Converge 2020

Keynote Speakers

All Speakers

  • Gilad Barash – Dstillery

    Director of Analytics, Dstillery

    Gilad is Director of Analytics at Dstillery, leading the Analytics team in developing creative and effective ways of synthesizing complex data into actionable information for customers. Prior to Dstillery, he utilized predictive analytics techniques to create decision support in Enterprise IT systems at HP Labs, worked to improve personalized healthcare at Tufts University, and developed a style recommendation engine for a Fashion-tech startup.

    • The Cookie Apocalypse – Implications and Opportunities for Analytics and Insights Professionals

      Tue. December 1, 2020
      1:20 PM to 1:45 PM
      EST

      While the talk of a cookieless world is endless on the Marketing/Ad Tech side, how does the retirement of cookies impact Consumer Insights and Digital Analytics – your work today and your work tomorrow? This session will bring this dynamic issue to life by presenting the facts through the vantage point of Insights & Analytics. 

      You will learn:

      • What does cookieless mean for data professionals?
      • What will the transition look like to a world when they cease to exist?
      • How does this impact core insight and measurement areas such as consumer behavior analytics and attribution modeling?
      • What role does AI play in post-cookie tracking and how can my expertise contribute to future tracking solutions?
      • How do I effectively collaborate with my colleagues in Media and Marketing to become a partner in preparing for this new world?
  • Michael Becker – Identity Praxis

    Author, Strategic Advisor, Identity Praxis

    Michael is an identity and personal information management solutions strategic advisor. He advises clients on business and marketing strategy, product development, business development, and marketing. He also represents them at leading trade groups, like the Mobile Ecosystem Forum.  Michael is an advisor to Assurant, Predii, Privowny, and is a board of Trustee for Marketing EDGE. He has been a member of Assurant’s Digital Advisory Board since 2013. He is the co-author of Mobile Marketing for Dummies and number of other books and articles.

    • Life in the Phygital Age: Connection, Concern, Control, Empowerment

      Tue. December 1, 2020
      2:20 PM to 2:50 PM
      EST

      Globally, people are connected, people are concerned & conflicted, and people want control. These sentiments are coming from people (aka consumers, users, investors, patients, etc.), worldwide, and they are reshaping the landscape of the market and people engagement in nearly every way. In this session Michael Becker will provide a broad perspective on the factors—people sentiment, trust, social norms, technology, regulation, cybercrime, and more—that are reshaping today’s marketplace. He will lay out a multi-year, multi-horizon, strategic roadmap and framework that you can follow as you look to engage and serve the future personal data empowered, digital savvy, phygital individual. 

       

  • Julia Blumenstyk – The Ad Council

    Vice President of Strategy and Evaluation, The Ad Council

    Julia is a Vice President of Strategy and Evaluation at the Ad Council. In her role, she directs the formative research, strategy development, and evaluation for several communication campaigns. She is currently working on campaigns focused on diversity, equity and inclusion and mental health. 

    • The Year of the Pivot: Orchestrating an Agile Pandemic Response

      Wed. December 2, 2020
      3:15 PM to 3:40 PM
      EST

      Shortly after news of coronavirus cases broke in the U.S., the Ad Council quickly rallied our partners and resources to produce critical public health messaging. The Ad Council has a longstanding history of responding in times of need - dating back to civilian mobilization during World War II, to the polio and the AIDS epidemics, to Hurricane Katrina, 9/11 and Hurricane Sandy. But since the outset of the COVID pandemic, what would usually have taken weeks to develop only took days. In this presentation, we'll discuss how an agile mindset and agile research tools helped us execute a rapid-response effort that delivered compelling, relevant, and life-saving messages to the American public.

      Attendees will learn:

      • How to work at rapid speed without sacrificing audience feedback.

      • Examples for where and how to incorporate audience feedback throughout your process, even in the age of a pandemic.

      • Tips for helping your organization adopt an agile mindset.

  • Kevin Brilliant – Chicago Bulls

    Behavioral Scientist, Chicago Bulls

    Kevin joined the Chicago Bulls in 2015 in a Business Strategy & Analytics role that combines behavioral science, analytics, and fan engagement. Prior to joining the Bulls, Brilliant completed his MBA at The Fuqua School of Business at Duke University with a focus on behavioral economics.

    • Teamwork: How Behavioral Science & Data Analytics is Proving a Winning Tandem for the Chicago Bulls

      Wed. December 2, 2020
      11:35 AM to 12:15 PM
      EST
  • Rebecca Brooks – Alter Agents

    Co-Founder / Partner, Alter Agents

    Rebecca is fascinated with how the digital world is transforming the way we approach marketing, branding and research. By creating an environment at Alter Agents that fosters passion, creativity and commitment, she and her team have consistently uncovered intelligent insights for clients such as Buzzfeed, eBay, Google, Hyundai, Yahoo, Viking River Cruises, and many more. She shares her knowledge and original research on consumer behavior, the promiscuous shopper and brand alignment by speaking at national conferences and authoring feature articles for global publications. 

