2018 Corporate Researchers Conference (CRC)

Keynote Speakers

All Speakers

  • Katerina Adams – Eastman Chemical Company

    Corporate Innovation Manager, Eastman Chemical Company

    Katerina currently serves as Innovation Manager for Eastman Chemical. Katerina has spent over a decade working with both supplier and client side market research among a diverse set of B2B industries. Katerina is passionate about connecting people and dots to solve problems driving growth. Katerina started her market research career in Germany on the supplier side helping fortune 500 companies make strategic and tactical decisions. Katerina then moved to the client side, managing market research & insights for dedicated businesses’ existing and new product launches. Katerina is enjoying being back in her home city of Toronto and working remotely, translating market research and insights into new business opportunities for Eastman’s innovation group. Katerina loves the outdoors, food and cooking. Katerina holds a Bachelor of Arts in History from University of Toronto.

    • CR-Only: Doing More With Less – Five Experts Share Their Real World Strategies

      Mon. October 8, 2018
      1:15 PM to 2:15 PM

      Today's Hot-As-The-Surface-Of-The-Sun Topic!

      It’s all too common nowadays to have insights budgets and resources cut while internal expectations to deliver results remain high.

      We’re constantly asked to do more with less. But how?

      In this panel discussion, you'll hear how five corporate researchers from companies large and small, B2C and B2B, are dealing with this issue on a daily basis.

      Among the most valuable topics at CRC and a singular reason to attend – a can't miss!

  • Ally Aleman – Insight Strategy Group

    SVP, Qualitative Research, Insight Strategy Group

    Ally is passionate about uncovering the psychological and cultural factors that shape consumers’ behaviors and decisions.

    As head of qualitative research, she oversees all qualitative research initiatives, from methodological innovation to moderator training. Ally has many years of experience in concept and content testing, brand and product positioning, segmentation, and consumer profiling. Her experiences extend across qualitative and quantitative methods and industries, including media and entertainment, consumer goods, retail, beauty, and financial services. She has a particular love of lifestyle media.

    • VICE Media / Soul (Re)Searching

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      Self-care, mindfulness, and spirituality -- these buzzwords are seemingly everywhere, but what do they actually mean to young people today and where did they come from? Join Ally Aleman of Insight Strategy Group and Julie Arbit of VICE Media as they explore how Millennials and Gen Z think of their relationship to mind, body, and spirit, and how brands can play a role in their spiritual fulfillment.

  • Jennifer Allison – Wizer

    Vice President, Strategic Accounts, Wizer

    Jenn is a business growth leader with many years of experience in overseeing and nurturing business relationships with some of the world's leading brands. She brings a truly unique combination to the table: Her deep expertise in the marketing research domain and her proven track record as a business driver in enterprise companies.

    • Case study: The Agency-Less Agency - How Tech Is Disrupting Traditional Research

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Ascena Retail Group worked with Wizer to implement cutting-edge technology into their strategic research, so they get a full end-to-end agency experience without hiring an agency, in a "set-and-forget" environment. Kristin Anderson, Head of Consumer Insights at Maurices shares how the combination of technology and expert customer success makes the difference for brands.

       

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • Disruption, Convergence And The Keys To Success

      Wed. October 10, 2018
      9:45 AM to 10:30 AM

      It really is a golden age for insights and the remarkably creative, resourceful and talented professionals who work to discover them.

      But it's also a time of tremendous change, with several different methodologies competiting for mindshare (and use!) with several thousand data brokers offering secondary data to compliment or replace primary data in the research mix, catalyzed by evergreen pressure to do more with less. 

      When that dust settles, we'll bring common sense to bear, leveraging the resources and collective wisdom of the insights community to learn, grow and succeed.

      Important too, to have a little fun along the way. Join us!

  • Kristin Anderson – Maurices Incorporated

    Head of Consumer Insights, Maurices Incorporated

    A born storyteller, I grew up in the Northwoods of Wisconsin and am currently loving life in the outdoors capital that is Duluth, MN.  I love putting my 20 years of insights learning to work helping associates at the Ascena family of brands see the world through our customers’ eyes.  A seeker and innovator, I’m always looking for new tools and ways to improve processes and outcomes.  My goal is to use innovative methods to provide forward-thinking, impact-oriented conclusions and actionable recommendations.  I put the enthusiasm and drive I’ve learned as an athlete and coach to work in my career by growing others and showing them that market research offers an ever-evolving world of opportunity.

    • Case study: The Agency-Less Agency - How Tech Is Disrupting Traditional Research

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Ascena Retail Group worked with Wizer to implement cutting-edge technology into their strategic research, so they get a full end-to-end agency experience without hiring an agency, in a "set-and-forget" environment. Kristin Anderson, Head of Consumer Insights at Maurices shares how the combination of technology and expert customer success makes the difference for brands.

       

  • Julie Arbit – VICE Media, Inc.

    VP of Insight, VICE Media, Inc.

    Julie Arbit serves as Vice President of Insights for VICE Media, where she helps both VICE and its clients better understand and engage with their youth audience. In this role she utilizes a variety of quantitative and qualitative methodologies and proprietary data sources to uncover the most actionable learnings.  

    Prior to joining VICE, Julie spent over a decade in marketing research agencies working across industries to identify trends, segment target audiences, inform brand strategies, track brand perceptions, and develop communication strategies and new products offerings. 

    • VICE Media / Soul (Re)Searching

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      Self-care, mindfulness, and spirituality -- these buzzwords are seemingly everywhere, but what do they actually mean to young people today and where did they come from? Join Ally Aleman of Insight Strategy Group and Julie Arbit of VICE Media as they explore how Millennials and Gen Z think of their relationship to mind, body, and spirit, and how brands can play a role in their spiritual fulfillment.

  • Rachel Aubrey — Royal Canin

    Consumer Insights, Royal Canin

    After finishing my Masters of Marketing Research at SIUE, I spent 8 years at Kantar Millward Brown. I worked on a number of categories, including the military, hotels, alcohol, food and beverage, baby care, and pet care. My desire to work more intimately with one brand led me to Royal Canin / Eukanuba, and what I love most about my mission every day is our quest to help educate the industry on the possibilities of what nutrition can do for a cat or dog. The loves of my life are my almost 78 year old Labradoodle / Goldendoodle, Yadi, a good outdoor concert in the summertime, and anything involving the St Louis Cardinals or Blues.

    • Eukanuba / Take a Strategy Sprint to Tackle Strategic Growth Challenges

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      In this session, hear behind-the-scenes lessons learned from the trailblazing team that took a Strategy Sprint approach to fast-track the strategic development of a bold new strategic direction. Full adoption of an entrepreneurial mindset enabled the team to condense a typical 12-18 month process down to 5 days.

      They hustled to uncover consumer Jobs to be Done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years. The impact of this work yielded immediate, breakthrough progress, unprecedented learning, and the start of cultural transformation through doing.

      The team will share the overall approach they took, key enablers that led to their success, and lessons they plan to apply to future growth challenges. You'll walk away with specific, tangible tips for enabling your organization to act bolder and move faster against your big growth challenges. Courageous minds only.

      Learn how to overcome challenges in quicker, more entrepreneurial ways:

      • By applying entrepreneurial approaches and applying tried and true methods like Design Thinking and Jobs Theory along with emerging approaches like Lean Startup and Google Ventures’ Sprint
      • Leveraging iterative, real-time consumer input to enable the decision making critical for a 5-day sprint
      • Engaging leadership as advisors and collaborators (vs. approvers) to secure needed buy-in

       

       

  • Scott Baker, PRC – Schlesinger Group

    Senior Vice President, Client Solutions, Schlesinger Group

    Scott Baker is a veteran of the marketing research industry with additional background in advertising. He has participated in all related aspects of the research process, playing both strategic and tactical roles from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.

    • Welcome & Day 2 Kickoff!

      Tue. October 9, 2018
      8:15 AM to 8:30 AM

      Scott & Tim – both Insights Association Board members and co-chairs of the association's Education Committee – have played central roles in curating CRC's program and driving its success. Hear from them about the days ahead as we gear up for some amazing sessions to come. 

  • Joe Beier – GfK

    EVP, Shopper Insights, GfK

    Joe Beier has been pursuing his passion for creative problem solving for over 20 years, tapping a diverse skillset that includes marketing, shopper insights, shopper marketing and category management. His ability to connect this toolkit to his clients’ marketplace challenges and opportunities has been central to his success. His track record is one of helping clients identify and activate big ideas that drive marketplace results across a broad range of categories - including retail, food/bev, consumer electronics, technology, personal care, and general merchandise. Beier has been consulting in the shopper space for over ten years, and in 2004 co-founded Interscope, a sales and marketing consultancy focused on building brands at retail that is now part of GfK. At GfK, his focus areas now include shopper insights, retail reinvention, shopper marketing activation and leadership selling platforms.

    • Leading Edge Consumers & The Crystal Ball

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace. Their predictive power comes from their “triple threat” profile that includes an enthusiasm for a category, a leaning toward early adoption of innovation and a throng of folks that typically follow their leads. This session will profile the key attitudes and behaviors of this important consumer segment as well as distill out key implications for retailers and manufacturers for how to best prepare for the marketplace of the future. This presentation will draw upon the latest finding from GfK’s various Trends, Consumer and Shopper studies (including GfK Consumer Life and FutureBuy). 

      Learn:

      • What is the DNA of a Leading Edge Consumer? 
      • What have we learned from Leading Edge Consumers about where retail is going? 
      • What are the emerging trends that Leading Edge Consumers are pointing to today, that can help you future-proof your business for tomorrow?
  • Anders Bengtsson – Protobrand

    CEO, Protobrand

    Anders is CEO of Protobrand and holds a Ph.D. in consumer culture theory. He is spearheading the development of Meta4 Insight,® a behavioral economics technology platform designed to rejuvenate quantitative research applications. Prior to joining Protobrand, Anders was a marketing professor. He has written extensively on consumers’ symbolic and emotional relationships with brands and how brands become agents of consumer culture. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.

     

    • Indeed / Ad Testing With System 1 Techniques

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      This presentation will examine how Indeed revamped its approach to ad testing to achieve a more accountable evaluation protocol.

      We will showcase how a System 1 approach to TV ad testing yields actionable results through an understanding of how an ad activates brand strategy and predicts in-market performance.

      Learn:

      • How System 1 techniques and non-conscious measurements are applied to ad testing
      • Understand the meaning of an ad and measure how well it activates brand strategy
      • How to use emotion analytics to optimize ad execution

       

  • Mike Berendes – Custom Intercept Solutions

    Director of Marketing and Business Development, Custom Intercept Solutions

    Mike Berendes is director of marketing and business development at Custom Intercept Solutions. Previous positions at Activision Gaming, Energizer Battery, Kraft Foods and Novus Print Media taught him a thing or two (or three!) about changing consumer preferences and the importance of engaging with potential buyers to stay ahead of data analysis-paralysis. Berendes holds a BA in International Marketing from St. John’s University and an MBA in Marketing from the University St. Thomas. 

    • CR-Only: Wendy's / Characters Make the Story: How Custom Intercept Helps Ignite Consumer Insight

      Mon. October 8, 2018
      10:30 AM to 11:15 AM

      While technology is trumpeted as the holy grail of consumer insights, organizations continue to struggle to glean insights from the avalanche of information.

      Wendy's restaurants wanted a better way to collect data directly from the point-of-brand-experience. With custom intercept, they were able to do just that. By intercepting their customers at the "moment of truth," Wendy's was able to generate an insight story from transactional data.

      It's a success story that has Wendy's expanding market share, cutting costs, and inspiring organization change.

      Join us for a unique session where we will challenge the "tech-first" storytelling paradigm, while re-focusing companies on the most critical insight element: customers.

      Learn: How Wendy's improved their insight accuracy with in-person intercepts providing unbiased insight.

  • Nicole Bernhardt – Ulta Beauty

    Market Research Manager, Ulta Beauty

    Nicole Bernhardt is a qualitative researcher at heart with a passion for innovation research. She started her career at State Farm, helping build their innovation department and uncover consumer needs in a changing industry. Nicole then spent time at Under Armour, managing all research for the company's then-emerging Connected Fitness area. Nicole is enjoying being back in her home state of Illinois working at Ulta Beauty, bringing joy to the girl one lipstick at a time.

    • Ulta Beauty / Crafting A Holistic Story – Pairing Insights With Analytics

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Very Hot Topic Alert!

      Learn from this small but mighty research team about how they have partnered with the company's analytics group to fill all the pages of the customers' story – what "she" is doing and "why."

      This session will outline best practices and valuable tips for integrating analytics and market research to better understand the customer and path to purchase.

      Learn:

      • The do's and don'ts of working with analytics
      • How your organization can benefit by linking actions (uncovered via analytics) and the reasons actions take place (uncovered via primary research)

      See more sessions related to data analytics: "Del Taco / Leveraging The Power Of Advanced Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".

