CONVERGE 2021

Keynote Speakers

All Speakers

  • Jamin Brazil - HubUX

    Co-Founder & CEO, HubUX

    As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000.

    • Analytics Tools - Demonstrations with Q&A

      Wed. December 8, 2021
      1:50 PM to 2:20 PM
      EST
  • Simon Chadwick – Cambiar

    Managing Partner, Cambiar

    Industry icon Simon Chadwick is the managing partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, prior to which he ran six research companies within Kantar.

    • Debate: “When it comes to capturing consumer insights, AI is never going to work.”

      Tue. December 7, 2021
      12:55 PM to 1:25 PM
      EST

      AI continues to capture the imagination across the world of business.

      But do these applications stand to make an impact within consumer insights? 

      You decide as our audience will declare the winner in this Oxford-style debate. 

       

  • Chris Chapman – Google

    Quantitative UX Researcher, Google

    Dr. Chris Chapman is a Staff Quantitative User Experience Researcher for Google Next Billion Users, based in the Seattle office. Externally, Chris is a past President of the American Marketing Association (AMA) Insights Council and a member of the AMA Publications Policy Committee. He was Chair of the Advanced Research Techniques Forum (ART Forum) conference in 2012 and in 2017, and Chair of the Analytics with Purpose conference in 2015.

    • Usual and Unusual Applications of Conjoint Analysis from the Corporate Researcher’s Desk

      Tue. December 7, 2021
      3:15 PM to 3:40 PM
      EST

      Conjoint Analysis is widely used to optimize product features and pricing.  It asks respondents to choose among realistic offerings with varying features and prices.  By observing preferences across choice scenarios, we assess the importance of features compared to one another, across price points. This informs market simulation to optimize product characteristics and pricing and maximize goals such as share or profit.

      Chris Chapman has been applying conjoint analysis methods (AKA Discrete Choice Experiments) for 15 years in corporate researcher roles at Microsoft and Google.

      Chris will show two case studies.  The first is a usual-type application to decide whether to enhance an existing product with a new feature.  It was unknown whether a key competitor would enhance their product with a desirable but costly feature.  Therefore, it represented a “prisoner’s dilemma” competitive situation. Conjoint analysis was well suited to guide the decision, leading to a successful market outcome.

      The second case study is an unusual application of conjoint analysis: defining personas and assigning respondents to them.  Rather than developing personas qualitatively, “profile conjoint” uses a rigorous approach to learn from each respondent’s own identification with possible segments. Conjoint analysis overcomes several issues with traditional segmentation by assigning respondents probabilistically. The resulting profiles answered key strategic questions about how many potential users to target with engineering and design efforts.

  • Paul Chatlos – Smith Hanley Associates

    Data Science Practice Lead, Smith Hanley Associates

    Paul specializes in the recruitment on Data Science and Advanced Analytics professionals. He prides himself in building excellent partnerships with both clients and candidates in order to best address their hiring needs and career goals.

    Paul has spent the majority of his professional career in the recruitment industry. He has recruited sales and marketing professionals in the pharmaceutical, medical device and biotechnology industries as well as has worked in physician recruitment.

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

  • Emma Chiu – Wunderman Thompson Intelligence

    Global Director, Wunderman Thompson Intelligence

    Emma is global director of Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts.

    • Insight Gathering & Brand Building in the Metaverse

      Tue. December 7, 2021
      2:00 PM to 2:30 PM
      EST

      We’re replicating our routines, interests and obsessions in digital worlds: from picking outfits for our avatars to wear and cars for them to drive to fostering virtual relationships and intimacy; from zoning digital land and constructing virtual homes to meeting friends at the virtual mall; and from hosting holographic meetings to pursuing the allure of a more equitable and inclusive society.

      As our habits evolve, we’re outgrowing the bounds of the internet as it was first created—precipitating a new era of digital platforms. And yet, only 38% of global consumers have heard of the metaverse.

      It’s time to truly define what the metaverse is and establish a roadmap for entry.