    • Using Data to Track COVID Consumers & Predict What Changes Will Stick

      Tue. December 1, 2020
      3:50 PM to 4:20 PM
      EST

      This fast-paced session includes three distinct but interrelated presentations:

      Frozen in Place? Predicting customer behavior in 2021 and beyond
      Many CPG brands have added millions of new households this year – how can they tell how many will stick? This is the big question - and it's important to not only assess consumer & shopper behavior to forecast, but also to identify the opportunities retailers and brands have to INFLUENCE behavior in the quarters ahead. We know WHAT is happening right now, but that still leaves a gap in forecasting. So, psychology (and neuroscience) provide some more durable lenses we can employ in identifying what will drive consumers moving forward.

      Learn:
      - The two core mindsets that have emerged among consumers in the U.S. this year
      -3 questions brands can ask that will provide 'tells' as to the durability of current behavior
      -Ideas for how to win in 2021 with the prevailing mindset of your customers.

      - Mary Mathes, Director of Data Insights, Thriveplan

      Using data to predict what pandemic changes will stick
      The COVID-19 Pandemic is an unprecedented event in the modern era. The CPG industry is beginning to see the implications that the new normal is an unstable environment. However, there is hope for research that can more effectively prepare CPG manufacturers to predict shopper and consumer behavior. NAILBITER partnered with RB to uncover an inside look on the shopper experience during the pandemic's hardest months and now there are key indicators in the data that will help precinct what changes are here to stay.

      -Observe real shoppers and see how behavior has changed since the start of the pandemic
      -Internalize key findings from the behavioral learnings that NAILBITER uncover across in-store, online, and at-home consumer channels
      -Leverage these findings to more closely align their decision making and research approach with the way shoppers engage with the aisle in the New Normal

      - Amishi Takalkar, Co-Founder, CEO, NAILBITER

      Three ways rising consumer fear affects data and insights
      New research on consumer fear and anxiety, conducted both before and during the global pandemic, reveals the tremendous impact of current events on the American psyche. We already knew that consumers are operating from a place of insecurity, driven by long-running trends and emerging concerns, but how will rising fear affect the data we collect and the insights we share? Organizations - from market research agencies to brands - must adapt to this reality to maintain authentic, trusting and engaged relationships with consumers.

      - Examine original research that compares data on fear-based behaviors both pre- and post-pandemic
      - Explore how our current reality is impacting consumer sentiment and behaviors, and what we can all do to keep up
      - Uncover the specific factors that are influencing fear and anxiety among certain groups
      - Understand the breakdown of traditional demographic divides to a more nuanced audience

      - Rebecca Brooks, CEO, Alter Agents

  • Jeremiah Bullock – GfK

    Research Director, GfK
    • The Cookie Apocalypse – Implications and Opportunities for Analytics and Insights Professionals

      Tue. December 1, 2020
      1:20 PM to 1:45 PM
      EST

      While the talk of a cookieless world is endless on the Marketing/Ad Tech side, how does the retirement of cookies impact Consumer Insights and Digital Analytics – your work today and your work tomorrow? This session will bring this dynamic issue to life by presenting the facts through the vantage point of Insights & Analytics. 

      You will learn:

      • What does cookieless mean for data professionals?
      • What will the transition look like to a world when they cease to exist?
      • How does this impact core insight and measurement areas such as consumer behavior analytics and attribution modeling?
      • What role does AI play in post-cookie tracking and how can my expertise contribute to future tracking solutions?
      • How do I effectively collaborate with my colleagues in Media and Marketing to become a partner in preparing for this new world?
  • Melanie Courtright – Insights Association

    CEO, The Insights Association

    Melanie began serving as CEO of the Insights Association on January 1, 2020.

    Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.

    • Welcome

      Tue. December 1, 2020
      11:30 AM to 11:40 AM
      EST
    • Welcome

      Wed. December 2, 2020
      11:30 AM to 11:35 AM
      EST
  • Sherri Dansby – Blue Cross Blue Shield

    Market Research Manager, Blue Cross Blue Shield of Michigan
    • Welcome

      Tue. December 1, 2020
      11:30 AM to 11:40 AM
      EST
    • Welcome

      Wed. December 2, 2020
      11:30 AM to 11:35 AM
      EST
  • Jon DeLord – piLYTIXSports

    President, piLYTIXSports

    Jon is president of piLYTIXSports, a division of piLYTIX, a leader in artificial intelligence (A.I.) technology for revenue professionals. Previously Jon served as a director at Legends Hosptiality and brings more than 15 years of experience in the Market Research & Insights industry. In those 15 years, Jon has managed and directed hundreds of projects ranging from behavior segmentation, conjoint analysis and design, brand analysis, marketing strategy, operational analytics and statistical model development.