  • Dyna Boen — Survata

    President, Market Research, Survata

    Dyna is the President of Market Research at Survata, a brand intelligence and technology company. She is an entrepreneur, strategist, and team builder with over 15 years of experience working across the market research industry supply chain. In 2017, she was listed as one of the top influencers in her niche (mobile market research). Her skill set spans sales, marketing, client service, product development, and research methodologies.

    • Unlocking Premium Content to Get Premium Insights

      Tue. October 9, 2018
      2:40 PM to 2:55 PM

       

       

  • Paul Bolls – Texas Tech University

    Director, Media Mind Insights Research Group, Texas Tech University

    Dr. Bolls is a professor in the College of Media & Communication at Texas Tech University where he directs Media Mind Insights, an academic Neuromarketing research group. He is also the Director of Neuromarketing Science at Flying Horse Communication in Bozeman, Montana. He has over 25 years of experience using physiological measures to study how the human brain processes in response to media content and technology. Dr. Bolls co-authored “Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media” the first research methods book completely dedicated to neurophysiological measures in media research. He also has a forthcoming chapter in the Handbook of Media Processes and Effects on combining psychophysiology and neuroscience in media research. He regularly works on neuromarketing projects for large national clients. Dr. Bolls holds a BA from Montana State University, MA from Washington State University, and Ph D from Indiana University. Prior to graduate school, Dr. Bolls worked in commercial radio for eight years.

    • AARP / Beyond Traditional Measures: Exploring Biometrics/Neuromarketing Research

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      How does media content emotionally resonate with older consumers? AARP set out to answer this question by complementing traditional research with biometrics/neuromarketing research.

      Through a partnership with Media Mind Insights, a neuromarketing research group at Texas Tech University's College of Media and Communication, AARP crafted studies to help the organization effectively connect with and serve the interests of an actively aging population. A unique, multi-method approach combining expertise in media effects, psychophysiology, and traditional research was applied to gain insights into consumers' experiences with media.

      This session will: 

      • Explain this new methodology and how it fits with traditional research at AARP
      • Discuss a process for determining whether biometric measures are appropriate to meet research objectives
      • Offer lessons learned for introducing biometric/Neuromarketing research into an organization
  • Dan Bot – UnitedHealthcare

    Director, Strategic Insights Group, UnitedHealthcare

    Dan joined UnitedHealthcare in 2016 where he leads research and insights efforts supporting the commercial insurance business. The scope of his research includes employers, brokers, providers, members, and consumers at large. His career in consumer insights dates back to 2002 in a variety of roles at several research and consulting companies. Prior to UHC he held research leadership roles at Frank N. Magid Associates and MetrixLab. Dan has conducted research for dozens of Fortune 500 clients in more than twenty countries across five continents. He has numerous publications on insights topics such as Virtual Shopping and Path to Purchase. A lifelong Minnesotan, Dan resides in the Twin Cities metro area but prior to that earned a BS from Southwest Minnesota State University and an MBA from St. Cloud State University.

    • UnitedHealthcare / Extreme Empathy: Maximizing Insights Among Small Business Owners

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      While the concept of empathy has made inroads in B2B research and marketing, there is still a long way to go, especially when targeting small business owners. Using empathy as the North Star is critical to fully understanding your customer and taking your insights and organization to the next level. From strategic issues such as selecting a target and developing products, to tactical issues such as selecting research methods and sampling, truly embracing empathy guides you to all the right answers. A truly empathetic viewpoint towards small business owners has shown that their behaviors are much more emotionally based than you might think. 

      Learn why empathy should be the foundation for any B2B insights program and get valuable tips to capitalize on this emotion.

  • Kelly Bowie – Guardian Life

    AVP, Marketing and Consumer Insights, Guardian Life Insurance Company

    Kelly is an experienced researcher who believes that data should be an integral part of decision making. She leads the market research and competitive intelligence teams at Guardian Life Insurance Company where she provides strategic insights for the Group and Individual business units. Her team produces primary and secondary research on competitors, products, VOC and a variety of distribution channels. In the past, she led the McDonald’s global research account as a research vendor and worked as a Senior Manager in Insights and Market Intelligence at Aflac. 

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Paula Brant – MetLIfe

    VP, Head of US Marketing Science, MetLIfe

    Paula Brant joined MetLife in March 2017 to lead US Marketing Science team.  She is responsible for oversight of insights and all market research, segmentation, analytics, marketing metrics, campaign measurements and marketing ROI measurement activities in the U.S. She partners closely with the lines of business and functional marketing leaders across the company to develop key actionable insights relevant to generating sales and marketing the brand.

    Paula has more than 20 years’ of industry leading, customer focused marketing research and analytics experience including extensive B2B and B2C expertise.  She is an experienced Consumer Insights & Strategy professional with a successful track record of uncovering and developing business opportunities which support the strategic goals of the company through fact based analysis, consumer insights and overall business knowledge.    Paula is a highly collaborative leader and engaged business partner who contributes broadly on business, company and functional fronts.  She is recognized as a highly effective supervisor and team leader who consistently coaches direct reports to strong, above average performance, resulting in growth of direct reports and department.

    Most recently, Paula was the Senior Director of Global Strategic Insights at Johnson & Johnson where she was responsible for setting strategic direction and priorities for the market research function overall and developing and rolling out best practices. Specifically, she managed the strategic insights function for three large and complex franchises at J&J, the Global Oral Care, Global Wound Care and FemCare franchises, including Listerine®, BAND-AID®, Neosporin®,  Stayfree®, Carefree®, and o.b.®. Prior to her eleven years at Johnson & Johnson, she led consumer insights and strategy for the dessert and coffee division of Kraft Foods. 

    Paula received a MBA and a BA History from University of Connecticut.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Bonnie Breslauer – DISQO

    Chief Customer Officer, DISQO

    Bonnie is Chief Customer Officer for DISQO (formerly Active Measure), an LA-based company that provides opinion and behavior data to deliver the most complete view of the consumer.  Bonnie is a pioneer and seasoned veteran of online research and has 25+ years of experience in the market research industry.  In her current role, Bonnie is building on DISQO’s customer-driven growth by sharing its profound message throughout the research and insights community. As a member of its Executive Team, she helps guide DISQO’s strategic vision and positioning.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Andrea Burns — CMI

    Senior Research Manager, CMI

    Andrea is a veteran research practitioner with 15 years of research experience in both B2B and B2C industries. Her specific areas of expertise and strength include brand health, choice/processes, and new product/repositioning research.  She has experience among domestic and international business sectors including: financial services, CPG, retail, communications, hospitality, manufacturing, and data security.  Prior to joining CMI, Burns held positions with Flake-Wilkerson Market Insights, MMR Research Associates, and Dell SecureWorks.  She attended UGA where she earned a Masters degree in Market Research (MMR).

    • Pepsico-Frito Lay / Managing Habits - Understanding Brand-Choice Behavior

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Discover how habits and brand consideration were used to build an effective marketing and messaging strategy to influence brand choice.

      You'll hear a real business example that breaks away from traditional choice-based modeling and identifies the heuristics in the customer’s consideration set. The presenters will show how real world behavior was simulated using an interactive selection exercise designed to reflect the many choices consumers must make at key stages along the decision pathway. 
       

       

       

  • Eileen Campbell — Reid Campbell Group

    Founding Partner & Executive Chair, Reid Campbell Group

    A veteran of the insights and marketing world, Eileen has decades of both agency and marketer experience. She spent more than 13 years as Global CEO of Millward Brown, a leading global research agency with 6,500 employees across 88 offices in more than 60 countries. Most recently, she served as CMO of IMAX Corporation, one of the fastest growing and most globally differentiated companies in the entertainment industry. She is a former member of the Vision Critical and Angus Reid Group’s Board of Directors.

    • Email is Dead: Using Modern Messaging Services to Capture Scalable Chat, Voice & Video Insights Through a Tribe of Fortnite Gamers

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      In this fast-paced seminar, learn how industry veterans Eileen Campbell, Andrew Reid and Matt Kleinschmit are leveraging modern instant messaging services and reimagined qual & quant conversational-based research approaches to capture organic & immersive chat, voice & video-based insights at scale among an organic mobile community of Gen Z Fornite gamers.

      In this session you will learn:

      • How conversational insight approaches leverage modern messaging services instead of email to engage consumers and capture in-the-moment, immersive insights at the scale of large quantitative studies.
      • How conversational techniques can be effective at revealing in-the-moment, ‘missing insights’ from unheard consumers.
      • How modern conversational technology can be used to create more organic, authentic consumer engagement that encourages respondent participation and yields insights that drive maximum business impact.
  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer- and citizen-centric. Andrew is also passionate about the role that national associations have to play in promoting and protecting the research industry.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Simon Chadwick – Cambiar

    Managing Partner, Cambiar

    Industry icon Simon Chadwick is the managing partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, prior to which he ran six research companies within Kantar.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Jackie Chan – Prudential Financial

    Vice President, Head of Decision Insights Group, Prudential Financial

    Jackie Chan is Vice President for Prudential Financial.  She oversees Decision Insights Group, responsible for providing Prudential businesses with actionable insights to inform and shape business decisions that help them achieve their key performance goals and inspire forward looking innovation.

    Chan directs the design and execution of research programs that addresses sophisticated business challenges and collaborates across Prudential to activate these insights and drive business success.  She oversees the centralize insights team’s efforts to help Prudential businesses improve their results using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-to-market strategy, sales process and channel effectiveness, and customer experience.

    Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT).  She managed the annual SMB primary research efforts in 25 countries globally and

    worked extensively on strategic IT market consulting for many leading IT companies.

    Chan holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Maria Cheung – Pitney Bowes

    Research & Analytics Executive, Pitney Bowes

    Maria currently leads the market research team at Pitney Bowes, a B2B global technology company in the midst of an exciting transformation. She had also led research and analytics teams at Citigroup, MasterCard, PhD Media, Morgan Stanley, American Express, and Time Warner Cable. Maria is an innovative and results-oriented leader who is passionate about leveraging data-driven insights to create customer-centric solutions that drive business growth. She is also a committed foodie, gardener, bargain hunter, and tandem cyclist.

     

    • CR-Only: Doing More With Less – Five Experts Share Their Real World Strategies

      Mon. October 8, 2018
      1:15 PM to 2:15 PM

      Today's Hot-As-The-Surface-Of-The-Sun Topic!

      It’s all too common nowadays to have insights budgets and resources cut while internal expectations to deliver results remain high.

      We’re constantly asked to do more with less. But how?

      In this panel discussion, you'll hear how five corporate researchers from companies large and small, B2C and B2B, are dealing with this issue on a daily basis.

      Among the most valuable topics at CRC and a singular reason to attend – a can't miss!

  • Patricia Chou – Jack in the Box

    Director, Consumer Insights, Jack in the Box

    Patricia is a change agent, experimenting with new methodologies to uncover actionable insights. She leads the Insights function for Jack in the Box and Qdoba brands. Patricia previously worked with Johnson & Johnson Vision Care in Global Strategic Insights on Acuvue brand contact lenses, engaging with teens, parents, adults, doctors & staff, retail & key accounts. Prior to Insights roles, she worked with Kohler Company and Accenture. Patricia has BS degrees in Marketing Management and Agricultural & Applied Economics from Virginia Tech, as well as a MBA from Duke University's Fuqua School of Business.

    • Jack in the Box / Tapping Human Instinct To Get Richer Results AND Save Cost. It's Possible!

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      What?! Conducting quantitative concept screening without screening respondents based on demographics, category and brand usage, and attitudinal statements? Asking respondents to tell us how they think a product will do in the marketplace – and not their personal purchase intent – and using that information to filter concept ideas? WHAT THE WHAT?! Find out how Jack in the Box used a projective research technique rooted in human instinct to identify product concepts to hone and fast-track.

      Learn:

      • How keeping respondents in fast-thinking mode helps to reveal the breakthrough concepts or fixable elements that traditional survey measures often overlook
      • Why a projective, social mindset helps to tap more instinctual and expressive responses
         

       

  • Justin Coates – Eastman Chemical Company

    Consumer Insights Leader, Eastman Chemical Company

    Justin is a Consumer and Retail Strategist who has spent a decade championing the voice of the consumer across the textile industry. He started his career at Cotton Incorporated in 2008 and was responsible for managing quantitative and qualitative research projects wherein hundreds of thousands of consumers were interviewed in the US, China, India, Europe, and Latin America. In addition, Justin synthesized his work into concise and compelling videos, infographics, and presentations that were delivered to leading brands, retailers, and manufacturers worldwide and featured in major industry publications such as WWD, Sourcing Journal, Robin Report, etc. Justin joined Eastman in 2017 to start a consumer insights function that would be responsible for championing the voice of the consumer across Eastman’s business. Justin holds a Master of Economics degree from North Carolina State University and a Bachelor of Arts degree in Political Science from High Point University.

     

    • Eastman Chemical / How VOC Repositioned a 90-Year-Old Legacy Product

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      Eastman is a specialty chemical company committed to improving the lives of people around the world in a material way.

