11:45 AM to 12:15 PM

      Benefit from the knowledge gained by Microsoft during an exhaustive and ongoing analysis and transformation of its insights supply chain.

      Microsoft’s market research team is undergoing a three- to five-year journey to change how it thinks, how it works and how it contributes to the company's biggest, most important business decisions.

      They know that to be an insights team at the bleeding edge of the industry, its collective mindset and approach must evolve significantly to become data-type agnostic.

      The digital transformation journey is about changing the approach to insights, not the outcome.

      See first hand how:

      • Every aspect of the insights supply chain framework is being analyzed to drive long-term digital transformation
      • A high volume and wide variety of data types is ingested, harmonized and assessed
      • Access/usage of data analytic tools across the team and stakeholders can be extended by leveraging technologies such as ML and AI to increase speed and quality
      • Insights are created and distributed from self-serve, real-time insights portals to videos to presentations

       

  • Earlene Biggs – ICON plc., The ACC Group

    VP Market Research & Analytics, Commercialisation & Outcomes, ICON plc., The ACC Group

    Earlene Biggs has 25+ years of experience in quantitative and qualitative research, 17 of those in the pharmaceutical industry. She has worked with Fortune 500 companies on a variety of issues across industries. She leads ICON plc’s Access Commercialisation & Communications’ market research and analytics team supporting strategy development for pharmaceutical clients.

    • Building and Leveraging a Fully Integrated Data Ecosystem To Inform Business Critical Decisions

      Tue. December 4, 2018
      11:10 AM to 11:40 AM

      Make sense of the growing flow of data from primary, secondary and third-party sources to derive deep insights.

      This session will demonstrate:

      • How publicly available data, syndicated data, and internal sales and performance data can be harnessed to inform business critical decisions
      • The organizational benefits of investing in a fully-integrated data ecosystem, (e.g., brand strategy, market access strategy, improved sales alignment, resourcing for underperforming segments, alternative performance metrics, and increases in product utilization or share)
      • How a healthcare company integrated 17 data sources into a model to support multiple management activities
  • Michael Chavarria – SoapBoxSample

    VP of Business Development, SoapBoxSample

    Mike has an extensive background in market research with over ten years in the industry. He was recently promoted to vice president of business development. Mike has distinguished himself as an expert in high touch research approaches, including insight communities, mobile research, and digital passive metering.

    • Behavioral Metering & Community-Based Insights Combine to Reveal Distinct Traveler Profiles

      Wed. December 5, 2018
      11:10 AM to 11:40 AM

      See how attitudinal and behavioral data can be combined to map micro-influences that affect final travel bookings.

      You will learn:

      • How brands can intervene at the right moment to drive sales
      • How to combine behavioral data with community-based insights
      • A better understanding of the path to purchase for travel
         

       

  • Anthony Cosentino – Capgemini (LiquidHub, A Capgemini Company)

    Data & Analytics Evangelist, Capgemini (LiquidHub, A Capgemini Company)

    Anthony Cosentino is the Data and Analytics Evangelist at Capgemini, working closely with clients to enable faster, informed decisions through enhanced data-driven customer insights. Tony has more than 20 years of experience in data, analytics, and brand strategy as the former Vice President and Senior Industry Analyst at Ventana Research, and before that, Vice President of Loyalty at Ipsos. He is also the author of “Into the River” covering the impact of big data, crowd-sourcing, and behavioral analytics on the modern organization.

    • What vs. Why – How AI and ML Are Changing But Won’t Replace Traditional MR

      Wed. December 5, 2018
      1:50 PM to 2:20 PM

      Successfully merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional marketing research data to derive real actionable insights.

      Companies are becoming data full, but not data rich. Large data sets generate vastly more questions that organizations need to have answered, and this is where traditional techniques can provide those answers.

      Actual case studies will showcase the value of combined techniques as you see how the age of big data, analytics and AI is a huge opportunity, and not a threat, to traditional marketing research.

       

  • Melanie Courtright – Dynata

    EVP, Research Science and Data Strategy , Dynata

    Melanie has spent nearly 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background.