      This session will highlight emerging consumer trends and implications for brands and businesses, including case studies from pioneering marketers.

  • Dawn E. Christian

    Senior Vice President of Inclusion & Diversity, GCI Health

    Dawn E. Christian is a Belonging Speaker and Thought Leader who is unapologetically committed to her leadership as an IDEAS (Inclusion, Diversity, Equity, Access, and Social Consciousness) Champion + Practitioner.

    Dawn leads belonging, inclusion, and diversity initiatives by counseling and coaching senior-level executives on how to nurture and develop a culture of inclusion by way of building a sense of belonging. She is a sought-after speaker, podcast contributor, and IDEAS advisor.

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

  • Melanie Courtright – Insights Association

    CEO, The Insights Association

    Melanie began serving as CEO of the Insights Association on January 1, 2020.

    Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.

    • Welcome

      Tue. December 7, 2021
      12:00 PM to 12:10 PM
      EST
    • Welcome

      Wed. December 8, 2021
      12:00 PM to 12:05 PM
      EST
  • Andy Davidson – Engine

    Senior Vice President, Data & Strategy, Engine

    Andy leads innovation, data strategy, and analytics globally for ENGINE. In his role, he is responsible for developing and executing data solutions and strategies that enable ENGINE’s clients to address their business challenges. Prior to ENGINE, Andy headed up Financial Services and Technology at GfK after leading insights and analytics in variety of capacities at Bank of America. He holds a Ph.D. from the University of Rochester.

    • The Power of Alternative Data Sources

      Tue. December 7, 2021
      1:30 PM to 1:55 PM
      EST

      For generations, survey data has been the predominant tool for addressing most business questions related to marketing, branding, and customer experience, despite fact that it doesn’t always provide the best answers. In the past several years, though, alternative data sources (and the technology to harness them) have emerged as alternatives to more traditional survey methods. Don’t miss these best practices for how to achieve the powerful benefits offered by these sources.

  • Jon DeLord – piLYTIXSports

    President, piLYTIXSports

    Jon is president of piLYTIXSports, a division of piLYTIX, a leader in artificial intelligence (A.I.) technology for revenue professionals. Previously Jon served as a director at Legends Hosptiality and brings more than 15 years of experience in the Market Research & Insights industry. In those 15 years, Jon has managed and directed hundreds of projects ranging from behavior segmentation, conjoint analysis and design, brand analysis, marketing strategy, operational analytics and statistical model development.

    • Welcome

      Tue. December 7, 2021
      12:00 PM to 12:10 PM
      EST
  • Gary Ellis

    Co-founder & President, Remesh

    Gary is President and Co-founder of Remesh, where he has led revenue and operations for the past 6 years. Previously a political operative he worked on notable political campaigns including Sherrod Brown’s 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.

    • Debate: “When it comes to capturing consumer insights, AI is never going to work.”

      Tue. December 7, 2021
      12:55 PM to 1:25 PM
      EST

      AI continues to capture the imagination across the world of business.

      But do these applications stand to make an impact within consumer insights? 

      You decide as our audience will declare the winner in this Oxford-style debate. 

       

  • Lisa Fridley – MarketVision Research

    Senior Vice President Marketing Sciences Data Processing & Client Services, MarketVision Research

    Lisa leads MarketVision’s Marketing Sciences Group as well as Data Processing and Client Services. She has primary responsibility for advanced research design and analysis. Lisa has over 25 years of experience in analysis of marketing research data for product development, pricing research, satisfaction and segmentation for clients in multiple industry segments. Along with an undergraduate degree in mathematics, Lisa received an MBA from the University of Cincinnati, with an emphasis in quantitative analysis.

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

  • Sounava Ghosh – Kantar

    Senior Director, Innovation and R&D, Kantar

    Sounava is the Product Manager of Kantar’s cloud based Brand and Marketing ROI solution.

