Converge: The Symbiotic Intersection of Data Science, Analytics & Marketing Research

Leveraging new data sources to inspire Incisive business decisions

December 4-5, 2018

Los Angeles, CA

We'll be back on the West Coast this Fall! Stay Tuned for Details!

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Join us to learn how the best and brightest are surfacing newly valuable insights by bridging traditional marketing research, data science and advanced analytics. Converge – an all-new conference – brings together innovators from across the insights ecosystem including data scientists, data analysts, marketing researchers and insights leaders to see groundbreaking data integrations at Microsoft, Pinterest, Disney, Whirlpool and other leading brands.

Here are the top five sessions trending right now! See our full program.

At Converge, you'll learn:  

  • How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
  • Ways to inform brand strategy and find new customers by tracking the digital footprints of your customers
  • Schematics to build a department that can effectively harness the collective power of research, analytics and data science
  • Procedures that ensure the integrity and quality of data co-mingled from various sources
  • The device, media, and communication trends you need to analyze critical consumer data
  • How self-service analytics can bring new life to existing research
  • To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment
  • Interpretation of data and insights sharing across functions in a start-up environment
  • To combine behavioral metering with community-based insights to better understand the purchase path and identify the right intervention moment to drive sales

Explore how companies are leveraging AI & machine learning to power "traditional" MR; experience recent breakthroughs in data visualization; and get a realistic view of the potential for blockchain as experts in the space cut through hype and misunderstanding to answer your questions.

Join us in LA December 4-5 to witness the evolution of insights!

Feel good about your investment in Converge! All Insights Association revenue is invested back into the industry supporting programs, services, standards and advocacy to ensure that the insights community thrives. Join us!

Insights Association


Keynote Speakers