    • Consumer Trends Researchers Need To Know

      Tue. December 4, 2018
      9:35 AM to 10:05 AM

      Understand how to best engage with your consumers by knowing what devices they use, what media they consume, what data they will share, and exactly how they communicate.
      You'll get the actual data here in this session.

      Answers to these questions & more...

      • What’s the latest on mobile, wearables, and PC use?
      • How are consumers using email and messaging?
      • What does today’s media diet look like in terms of television, radio, and digital content consumption?
      • Where are people going online?
      • What types of data are people willing to share, and what worries them?
      • What new types of data and data sets are being used? And how do you know that all of this data is representative?

      We will explore all of this, and wrap up with a few examples that will inspire you.

       

       

  • Dr. Reka Daniel-Weiner – Dstillery

    Senior Data Scientist, Dstillery

    Reka Daniel-Weiner is a Senior Data Scientist at Dstillery, where she uses behavioral and location data to inform and optimize machine learning systems which find prospective customers for brands. In addition, she is involved in developing digital intelligence solutions to help brands understand who their current and prospective customers are. In her recent work she has focused on determining the causal effect of online display. Prior to joining Dstillery, she was Postdoctoral Research Associate at the Princeton Neuroscience Institute.

    • Using Big Data to Drive Brand Strategy

      Tue. December 4, 2018
      2:25 PM to 2:55 PM

      Who is your audience? Where can you find them? And which creatives cause them to change their behavior?
      The answers reside in their digital footprints. Learn to walk their walk and talk their talk.

      When consumers interact with their web browsers and mobile devices, they leave behind a digital fingerprint providing detailed information about their interests and affinities. The value of this information transcends the assessment of the effectiveness of a campaign; it provides actionable insights into consumer behavior.

      Join us to hear how a combination of digital and physical location data can be leveraged to inform brand strategy.

      In this session you will learn:

      • How digital footprints can provide detailed insights into who your current customers are
      • How you can use these insights to inform brand strategy and find new customers
      • How to use online experiments to learn how advertising influences your consumers' behavior, and how its impact differs across audiences

       

  • Lesley Frakes – Whirlpool

    Consumer Insights Manager, Whirlpool
    • Research Renewal: How New Tech Helps Whirlpool Extract Value from Dormant Data

      Wed. December 5, 2018
      11:45 AM to 12:15 PM

      Don't discard or dismiss consumer data collected from past research projects – you can mine valuable insights from it with the right approach.

      Join us to discuss how your organization can leverage the latest technology to unlock the potential behind your existing research and insights data.

      In this session you’ll learn:

      1. The most common barriers to successfully activating your existing research
      2. How self-service analytics can empower anyone to find answers in your data
      3. Tips for launching and driving adoption of new software inside your organization

       

  • Carol Haney – Qualtrics

    Head Researcher & Data Scientist, Qualtrics

    Carol Haney has been in market and government research for over 20 years and is a senior leader of CX at Qualtrics. Her principal research areas are focused on healthcare and tech industries, specifically with online quantitative research design and analysis. Carol is a co-author of multiple chapters in Social Media, Sociality, and Survey Research, published by Wiley in 2013, with a second printing in 2016. Carol currently leads all the formative research for the CDC’s anti-smoking ads (the hard-hitting ones you see on TV).

    • Optimize Your Customer Experience and Retention Predictors

      Tue. December 4, 2018
      1:15 PM to 1:45 PM

      Optimize the Predictive Power of Your CX Measures

       

      Composite CX measures made up of multiple metrics are often found to be more predictive than single metrics (NPS, CES, or CSAT) of key business outcomes, such as retention or lifetime value of a customer.

       

      That said, building the right predictive composite measure requires testing of how each individual metric relates to the desired outcome, and taking time to revise the composite measure to improve the outcome prediction.

      Using regression analysis, we look to see what contributes to a composite model in terms of precision, recall, and other attributes. For example, each single metric that is part of the composite should contribute independently to the prediction of the outcome. The individual metric should provide dimensionality to the overall composite measure and not be co-variates for each other.

      This session will detail the necessary best practices of building an optimal composite measure that will predict critical business performance over time.

