Converge: The Symbiotic Intersection of Data Science, Analytics & Marketing Research


Who: Insights leaders within corporate research departments, research providers and support companies. Designed for the entire insights ecosystem, including data scientists, marketing researchers, consumer and B2B insights leaders and advanced analytics experts across client industries and provider companies.

What: You and your organization's success as an insights author, innovator and catalyst for growth depends upon your efficiency and effectiveness in the marketplace of ideas. Successful marketing research, data science and analytics teams must converge to provide game-changing insights that unlock unprecedented growth, using primary or secondary data-sourced insights, or a combination, whichever is best for the business problem at hand. Converge is a new graduate-level conference to illustrate exactly how to do just that, presented by a stellar array of insights experts.

When: December 4-5

Where: The Westin Bonaventure Hotel in Downtown Los Angeles, at a special conference rate.

Why: These two must-read reference columns illustrate why Converge is a must-attend event for you and your organization if you and your team are future-focused:

How: Bridge traditional marketing research, data science and advanced analytics by attending Converge, a new forum to advance teams and companies from the Insights Association, which is committed to embracing ethical practices as we navigate new ways to develop insights, many still to be discovered.

Review the full program here. Check out our speakers here. See you in LA!