    • Teamwork: How Behavioral Science & Data Analytics is Proving a Winning Tandem for the Chicago Bulls

      Wed. December 2, 2020
      11:35 AM to 12:15 PM
      EST
  • Victoria Dickman-Burnett – 84.51

    Senior Researcher, 84.51

    Victoria is a senior researcher in the consumer research department of 84.51 where she works on Kroger's Customer satisfaction Study. She is particularly interested in applications of text analytics and their integration into statistical analysis. Victoria holds a PhD in research methodology from the University of Cincinnati with an emphasis in both quantitative and qualitative research. 

    • Integrating Text Analytics and Statistical Analyses for Data-Driven Insights

      Wed. December 2, 2020
      1:15 PM to 1:40 PM
      EST

      Text analytics provide opportunities to quantify unstructured data. This presentation features a high-level overview of using text analytics to create better insights for a long-running transaction survey. This analytic approach allows us to go beyond summarizing with text analytics to look at directional relationships between text and quantitative data. This has the potential to drive decision making, allowing us to examine the relationship between topics mentioned in satisfaction survey open end responses and quantitative measures of key drivers. Text analytics enable more flexibility in research and business decision making, allowing for analysis on emerging themes without adding additional data collection.

  • Randall Froeschle – Kellogg's

    Senior Director of Commercial Analytics, Kellogg's

    Randall is a Senior Director of Commercial Analytics in Kellogg’s Global Growth team. He has over 18 years of CPG experience including extensive experience in analytics, marketing, and strategy. He has leveraged analytics to drive strategy in roles at Kraft Foods, MillerCoors, and now at Kellogg’s. 

    • Breaking Averages: The Importance of Good Product & Consumer Segmentations to Predict COVID's Impact on Shoppers

      Tue. December 1, 2020
      3:20 PM to 3:45 PM
      EST

      The presenters will share insights from primary research on anticipated changes to U.S. shopping behaviors during the peak of the first COVID wave. Crucially, the study revealed polarizing behaviors in categories like snacks & beverages.

      They will then share a more recent case study with Kellogg's, aimed at predicting the impact of the pandemic on the long-term trajectory for the snack bars category, using data such as geolocation and stringency as well as occasions research. It confirmed the anticipated polarization and revealed the need for deeper portfolio and consumer segmentation to inform strategy in a post-pandemic world.

      Learnings:

      • How to use data to understand and predict the impact of COVID
      • How to go beyond averages and segment the market to get it right
      • KPIs to inform early corrective actions
  • Andrew Glor – Foresight Associates

    Principal Consultant, Foresight Associates

    Andrew is a Principal Consultant at Foresight, where he leads strategic analytics projects focused on linking growth strategies to marketing initiatives, consumer behavior, innovation, and pricing. He has provided insights in categories including packaged food, beverages, spirits, and software. He also brings five years of retail planning & forecasting experience at Target, and holds an MBA from the University of Minnesota, Carlson School of Management with an undergraduate degree from Northwestern.

    • Breaking Averages: The Importance of Good Product & Consumer Segmentations to Predict COVID's Impact on Shoppers

      Tue. December 1, 2020
      3:20 PM to 3:45 PM
      EST

      The presenters will share insights from primary research on anticipated changes to U.S. shopping behaviors during the peak of the first COVID wave. Crucially, the study revealed polarizing behaviors in categories like snacks & beverages.

      They will then share a more recent case study with Kellogg's, aimed at predicting the impact of the pandemic on the long-term trajectory for the snack bars category, using data such as geolocation and stringency as well as occasions research. It confirmed the anticipated polarization and revealed the need for deeper portfolio and consumer segmentation to inform strategy in a post-pandemic world.

      Learnings:

      • How to use data to understand and predict the impact of COVID
      • How to go beyond averages and segment the market to get it right
      • KPIs to inform early corrective actions
  • Ben Hookway – Relative Insight

    CEO, Relative Insight

    Ben is the CEO of Relative Insight and who took the company from a university spin-out to a high scale platform used by leading customer focused organisations such as Sky, RG/A and Formula 1. With over 20 years’ experience in the early stage technology market, Ben has founded, funded and exited companies. He spent 6 years in the US and has had extensive experience in China, South Korea and Taiwan with start-ups and $1bn corporations.