       

  • Jason Klein – ListenFirst

    Co-Founder and Co-CEO, ListenFirst

    Jason co-founded ListenFirst in 2012, a social analytics and insights company that helps the world’s most successful brands identify trends, predict sales, and drive revenue. As Co-CEO, he has helped drive the adoption of social and digital data into traditional measurement, including launching a digital ratings standard for TV, and box office prediction metrics for Film.

    • Using Social Data to Uncover Brand Health

      Wed. December 5, 2018
      1:15 PM to 1:45 PM

      Be prepared to mitigate or even benefit from a potential brand-damaging incident.

      Social media has raised the stakes for brands in multiple ways. Anyone with a smartphone and social media account can create and distribute brand content quickly with the potential to turn an incident into a publicity nightmare. But while social media may look like an enemy in times of crisis, deft management on social media can quickly turn things to your advantage. But where do brands begin?

      This session will take you through case studies where you'll learn how to:

      • Pre-plan by establishing a social brand health index, a social media crisis threshold that you can use as a benchmark for understanding brand health pre, during, and post-crisis
      • ​Use the index to determine your brand's frequency of monitoring and communications planning across all channels during a specific period of time
      • Use the index to understand the short and long-term impact of crisis on consumer perceptions and what your brand needs to do to regain consumer trust

       

  • Karin Kricorian – Walt Disney Company

    Director, Decision Science and Integration, Walt Disney Company

    Karin Kricorian is Director, Decision Science and Integration at the Walt Disney Company. She leads a team that provides analytics consultant services to business units across Disney. She specializes in marketing and content analytics, focusing on Disney’s film and television businesses. Her work centers on the financial assessment of marketing effectiveness and creative content performance in increasingly complex distribution networks.

    • GPS for the Hero's Journey: Applying Analytics to the Art of Entertainment

      Wed. December 5, 2018
      9:35 AM to 10:05 AM

      Getting ahead of audience preferences is a must-have for leading entertainment companies. Learn how one of the best analyzes consumer behavior and data from multiple media sources to develop creative and content that get results.

      Key learnings:

      • Understand the opportunities and challenges in harnessing analytics to develop content and creative
      • Assess the implications for talent and organization
      • Anticipate how traditional creative talent will respond to such changes

       

  • Haley Kwait – Mac & Mia

    Director of Business Analytics , Mac & Mia

    Haley is the Director of Business Analytics at Mac & Mia, a curated children’s clothing service that is changing the way parents shop for their kids. Mac & Mia is one of Chicago's fastest growing startups and recently closed its Series A round of funding.

    Haley has always had a passion for retail, and prior to Mac & Mia she helped build and scale the Strategy & Analytics team at Trunk Club, which was acquired by Nordstrom in 2014.

    • Data Analytics in the Startup World

      Tue. December 4, 2018
      3:35 PM to 4:05 PM

      Ensure that your company is prioritizing the right initiatives and pulling the necessary levers to drive its business forward.

      With speed and cost efficiency essential, the entrepreneurial environment is an ideal one to incubate new procedures and structure.   

      This session will discuss how to build a data analytics team within a startup environment and how to leverage that team to surface insights and drive strategic decisions across the business.

      Getting your data structured to analyze is the first step, but how you interpret that data and what you do with it is the real challenge.

      Attendees will learn:

      1. How to drive innovation and scale a startup through data analytics
      2. How to build a data schema and choose and implement a data platform
      3. How to interpret data and share insights cross-functionally to drive strategic decisions and initiatives

       

  • Jenna Landi – Pinterest

    Head of Food, Beverage & Grocery Research, Pinterest

    Jenna Landi (@jennalandi) is head of Food, Beverage, and Grocery research at Pinterest, where she uses the Taste Graph and other proprietary data to understand Pinner inspiration, discovery, and intentions across what they eat and drink. Having first started her research career at Nielsen as an Emerging Leader, Jenna went on to become Research Director in both London and New York, where she focused on global digital analytics. Following her time at Nielsen, Jenna led bespoke client consults at Google on their Human Truths team.

    • Create Custom Experiences With Data in the Personalization Era

      Wed. December 5, 2018
      2:25 PM to 2:55 PM

      In a world where attention has become a commodity, successful content is no longer a matter of a cool new product or a killer ad campaign.