      In order to fulfill its effort to steer a sustainable product portfolio, Eastman wanted to reinvest in its cellulose acetate yarn business, a technology that was invented back in 1930. The challenge was how to tell the story of cellulose acetate to a textile industry that had changed dramatically over the last 90 years.

      Learn how to:

      • Champion the voice of the consumer in a large, cross-functional organization (made up primarily of chemists)
      • Leverage the voice of the consumer in branding campaigns for products going into new markets
      • Position yourself as a consumer thought-leader within your organization and the industries your companies may serve
  • Steve Cohen — in4mation insights, LLC.

    Partner & Co-Founder, in4mation insights, LLC.

    Steve Cohen specializes in the design of research, the analysis of marketing data, and the application of marketing science tools to the solution of business problems. He has conducted studies of consumer and business-to-business products and services around the world. In 2007, he founded in4mation insights with his partner Mark Garratt.

    Steve is known for his pioneering work in Choice-based Conjoint (10 years before Sawtooth introduced CBC), his work in popularizing Latent Class models for segmentation, and for being the one to introduce MaxDiff to our community in 2000.

    Steve has been honored by the American Marketing Association with the 2011 Charles Parlin Award, which recognizes the lifetime achievements of both academics and practitioners.  This is the highest award that is given by the AMA.  He also won the Buck Weaver Award from The Institute of Marketing Sciience for his pioneering marketing science work.

    Steve has published several papers, many award winning, on New Methods for Measuring Attribute Importance, Menu Models for Mass Customization, Segmentation Models, Choice-based Conjoint Analysis, Latent Class Choice-based Conjoint Analysis, and Latent Class models for Multiway Segmentation.

    • Innovation In Consumer & Market Segmentation For The 21st Century

      Tue. October 9, 2018
      2:40 PM to 2:55 PM

      Over the past several years, there have been many important developments which, if properly implemented, can have profound impact on the successful execution and acceptance of the results of consumer & market segmentation studies.

      Why attend this session?

      This presentation is geared to those who wish to become aware of key methodological issues and new tools for the discovery of segments and the analysis and reporting of market segmentation studies.

      ​What’s at stake?

      ​The newer developments are not well-known, yet are far superior to common, traditional practice.  Do it the old tried-and-true way at your peril.

      In this presentation, you will learn:

      • Key benefits of conducting a Segmentation
      • Learn the 5 Guiding Principles of Segmentation
      • Key methodological pitfalls of many current practices
      • Overview of select, innovative best-in-class methods
  • Lisa Cooper – RTi Research

    Senior Vice President, RTi Research

    Lisa leads a team of research professionals dedicated to using consumer insights to inform brand strategies. As a hands-on leader, Lisa has personally consulted with a broad spectrum of companies for over 30 years, helping them reach their business objectives through effective use of consumer research. Lisa is involved in the Insights Association serving on committees and taking educational roles in the organization. Lisa also conducts on-site seminars on research design and strategy for a number of corporate organizations.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Lisa Courtade – Merck & Co, Inc. USA

    Executive Director, Department Head, Global Customer Insights, Merck & Co, Inc. USA

    Lisa currently leads the Global Customer Insights team at Merck & Co, Inc., USA, responsible for leveraging insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of healthcare.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Paula David — Realeyes

    VP of Sales, US, Realeyes

    Paula David is Realeyes’ VP of Sales, US. Based at the company’s Boston office, Paula is responsible for driving Realeyes’ revenue growth across North America. Joining the company in April 2018, she has more than two decades of experience working in commercial, marketing and operational leadership roles for various cutting-edge software start-ups. Before joining Realeyes, Paula was VP of Sales and Operations at Affectiva, an MIT Media Lab spin-off company focused on Emotion AI. Joining in 2010, she helped to drive substantial revenue for the Boston-based emotion measurement technology company through various strategic global partnerships. Prior to that, Paula worked at WebEx, where she managed the sales and business operations of WebOffice - a $20M business unit within Cisco Systems.

    • How to Get Noticed in the Age of Attention

      Wed. October 10, 2018
      12:00 PM to 12:15 PM
  • Anne-Marie Davidson – REI

    Sr. Research Analyst, REI

    Anne-Marie Davidson is a Senior Marketing Research Analyst at REI, where she has worked for the last 12 years. Anne-Marie has spent 20+ years in marketing research, from an initial job in Prague where door-to-door was still the norm and the computer had Windows 3.1, through phone rooms, email surveys, web surveys, and now big data analysis. In the last several years, Anne-Marie has been developing additional skills, from database mining to predictive analytics to data visualization in the quest to deliver statistically rigorous, easy-to-consume, strategy-shaping results. Anne-Marie leads REI's customer experience project and specializes in bringing the voice of the customer to decision-making.

    • REI / Becoming The Researcher Of Tomorrow: Improving Your Value To Your Organization

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Hot Topic!

      The best researchers are masters of synthesis: they bring together different perspectives and data sources, find patterns that matter, and distill it all down to a succinct, compelling story and visuals that move others to action.

      In the past 15 years, we've seen a transformation of the tools, techniques, and talents necessary to be effective in this role, yet it is clear that integration and synthesis are more critical than ever.

      Anne-Marie will share her perspective on both developing new skills and integrating with analytical partners to create the value and depth companies need to act on results.

       

    • What Business Is This Anyway?

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      We’ve referred to our discipline as research, insights and business intelligence – and we can all likely agree that we’re in the business of customer centricity.

      But what are we doing about strengthening our value proposition as leaders? And, how are we changing both mindsets and behaviors for true organizational transformation?

      In this panel discussion, we will bring clients and partners together for a candid exchange about how we all have an opportunity to transform ambiguity and uncertainty into clarity that will ultimately drive growth.

       

  • Cori Deutsch — SKIM

    Resarch Manager, SKIM

    Cori Deutsch is a Research Manager at SKIM, based in the Atlanta office. She consults leading companies in the telecommunications, consumer goods and technology industries on how to analyze and predict consumer decision behavior. She has a passion for communications research, segmentation, and data visualization. Cori holds a Master's in Marketing Research from the University of Georgia. 

    • "Alexa, Order Me..." / The Rise of Voice Technology As The Fourth Sales Channel

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Dubbed the “fourth sales channel,” voice-enabled technology has garnered increased attention in recent years with far-reaching implications for eCommerce, consumer journey and brand strategy.

      The increased adoption of voice assistants is impacting the consumer decision journey, from search through path to purchase for the consumer goods category.

      In this session, we detail the history and projected growth of this technology, as well as current consumer device usage trends. We recommend how leading companies can capitalize on the growing demands for voice technology and detail the new insights required to proactively develop their unique voice brand. By doing so, brands can gain consumer preference in this channel and position themselves as leaders in this evolving technology.

      Learn how to get started optimizing voice search technology:

      • Research how voice search technology and voice assistants relate to your industry, category and product today
      • Put into motion tangible and testable efforts to improve your brand's accessibility on all voice assistant platforms through appropriate search terms and product development
      • Proactively secure your survival in the age of "brand bypass" by beginning to develop a unique voice brand
  • Chris Diener – The Analytics Team

    President, The Analytics Team

    Chris has been working with clients to derive and apply the highest value insights based on 20 years as an industry thought leader in various roles from executive and team leader at leading marketing research consultancies, to MBA adjunct professor, to his current entrepreneur role as founder of The Analytics Team.

    • Del Taco / Leveraging The Power Of Advanced Analytics

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      If your research team wants to do more with less and extend existing internal capabilities with advanced analytics, you will learn in this session how best to strategically tap external expertise.

      Prepare your team to work effectively with external analytics consultants for advanced needs such as market segmentation using cluster analysis and product optimization using MaxDiff or conjoint.

      Just because you don't do enough of this work to justify an analytics expert on staff, you should not give up on including these valuable methodologies.

      Learn via engaging, practical case studies from experts with a combined 40+ years of experience to confidently extend your team’s capabilities and maximize the value you can get with your budget by two to three times!

      You'll receive:

      • A guide to prepare your team to perform strategic projects with advanced analytics
      • A framework for finding the best fit for an analytics expert with your team
      • A concrete list of do’s, don’ts, and best practices for making projects work well

      See more sessions related to data analytics: "Ulta Beauty / Crafting A Holistic Story – Pairing Insights With Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".​

  • Mark Doherty – Chadwick Martin Bailey

    VP, Practice Leader, Chadwick Martin Bailey

    The most successful brands in the world, including Netflix, Google and Reebok call on Mark to drive their highest visibility research projects. Mark combines proven experience and insight with predictive analytics to deliver clients business-focused and action-oriented recommendations. Mark has led a range of client engagements for product development, brand health, segmentation and customer experience. He has been instrumental in building and managing highly strategic initiatives across a range of sectors, and is passionate about helping brands making smart decisions to strengthen competitive positioning and gain more than their fair share of profits.

    • How Netflix Creates Binge-worthy Insights

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      With 125 million subscribers around the world, Netflix has become one of the world's most disruptive and fast-moving companies. So, how does the leader in streaming services create insights that help them adapt, innovate, and grow? Netflix's Siddhi Sundar and CMB's Mark Doherty will share an engaging case study highlighting Netflix's unique approach to research with a global segmentation initiative to aid the company's UX designers in designing for mobile, TV and web-providing designers with a set of design priorities that segments users of each platform/device.

      In this session you'll learn how Netflix's unique high-engagement approach ensures success in: working with internal and external partners, building decision-centric insights that resonate, and socializing Segmentation among unique stakeholders.

  • Kim Duncan – Givaudan

    Senior Consumer Insights Manager, Givaudan

    Kim Duncan has been in the research industry for over 20 years. Currently, as head of Consumer Insights for Givaudan North America, Kim has spent the last 9 years building the Consumer Insights program, which includes developing proactive research programs that provide brands with insightful information focused on flavor as well as looking for innovative and disruptive ways to learn about consumers.

    • Givaudan / The Next Pumpkin Spice? Using Insights to Guide Seasonal Strategy.

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      What will be the next Pumpkin Spice? That question, combined with consumers' long-lasting love affair with seasonal products, inspired us to embark on Givaudan's largest NOAM research project to date. Come along on the journey and learn about the research design, some interesting seasonal insights, and how we incorporated video and engaging activities to make answering this question both insightful and fun!

      Learn:

      • How to look beyond the obvious business/marketing question and leveraging your best thinking in collaboration with a trusted research partner to take that research project to the next level
      • Creative ways to share your insights without relying on bar charts and numbers
      • To make your presentations more lively and engaging
  • Brodie Dunn — Pepsico-Frito Lay

    Director Strategic Insights and Analytics Mainstream Brands, Pepsico-Frito Lay

    Brodie Dunn is a director in the Strategic Insights and Analytics group inside of Frito-Lay North America marketing.  He is responsible for bringing the consumer voice and human understanding for the PepsiCo snacks portfolio -- a $14 billion division. Brodie currently provides that understanding to all areas of the business including innovation, strategy, design and media.

    • Pepsico-Frito Lay / Managing Habits - Understanding Brand-Choice Behavior

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Discover how habits and brand consideration were used to build an effective marketing and messaging strategy to influence brand choice.

      You'll hear a real business example that breaks away from traditional choice-based modeling and identifies the heuristics in the customer’s consideration set. The presenters will show how real world behavior was simulated using an interactive selection exercise designed to reflect the many choices consumers must make at key stages along the decision pathway. 
       

       

       

  • Steve Flynn — CMI

    VP of Client Solutions, CMI

    With over 15 years of experience in the marketing research industry, Steve consults with organizations on their current business objectives by translating needs into thoughtful and effective research based solutions. Steve draws on his passion and expertise in behavioral sciences to uncover actionable insights for clients by pursuing the real “why” behind complex business challenges. Prior to joining CMI, Steve established and ran multiple Global Consumer Neuroscience labs for Coca-Cola and held senior executive positions for global consulting agencies as well as Fortune 500 companies. Steve holds a MA in Communication from the University of Georgia, and a BS, with minors in psychology and political science, from Florida State University.

    • Pepsico-Frito Lay / Managing Habits - Understanding Brand-Choice Behavior

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Discover how habits and brand consideration were used to build an effective marketing and messaging strategy to influence brand choice.

      You'll hear a real business example that breaks away from traditional choice-based modeling and identifies the heuristics in the customer’s consideration set. The presenters will show how real world behavior was simulated using an interactive selection exercise designed to reflect the many choices consumers must make at key stages along the decision pathway. 
       

       

       

  • Jeff Fromm – FutureCast

    President, FutureCast

    Jeff is a world-class thought leader when it comes to marketing, sales, consumer trends and innovation. He is a contributing columnist for Forbes and the co-author of Marketing to Millennials and Millennials with Kids. His third book, Marketing to Gen Z, hit shelves in March 2018. Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers – insights that you can deploy to benefit your team and company. 