    • Language Information and Text Analytics Changed Forever - fall in love with your qual data

      Wed. December 2, 2020
      12:50 PM to 1:10 PM
      EST
  • Harris III

    Founder & CEO, Istoria Collective

    After traveling the globe and making a million dollars by the age of 21, only to go bankrupt a year later, Harris kick-started a decade-long journey to understand the stories we tell ourselves and how they drive all human behavior. Armed with a unique perspective, his career re-exploded as a world-renowned speaker, storyteller and entrepreneur.

    • Story: The Secret to Navigating Change

      Tue. December 1, 2020
      4:25 PM to 5:00 PM
      EST

      At the intersection of storytelling and wonder, Harris III developed a structured process that can dramatically change a team’s culture, or rapidly accelerate an individual’s transformation, from the story they feel stuck in, to the life they want to live.

      Illusionist, consultant and master storyteller Harris III has worked with leaders at Apple, Disney, Nike, and such agencies as NASA. He is the author of the newly published The Wonder Switch.

       

  • Drew Jackson – StreetMetrics

    Founder and CEO, StreetMetrics

    Drew is an Alabama native and graduate of Samford University. He has a deep passion for data visualization, transportation and outdoor media. Drew is the Founder and CEO of StreetMetrics, a graduate of the 2019 Techstars Atlanta Accelerator and a graduate of Praxis’ Emerging Founders Program. He is the winner of the 2019 Southern Startup Pitch Competition and has received numerous awards for his contributions to media and technology, including the Birmingham Business Journal’s Up-and-Coming Star in Technology Award. 

    • Cocooning & Quarantine: Measuring the Customer Journey with Future Tech

      Wed. December 2, 2020
      2:15 PM to 2:45 PM
      EST

      A term coined in 1981 by Faith Popcorn, cocooning is the cultural trend where individuals feel more comfortable at home. Now in 2020, much of the population has been forced to stay at home due to the unprecedented dangers of in-person interaction. How has technology evolved to measure this consumer behavior and what is the future of the customer journey? We will discuss this and more with innovative tech and data companies.

  • Adam Klene – Chicago Bulls

    Senior Manager, Business Strategy & Analytics, Chicago Bulls

    Adam joined the Chicago Bulls in January 2019 as Senior Manager of Business Strategy & Analytics. In his role with the Bulls, he is responsible for leading efforts to improve strategic decision-making across the organization through effective use of data and analytics. He oversees key day-to-date operational decisions around ticket pricing, inventory management, and demand forecasting as well as helps lead the development of long-term growth initiatives in terms of both revenue and fans. 

    • Teamwork: How Behavioral Science & Data Analytics is Proving a Winning Tandem for the Chicago Bulls

      Wed. December 2, 2020
      11:35 AM to 12:15 PM
      EST
  • Roddy Knowles – Feedback Loop

    VP, Research, Feedback Loop

    Roddy is VP of Research at Feedback Loop (formerly Alpha). Previously he served as Director, Product & Innovation Research at Dynata (formerly Research Now – SSI), where he focused on mobile research design, analysis, and methodology. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine.

    • The Year of the Pivot: Orchestrating an Agile Pandemic Response

      Wed. December 2, 2020
      3:15 PM to 3:40 PM
      EST

      Shortly after news of coronavirus cases broke in the U.S., the Ad Council quickly rallied our partners and resources to produce critical public health messaging. The Ad Council has a longstanding history of responding in times of need - dating back to civilian mobilization during World War II, to the polio and the AIDS epidemics, to Hurricane Katrina, 9/11 and Hurricane Sandy. But since the outset of the COVID pandemic, what would usually have taken weeks to develop only took days. In this presentation, we'll discuss how an agile mindset and agile research tools helped us execute a rapid-response effort that delivered compelling, relevant, and life-saving messages to the American public.

      Attendees will learn:

      • How to work at rapid speed without sacrificing audience feedback.

      • Examples for where and how to incorporate audience feedback throughout your process, even in the age of a pandemic.

      • Tips for helping your organization adopt an agile mindset.

  • Nolan Lowry – 84.51˚

    Director, Primary Research, 84.51˚

    Nolan is a Director of Primary Research at 84.51°, a data and marketing company owned by Kroger.  Nolan leads a team of researchers who use sophisticated tools and technology to turn customer data into actionable knowledge.  His research team helps complement loyalty card data by uncovering the “why” to better understand customers and ultimately provide them with the best experience.

    • Welcome

      Tue. December 1, 2020
      11:30 AM to 11:40 AM
      EST
    • Welcome

      Wed. December 2, 2020
      11:30 AM to 11:35 AM
      EST
  • Mary Mathes – Alpha-Diver

    Director of Data Insights, Alpha-Diver

    Mary is an expert in revealing strategic, data-driven stories, whose career path has been anything but status quo.