      As consumer standards rise, custom experiences are expected. In this session, Jenna will tap insights from a study commissioned by Pinterest to highlight how the platform serves up personalized and relevant content that evolves alongside its users, as well as the impact personalization has on customer engagement. 

  • Anees Merchant – Course5 Intelligence

    Senior Vice President, Digital, Course5 Intelligence

    Anees leads the Analytics and Insights business and brings over 21 years of experience to Course5 Intelligence. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce. In his tenure, he has setup global digital and analytics delivery hubs for clients. He has worked with clients to drive impact to their business by enabling them with innovative solutions and practices. At Course5 and in his previous organizations he has launched award winning and industry recognized practices and solutions. He is currently focusing on leveraging Artificial Intelligence to create disruption in the space of digital and insights. Apart from strong digital domain and analytics background, Anees is also certified on Lean Six Sigma with a MBA from NMIMS, Mumbai.

    • One step ahead: Integrating new data and enhanced techniques to drive better forecasting

      Tue. December 4, 2018
      1:50 PM to 2:20 PM

      Today’s dynamic and complex marketplaces have rendered traditional forecasting models less reliable. Established models are built primarily on syndicated data and cannot account for real-time consumer perceptions, needs, and behavior. The forces of digital transformation further complicate the situation by giving customers unprecedented levels of information and market access.

      To optimize media campaigns for nutrient-based products/juices, PepsiCo decided to try something new.

      See how the company implemented a unique solution to predict Influenza like-illness in a cluster of regions in the US via internet search data. 

      From the discovery of frequently used symptom and treatment keywords to building machine learning models to predict Influenza-like illness counts, search behavior provided weekly updates at a region level. The model predicted influenza outbreaks with 98% accuracy when compared to Center of Disease Control (CDC) data.

  • Paul Neto – Measure Protocol

    Co-founder and CMO, Measure Protocol

    Paul Neto is a pragmatic technologist and market researcher.

    Paul is currently co-founder and Chief Marketing Officer at Measure Protocol, a blockchain-powered marketplace for human-generated data. Prior to founding Measure Protocol, Paul was VP of Digital & Media at Kantar Canada and helped to drive the organization’s digital initiatives through innovation, partnerships, and thought leadership while helping clients navigate the digital landscape.

    • Data Integrity & the Blockchain Opportunity

      Tue. December 4, 2018
      4:45 PM to 5:30 PM

      Blockchain is one of the hottest technology innovations on the horizon, promising a data management revolution to adoptees and an attendant sea change in control and quality.

      But change inevitably spawns disruption, winners and losers. 

      Join us as this exceptional panel performs a deep dive into data integrity & the blockchain opportunity, its potential and pitfalls.   

  • Camille Nicita – Gongos

    President & CEO, Gongos, Inc.

    As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing “consumer-centricity” as a strategy will have a harmonizing effect on decision-makers. In addition, adopting an “outside-in” approach to analyzing opportunity is essential in a world where data is trying to win. Beyond driving behaviors through communication design, knowledge activation, and change management initiatives, she serves as a chief integrator amongst once-siloed organizational teams.

     

    • Convergence is the Means, Not the End

      Tue. December 4, 2018
      9:00 AM to 9:30 AM

      The ability to bring together all the information you know about your customers is critical to elevate the insights industry.

      Skillsets and toolkits aside, businesses require a broader vision of the promise of convergence.

      In this keynote, see the impact of convergence through the lens of knowledge and understanding, and planning and activation.

      Learn how organizations are using it to architect outside-in approaches to more intimately understand consumers, streamline their operations, and ultimately create better experiences for their customers.

      Key Takeaway: Capitalize on the advances in data convergence to improve operations and CX! 

       

  • Bunmi Onibokun, PepsiCo

    Director of Marketing Analytics, PepsiCo

    Bunmi Onibokun is the Director of Media Insight and Analytics at PepsiCo where he leverages Market Research and Data Analytics to Plan, Measure and Optimize media execution across all channels for Nutrition Brands. He is primarily focused on understanding the drivers or signals of product retail sales and he partners with many of the major advertising platforms to increase visibility of marketing ROI and improve measurement for all.

