The Intersection of Data Science, Market Research & Analytics
December 1-2, 2020
This rapidly changing world needs current, holistic insights more than ever. Market research, data science and analytics teams must come together to uncover, communicate and implement these insights. That happens at CONVERGE, December 1-2 – a forum developed to advance teams and companies from being data driven to insight driven.
Kevin joined the Chicago Bulls in 2015 in a Business Strategy & Analytics role that combines behavioral science, analytics, and fan engagement. Prior to joining the Bulls, Brilliant completed his MBA at The Fuqua School of Business at Duke University with a focus on behavioral economics.
During his time at Duke, Brilliant joined Dan Ariely's Center for Advanced Hindsight where he worked with Ariely and his team of researchers to study applications of behavioral economics in sports. For his work in bringing this novel behavioral science-driven approach to creating the ultimate fan experience, Brilliant was named one of SportTechie’s 20 Innovators of 2017.
Kevin’s prior speaking engagements include podcast appearances on ESPN and Sports Illustrated. He has presented at the Sloan Sports Analytics Conference, Leaders Week in London, and the Global Sports Management Summit, and in 2019 he delivered a keynote address at the NFL League Meetings in Denver, Colorado.
Kevin graduated with Honors from The Wharton School at University of Pennsylvania with a Bachelor of Science in Economics, and is a proud alum of McKinsey & Company.
Jon DeLord – piLYTIXSports
Jon is president of piLYTIXSports, a division of piLYTIX, a leader in artificial intelligence (A.I.) technology for revenue professionals. Previously Jon served as a director at Legends Hosptiality and brings more than 15 years of experience in the Market Research & Insights industry. In those 15 years, Jon has managed and directed hundreds of projects ranging from behavior segmentation, conjoint analysis and design, brand analysis, marketing strategy, operational analytics and statistical model development. Prior to joining Legends, he led teams and divisions in numerous industries such as consumer package goods (PepsiCo), Apparel (Dickies & Haggar Clothing) and Media (Univision). Jon received a Masters of Business Administration, Marketing from Southern Methodist University – Cox School of Business. He received a Bachelor of Political Science from Columbia University in New York City.
After traveling the globe and making a million dollars by the age of 21, only to go bankrupt a year later, Harris kick-started a decade-long journey to understand the stories we tell ourselves and how they drive all human behavior. Armed with a unique perspective, his career re-exploded as a world-renowned speaker, storyteller and entrepreneur.
He is the creator of Transformation Theory and author of the book, The Wonder Switch. Tapping into his background as a professional magician and understanding the intersection of storytelling and wonder, Harris developed a structured process that can dramatically change a team’s culture, or rapidly accelerate an individual’s transformation, from the story they feel stuck in, to the life they want to live.
At the age of 25, Harris was named by Catalyst as one of America’s “most influential young leaders.”
His expertise at crafting transformative learning experiences has since drawn the attention of creative leaders and executives at global brands like Apple, Disney, Nike and many more, along with some of the most innovative non-profit organizations and government agencies worldwide--even NASA.
Adam Klene – Chicago Bulls
Adam joined the Chicago Bulls in January 2019 as Senior Manager of Business Strategy & Analytics. In his role with the Bulls, he is responsible for leading efforts to improve strategic decision-making across the organization through effective use of data and analytics. He oversees key day-to-date operational decisions around ticket pricing, inventory management, and demand forecasting as well as helps lead the development of long-term growth initiatives in terms of both revenue and fans.
Prior to joining the Bulls, he was manager in Deloitte Consulting's Strategy & Analytics practice, with a focus on the Consumer Products industry. He holds an MBA from the Tuck School of Business at Dartmouth and an undergraduate degree from the University of Notre Dame.
Patricio Pagani – Black Puma Ai
Patricio is the founder of The Black Puma Ai, a company dedicated to blending the power of human and digital brains to augment organizational intelligence. Patricio is also a Digital Transformation catalyst helping large corporations embrace what the future holds for them.
An Angel Investor in technology startups (mobility, IOT), Patricio has a portfolio of companies he's advising. Also, he is a Board director at Infotools, a leading provider of market research software tools & services.
He is part of the Singularity University network and a founding member of the Association of Entrepreneurs in Argentina (ASEA).
Patricio previously served as president of the New Zealand Market Research Society for several years and is currently the ESOMAR representative for Argentina.
In the past, Patricio headed-up Coca-Cola's Global "Research Futures Lab". There, new methodologies and innovative approaches to doing research were assessed and tested (mobile, gamification, etc).
Susan Sivek – Alteryx
Susan Currie Sivek, Ph.D., is the Data Science Journalist for the Alteryx Community. She’s a writer and data geek who loves figuring out the best ways to share complex ideas. She spends her free time outdoors with her dog or indoors with a good book.