    • How To Drive Profit Growth Through Youth Culture Trends

      Tue. October 9, 2018
      8:30 AM to 9:15 AM

      A world-class thought leader when it comes to marketing, sales, consumer trends and innovation focussed on Millennials and Gen Z, Jeff Fromm has published three books focused exactly there. All three are 5-Star rated on Amazon!

      Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. He'll also cover:

      • Which trends are inclusive across generations
      • The role of technology in marketing to the modern consumer
      • The business case for innovation
      • How emotional connections drive price elasticity

      Do you know how to find your next profit opportunity? Nuanced segmentation may hold an essential key for you. 

      Attendees of this session will receive a copy of Jeff's newest book Marketing to Gen Z.

       

  • Dennis Furia – The Garage Group

    Senior Director, Lean Growth, The Garage Group

    Dennis is a leader in innovation with a proven ability to grow brands. He designs and leads custom engagements for BigCos needing to operate more like a start-up in order to ideate faster. His systematic and holistic approach has given clients such as Kimberly Clark, MARS, and Brown Forman the courage and frameworks to challenge thinking and stay on the bleeding edge in environments where the status quo rules the day. Because of Dennis' years of client-side experience and track record of marketing success at P&G, he has deep empathy for the constraints and expectations of leadership in BigCos.

    • Eukanuba / Take a Strategy Sprint to Tackle Strategic Growth Challenges

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      In this session, hear behind-the-scenes lessons learned from the trailblazing team that took a Strategy Sprint approach to fast-track the strategic development of a bold new strategic direction. Full adoption of an entrepreneurial mindset enabled the team to condense a typical 12-18 month process down to 5 days.

      They hustled to uncover consumer Jobs to be Done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years. The impact of this work yielded immediate, breakthrough progress, unprecedented learning, and the start of cultural transformation through doing.

      The team will share the overall approach they took, key enablers that led to their success, and lessons they plan to apply to future growth challenges. You'll walk away with specific, tangible tips for enabling your organization to act bolder and move faster against your big growth challenges. Courageous minds only.

      Learn how to overcome challenges in quicker, more entrepreneurial ways:

      • By applying entrepreneurial approaches and applying tried and true methods like Design Thinking and Jobs Theory along with emerging approaches like Lean Startup and Google Ventures’ Sprint
      • Leveraging iterative, real-time consumer input to enable the decision making critical for a 5-day sprint
      • Engaging leadership as advisors and collaborators (vs. approvers) to secure needed buy-in

       

       

    • Universal Studios Experience Workshop – Open to All Attendees

      Mon. October 8, 2018
      2:15 PM to 4:30 PM

      Join us at Universal Orlando on Sunday, October 7, where we’ll explore the park and its 15 attractions – including Harry Potter, Despicable Me, The Simpsons and more than a dozen others! – for customer experience inspiration.

      You can purchase the Universal day pass when you register for the conference. If you’ve already registered without a Universal ticket, click here to purchase a ticket. 

      On Monday afternoon, we’ll debrief with the entire group and move from inspiration to lessons you can bring back to your own brands to create customer experiences that delight and can help define your brand.

      This working session is powered by The Garage Group.

       

  • Chelsea Gibbons – 20/20 Research

    Strategic Director, 20/20 Research

    Chelsea serves as a Strategic Director for 20|20 Research. In this role, she oversees large-scale projects and insights development within the client services team. She has also been instrumental in driving the company’s innovation and evaluating and implementing new qualitative methodologies, including the development of the company’s text analytics solution. With nearly 10 years of experience in the research industry, Chelsea previously served as a moderator and qualitative director for 20|20. Chelsea holds a Bachelor of Arts in Marketing from Michigan State University.

     

    • DISH Network / Achieving A CX Reversal: Using Insights to Enhance Relevance & Connection

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      With a lower average net promoter score than the IRS, the pay TV industry certainly has its customer experience challenges. Determined to reverse this sentiment, DISH Network turned to insights to connect with consumers on an emotional level.

      Hear firsthand how the company used a multi-methodology approach to truly understand attitudes and needs of key audience segments and uncover how DISH is effectively positioning itself in what has historically been viewed as a sea of sameness.

      Learn:

      • How to connect and stay top of mind with strategic audiences at a critical time in a brand evolution
      • How to build upon learnings as the objectives evolve from exploration to execution and how to select the right research methods along the way
      • How videos can get you closer to your target market, give you powerful insights, and engage stakeholders (all while having fun!)
  • Chris Grabarkiewicz — Olivetree Insights

    Partner, Olivetree Insights

    Chris is a results driven consultant with expertise in shopper & CPG insights, path to purchase, in-market testing, advertising development, customer experience and market mix modeling. She has held leadership roles at Luxottica Retail, Ipsos, Nationwide, and MetrixLab. She is a Past-President of the Cincinnati Chapter of the American Marketing Association and has a PhD in Political Science from The Ohio State University.

    • Luxottica Retail / A GPS For Driving Insights That Get Action

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      Among the most frustrating aspects of a corporate researcher's job is having their insights ignored or dismissed by colleagues. Even worse is having the value or validity challenged with comments like, "This research told me things I already know." or "Why didn't you ask...?"

      Want to avoid going off-course? Then you need a GPS! This presentation will reveal how to get clarity and alignment on the decisions to be made so that insights teams can keep everyone on the right path towards insights that drive success.

      What you'll receive:

      • An enhanced insights brief to use as a road map for future projects
      • Tips for implementing a better process to align research objectives with more clearly defined business needs
      • Change management guidance based on corporate department best practices
         
  • Bob Graff - MarketVision Research

    Vice President, MarketVision Research

    Bob is responsible for MarketVision’s research-on-research program, charged with exploring, understanding and vetting topics of interest to the research industry. He is also responsible for MarketVision’s corporate marketing and knowledge management programs and leads MarketVision’s data collection teams. Bob recently spent time as Director of Consumer Research for NASCAR and has more than 20 years of combined research experience, working with firms including Burke and BASES. Bob has a BA from Northern Kentucky University and an MBA from Thomas More College.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Robin Gurovitsch – USAA

    Lead Analyst, USAA

    Robin Gurovitsch has been in the market research field for over 35 years. She has worked on both the client and the vendor side, working in a variety of areas, including of consumer goods, financial services, medical devices, hospitality, pharmaceuticals. She has been with USAA for 5 years as a Lead Analyst and a Lead Insight Consultant. Robin has a BA from the University of Texas at Austin and a Master's from the Thunderbird School of Global Management.

    • USAA / Using Segmentation to Drive Customer Engagement

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Segmentation studies are among the most complex (and expensive) types of research companies conduct. However, they often are not as actionable as they could be since it is difficult to target individuals in specific segments via demographics or database variables. This case study will detail how USAA maximized the actionability of a segmentation study.

      Learn:

      • How segmentation studies can be used to optimize marketing communications and products, and why they often fall short in usefulness
      • A relatively new approach that overcomes shortcomings leading to segments that are much actionable
      • How the results of a large segmentation study was used to tailor offerings and communications to maximize receptivity
  • Adam Hagerman – Indeed

    Marketing Research Manager, Indeed

    Adam Hagerman is a marketing research manager at Indeed where he oversees the company’s advertising testing. He is an experienced quantitative research manager, skilled at designing high-impact research and distilling insights from noisy data.

     

    • Indeed / Ad Testing With System 1 Techniques

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      This presentation will examine how Indeed revamped its approach to ad testing to achieve a more accountable evaluation protocol.

      We will showcase how a System 1 approach to TV ad testing yields actionable results through an understanding of how an ad activates brand strategy and predicts in-market performance.

      Learn:

      • How System 1 techniques and non-conscious measurements are applied to ad testing
      • Understand the meaning of an ad and measure how well it activates brand strategy
      • How to use emotion analytics to optimize ad execution

       

  • Kirstin Hamlyn – Microsoft

    Sr. Manager, Research Excellence, Microsoft

    Kirstin joined Microsoft in 2017 and has been on a mission to standardize and streamline research practices for Microsoft's central Customer & Market Research team. Before that Kirstin headed a Customer Insights function for a retail group in New Zealand and worked as a Research Manager for Walmart. Kirstin holds an MBA from the University of Wisconsin, AC Nielsen Center for Marketing Research and BA's in Geography & Political Science from the University of Washington. Kirstin loves to travel and has been to all 7 continents.

    • Microsoft / Making The Transition To Mobile-first Survey Design

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      Determined to improve the quality of its survey-based data, Microsoft prioritized increasing the percentage completed on smartphones. With only 9% providing feedback via mobile (in mid-2017), the company was missing a sizable portion of its customer base. This led to a concerted transition to mobile-first design. Success and failure has occurred during what is still a work in progress. The researchers involved would like to share their experiences and learnings with you.

      Learn:

      • The extent representativeness suffers if the growing number of smartphone-only respondents is ignored
      • Consistency is key – Mobile-first is about improving PC experiences, too
      • Change is hard – Be prepared with transition plans and managing stakeholder objections
  • David Harris — Insights & Measurement

    President, Insights & Measurement

    David F. Harris founded Insight & Measurement and provides research, training and speaking to the industry. In 2014, he published, "The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions." David’s passion is helping organizations get the insights needed for better decision-making. David spent the first 15 years on the corporate side. While Director of Research Methods at GSK, they bought 900+ market-research and insights projects each year. For many years, David has had a keen interested in how corporate buyers make supplier choices.

    • PROVIDER ONLY: How to Engage Today's Corporate Research Buyer

      Mon. October 8, 2018
      1:15 PM to 2:15 PM

      Today’s corporate research clients represent a new generation who are operating within a shifting and challenging environment, with countless new and innovative tools and internal clients who want the work done better, faster, and oh, presented with great visuals and storytelling.

      Inspired by the recently released “Corporate Research Buyers Speak” multi client-study, David Harris, the study’s lead and ex-research director for GlaxoSmithKline, will lead a panel of corporate research buyers in an interactive session centered on how they’d like to be engaged by research suppliers. In framing the questions, Dave will draw upon some of the research’s most salient findings from how to first connect with buyers to how to develop and grow the relationship.

      In addition to hearing directly from research buyers. this session will share select highlights from the research, the first-ever study that maps research clients’ path to purchase, providing practical and timely guidance on how to succeed from a sales and business-development in today’s ultra-competitive environment. 

      Learn:

      • Gain a greater understanding of the “client journey” in commissioning insights projects beginning with the first contact to procurement, proposal, engagement and an ongoing partner relationship
      • Discover how clients meet new suppliers, and the role of conferences in assessing supplier capabilities
      • Empathetically understand research buyers’ unmet needs, challenges, and pain points
  • Vanessa Hensler – Pinterest

    Ads Researcher, Insights Solutions, Pinterest

    Vanessa Hensler is on the Insights Solutions team at Pinterest where she executes research to better understand consumers on the Pinterest platform. Prior to this she was at Nielsen Consumer Neuroscience. She completed her Ph.D. in Neuroscience at the Brain and Creativity Institute, University of Southern California, and her M.Sc. in Neuroscience at the Max Planck Institute, Tuebingen, Germany. Vanessa is interested in investigating consumer decision making and behavior using traditional and non-traditional methods such as Neuroscience.

    • Pinterest / Active Consideration: A Multi-Method Approach To Understanding And Predicting Consumer Behavior

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Discover how and why Pinterest uniquely fosters an active consideration mindset, and how we are measuring it.

      We are combining trends in search/saving behavior, users’ stated preferences for leveraging the platform, and a controlled neuroscience experiment to distinguish between active considerers and passive browsers.

      The original research investigates pinners path of wedding planning. It includes a comparison between people actively planning a wedding versus those just interested in weddings, and an understanding of the emotional/cognitive correlates of the various stages leading up to the big day.

  • Julie Hermann – Ulta Beauty

    Market Research Manager, Ulta Beauty

    Julie Hermann is a market research manager at Ulta Beauty focused on bringing the customers' voice and passion for beauty to life for the organization.

    She has been creating market research connections for over 15 years, with experience on the supplier and client sides of research in a variety of industries including beauty, retail, QSR and financial, at McCain Foods USA, Millward Brown and HAVI Global Solutions.

    Julie earned her B.S. in Statistics from Northern Illinois University and M.S. from DePaul University's Kellstadt Graduate School of Business.

    • Ulta Beauty / Crafting A Holistic Story – Pairing Insights With Analytics

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Very Hot Topic Alert!

      Learn from this small but mighty research team about how they have partnered with the company's analytics group to fill all the pages of the customers' story – what "she" is doing and "why."

      This session will outline best practices and valuable tips for integrating analytics and market research to better understand the customer and path to purchase.

      Learn:

      • The do's and don'ts of working with analytics
      • How your organization can benefit by linking actions (uncovered via analytics) and the reasons actions take place (uncovered via primary research)

      See more sessions related to data analytics: "Del Taco / Leveraging The Power Of Advanced Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".