    He comes with over a decade of experience in delivering marketing effectiveness and ROI insights to clients around the globe across different categories, ranging from FMCG, to Automobile, Telecom, Retail.

    He is also instrumental in R&D of Kantar’s marketing ROI related analytic solutions and services.

    Sounava holds a Masters degree in Statistics from Indian Institute of Technology.

    • Cloud-based Data Analytics Platforms - What you need to know

      Wed. December 8, 2021
      1:05 PM to 1:35 PM
      EST

      Interested in learning the analytical capabilities of Cloud-based platforms? Learn directly from a pioneer in the space.

      Experts at Kantar will describe how the company built a robust, end-to-end data ecosystem that can be accessed by its clients.

      Housed on Athena, a Cloud-based Saas, the platform is used to prepare data for analytics, enables integration with a host of data sets, and includes a modeling engine to test a multitude of variable and scenarios.
      Through a dashboard, clients may review performance data and modeled data. This has proven popular with CMOs, marketing and insights teams, media agencies and others to aid with media planning, and pricing and promotion strategies developed in conjunction with Kantar analytic consultants.

      Join us to learn:

      • Key considerations for building a Cloud-based data platform
      • How to build a robust, end-to-end platform for Marketing Effectiveness Measurement to support ROI solutions that can be accessed by its clients
      • Pitfalls to avoid; the best platforms to consider based on your needs and budget

  • Barry Jennings - Microsoft

    Director, Commercial Insights, Microsoft

    Barry Jennings is the director of commercial insights at Microsoft. He is responsible for driving research programs for business to business marketing, enterprise solutions, and the enterprise software group with the mission to provoke and inspire the business to act based on customer insight. Prior to Microsoft, Jennings was the global head of market research at BlackBerry, and director of global insights at Dell. Barry Jennings is a member of the advisory board at the Wisconsin School of Business’ A.C.

    • Debate: “When it comes to capturing consumer insights, AI is never going to work.”

      Tue. December 7, 2021
      12:55 PM to 1:25 PM
      EST

      AI continues to capture the imagination across the world of business.

      But do these applications stand to make an impact within consumer insights? 

      You decide as our audience will declare the winner in this Oxford-style debate. 

       

  • Ellen R. Kolsto – IBM

    Design Principal, Emerging Technology, Quantum Computing + AI, IBM

    Ellen has been conducting user and consumer research for more than 18 years. She started her journey in advertising as a Strategic Planner for agencies such as GSD&M, Mullen, and Young & Rubicam. In 2012, she moved to market and product research, leading qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she has focused on developing cross-platform AI solutions and AI-driven conversational systems, including chatbots and virtual assistants.

    • Welcome

      Wed. December 8, 2021
      12:00 PM to 12:05 PM
      EST
  • Stephen Kraus – Market Research Institute International

    Executive Director , Market Research Institute International

    Steve is Executive Director for the Market Research Institute International – a non-profit organization devoted to education and training in the market research profession. A veteran of the field, Steve has worked with many of the world’s leading brands to make better data-driven decisions. Author of three books, Steve teaches Marketing Intelligence at the University of San Francisco, and holds a Ph.D. in social psychology from Harvard University.

     

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

  • Mainak Mazumdar – Nielsen

    Chief Data Officer , Nielsen Company

    Mainak is a Data Science executive with 20+ years of experience in consumer, media, and marketing tech. As the Chief Data Officer of Nielsen Company, Mainak leads Data Science, Identity Solutions, and AI initiatives. He is responsible for product development. Mainak is passionate about scaling businesses with AI, developing talent, and delivering results. Prior to Nielsen, Mainak held Data Science leadership roles with GfK, Simulmedia, and Google (DoubleClick). Mainak completed his M.A and doctoral studies from Brown University.

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

    • Welcome

      Wed. December 8, 2021
      12:00 PM to 12:05 PM
      EST
  • Mike Miller – Engine

    Vice President & Team Lead, Data Science, Engine Group

    As Vice President of Data Science, Mike is a hands-on leader of analytic teams and custom research consulting. Mike brings over 10 years of industry expertise and provides guidance on methodology, research and data best practices as well as advice to solve business objectives.