    • One step ahead: Integrating new data and enhanced techniques to drive better forecasting

      Tue. December 4, 2018
      1:50 PM to 2:20 PM

      Today’s dynamic and complex marketplaces have rendered traditional forecasting models less reliable. Established models are built primarily on syndicated data and cannot account for real-time consumer perceptions, needs, and behavior. The forces of digital transformation further complicate the situation by giving customers unprecedented levels of information and market access.

      To optimize media campaigns for nutrient-based products/juices, PepsiCo decided to try something new.

      See how the company implemented a unique solution to predict Influenza like-illness in a cluster of regions in the US via internet search data. 

      From the discovery of frequently used symptom and treatment keywords to building machine learning models to predict Influenza-like illness counts, search behavior provided weekly updates at a region level. The model predicted influenza outbreaks with 98% accuracy when compared to Center of Disease Control (CDC) data.

  • Dr. A.K. Pradeep, Author

    Co-Author, AI For Marketing and Product Innovation

    Dr. Pradeep is a leading author, scientist, entrepreneur, and global business consultant. His new book is AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales.

    He holds more 50 U.S. and international patents with more than 100 patent applications currently in review. He has also been published in a range of scientific journals.

    • AI For Marketing and Product Innovation

      Wed. December 5, 2018
      8:45 AM to 9:30 AM

      What are the practical implications for Artificial Intelligence & Machine Learning for Insights generation and for my company overall?
      Through all the buzz and hype this remains the burning question.

      Get the answer from Dr. A.K. Pradeep, co-author of the new book, "AI For Marketing and Product Innovation".

      The twin engines of AI and Machine Learning stand poised to revolutionize the way we market goods and services and achieve breakthroughs in product innovation. Dr. Pradeep will delve into the fascinating future for businesses large and small, global and local, as they strive to harness the power of these technologies.

      Specifically, you will learn:

      • How you can best put these technologies to work to gain a competitive advantage
      • The key elements marketers need to understand about AI & ML to apply them in real-world business challenges.

  • Bill Prisbrey – Eastman Chemical Company

    Market Analyst, Eastman Chemical Company

    The speaker draws on a diverse career touching a variety of fields to guide his pursuit of insights. His career includes research and development in the semiconductor industry (including a one year posting in Japan), major account sales, and price analytics for a chemical firm.

    • A Fresh Analytical Technique To Speed Media Exploration

      Tue. December 4, 2018
      4:10 PM to 4:40 PM

      We get the details of a new technique which augments the "Quid" text analysis platform with R programming and unsupervised learning techniques to increase scale and identify the meaningful insights across 10,000+ articles and blog posts.

       

  • Chris Robson – Deckchair Data

    Data Science Consultant, Deckchair Data

    Chris Robson, Principal and Chief Scientist, Deckchair Data – Chris founded Deckchair as a Data Science consultancy focused on Data Strategy and Team Development. He strongly believes in the importance of solid methodology combined with a strong focus on the business problem. Prior to founding Deckchair he was Chief Innovation Officer and Head of Research Science for ORC International. Before that he was Co-Founder of Parametric Marketing, an analytics and methodology consultancy. In his career he has held various senior technical and marketing positions at small and huge companies.

    • Building a Modern Data Insights Team

      Tue. December 4, 2018
      10:35 AM to 11:05 AM

      Valuable advice to ease the Insights industry's largest pain point: Fielding an effective analytics team.

      Tapping the vast potential offered by the convergence of research, analytics and data science requires adoption and mastery of new tools, techniques and technologies. But an impressive list of capabilities is nothing without a skilled team. So, how do we get beyond the problem of finding the data science ‘unicorns’ and practically develop a modern team with true insight excellence?

      Find out as our presenter draws upon his extensive experience building, refurbishing and developing data science, market research and software development teams to show you how a strong data strategy provides the blueprint to build a balanced and effective team with all the right tools and capabilities.

       

  • Isaac Rogers, 20|20 Research

    CEO, 20|20 Research

    Isaac Rogers is the CEO of 20|20 Research, a global research service and technology company. In this role, Isaac is responsible for leading operations and product strategy for the business. Since joining 20|20, he has been instrumental in the launch of five cutting-edge qualitative research tools and is responsible for planning the next generation of 20|20’s research services and platforms. Isaac is a regular speaker at events throughout the industry.