  • Mark Hetrick – Pella

    Consumer & Market Insights Manager, Pella

    Mark is the Consumer and Market Insights Manager for Pella Corporation, a manufacturer and seller of premium windows and doors. He has more than 30 years of finance, marketing, innovation, product management and market research experience. Prior to working for Pella Corporation, Mark has held positions at The Hoover Company, Maytag Corporation and Meredith Corporation.

    • Pella / Be a Growth Champion! How Focusing on Faster Insights Can Deliver Better Results

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      If your organization is focused on accelerating growth and improving the success of new products and marketing programs, this session is for you! 

      Extract applicable tips from real-world stories of how consumer insights teams have driven organizational change. You'll learn how Pella tackled tough challenges like helping teams navigate from traditional “go/no go” testing to more agile, iterative research.

      Walk away with the knowledge to evolve from more traditional methods to a “sprint” approach.

      Learn:

      • How agile “sprint” methods work to improve the quality of innovation and insights 
      • The role of online qualitative approaches vs. surveys or in-person research in agile sprints
      • Simple steps you can take now to prove the impact of “sprint” approaches for your company
  • Cole Horton – Electronic Arts

    Consumer Insights Senior Manager, Electronic Arts

    Cole Horton is the Consumer Insights Senior Manager at Electronic Arts. With more than ten years’ experience in consumer research, today he leads insights for the EA Star Wars portfolio of games. He not only gets to play videogames and talk about Star Wars at work, he also works on brand strategy, research innovation, mobile, and more.  Prior to joining EA, he was an insights manager at Procter & Gamble.

    • Breaking Through The Screen: Authentic Approaches To Reach Serious Players

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      Electronic Arts (EA) invested in major foundational research to better understand the dynamics that enable teams/clans to be successful and for their experiences to be epic. The team needed to utilize guerrilla recruiting tactics to find and meet some of the highest level players of five of the most popular HD and Mobile games, and talked to them in gaming cafes, homes, dorms and virtually.  The results were shared through high-quality video presentation, and the recommendations are helping shape how EA is approaching the games it is building many years in advance of their release.

      Learn:

      • Recruiting very low incidence audiences (some less than .4%) is really hard but not impossible with today’s Social Media tools and some extra time
      • Doing research in-situ (in homes and gaming bars in this case) can lead to very rich insights, but has its own pitfalls
      • Deep qualitative research can be a tool for making recommendations, not just describing

       

  • Tim Hoskins – Quester

    President, Quester

    As president of Quester, Tim oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Tim joined Quester as vice president of Client Relations. He has been instrumental in the development of products that provide a new and unique approach for client side research objectives. Prior to Quester, Tim spent six years in sales at Palisade Systems where his technical expertise and people skills made him a highly effective sales-rep-turned-manager.

     

    • Welcome & Day 2 Kickoff!

      Tue. October 9, 2018
      8:15 AM to 8:30 AM

      Scott & Tim – both Insights Association Board members and co-chairs of the association's Education Committee – have played central roles in curating CRC's program and driving its success. Hear from them about the days ahead as we gear up for some amazing sessions to come. 

    • Redbox / Democratizing Entertainment: Unpacking how Redbox has maintained a focus on consumer value while driving meaningful entertainment occasions

      Wed. October 10, 2018
      8:30 AM to 9:15 AM

       

       

       

  • Alexandra Howson — Isobar

    Director, Research & Strategy, Isobar
    • Driving omni-channel innovations from System 1 insights

      Tue. October 9, 2018
      2:40 PM to 2:55 PM

      A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.

      Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.

      This case study session will reveal how:

      • Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
      • System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
      • Segmentation is activated through data and technology specifically through CRM and media targeting
  • Liz Huszarik – Warner Bros. Studios

    Executive Vice President, Warner Bros. Studios

    Liz is a 21-year veteran of Warner Bros. and oversees the daily operation of the 31-member WBMR&I team. She is responsible for Domestic TV and Cable Distribution, Digital Business Development & Sales Research, Insight, and Trend Research as well WB Brand Networks.

    Liz currently co-chairs the state-of-the-art Warner Bros. Media Lab. She also has hands on responsibility in key Financial and Revenue Analysis.

    She has a Bachelor's Degree from Michigan State University and teaches TV Research & Programming at California State University, Northridge.

    • Inflection Point

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      Today The Media Industry Stands At The Intersection Between Rapid Technological Advances, A New Generation of Behaviors & Attitudes, and Changing Cultural Tastes & Attitudes. 

       

  • Rachel Hymel

    Brand Director , Ochsner Health System

    Rachel currently serves as Brand Director at Ochsner Health System, Louisiana’s largest non-profit, academic, healthcare system. She is responsible for managing the brand architecture, oversight of system resources and the development of brand campaigns. Rachel received her bachelor’s degree from the University of Southern Mississippi and is currently obtaining her Master of Business Administration Degree from the University of New Orleans.  

    • From Ubiquitous To Breakthrough: How To Stand Out In A Crowded Field

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      When your tagline becomes ubiquitous with every healthcare provider in the region, what do you do? Fortunately, thanks to research, we had an eye on this trend for some time and were prepared to meet that challenge head-on.

      We challenged our research partner to identify attributes that were important to consumers and differentiating in the market. We then leveraged conscious and non-conscious methodologies in our approach to vet the messages. Using facial coding in our copy test, we had a sense of confidence that consumers would ride the wave of emotion that our ad laid out for them. As we launched our new campaign, post-wave trackers have allowed us to tell a compelling story to leadership and stakeholders about our re-positioning and the impact it is having on overall brand perception.

      This presentation will look at the research and campaign components to demonstrate how we worked in partnership with our research firm to provide results that moved the needle for Ochsner Health System.

      Over the past several years, Ochsner Health System has invested in research in a big way. As a high growth organization in a crowded market, it was critical that we had benchmarks in place to ensure our brand and reputation was growing with us. Through this presentation we hope to share with other corporate researchers our experience and hopefully impart the following learnings:

      • How to leverage brand research to identify opportunities for strengthening your brand and standing out in a crowded healthcare category
      • The role research can play in evaluating your go-to-market message and ensuring it’s connecting with your consumers
      • Using research to tell a more compelling story about your marketing activities and their effect on the overall brand

       

  • David Intrator – RTi Research, Inc..

    Chief Meaning Officer, RTi Research, Inc.

    David brings a wealth of real-world storytelling experience to the research industry. Harvard educated and Madison Avenue trained, he’s worked on both the creative and strategic sides of the communications business in the US and abroad. David works with RTi’s research teams to synthesize research findings into stories that can be easily communicated and, more importantly, acted upon effectively. David offers a unique perspective on storytelling that will help you thrive in a word where success is increasingly dependent on the story you tell.

     

    • What Does It All Mean? Effective Storytelling For Researchers

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Human beings tell stories to help make sense of the world and give it meaning. This session will explore how storytelling can help market researchers derive meaning from the enormous amount of data they now have to process.

      You will learn about the foundational storytelling concepts of unifying idea and structure that provide a story with coherence and direction. These concepts are then illustrated with real-world examples of market research storytelling from both the qualitative and quantitative sides of the business.

      We conclude with a discussion of the role of human beings as meaning-makers in a world where machines are increasingly dominant.

      Don't miss this highly engaging and thought-provoking talk!

      Learn:

      • How a story can be used as a filter – a way to synthesize mountains of data
      • How to develop the structure of your story
      • How to ensure your story makes sense of data and gives it meaning
  • Gwen Ishmael – Market Strategies International

    Senior Vice President, Head of Qualitative, Market Strategies International

    Gwen is passionate about infusing the voice and creativity of consumers into client’s research and product development processes. During her career, she has led qualitative and pipeline initiatives for companies like Acura, Allstate, Facebook, Johnson & Johnson, Nestle Purina, Pepsico, Reckitt Benckiser, Royal Philips and T‑Mobile.

    • #TomBradyFail – An Innovation Lesson From The New England Patriots

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      What does football have to do with innovation? Doubtless you’ve heard about the benefits of collaborating and co-creating with consumers when developing new products and services. But just as an innovative play doesn’t guarantee a victory, working with consumers doesn’t necessarily result in success.

      Using a critical play from this year’s “game of games” and a manufacturing case study as our foundation, we will 1) explore the importance of clearly understanding your organization’s innovation process and the learnings needed at each step, 2) how different consumer types can support (or inhibit) innovation and where in the process each type fits best, and 3) reveal how a leading manufacturer is embracing this philosophy throughout its organization.

       

  • Jim Jackson-Adams – Bellomy Market Intelligence

    Senior Director, Account Services, Bellomy Market Intelligence

    Jim Jackson-Adams is a solutions-focused market research practitioner with more than 20 years of addressing challenging business issues through research. As Senior Account Director at Bellomy, his true passion is in uncovering the data story and in expressing the implications in his clients' business context. Jim has partnered with clients in a variety of sectors, including CPG, retail, utilities and healthcare/insurance.

    • Givaudan / The Next Pumpkin Spice? Using Insights to Guide Seasonal Strategy.

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      What will be the next Pumpkin Spice? That question, combined with consumers' long-lasting love affair with seasonal products, inspired us to embark on Givaudan's largest NOAM research project to date. Come along on the journey and learn about the research design, some interesting seasonal insights, and how we incorporated video and engaging activities to make answering this question both insightful and fun!

      Learn:

      • How to look beyond the obvious business/marketing question and leveraging your best thinking in collaboration with a trusted research partner to take that research project to the next level
      • Creative ways to share your insights without relying on bar charts and numbers
      • To make your presentations more lively and engaging
  • Tom Johnson – Del Taco Restaurants, Inc.

    Director Consumer Insights, Del Taco Restaurants, Inc.

    Market research expert and consultant with 10 years of experience at a leading research consulting firm plus 10 years of experience developing the consumer insights function at Del Taco. Specializes in custom research with experience in a variety of industries including automotive, restaurants, pharmaceuticals, health care, financial services, energy services, fashion and apparel, consumer packaged goods, power sports (motorcycles, ATVs), and member service organizations.

    Diversely experienced in both research method designs and advanced analytical techniques. Believes the role of consumer insights is expanding beyond traditional market research to data and insights from all sources. As E.O. Wilson said, “We are drowning in information and starving for wisdom.”

     

    • Del Taco / Leveraging The Power Of Advanced Analytics

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      If your research team wants to do more with less and extend existing internal capabilities with advanced analytics, you will learn in this session how best to strategically tap external expertise.

      Prepare your team to work effectively with external analytics consultants for advanced needs such as market segmentation using cluster analysis and product optimization using MaxDiff or conjoint.

      Just because you don't do enough of this work to justify an analytics expert on staff, you should not give up on including these valuable methodologies.

      Learn via engaging, practical case studies from experts with a combined 40+ years of experience to confidently extend your team’s capabilities and maximize the value you can get with your budget by two to three times!

      You'll receive:

      • A guide to prepare your team to perform strategic projects with advanced analytics
      • A framework for finding the best fit for an analytics expert with your team
      • A concrete list of do’s, don’ts, and best practices for making projects work well

      See more sessions related to data analytics: "Ulta Beauty / Crafting A Holistic Story – Pairing Insights With Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".​

  • Brock Jones — KnowledgeHound

    Director of Business Development, KnowledgeHound

    Brock is a brand marketing and consumer insights expert with experience in developing and executing go to market strategies and campaigns for billion dollar brands including Gillette (P&G) and Assassin's Creed (Ubisoft). He is currently the Director of Business Development for KnowledgeHound, an innovative software platform that enables fortune 500 companies to drive greater influence with their customer research data.

    • Lyft / Analytics Made Easy: Leveraging Self-service Analytics To Move Faster & Increase Impact

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Today, insights teams are overloaded with an enormous number of requests for customer data, leaving little time for strategic thinking. What often seems like a simple request for a quick data point can balloon into a week-long quest to track down the right piece of research and wrangle it into the exact chart or visualization needed. This data bottleneck is crippling the pace at which organizations can move; often times leaving insights out of the decision-making process altogether. Join us for an important discussion about adopting self-service analytics across your organization and how this can free up your team's time and help you drive greater impact with your research.

       

  • Ari Kapur, PhD — Cisco

    Sr. Manager, Market Research, Cisco

    Over the past twelve years, Ari has led global, custom research and analysis efforts for Cisco thought leadership, marketing, branding, product development, sales and customer satisfaction. 

    Prior to Cisco, he held senior management roles in the telecommunications, financial services, manufacturing and Internet fields where he designed and implemented a wide range of research programs in support of market development, new product development, customer satisfaction and loyalty, corporate positioning and brand. 

    Ari holds a Bachelor's Degree in Economics from Santa Clara University, a Master’s Degree in Economics from San Jose State University and a PhD in Agricultural Economics with specialization in Marketing and Price Analysis from Texas A&M University.

    • Cisco / How Thought Leadership Research Keeps Businesses Ahead Of The Pack

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Businesses are being impacted by digital technologies. These disruptions are creating new opportunities for organizations to become market leaders and are challenging existing market leaders to maintain their position in the market.