    • The Power of Alternative Data Sources

      Tue. December 7, 2021
      1:30 PM to 1:55 PM
      EST

      For generations, survey data has been the predominant tool for addressing most business questions related to marketing, branding, and customer experience, despite fact that it doesn’t always provide the best answers. In the past several years, though, alternative data sources (and the technology to harness them) have emerged as alternatives to more traditional survey methods. Don’t miss these best practices for how to achieve the powerful benefits offered by these sources.

  • Nate Nichols – Narrative Science

    Chief Scientist, Narrative Science

    As Chief Scientist, Nate is responsible for defining Narrative Science’s vision for AI and automated data storytelling, ensuring that our products are aligned to that vision, and articulating that vision outside of the company. Over his 11+ years at Narrative Science, Nate and other NS inventors have been granted 50 patents, with another 20 filed. Prior to NS, Nate earned his Ph.D. at Northwestern University in Artificial Intelligence with his thesis, “Machine-generated Content.”

    • Analytics Tools - Demonstrations with Q&A

      Wed. December 8, 2021
      1:50 PM to 2:20 PM
      EST
  • Patrick Ogaz – Cal Poly Pomona

    Research Assistant, Cal Poly Pomona

    Patrick is currently a Research Assistant and recent Cal Poly Pomona graduate with emphasis is in Business Intelligence and a Marketing Minor. Patrick believes that insights are everywhere, just waiting to be uncovered, and are critical to any busineses success. In addition to being a student he was president of the Analytics and Marketing Insights club, being one of the first undergraduate clubs to create a charter with the Insights Association. In his senior year he and his team won the international GfK NextGen Data Science Hackathon.

    • Data Analytics - Skills & Team Development

      Wed. December 8, 2021
      2:25 PM to 3:05 PM
      EST

      Struggling to build a team with sufficient skill and savvy to keep pace with the growing data analytics demands needed for today's consumer insights?

      This presentation and panel discussion will share ideas and tips on recruiting, hiring and interviewing, as well as how best to develop from within. 

  • Bryan Orme – Sawtooth Software

    President, Sawtooth Software

    Bryan is the recipient of the American Marketing Association’s 2017 Charles Coolidge Parlin Award, an honor reserved for those who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.  He has published over eighty articles and white papers on conjoint analysis and received the David K Hardin award for the best paper published in Marketing Research during 2004.  He also authored the book Getting Started with Conjoint Analysis (now in its 4th edition) and co-authored the books Becoming an Expe

    • Usual and Unusual Applications of Conjoint Analysis from the Corporate Researcher’s Desk

      Tue. December 7, 2021
      3:15 PM to 3:40 PM
      EST

      Conjoint Analysis is widely used to optimize product features and pricing.  It asks respondents to choose among realistic offerings with varying features and prices.  By observing preferences across choice scenarios, we assess the importance of features compared to one another, across price points. This informs market simulation to optimize product characteristics and pricing and maximize goals such as share or profit.

      Chris Chapman has been applying conjoint analysis methods (AKA Discrete Choice Experiments) for 15 years in corporate researcher roles at Microsoft and Google.

      Chris will show two case studies.  The first is a usual-type application to decide whether to enhance an existing product with a new feature.  It was unknown whether a key competitor would enhance their product with a desirable but costly feature.  Therefore, it represented a “prisoner’s dilemma” competitive situation. Conjoint analysis was well suited to guide the decision, leading to a successful market outcome.

      The second case study is an unusual application of conjoint analysis: defining personas and assigning respondents to them.  Rather than developing personas qualitatively, “profile conjoint” uses a rigorous approach to learn from each respondent’s own identification with possible segments. Conjoint analysis overcomes several issues with traditional segmentation by assigning respondents probabilistically. The resulting profiles answered key strategic questions about how many potential users to target with engineering and design efforts.