    • Data Integrity & the Blockchain Opportunity

      Tue. December 4, 2018
      4:45 PM to 5:30 PM

      Blockchain is one of the hottest technology innovations on the horizon, promising a data management revolution to adoptees and an attendant sea change in control and quality.

      But change inevitably spawns disruption, winners and losers. 

      Join us as this exceptional panel performs a deep dive into data integrity & the blockchain opportunity, its potential and pitfalls.   

  • Raymond Sweha, Ph.D. – FreeWheel, a Comcast Company

    Director of Product Management, FreeWheel, a Comcast Company

    For the last five years at FreeWheel, Raymond has been bringing industry-defining products to market, capitalizing on his technical background and deep understanding of clients' Advanced Advertisement needs. In the last 18 months, he has been working with a team of data scientist and technologists on elevating different products using Machine Learning, AI and Computational Optimization techniques. He holds a M.S. and PhD in Computer Science from Boston University where he published in top conferences and won a best paper award.

    • Using Data Science To Revolutionize The TV Ad Business

      Wed. December 5, 2018
      10:10 AM to 10:40 AM

      With its massive simultaneous reach and dynamic audio-visual way of engaging a captive audience, TV remains the most efficient way for most advertisers to reach target consumers.

      See how FreeWheel brings the power of data science, machine learning and other optimization techniques to get the most out of the platform.

       

  • Sarah Tarraf – Gongos, Inc.

    Director, Customer Experience, Gongos, Inc.

    Sarah has worked in research and analytics for over a decade, in both a market research and academic capacity. Since joining Gongos in 2010, Sarah has led the Analytics & Marketing Sciences group, while acting as Statistical Analyst and Statistical Consultant to clients. She currently leads the company’s Customer Experience practice, devising functional strategies that link to the entire ecosystem of customer insights.

    • Convergence is the Means, Not the End

      Tue. December 4, 2018
      9:00 AM to 9:30 AM

      The ability to bring together all the information you know about your customers is critical to elevate the insights industry.

      Skillsets and toolkits aside, businesses require a broader vision of the promise of convergence.

      In this keynote, see the impact of convergence through the lens of knowledge and understanding, and planning and activation.

      Learn how organizations are using it to architect outside-in approaches to more intimately understand consumers, streamline their operations, and ultimately create better experiences for their customers.

      Key Takeaway: Capitalize on the advances in data convergence to improve operations and CX! 

       

  • Theodore Waz, The Opinion Economy, Inc.

    CEO, The Opinion Economy, Inc.

    Ted is a principal deal-maker and leader of AI, Blockchain, IoT and Smart Digital healthy partnerships globally. A Global Entrepreneur, with a keen sense of how to Identify opportunities across industries, that lead to deal-making, venture identification, and transformative products.

    • Data Integrity & the Blockchain Opportunity

      Tue. December 4, 2018
      4:45 PM to 5:30 PM

      Blockchain is one of the hottest technology innovations on the horizon, promising a data management revolution to adoptees and an attendant sea change in control and quality.

      But change inevitably spawns disruption, winners and losers. 

      Join us as this exceptional panel performs a deep dive into data integrity & the blockchain opportunity, its potential and pitfalls.   

  • Kristi Zuhlke – KnowledgeHound

    CEO, KnowledgeHound

    Entrepreneur, idea generator, and global consumer insights expert with 6 years of proven strategic leadership experience at Procter and Gamble and 3 years of being the CEO of, KnowledgeHound, a software start-up focused on the market research industry. Kristi is passionate about changing the way insights are activated and shared across organizations today.

    • Research Renewal: How New Tech Helps Whirlpool Extract Value from Dormant Data

      Wed. December 5, 2018
      11:45 AM to 12:15 PM

      Don't discard or dismiss consumer data collected from past research projects – you can mine valuable insights from it with the right approach.

      Join us to discuss how your organization can leverage the latest technology to unlock the potential behind your existing research and insights data.

      In this session you’ll learn:

      1. The most common barriers to successfully activating your existing research
      2. How self-service analytics can empower anyone to find answers in your data
      3. Tips for launching and driving adoption of new software inside your organization