      This is exactly what tech giant Cisco Systems experiences operating in a dynamic and ever-changing technology market. Cisco has remained a leader for more than 30 years and in order to maintain their position, they have to think ahead. Cisco relies on thought leadership research to help drive their position in the market.

      Thought leadership research allows you to stay ahead of emerging trends, make better-informed decisions, and demonstrate to the market that you are preparing for the future. Based on Cisco's extensive experience, we will share lessons learned on executing thought leadership research effectively to further your brand's position in the market.

      Learn:

      • The benefits of thought leadership as a component of research strategy
      • How to execute and communicate thought leadership research effectively
      • How to use thought leadership to elevate your brand through storytelling and data visualization
  • Rick Kelly – Fuel Cycle

    VP of Product, Fuel Cycle

    As vice president of Client Services, Rick has spent most of his career in the market research industry, working closely with clients and operations teams to ensure that client needs are met. He has published articles on market research methods and delivered presentations at the MRA, PAPOR, and AAPOR, among others. His research interests center around using new technology to capture data.

     

    • Delivering On The Promise Of Continuous Research With The Market Research Cloud

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      Disruptive new technologies and platforms are rewriting customer journeys and consumer behavior seems to be in a constant state of flux. Researchers must embrace such transition as an opportunity to change the way they engage and maintain an ongoing dialogue with consumers. It won't be easy. It will require organizations to quickly move from an era of overly planned, episodic research that occurs in standardized cycles to insights that are gathered in real-time through continuous research.

      Join us as we explore how you can implement continuous research practices in your organization:

      • What it takes to develop quick, iterative research cycles
      • Enable flexibility to deliver insights for any business need
      • Ensure the data rendered can be contextualized

       

       

  • Matt Kleinschmit - Reach3 Insights

    Founder & CEO, Reach3 Insights

    With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to succeed in today’s fast-paced marketplace.

    • Email is Dead: Using Modern Messaging Services to Capture Scalable Chat, Voice & Video Insights Through a Tribe of Fortnite Gamers

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      In this fast-paced seminar, learn how industry veterans Eileen Campbell, Andrew Reid and Matt Kleinschmit are leveraging modern instant messaging services and reimagined qual & quant conversational-based research approaches to capture organic & immersive chat, voice & video-based insights at scale among an organic mobile community of Gen Z Fornite gamers.

      In this session you will learn:

      • How conversational insight approaches leverage modern messaging services instead of email to engage consumers and capture in-the-moment, immersive insights at the scale of large quantitative studies.
      • How conversational techniques can be effective at revealing in-the-moment, ‘missing insights’ from unheard consumers.
      • How modern conversational technology can be used to create more organic, authentic consumer engagement that encourages respondent participation and yields insights that drive maximum business impact.
  • Koji Kobayashi — The Coca-Cola Company, Japan

    Director, Consumer & Commercial Knowledge & Insights, The Coca-Cola Company, Japan

    Director, Consumer & Commercial Knowledge & Insights, Coca Cola Japan Company.  Lead consumer and shopper understanding for the development of innovation and brand strategies in Japan since 2016.  Previously worked for Procter & Gamble (P&G) as Consumer Insights across Japan, US and Singapore.  Won Cannes Glass Lion Award (2016) for the prestige cosmetic brand, SK-II, #changedestiny campaign by revealing the insights of Chinese female consumers.  Hold BA from Keio University, and MBA from National University of Singapore (NUS).

    • Coca-Cola / Prioritizing in the Digital Age: Metrics in the Third Dimension

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      Social media and new technologies offer different ways to reach and influence consumers. Such advances also provide rich data that can inform brand choices. The increased richness adds complexity and a new level of fragmentation, making it difficult for marketers to prioritize actions. Join us to hear a case study that provides a roadmap to clear marketing priorities. The presenters will share learnings and advise at each step of the process: from how to identify and quantify consumer growth pathways, how to measure different initiatives against each pathway, and on how to put it all together to create a coherent story that sets clear priorities for the brand and enables buy-in from senior management.

      Learn:

      • To go beyond top-line sales averages to track sub-categories and see the real impact of your actions
      • Methods that allow you to track consumers’ behavior and bridge back to performance, providing deeper insights to prioritize your initiatives
      • Understand and quantify consumer pathways to truly understand brand growth
  • Will Leach - TriggerPoint

    Founder, TriggerPoint

    Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in understanding and driving consumer decision making. Simply put…TriggerPoint helps today’s largest brands understand and change consumer behavior through behaviorally-designed marketing.  

    Will has over 20 years of behavioral insights experience and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University. 

    Will is also the author of “Marketing to MindStates:  a Practical Field Guide to Applying Behavioral Design to Research and Marketing” and is also the only 2-time winner of the EXPLOR Award for behavioral science research innovation. 

    • An Intro To Mindstate Marketing: Applying Behavioral Research & Design To Improve Member Retention At Gateway Health

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      Each year the majority of American households grit their teeth and undertake one of the most painful experiences imaginable - shopping for healthcare insurance! Trudging through seemingly hundreds of options across various providers makes this process challenging for even the savviest shopper. This decision environment makes the industry ripe for using behavioral research to truly understand and drive shopper consideration and choice. But, more importantly, how do we then apply these deep behavioral insights into retention marketing to increase its effectiveness in market and ROI? The answer is Marketing to Mindstates.     

      In this session, Michael Meadows from Gateway Health and Will Leach from TriggerPoint will discuss how they adopted the Mindstate Marketing process to deeply understand the four key non-conscious factors driving insurance decisions. They will then illustrate specifically how they applied behavioral design principles and tactics into retention marketing initiatives to get some of the highest performing creative to date. 

      In this session you will:

      • Learn a practical, behavioral science-based model you can use immediately to understand people’s temporary “mindstates” and how these mindstates significantly influence consideration and choices in your industry.
      • Be the first to see the entire behavioral research and design process highlighted in the upcoming book Marketing to Mindstates.           
  • Bob Lederer – RFL Communications, Inc.

    President, RFL Communications, Inc.

    Bob Lederer has been the President, Publisher, Editor and Producer at RFL Communications, serving the marketing research industry with the MR industry's best news coverage since 1995.

    • CR-Only: Research Lessons From The New York Jets 1968 Super Bowl Season

      Mon. October 8, 2018
      9:30 AM to 10:15 AM

      The New York Jets made history as the first AFL team to win a Super Bowl when on January 12, 1969 they upset the 17.5-point favored Baltimore Colts. Joe Namath was the difference-maker between the teams, but unfortunately for 50 years his talented Jets teammates have largely faded into oblivion as Joe's legend has grown. But in 2018, on the 50th anniversary of the 1968 pro football season, a new book "Beyond Broadway Joe: The Super Bowl Team That Changed Football" corrects that. 

      Bob's keynote presentation discusses new and reinforced research learnings realized during his two years of conversations and investigations into this momentous sports event from a half-century ago. Among them:

      • Tracking down 45 key respondents
      • Convincing and building rapport with strangers who had every reason to feel dubious
      • Brand building
      • Dealing with competition
      • Creating and defining unique KPIs
      • Uncovering long-lost crucial information

       

  • Sydney Leonard – Southwest Airlines

    Knowledge Management, Southwest Airlines

    Sydney Leonard leads the knowledge management and customer insights communications strategies within Southwest Airlines’ Marketing Department. She recently led the design, development, and implementation of the company’s first-ever knowledge management platform. Previously, Sydney managed Southwest’s internal corporate content strategy and platforms. Before Southwest, Sydney worked for several large organizations, including the American Heart Association and The Richards Group.    

    • What Business Is This Anyway?

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      We’ve referred to our discipline as research, insights and business intelligence – and we can all likely agree that we’re in the business of customer centricity.

      But what are we doing about strengthening our value proposition as leaders? And, how are we changing both mindsets and behaviors for true organizational transformation?

      In this panel discussion, we will bring clients and partners together for a candid exchange about how we all have an opportunity to transform ambiguity and uncertainty into clarity that will ultimately drive growth.

       

    • Southwest Airlines / Leveraging Your Culture To Democratize Insights And Knowledge

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      Information Sharing is inherently tied to company culture, so what do you do when dealing with highly confidential information or knowledge hoarders?

      Learn how Southwest Airlines has leveraged their cultural “drumbeat” to cultivate an insights-driven knowledge sharing community.

      Whether you're in the process of launching a knowledge management platform or just interested in knowledge sharing, attend this presentation to explore how to better democratize insights and knowledge as part of an Insights Team.

       

  • Walker Lewis – Critical Mix

    Senior Director, Critical Mix

    Walker is a Senior Director at Critical Mix where he helps clients with data integration and business insights. He has over 10 years of experience in the insights industry. Prior to his current role at Critical Mix, Walker worked with large restaurant chains, apparel brands, and retail clients as an analyst and consultant, integrating primary research, third party data, and first party business and  financial information. Walker is passionate about projects that use research to better understand customers and competition, inform business strategy, and unlock value opportunities.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Kevin Lonnie – KL Communications

    Founder, KL Communications

    In 1984, Mr. Lonnie entered Rutgers College of Engineering with every intention of pursuing a degree in Electrical Engineering like his dad. But he shortly found he was far more interested in his Business classes than his Chemistry classes. With that, he switched to a major in Business Administration. Along the way, without bothering to tell anyone, he also decided to pursue a double major in both Business and Psychology. In the final semester of his senior year, Mr. Lonnie took a course in Marketing Research and realized he had found a profession that incorporated the disciplines of both Business and Psychology. Voilá, a lifelong career in Marketing Research was hatched.

    Currently, Mr. Lonnie is Vice President of Communications for the Interactive Marketing Research Organization (IMRO) and also serves on the Leadership Committee for the Journal of Online Research. Until recently he served as VP of Communications for the New Jersey division of the American Marketing Association. From 1983 to 1987, Mr. Lonnie was Marketing Manager of New Products for NFO Research and helped reposition the nation’s largest panel company from traditional mail surveys to an interactive future. From 1988 to 1996, he was VP of Client Services for Visual Research Communications. In that capacity he oversaw all research services.

    Mr. Lonnie lives in Red Bank, NJ with his wife Susan, daughter Kathleen and identical twin sons, Michael and Sean.

    • Aflac / Co-Creating a Sensitive Marketing Message

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      How intimate a conversation can we have with customers? Can we expect customers to co-create messaging when the subject is as sensitive as cancer?

      Aflac Benefits 365 Community Members were invited to participate in a CrowdWeaving co-creation Challenge. The goal of the challenge was to help co-design a new cancer insurance offering.

      The challenge issued to both policy holders and company benefit decision makers was proactive and transparent: "We aren't looking for you to sell. We merely want to understand how to explain supplemental cancer insurance so that it's absolutely clear – in common terms – what is being offered and why it may be worth considering. "

      The goal was to identify key words and phrases that could motivate potential customers to consider purchasing cancer insurance from Aflac. The CrowdWeaving approach allowed Aflac to improve its existing policy and make sure that those who really need it understood all that it has to offer.

      Learn:

      • Techniques/suggested framework for exploring sensitive subject areas
      • Leverage current/future customers to inspire your internal creative teams
      • Proactive research techniques that maximize insights from your customers and buy-in from your internal stakeholders
  • Brooke Lorenz – DISH Network

    Consumer Insights Lead, DISH Network

    Brooke is a senior researcher with supplier and client side experience across a variety of industries, including financial services, technology, CPG, healthcare/medical, and communications/utilities. In her current role at DISH Network she works cross-functionally with Product, CX and DishLATINO teams, using a wide range of quantitative and qualitative methodologies to conduct studies such as product concept and ad tests, A&U, and customer satisfaction.

    • DISH Network / Achieving A CX Reversal: Using Insights to Enhance Relevance & Connection

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      With a lower average net promoter score than the IRS, the pay TV industry certainly has its customer experience challenges. Determined to reverse this sentiment, DISH Network turned to insights to connect with consumers on an emotional level.

      Hear firsthand how the company used a multi-methodology approach to truly understand attitudes and needs of key audience segments and uncover how DISH is effectively positioning itself in what has historically been viewed as a sea of sameness.

      Learn:

      • How to connect and stay top of mind with strategic audiences at a critical time in a brand evolution
      • How to build upon learnings as the objectives evolve from exploration to execution and how to select the right research methods along the way
      • How videos can get you closer to your target market, give you powerful insights, and engage stakeholders (all while having fun!)
  • Raj Manocha – Methodify

    Executive Vice President, Methodify / Delvinia

    As President, Raj has played a pivotal role in developing Methodify, Delvinia’s research automation platform and has led the international expansion of the company’s data collection services. He is also responsible for the sales and commercialization efforts across Delvinia’s business units, all of which are focused on innovative data collection.

    Raj is chair to the board of the international chapter of the Insights Association. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University where he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.