  • Melina Palmer – Brainy Business

    Founder, Brainy Business

    Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to questions like, "Why do people buy?" and "What influences consumer behavior?" for herself and her clients. Melina earned her Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges.

    • Debate: “When it comes to capturing consumer insights, AI is never going to work.”

      Tue. December 7, 2021
      12:55 PM to 1:25 PM
      EST

      AI continues to capture the imagination across the world of business.

      But do these applications stand to make an impact within consumer insights? 

      You decide as our audience will declare the winner in this Oxford-style debate. 

       

  • David Ryan Polgar – All Tech is Human

    Founder, All Tech Is Human

    David Ryan Polgar is a pioneering tech ethicist, Responsible Tech advocate, and expert on ways to improve social media and our information ecosystem, along with increasing the ethical considerations regarding emerging technologies.

    • With Great Data Comes Great Responsibility: How Brands Can Be Both Engaging and Ethical

      Tue. December 7, 2021
      12:10 PM to 12:50 PM
      EST

      In this timely session, tech ethicist David Ryan Polgar will discuss the rapidly-evolving expectations of consumers and the best practices that brands should follow related to data usage, targeting, and overall tone.
      As an expert in the social media landscape currently serving on TikTok's Content Advisory Council, David will go over the current challenges brands face with forming and maintaining a positive online presence and leave attendees with actionable takeaways on how they can "brand responsibly." 

      This Presentation is Sponsored by:
       

  • Ben Sigerson – Converseon.AI

    VP of Solutions, Converseon.AI

    Ben is VP of Solutions at Converseon.AI, a leading social & consumer intelligence firm that helps organizations use AI / ML to quickly extract actionable insight from natural language and unstructured text data. Ben has been with Converseon for over a decade and has played many key roles, helping to lead the company’s transition from a successful social media consultancy and early ML innovator to an award-winning AI-powered NLP provider.

    • Analytics Tools - Demonstrations with Q&A

      Wed. December 8, 2021
      1:50 PM to 2:20 PM
      EST
  • Sadie St Lawrence – Women in Data

    Founder and CEO, Women in Data

    Sadie is the Founder and CEO of Women in Data, an international nonprofit organization working to close the gender gap in technology and get more women in the C-Suite. She was the first female data science teacher to teach on the Coursera platform and has trained over 300,000 people in data science. Her work has been featured in USA Today, Dataversity, and she is the recipient of the Outstanding Service award from UC Davis.

    • How to Be Successful Competing in the Analytics and AI Talent Wars

      Wed. December 8, 2021
      12:05 PM to 12:30 PM
      EST

      Organizations that will be successful in analytics and AI will not only have the top talent, but will have a diverse and creative workforce. 

       

      As competition for talent in analytics and AI continues to increase due to remote work, shortage of skills, and high demand, organizations will be challenged from all angles. 

       

      To stay relevant and competitive in the AI and Analytics talent wars, 4 key areas must be addressed. 

  • Kajoli Tankha – Microsoft

    Senior Director, Consumer Product, Retail and Growth Research, Microsoft

    Kajoli has worked in insights for more than two decades. Kajoli has both client- and agency-side experience working with brands like Revlon, Unilever, General Motors, Gillette, Coca Cola, and Bush’s Baked Beans.

    Kajoli currently leads Microsoft's consumer product research team, which focuses on Microsoft 365, Search, Teams, Windows, and Surface. Her team produces groundbreaking insights to create and market products and features. Her team also leads retail insights.

    • Welcome

      Tue. December 7, 2021
      12:00 PM to 12:10 PM
      EST
  • George Terhanian – Electric Insights

    Founder, Electric Insights

    George, the founder of Electric Insights, has worked in the most senior roles for the NPD Group, Toluna, and Harris Interactive during his career in market research. He's also served as a board or advisory group member for organizations such as the National Academy of Sciences, the US Department of Education, the Advertising Research Foundation, the British Polling Council, the American Association for Public Opinion Research, the Insights Association (formerly, CASRO), and the European Society for Opinion and Marketing Research.