    • Using Data to Track COVID Consumers & Predict What Changes Will Stick

      Tue. December 1, 2020
      3:50 PM to 4:20 PM
      EST

      This fast-paced session includes three distinct but interrelated presentations:

      Frozen in Place? Predicting customer behavior in 2021 and beyond
      Many CPG brands have added millions of new households this year – how can they tell how many will stick? This is the big question - and it's important to not only assess consumer & shopper behavior to forecast, but also to identify the opportunities retailers and brands have to INFLUENCE behavior in the quarters ahead. We know WHAT is happening right now, but that still leaves a gap in forecasting. So, psychology (and neuroscience) provide some more durable lenses we can employ in identifying what will drive consumers moving forward.

      Learn:
      - The two core mindsets that have emerged among consumers in the U.S. this year
      -3 questions brands can ask that will provide 'tells' as to the durability of current behavior
      -Ideas for how to win in 2021 with the prevailing mindset of your customers.

      - Mary Mathes, Director of Data Insights, Thriveplan

      Using data to predict what pandemic changes will stick
      The COVID-19 Pandemic is an unprecedented event in the modern era. The CPG industry is beginning to see the implications that the new normal is an unstable environment. However, there is hope for research that can more effectively prepare CPG manufacturers to predict shopper and consumer behavior. NAILBITER partnered with RB to uncover an inside look on the shopper experience during the pandemic's hardest months and now there are key indicators in the data that will help precinct what changes are here to stay.

      -Observe real shoppers and see how behavior has changed since the start of the pandemic
      -Internalize key findings from the behavioral learnings that NAILBITER uncover across in-store, online, and at-home consumer channels
      -Leverage these findings to more closely align their decision making and research approach with the way shoppers engage with the aisle in the New Normal

      - Amishi Takalkar, Co-Founder, CEO, NAILBITER

      Three ways rising consumer fear affects data and insights
      New research on consumer fear and anxiety, conducted both before and during the global pandemic, reveals the tremendous impact of current events on the American psyche. We already knew that consumers are operating from a place of insecurity, driven by long-running trends and emerging concerns, but how will rising fear affect the data we collect and the insights we share? Organizations - from market research agencies to brands - must adapt to this reality to maintain authentic, trusting and engaged relationships with consumers.

      - Examine original research that compares data on fear-based behaviors both pre- and post-pandemic
      - Explore how our current reality is impacting consumer sentiment and behaviors, and what we can all do to keep up
      - Uncover the specific factors that are influencing fear and anxiety among certain groups
      - Understand the breakdown of traditional demographic divides to a more nuanced audience

      - Rebecca Brooks, CEO, Alter Agents

  • Matt McCoy – Coy Innovation

    President & Founder, Coy Innovation

    Matt is currently the President & Founder of Coy Innovation, a management consultancy that advises top-tier brands and agencies on the process of launching customer engagement programs with emerging technologies. As an experienced startup founder and executive in IoT, Big Data, and location-based marketing, Matt has led innovative initiatives with companies like Microsoft, Intel, Kohl’s and more.

    • Cocooning & Quarantine: Measuring the Customer Journey with Future Tech

      Wed. December 2, 2020
      2:15 PM to 2:45 PM
      EST

      A term coined in 1981 by Faith Popcorn, cocooning is the cultural trend where individuals feel more comfortable at home. Now in 2020, much of the population has been forced to stay at home due to the unprecedented dangers of in-person interaction. How has technology evolved to measure this consumer behavior and what is the future of the customer journey? We will discuss this and more with innovative tech and data companies.

  • John Mitchell – Applied Marketing Science (AMS)

    President & Managing Principal, Applied Marketing Science (AMS)

    John Mitchell is the President & Managing Principal at Applied Marketing Science (AMS). John’s career spans 15 years of innovation, market research, management consulting, and marketing strategy. In addition to his AMS experience, John has been a customer insights expert at McKinsey & Company and has led the North America customer insights team at Vistaprint.

    • Welcome

      Tue. December 1, 2020
      11:30 AM to 11:40 AM
      EST
  • Michelle Niedziela

    VP of Research & Innovation , HCD Research

    Michelle Murphy Niedziela (PhD; @hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response. 

    • Smart Research with Smart Speakers: Keeping Context in Consumer Research

      Wed. December 2, 2020
      2:50 PM to 3:10 PM
      EST

      Context often goes overlooked when examining market research results, yet it plays a major role in consumer behavior and decision making. Market research is often conducted in a lab-like environment, asking consumers to answer survey questions about how they imagine themselves using a product or service in a more natural environment. HCD has begun to apply smart-speakers to market research to a wide range of research applications. We will discuss smart speaker surveys, why context is so important in the consumer decision making process, and how in-the-moment research can contribute insights that reflect real-time drivers, thoughts, and behaviors.

