Converge: The Symbiotic Intersection of Data Science, Analytics & Marketing Research December 4-5, 2018 in Los Angeles
Leveraging new data sources to inspire Incisive business decisions
December 4-5, 2018
Los Angeles, CA
Join us to learn how the best and brightest are surfacing newly valuable insights by bridging traditional marketing research, data science and advanced analytics. Converge – an all-new conference – brings together innovators from across the insights ecosystem including data scientists, data analysts, marketing researchers and insights leaders to see groundbreaking data integrations at Microsoft, Pinterest, Disney, Whirlpool and other leading brands.
How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
Ways to inform brand strategy and find new customers by tracking the digital footprints of your customers
Schematics to build a department that can effectively harness the collective power of research, analytics and data science
Procedures that ensure the integrity and quality of data co-mingled from various sources
The device, media, and communication trends you need to analyze critical consumer data
How self-service analytics can bring new life to existing research
To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment
Interpretation of data and insights sharing across functions in a start-up environment
To combine behavioral metering with community-based insights to better understand the purchase path and identify the right intervention moment to drive sales
Explore how companies are leveraging AI & machine learning to power "traditional" MR; experience recent breakthroughs in data visualization; and get a realistic view of the potential for blockchain as experts in the space cut through hype and misunderstanding to answer your questions.
Join us in LA December 4-5 to witness the evolution of insights!
Feel good about your investment in Converge! All Insights Association revenue is invested back into the industry supporting programs, services, standards and advocacy to ensure that the insights community thrives. Join us!
Marian Anderson is director of market research at Microsoft. Marian and her team are responsible for driving new methodologies, new approaches, and ensuring the customer and market research team is on the cutting edge of the research industry.
Until recently, Marian led research for Microsoft commercial advertising and for the Office brand portfolio.
Karin Kricorian – Walt Disney Company
Karin Kricorian is Director, Decision Science and Integration at the Walt Disney Company. She leads a team that provides analytics consultant services to business units across Disney. She specializes in marketing and content analytics, focusing on Disney’s film and television businesses.
Camille Nicita – Gongos, Inc.
As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer-centricity as a strategy will have a harmonizing effect on decision-makers; and adopting an ‘outside-in’ approach to analyzing opportunity is essential in a world where data is trying to win. Beyond driving behaviors through communication design, knowledge activation, and change management initiatives, she serves as a chief integrator amongst once-siloed organizational teams.
Dr. A.K. Pradeep, Author
Dr. Pradeep is a leading entrepreneur, scientist, author, and global business consultant.
Sarah Tarraf – Gongos, Inc.
Sarah has worked in research and analytics for over a decade, in both a market research and academic capacity. Since joining Gongos in 2010, Sarah has led the Analytics & Marketing Sciences group, while acting as Statistical Analyst and Statistical Consultant to clients.