    • Labatt Case Study: Why Every Marketer Should Be Rushing To Test Their Digital Ads

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      Labatt is one company that’s way ahead of the curve, understanding the significance of employing a "channel first design strategy" in marketing. They also know the importance of ascertaining customer feedback, creating the right content for the channels that best reach their audiences – existing and new. In this session, Raj Manocha will share how Labatt's digital content being tested on Methodify has proven to be some of the strongest performing assets across Anheuser-Busch InBev globally.

  • Stephanie McGehee

    Marketing and Operations Manager, MDRG, Inc

    Stephanie currently serves as Marketing and Operations Manager for MDRG, Inc. She is responsible for Business Development, Marketing and all that falls within Operations for MDRG.

    Stephanie came to MDRG after spending the first 10 years of her career on the ad agency side of the business. She’s worked with clients of all industries, from telecom to space. Stephanie received her bachelor’s degree from Louisiana State University.

    • From Ubiquitous To Breakthrough: How To Stand Out In A Crowded Field

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      When your tagline becomes ubiquitous with every healthcare provider in the region, what do you do? Fortunately, thanks to research, we had an eye on this trend for some time and were prepared to meet that challenge head-on.

      We challenged our research partner to identify attributes that were important to consumers and differentiating in the market. We then leveraged conscious and non-conscious methodologies in our approach to vet the messages. Using facial coding in our copy test, we had a sense of confidence that consumers would ride the wave of emotion that our ad laid out for them. As we launched our new campaign, post-wave trackers have allowed us to tell a compelling story to leadership and stakeholders about our re-positioning and the impact it is having on overall brand perception.

      This presentation will look at the research and campaign components to demonstrate how we worked in partnership with our research firm to provide results that moved the needle for Ochsner Health System.

      Over the past several years, Ochsner Health System has invested in research in a big way. As a high growth organization in a crowded market, it was critical that we had benchmarks in place to ensure our brand and reputation was growing with us. Through this presentation we hope to share with other corporate researchers our experience and hopefully impart the following learnings:

      • How to leverage brand research to identify opportunities for strengthening your brand and standing out in a crowded healthcare category
      • The role research can play in evaluating your go-to-market message and ensuring it’s connecting with your consumers
      • Using research to tell a more compelling story about your marketing activities and their effect on the overall brand

       

  • Sharon Meaney – Wells Fargo Bank

    Senior User Researcher, Wells Fargo Bank

    Sharon Meaney is a Senior User Researcher with Wells Fargo bank in the Virtual Channels Digital Experience Design team. She brings more than 15 years of user research experience to her role testing digital banking tools. She is directly responsible for managing research strategy and program development with several agile product teams and has also been working in close partnership with WFVC Accessibility SMEs to develop a joint accessibility / usability testing strategy.

     

    • Wells Fargo / Better Together: Combining Usability & Accessibility To Deepen Customer Understanding

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      See how a Wells Fargo study of those using assistive technology raised awareness across multiple departments. The findings personally touched and motivated designers, developers, user experience teams, and product owners to implement more accessible and usable customer experiences. 

      You'll get an appreciation for how the combined approach of usability and accessibility made the story and outcome of the total study stronger than either might have been on its own and learn what is needed to plan and conduct a study like this.

      Learn:

      • The strategic competitive advantage of combining accessibility and usability testing
      • How to plan and conduct a study like this
      • How to achieve maximum business impact from insights gleaned from this style of research
  • Carley Metsker – Directions Research

    Vice President, Client Service, Directions Research

    Carley has 21 years' experience in custom marketing, including more than a decade in the Restaurant industry. She has extensive experience developing custom, client-specific systems for Brand Equity & Marketing Impact Tracking, Promotions Testing, and Concept/Product Testing that integrate client sales data with consumer research to yield more relevant, actionable results. Carley also has a passion for developing creative, customized research solutions to answer non-standard questions. Carley has a BBA from Eastern Michigan University and a Masters in Marketing Research from the University of Georgia.

    • Jack in the Box / Tapping Human Instinct To Get Richer Results AND Save Cost. It's Possible!

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      What?! Conducting quantitative concept screening without screening respondents based on demographics, category and brand usage, and attitudinal statements? Asking respondents to tell us how they think a product will do in the marketplace – and not their personal purchase intent – and using that information to filter concept ideas? WHAT THE WHAT?! Find out how Jack in the Box used a projective research technique rooted in human instinct to identify product concepts to hone and fast-track.

      Learn:

      • How keeping respondents in fast-thinking mode helps to reveal the breakthrough concepts or fixable elements that traditional survey measures often overlook
      • Why a projective, social mindset helps to tap more instinctual and expressive responses
         

       

  • Michelle Monkoski – Sargento Foods

    CPD Insights Team Lead, Sargento Foods

    Michelle has spent her career translating consumer learning into actionable insight that helps drive businesses forward. With an emphasis on innovation and trend management, she has helped Sargento realize innovation success for the past nine years. In her most recent role, she and her team facilitate the digital, shopper and core product line insights needed to continue to grow the Sargento business.

    • Sargento Foods / TrendSculpting: Transforming Trends into Triumphs

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      You want to take advantage of the latest trends, but how do you do so in a way that’s not already being done, or easily copied by the competition?

      TrendSculpting!

      Using an interactive case study, our presenters will demonstrate the principles and process for using inspiration from analogous and connected categories to carve out compelling, ownable and actionable angles on trends, which ultimately lead to innovative ideas that drive real growth.

      Learn:

      • Principles for “sculpting" trends
      • A process for where and how to explore inspiration
      • identifying and utilizing analogous inspiration to reveal new possibilities for current/emerging trends
      • How to translate inspiration into actionable, ownable idea
  • Thays Morgan — The Coca-Cola Company

    Marketing Communications Consultant, Global Customer Commercial Leadership, The Coca-Cola Company

    Thays Morgan is a powerful marketing strategist.  Her career spans more than 20 years and touched multiple consumer packaged goods companies and syndicated research companies from Information Resources Inc., Anheuser-Busch, Quaker Oats Company, to most recently, The Coca-Cola Company.

    Thays is currently the Digital Marketing Communications Manager for Coca-Cola’s Global Customer Leadership Team where she oversees a digital social enterprise platform that reaches 16,000+ system associates.

    In her nearly 15 years with The Coca-Cola Company, Thays has held a variety of roles ranging from Business Planning and Analysis, National Shopper Insights, National Category Management, to Foodservice Channel Strategy Planning and Development to Global Shopper Marketing.   In these roles, she has lead projects to improve retail and foodservice customer engagement and guest and shopper experiences with an emphasis on applying insights to action.

    Thays has a Bachelor’s Degree in International Relations with a concentration in Marketing from Florida International University (Miami). 

    • What Business Is This Anyway?

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      We’ve referred to our discipline as research, insights and business intelligence – and we can all likely agree that we’re in the business of customer centricity.

      But what are we doing about strengthening our value proposition as leaders? And, how are we changing both mindsets and behaviors for true organizational transformation?

      In this panel discussion, we will bring clients and partners together for a candid exchange about how we all have an opportunity to transform ambiguity and uncertainty into clarity that will ultimately drive growth.

       

  • Makoto Moriguchi – The Coca-Cola Company, Japan

    Group Manager, Strategy and Insights, The Coca-Cola Company, Japan

    Makoto Moriguchi is Group Manager, Knowledge & Insights, Strategy and Insights, Coca-Cola (Japan) Company, Japan. He launched a career in consumer goods company after completion of M.S degree in Engineering from Keio University, Japan. Since 2002, he has been an insight manager, where he began a specialization in consumer and market understanding. In 2013, he was appointed at current position, where he has mainly been leading the projects on future projection with a marketing-science based analysis and on future innovation with consumer-centric researches in order to drive identification of potential business growth opportunities.

    • Coca-Cola / Prioritizing in the Digital Age: Metrics in the Third Dimension

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      Social media and new technologies offer different ways to reach and influence consumers. Such advances also provide rich data that can inform brand choices. The increased richness adds complexity and a new level of fragmentation, making it difficult for marketers to prioritize actions. Join us to hear a case study that provides a roadmap to clear marketing priorities. The presenters will share learnings and advise at each step of the process: from how to identify and quantify consumer growth pathways, how to measure different initiatives against each pathway, and on how to put it all together to create a coherent story that sets clear priorities for the brand and enables buy-in from senior management.

      Learn:

      • To go beyond top-line sales averages to track sub-categories and see the real impact of your actions
      • Methods that allow you to track consumers’ behavior and bridge back to performance, providing deeper insights to prioritize your initiatives
      • Understand and quantify consumer pathways to truly understand brand growth
  • Pamela S. Nelson, PRC – TIAA

    Senior Director Customer Insights, TIAA

    Pamela Nelson is a 25-year research veteran who has helped Fortune 500 companies use customer insights to help solve business issues and achieve strategic goals. Pam is currently Senior Director of Customer Insights for TIAA (a Fortune 100 financial services firm with more than $1 trillion in assets) and has held positions leading the research discipline for various companies throughout the US.

    • CR-Only: Doing More With Less – Five Experts Share Their Real World Strategies

      Mon. October 8, 2018
      1:15 PM to 2:15 PM

      Today's Hot-As-The-Surface-Of-The-Sun Topic!

      It’s all too common nowadays to have insights budgets and resources cut while internal expectations to deliver results remain high.

      We’re constantly asked to do more with less. But how?

      In this panel discussion, you'll hear how five corporate researchers from companies large and small, B2C and B2B, are dealing with this issue on a daily basis.

      Among the most valuable topics at CRC and a singular reason to attend – a can't miss!

  • Camille Nicita – Gongos

    President & CEO, Gongos, Inc.

    As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing “consumer-centricity” as a strategy will have a harmonizing effect on decision-makers. In addition, adopting an “outside-in” approach to analyzing opportunity is essential in a world where data is trying to win. Beyond driving behaviors through communication design, knowledge activation, and change management initiatives, she serves as a chief integrator amongst once-siloed organizational teams.

     

    • What Business Is This Anyway?

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      We’ve referred to our discipline as research, insights and business intelligence – and we can all likely agree that we’re in the business of customer centricity.

      But what are we doing about strengthening our value proposition as leaders? And, how are we changing both mindsets and behaviors for true organizational transformation?

      In this panel discussion, we will bring clients and partners together for a candid exchange about how we all have an opportunity to transform ambiguity and uncertainty into clarity that will ultimately drive growth.

       

  • Laura Noll – Avery Dennison

    Market Research & Insights Manager, Avery Dennison

    Laura has over 20 years of market research experience in publishing, insurance, consumer durables, and business-to-business environments. She also has experience on the vendor side having run her own firm earlier in her career. As Market Research Manager within Avery Dennison, Laura serves a widely diverse internal client base managing national and international initiatives that inform, influence and provide actionable business solutions to the organization. Over the past two years she’s helped instill the value of customer and market insight into the leading labeling adhesives organization. She’s been a highlighted speaker at conferences on topics such as advertisement testing.

    • CR-Only: Avery Dennison / You Thought Consumer Segmentation Was A Pain…Try B2B

      Mon. October 8, 2018
      10:30 AM to 11:15 AM

      Traditional consumer segmentation studies can be complex, time consuming, and loaded with landmines.

      These challenges become even more magnified when you try to segment a business-to-business environment, especially when research is new to the company’s culture.

      Explore how issues like a sales force’s customer “segmentation,” multiple buyers at one company, and complex technical buying decisions complicate the segmentation process.

      Learn how this dominant global brand in the labeling adhesive field embraced a new vision of its customer base in the midst of a changing industry.

      Learn:

      • How to introduce research to an organization that is new to the process
      • How to face the challenges associated with a B2B segmentation
      • Explore options for next steps within a CRM database
  • Dolores Oreskovich — Nestle Health Science

    Head, Global Consumer Sensory Insights, Nestle Health Science

    Dolores has extensive experience working in consumer-packaged goods in a series of diverse roles including consumer insights, marketing, sensory, quality regulatory compliance, manufacturing, and nutrition environments.  She holds a Ph.D. in Food Science and Human Nutrition specializing in Sensory Science, from the University of Illinois and a Master’s degree in Business Administration from the Katz School of Business at the University of Pittsburgh. At Nestle Heath Science, she has overall responsibility for strategic and tactical direction of the global insights team in support of the creation and/or growth of new products and brands.  Dolores has had extensive domestic and international experiences at premier supplier and client side organizations. On the supplier side, she focused on developing and evolving internal research programs, and expanding company’s expertise in the behavioral sensory and consumer research areas. On the client side, she has a proven record of accomplishment in translating consumer and sensory insights into innovative new products and that creates sustainable business growth.  She also has experiences in a wide range of industries including food, beauty, personal care, pet care, food service, beverage, snack, confection, pharmaceutical and nutrition.  During her career she has brought a consumer centric mindset across organizations she has been involved with and is an advocate for continued development of the fields of Consumer and Sensory Science.

    • Nestle Health Science / Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      How can your innovation teams more quickly target, design and develop for rapid market response?