  • Patricio Pagani – Black Puma Ai

    Founder, The Black Puma Ai

    Patricio is the founder of The Black Puma Ai, a company dedicated to blending the power of human and digital brains to augment organizational intelligence. Patricio is also a Digital Transformation catalyst helping large corporations embrace what the future holds for them.

    • What the Future Holds for a Robust Blend: MR, AI & Analytics

      Tue. December 1, 2020
      11:40 AM to 12:20 PM
      EST

      Our world has transformed at a remarkable pace during the COVID pandemic. Across Insights, budgets dedicated to traditional research are shrinking while investment in advanced analytics keeps growing. What are the challenges and where are the opportunities? Understanding this new lansdcape is critical to achieving success in 2021 and beyond.

  • Nick Pylypiw – Cape Fear Collective

    Director of Data Science, Cape Fear Collective

    Nick is a Director of Data Science at Cape Fear Collective, a non profit which supports Southeastern North Carolina’s front line organizations in combating poverty, racism, poor health and education outcomes, and socio-economic disparities. Prior to CFC, he honed his data science and consulting skills in the marketing analytics space, transforming the way Fortune 500+ companies (Lowe's Southwest Airlines, P&G, and many others) think about their customer strategy and value proposition. He lives in Raleigh, North Carolina.

    • Racial Equity Dashboard: Unpacking System Inequity

      Wed. December 2, 2020
      12:20 PM to 12:45 PM
      EST

      Systemic racism is a complex and multi-dimensional problem that manifests in several different ways. No single narrative or data point can fully capture the pervasive and damaging nature of this crisis, but we have to start somewhere. In this dashboard we attempt to decompose the far-reaching effects of systemic racism into tangible components. We hope these insights will aid in the development of strategies and solutions to combat systemic racism and forge a more equitable future.

       

  • Martha Rea – Phoenix Marketing International

    President & Chief Research Officer, Phoenix Marketing International

    Martha serves as President & Chief Research Officer of Phoenix Marketing International, which she co-founded in 1999. With over 30 years’ experience in market research and analysis, she has worked for many of the Fortune 500 companies around the world to develop brands, markets, products, and services, and is an expert in brand measurement, communications, and product development.

    • Strengthen Brand Health and the Customer Experience with Analyst-Assisted Machine Learning

      Tue. December 1, 2020
      12:25 PM to 12:50 PM
      EST

      One of the weaknesses in traditional Customer Experience (CX) and Brand Health tracking programs is that they do not include enough actionable information for organizational implementation. Phoenix will share a proven approach in this area via a case study on successfully conducting this integration using "analyst assisted" machine learning coding with predictive modeling. The net result is how this integration can make a Brand Health tracking or CX program much more efficient. The approach can utilize more streamlined surveys but, most importantly, provide the action areas that can be addressed to strengthen brand health and customer experience. In addition to showing how the approach can direct marketing development calendar prioritization efforts, we will share our insights showing how the importance of managing a brand, product, and customer experience varies across industry types, as one of the illustrations of how the analytic process can deliver additional strategic insight.

  • Susan Sivek – Alteryx

    Data Science Journalist, Alteryx

    Susan Currie Sivek, Ph.D., is the Data Science Journalist for the Alteryx Community. She’s a writer and data geek who loves figuring out the best ways to share complex ideas. She spends her free time outdoors with her dog or indoors with a good book.

    • Understanding and Addressing Bias in Analytics

      Wed. December 2, 2020
      4:15 PM to 4:55 PM
      EST

      It can be difficult to understand how predictive models operate and how they make decisions. Moreover, hidden inside them may be biases that both skew your conclusions and result in uneven or unfair treatment for some people.

      What does it mean to look inside your models, and what are some tools you can use to understand how they work? And, most importantly — why should you care? Join us to discuss key issues of interpretability, bias and impact in predictive analytics.

  • Lisa Speck – Gongos

    Senior Analytics Translator, Gongos

    With a dynamic career that spans over a decade of agency roles within the insights industry, Lisa brings an informed and agnostic approach to solving clients' business challenges.  Her breadth of experience includes being a research manager, account strategist, and quantitative methodologist while consulting clients across all sectors, with a strong focus on the retail, CPG, insurance, and transportation industries.

    • Behavioral Data’s Role in Dimensionalizing Gen Z: A Reality Check

      Tue. December 1, 2020
      2:55 PM to 3:15 PM
      EST

      Practically born with a smartphone in their hand, Gen Z will become the most studied generation of consumers yet. And when it comes to digital, behavioral data allows us to truly see what they care about, who they are, and what they’re doing.  Join Gongos and DISQO as they illustrate how behavioral data—when converged with secondary sources and trends—can fuel more on-point strategies for Gen Z, and beyond.