    • Analytics Tools - Demonstrations with Q&A

      Wed. December 8, 2021
      1:50 PM to 2:20 PM
      EST
  • Alfredo Troncoso – Kantar

    Partner, Brand & Marketing ROI, Kantar

    Alfredo is one of the leaders of the North America Brand & Marketing ROI group within the Kantar Analytics Practice, with over 25 years of experience he works with multiple clients on different marketing effectiveness engagements and also on the ongoing development of analytic solutions and services within Kantar.

    • Cloud-based Data Analytics Platforms - What you need to know

      Wed. December 8, 2021
      1:05 PM to 1:35 PM
      EST

      Interested in learning the analytical capabilities of Cloud-based platforms? Learn directly from a pioneer in the space.

      Experts at Kantar will describe how the company built a robust, end-to-end data ecosystem that can be accessed by its clients.

      Housed on Athena, a Cloud-based Saas, the platform is used to prepare data for analytics, enables integration with a host of data sets, and includes a modeling engine to test a multitude of variable and scenarios.
      Through a dashboard, clients may review performance data and modeled data. This has proven popular with CMOs, marketing and insights teams, media agencies and others to aid with media planning, and pricing and promotion strategies developed in conjunction with Kantar analytic consultants.

      Join us to learn:

      • Key considerations for building a Cloud-based data platform
      • How to build a robust, end-to-end platform for Marketing Effectiveness Measurement to support ROI solutions that can be accessed by its clients
      • Pitfalls to avoid; the best platforms to consider based on your needs and budget

  • Josh Verseput – Material

    Senior Vice President, Digital Analytics, Material

    Josh is a digital technologist at heart, passionate about delivering digital-first growth strategies through the combination of data, tech, and analytics. Through innovative uses of attitudinal/behavioral datasets, Josh is responsible for helping clients thrive in the age of digital disruption. Prior to Material, Josh worked with a variety of tech-driven startups. He conducted his undergraduate + grad work at the University of Southern California, is certified in Lean Six Sigma, and helped develop a global platform for microcredit financing in Africa.

    • Moments that Matter: Always-on advertising doesn’t equate to always-on receptivity

      Wed. December 8, 2021
      12:35 PM to 1:00 PM
      EST

      Clickstream + Emotions + In-Environment Ad Exposure

      A major technology company came to Material seeking a media strategy as they prepared to launch a new app. To maximize advertising effectiveness, the company was seeking to uncover more innovative techniques to deliver the right messages to the right consumers and the right times (on the right digital platforms, alongside the right content, and when audiences are in optimal mindsets).

      Material developed discrete strategies to help the brand reach a diverse user base with unique needs and habits. In this talk, we’ll share how we combined analytics, behavioral sciences, and cross-device clickstream data to reach people on their time. We will share how emotions and mindsets play a key role in media receptivity and impact across the funnel, and we will walk you through how to develop rich cross-channel, cross-platform media strategies that maximize reach.

      Key Takeaways / Learnings:

      • Media receptivity is dictated by more than demographics; consumer mindsets influence the attention they’re willing to give.
      • Attendees will gain knowledge of how a campaign’s ability to communicate relevance, provide utility, and connect emotionally is what can drive performance and brand KPIs simultaneously.
      • Attendees will gain a comprehensive understanding of the impact of cookie- and data-deprecation, leading to contextual targeting being primed to return as a key component of future successful media strategies.
  • Leslie Willis – Pixel United

    Consumer Insights Lead, Pixel United (Big Fish Games)

    Leslie Willis is a seasoned Consumer Insights & Customer Experience professional. She graduated magna cum laude with a BA in Sociology from the University of Memphis and has worked in or adjacent to the Insights industry for the past 18 years.

    • Analytics Tools - Demonstrations with Q&A

      Wed. December 8, 2021
      1:50 PM to 2:20 PM
      EST