  • Natasha Stevens – GfK

    EVP, Solution Integration & Data Activation, GfK

    Natasha is a thought leader and innovator with 20 years experience in digital research.  She currently leads data activation & digital strategy at GfK, focusing on driving innovation & commercialization of predictive analytic solutions to drive client growth.

    • Welcome

      Tue. December 1, 2020
      11:30 AM to 11:40 AM
      EST
  • Amishi Takalkar – Nailbiter

    CEO, Nailbiter

    Amishi is CEO, co-founder, and architect of NAILBITER’s Videometric data products. She has a Masters in Marketing Research from the University of Texas at Arlington. Amishi has an extensive background in CPG data, research, and analytics, including CPG Market research at PepsiCo, technology at AOL, and entrepreneurship at Affinnova. Amishi has been recognized as one of the most promising entrepreneurs under 40 by the YEC. She is known as a thought leader in MR data sciences and in entrepreneurship and is regularly interviewed in Forbes, Huffington Post, and CPG industry publications.

    • Using Data to Track COVID Consumers & Predict What Changes Will Stick

      Tue. December 1, 2020
      3:50 PM to 4:20 PM
      EST

      This fast-paced session includes three distinct but interrelated presentations:

      Frozen in Place? Predicting customer behavior in 2021 and beyond
      Many CPG brands have added millions of new households this year – how can they tell how many will stick? This is the big question - and it's important to not only assess consumer & shopper behavior to forecast, but also to identify the opportunities retailers and brands have to INFLUENCE behavior in the quarters ahead. We know WHAT is happening right now, but that still leaves a gap in forecasting. So, psychology (and neuroscience) provide some more durable lenses we can employ in identifying what will drive consumers moving forward.

      Learn:
      - The two core mindsets that have emerged among consumers in the U.S. this year
      -3 questions brands can ask that will provide 'tells' as to the durability of current behavior
      -Ideas for how to win in 2021 with the prevailing mindset of your customers.

      - Mary Mathes, Director of Data Insights, Thriveplan

      Using data to predict what pandemic changes will stick
      The COVID-19 Pandemic is an unprecedented event in the modern era. The CPG industry is beginning to see the implications that the new normal is an unstable environment. However, there is hope for research that can more effectively prepare CPG manufacturers to predict shopper and consumer behavior. NAILBITER partnered with RB to uncover an inside look on the shopper experience during the pandemic's hardest months and now there are key indicators in the data that will help precinct what changes are here to stay.

      -Observe real shoppers and see how behavior has changed since the start of the pandemic
      -Internalize key findings from the behavioral learnings that NAILBITER uncover across in-store, online, and at-home consumer channels
      -Leverage these findings to more closely align their decision making and research approach with the way shoppers engage with the aisle in the New Normal

      - Amishi Takalkar, Co-Founder, CEO, NAILBITER

      Three ways rising consumer fear affects data and insights
      New research on consumer fear and anxiety, conducted both before and during the global pandemic, reveals the tremendous impact of current events on the American psyche. We already knew that consumers are operating from a place of insecurity, driven by long-running trends and emerging concerns, but how will rising fear affect the data we collect and the insights we share? Organizations - from market research agencies to brands - must adapt to this reality to maintain authentic, trusting and engaged relationships with consumers.

      - Examine original research that compares data on fear-based behaviors both pre- and post-pandemic
      - Explore how our current reality is impacting consumer sentiment and behaviors, and what we can all do to keep up
      - Uncover the specific factors that are influencing fear and anxiety among certain groups
      - Understand the breakdown of traditional demographic divides to a more nuanced audience

      - Rebecca Brooks, CEO, Alter Agents

  • Carl Van Ostrand – DISQO

    Vice President, Consumer Insights, DISQO

    Carl is VP, Consumer Insights for DISQO, an LA-based company that empowers clients with previously inaccessible behavioral and attitudinal data solutions. He develops new applications to help clients address needs using behavioral data. Carl has 15 years of professional experience in digital market research, working closely with clients while leading and executing projects. Carl’s career has spanned full service agencies, innovative research technology companies, and global panel companies.

    • Behavioral Data’s Role in Dimensionalizing Gen Z: A Reality Check

      Tue. December 1, 2020
      2:55 PM to 3:15 PM
      EST

      Practically born with a smartphone in their hand, Gen Z will become the most studied generation of consumers yet. And when it comes to digital, behavioral data allows us to truly see what they care about, who they are, and what they’re doing.  Join Gongos and DISQO as they illustrate how behavioral data—when converged with secondary sources and trends—can fuel more on-point strategies for Gen Z, and beyond.

  • Wallon Walusayi – 3Data

    Co-Founder & CEO, 3Data

    Wallon is a serial entrepreneur and Co-Founder & CEO of 3Data, a Big Data Platform for 3D visualization and collaboration. Wallon has consulted for the Department of Defense with the US Army and JSOC and served as a Data Design advisor for Microsoft. Previously, Wallon worked for Nike as an analyst on their Big Data team.

    • Cocooning & Quarantine: Measuring the Customer Journey with Future Tech

      Wed. December 2, 2020
      2:15 PM to 2:45 PM
      EST

      A term coined in 1981 by Faith Popcorn, cocooning is the cultural trend where individuals feel more comfortable at home. Now in 2020, much of the population has been forced to stay at home due to the unprecedented dangers of in-person interaction. How has technology evolved to measure this consumer behavior and what is the future of the customer journey? We will discuss this and more with innovative tech and data companies.

  • Guy Wates – Measure Protocol

    Director of Operations and Programmatic, Measure Protocol

    Guy serves as Director of Operations and Programmatic at Measure Protocol, the ethical person-based data marketplace powered by blockchain. Prior to joining Measure, Guy was Global Head of Operations for Zappi, where he oversaw customer operations, sample operations, product operations & business operations. He previously served as Global Operations Manager for GfK, and began his market research career as a media researcher with TNS Media (now part of the Kantar family). Guy holds a Bachelor of Business Science from University of Cape Town and is based in London. 

    • From The Other Side: The Critical Need for Trust, Transparency and Privacy

      Tue. December 1, 2020
      12:55 PM to 1:15 PM
      EST

      Recent research by Measure shows that 50% of individuals are concerned about online survey privacy and 60% would share more data if they felt privacy was protected. This is just the beginning of mass consumer enlightenment surrounding the vulnerability -and value- of their data.

      Sharing a unique perspective from both sides of the research marketplace, this session covers the formula needed today to increase respondent engagement, participation and satisfaction (and, ultimately, data quality).

      This means going far beyond the point-in-time interaction and giving respondents a consistently great experience that protects their basic freedoms.

      Explore the trust principles necessary to build an ecosystem that provides a better user experience Discuss new research illustrating that data quality is a direct function of trust

      Discover how building trust with respondents can directly impact their willingness to share new types of data, such as behavioral data and mobile device activities.

       

  • Kenton White – Advanced Symbolics

    Co-founder & Chief Scientist, Advanced Symbolics

    Kenton has been working in the AI space since 2003, when he was co-founder and Chief Technology Officer for Distil Interactive. Distil Interactive used artificial intelligence to evaluate worker performance in training simulations. In 2009 Canadian Standards Association, North America’s largest corporate training provider, acquired Distil Interactive. Following the acquisition, Dr. White was a Professor of Computer Science, first with Carleton University and then with University of Ottawa. Today, Dr.

    • Pulling Back the Curtain on AI Polling

      Wed. December 2, 2020
      3:45 PM to 4:10 PM
      EST

      Extensive, high-profile polling misses during the recent U.S. election season have once again brought scrutiny to traditional polling methods.

      Could AI provide more accuracy?

      Polly, the AI Pollster, nailed several elections that traditional polling missed: UK's Brexit Referendum, Trump's surprise victory in 2016, and Canada's Liberal Minority government in 2019.
      The latter was the source for the international documentary Margin of Error, which examined the future role AI will have in public opinion research and the anti-change pundits who are resisting this change with academic arguments that don't hold up to scrutiny.

      In this presentation the kimono on Polly will open, revealing how AI actually works and confronting the fearmongers head on.

      You will learn how:

      • AI can account for online bias

      • AI converts posts to votes

      • AI determines demographics and location

       

  • Natalie Wozniak – 84.51

    Senior Researcher, 84.51

    Natalie is a mixed methods researcher responsible for bringing the customer voice to Kroger and 84.51 through foundational customer insights projects. 

    • Integrating Text Analytics and Statistical Analyses for Data-Driven Insights

      Wed. December 2, 2020
      1:15 PM to 1:40 PM
      EST

      Text analytics provide opportunities to quantify unstructured data. This presentation features a high-level overview of using text analytics to create better insights for a long-running transaction survey. This analytic approach allows us to go beyond summarizing with text analytics to look at directional relationships between text and quantitative data. This has the potential to drive decision making, allowing us to examine the relationship between topics mentioned in satisfaction survey open end responses and quantitative measures of key drivers. Text analytics enable more flexibility in research and business decision making, allowing for analysis on emerging themes without adding additional data collection.