      Learn how focusing on behavior and using rapid, iterative approaches will meet consumer demands faster and more effectively.

      We'll discuss how to identify and target "behavioral whitespace", probe conscious responses to unconscious behaviors, identify sensorial cues which drive habitual behaviors and improve product and market performance, and leverage iterative approaches to get to market faster with less risk.

      Learn:

      • How to accelerate the design process through learning sprints using co-creation and co-design
      • How to more accurately probe nonconscious behavioral impact of prototypes through behavioral methods
      • How to build into packaging and product the cues which signal benefits promised by the brand
  • Michael Patterson – Radius Global Research

    Director, Research Analytics, Radius Global Market Research

    Michael Patterson has spent 25+ years in market research. He is currently the Director of Research Analytics at Radius. He has held positions at HP, USAA and other market research companies.

    • USAA / Using Segmentation to Drive Customer Engagement

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Segmentation studies are among the most complex (and expensive) types of research companies conduct. However, they often are not as actionable as they could be since it is difficult to target individuals in specific segments via demographics or database variables. This case study will detail how USAA maximized the actionability of a segmentation study.

      Learn:

      • How segmentation studies can be used to optimize marketing communications and products, and why they often fall short in usefulness
      • A relatively new approach that overcomes shortcomings leading to segments that are much actionable
      • How the results of a large segmentation study was used to tailor offerings and communications to maximize receptivity
  • Elizabeth Paz – Del Taco Restaurants, Inc.

    Consumer Insights Manager, Del Taco Restaurants, Inc.

    Elizabeth is a curious and passionate researcher who is always searching for creative ways to answer business questions and uncover insights. She has more than eight years of experience in the research industry, including both agency- and client-side. Elizabeth enjoys collaborating with cross-functional partners to find strategic solutions to drive business growth. She currently holds the position of Consumer Insights Manager for Del Taco and previously held roles at Jack in the Box and Culturati Research & Consulting (agency-side).

    • CR-Only: Doing More With Less – Five Experts Share Their Real World Strategies

      Mon. October 8, 2018
      1:15 PM to 2:15 PM

      Today's Hot-As-The-Surface-Of-The-Sun Topic!

      It’s all too common nowadays to have insights budgets and resources cut while internal expectations to deliver results remain high.

      We’re constantly asked to do more with less. But how?

      In this panel discussion, you'll hear how five corporate researchers from companies large and small, B2C and B2B, are dealing with this issue on a daily basis.

      Among the most valuable topics at CRC and a singular reason to attend – a can't miss!

  • Phil Penuela – Redbox

    Director of Consumer Insights, Redbox

    Phil Penuela joined Redbox in 2017 to reestablish a robust Consumer Insights practice through the implementation of a number of programs and platforms that tap into consumer-centric feedback and insights for the entertainment brand. Phil has been in the research and insights industry for over 20 years in both enterprise and agency roles, and considers himself a champion for the voice of customers. Prior to Redbox, he served in similar roles at Gogo and U.S. Cellular.

    • Redbox / Democratizing Entertainment: Unpacking how Redbox has maintained a focus on consumer value while driving meaningful entertainment occasions

      Wed. October 10, 2018
      8:30 AM to 9:15 AM

       

       

       

  • Michael Petruzzi — Lyft

    Consumer Insights & Strategy Manager, Lyft

    Michael is an experienced Strategic and Consumer Insights Manager with extensive experience in CPG, Tech, and Sports Marketing. With experience working on the world’s most iconic brands like Gillette and now Lyft, he has a keen understanding of how to translate insights into brand strategy and action.

    • Lyft / Analytics Made Easy: Leveraging Self-service Analytics To Move Faster & Increase Impact

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      Today, insights teams are overloaded with an enormous number of requests for customer data, leaving little time for strategic thinking. What often seems like a simple request for a quick data point can balloon into a week-long quest to track down the right piece of research and wrangle it into the exact chart or visualization needed. This data bottleneck is crippling the pace at which organizations can move; often times leaving insights out of the decision-making process altogether. Join us for an important discussion about adopting self-service analytics across your organization and how this can free up your team's time and help you drive greater impact with your research.

       

  • Paul Ponsford – Delta Faucet Company

    Senior Market Research Manager, Delta Faucet Company

    American journalist and satirist H.L. Mencken said, “For every complex problem there is an answer that is clear, simple, and wrong.” This encapsulates how Paul approaches life, both professionally and personally. Paul has enjoyed marketing research leadership roles on the supplier and client sides, experiencing industries as diverse as healthcare, PCs, home buying, and lawn/garden care. He joined Delta Faucet Company with some reservation. Driving away from his interviews, he wondered, “Where is the excitement in searching for insights among faucet purchasers?” His nine years has showed him these shoppers are as exciting as others. The difference: insights are more latent in a category where people don’t remember the brand of faucet they have, creating a complex environment where standard research approaches, while clear and simple, are often wrong.

    • #TomBradyFail – An Innovation Lesson From The New England Patriots

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      What does football have to do with innovation? Doubtless you’ve heard about the benefits of collaborating and co-creating with consumers when developing new products and services. But just as an innovative play doesn’t guarantee a victory, working with consumers doesn’t necessarily result in success.

      Using a critical play from this year’s “game of games” and a manufacturing case study as our foundation, we will 1) explore the importance of clearly understanding your organization’s innovation process and the learnings needed at each step, 2) how different consumer types can support (or inhibit) innovation and where in the process each type fits best, and 3) reveal how a leading manufacturer is embracing this philosophy throughout its organization.

       

  • Allie Putterman - LivingLens Ltd.

    Business Development Director, LivingLens Ltd

    Allie is Business Development Director at LivingLens. With her career focus on marketing and international business, including more than five years in the market research industry, Allie is positioned to help you find the best solutions to meet your business objectives. Allie has worked with clients in a variety of industries, including CPG, retail, travel, telecom, and more and has gained expertise in segmentation, innovation, and product testing as well as improving and personalizing the customer experience.

     

    • Faster, Richer Insights With Video

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      We all know video is powerful. It delivers rich feedback and reveals emotions, but historically it has been challenging to work with. LivingLens will share how to capture content and unlock the insight in people’s stories using their leading video intelligence platform. The session will give you practical tips and examples of how to add value with video to generate insight, drive action through storytelling and engage stakeholders through sharing customer stories.

  • Lee Quintanar - J.D. Power

    Director, Marketing Science, J.D. Power

    Lee Quintanar, Ph.D. – Lee is Director of Marketing Science at J.D. Power responsible for research design, statistical analysis, and analyzing industry trends. Lee previously served as an adjunct psychology professor and as senior consultant at Advanced Technologies involved in data analysis, survey research, emerging technologies, and product evaluation. Earlier, he served in R&D at AT&T Bell Labs, U S WEST Labs, Amdahl Open Systems, and Countrywide Technologies. He is an author of 4 patents and has been a presenter in the areas of biometrics, survey research methods, next-generation technologies, and human-computer psychology research. Lee received his doctorate and master’s degrees from the University of Notre Dame.

    • About Face: What Facial Expressions Can Tell Us About Customer Satisfaction

      Wed. October 10, 2018
      3:20 PM to 4:05 PM

      A survey and non-survey evaluation of utilities websites was done during common user tasks. Customer video verbatims were recorded as part of surveys. Face video and eye-tracking were also recorded during labs-based sessions. Face Emotions were assessed as an average percent of emotions expressed across tasks during recorded video per brand and were matched with satisfaction ratings per respondent. Analysis of Variance of emotions indicated statistical significant brand differences for Joy [ F(6, 226) = 2.25, p = .026 ] and also for Frustration, Anger, and Contempt. Correlations showed that lower ratings of website appearance (r = -.49, p < .02) and navigation (r = -.50, p < .02) increased negative emotions for customers. Regression analysis also suggests that face emotions can predict customer satisfaction ratings. Conclusions: Face emotions is a viable assessment and corresponds well with survey ratings. Brand comparisons on emotions provides key customer insights.

      Learn:

      • Face emotions from video analysis is a viable assessment of customer satisfaction
      • Face emotions correspond well with survey ratings and provides new client deliverables
      • Brand comparisons on emotions metrics provides key customer insights.
  • Vittorio Raimondi – Foresight Associates

    Managing Director, Foresight Associates

    Founder and Managing Director of Foresight Associates, a management consulting firm based in the USA and conducting work for some of the most recognized FMCG brands, globally. Passionate about understanding market structures and scenario modelling to shape – not forecast – the future and deliver winning brand growth strategies. Has done this in several industries, including Food & Beverage, Pharmaceuticals, Healthcare, Financial Services and FMCG.

    • Coca-Cola / Prioritizing in the Digital Age: Metrics in the Third Dimension

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      Social media and new technologies offer different ways to reach and influence consumers. Such advances also provide rich data that can inform brand choices. The increased richness adds complexity and a new level of fragmentation, making it difficult for marketers to prioritize actions. Join us to hear a case study that provides a roadmap to clear marketing priorities. The presenters will share learnings and advise at each step of the process: from how to identify and quantify consumer growth pathways, how to measure different initiatives against each pathway, and on how to put it all together to create a coherent story that sets clear priorities for the brand and enables buy-in from senior management.

      Learn:

      • To go beyond top-line sales averages to track sub-categories and see the real impact of your actions
      • Methods that allow you to track consumers’ behavior and bridge back to performance, providing deeper insights to prioritize your initiatives
      • Understand and quantify consumer pathways to truly understand brand growth
  • Jayant Rajpurohit – Abbott Laboratories

    Manager, Market Research, Abbott Laboratories

    Jayant is passionate about driving business decisions through strong understanding of business and consumer data. Jayant has experience in multiple industries from Americas, Europe and APAC (international, multi country projects). He prides himself on bringing innovative and creative research solutions through segmentation and conjoint. He also shares his passion for global affairs with his fellow young professional ambassadors (YPAs) at the Chicago Council on Global Affairs.

    • Abbott / Developing Market Segmentation When One Consumer Has Changing Need States

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Today, consumers have various needs, which can sometimes shift during different occasions, even in the same day.

      The food and nutrition space provides a striking example. Here, the categories encroach upon each other and consumers can opt for healthy foods, functional foods, supplements and even wellness services to fill the same needs. All this creates a challenge for a marketer attempting to map out a brand strategy.

      This session will explore using an occasion-based study to identify areas of opportunity even in a saturated market (through targeting adjacencies) and quantify them. We'll look at identifying the differentiating needs and attributes between brands – beyond the value proposition – to understand how consumers differentiate brands and products in consumption occasions.

      Learn:

      • How to define a consumer with many hats –​ they change them frequently, demanding a set of offerings versus a single choice
      • A new methodology that develops a detailed Market Structure and Size of Opportunities (value and volume). Instead of segmenting consumers and mapping the value proposition to a “consumer type”, the solution explores opportunities across different “occasion types”
         
  • Karen Ramspacher — MRI

    SVP, Innovation & Insights, MRI
    • High Times For The Cannabis Consumer: A Segmentation That Won’t Bogart Your Budget

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      The expectation to deliver relevant, authentic content to your target audience in a cost-effective manner is at an all-time high… and we need to deliver all of the time, in real time.

      How do we ensure the segments we provide to our marketing colleagues maintain a level of ‘freshness’ and reflect current market trends? 

      Gain insight as the presenters unveil results from a recent syndicated segmentation, which studied both attitudes and market behaviors of today’s cannabis consumer. See what was learned by profiling these niche consumers with their media usage, psychographics, leisure activities and virtually every category of product consumption.

      See how profiling can be integrated with digital activation to reach the RIGHT target while generating more value from your research and marketing investments.

  • Aaron Reid — Sentient Decision Science

    Chief Behavioral Scientist, Sentient Decision Science

    As an entrepreneurial consumer psychologist, Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Sentient is a leading behavioral science based research and consulting firm providing best-in-class implicit research technology, applied behavioral economics and marketing science based brand consulting to optimize product, pricing and promotion development and emotionally differentiate brands through strategic positioning and communications.

    Dr. Reid is an expert in how emotion influences choice and the subconscious drivers of behavior. His publications include mathematical models of consumer irrationalities in top peer-reviewed psychology journals, such as the Journal of Experimental Psychology and the Journal of Behavioral Decision Making as well as industry leading recognition from ESOMAR. His landmark publication of "Emotion as a Tradeable Quantity" was the first to quantify how emotion influences choice as a behavioral weighting mechanism.

    • Stimulating Insights: Measuring Emotions Evoked by the Senses

      Tue. October 9, 2018
      2:40 PM to 2:55 PM
  • Andrew Reid — Rival Technologies

    Founder & CEO, Rival Technologies

    Andrew, the Founder and former CEO of both Vision Critical and VCLabs, is an icon in the modern research industry. Serving as Founding Partner and President of Vision Critical for over 16 years, he grew the Canadian company to reach global heights by introducing innovative online community platforms into the research industry in just 6 years.

    • Email is Dead: Using Modern Messaging Services to Capture Scalable Chat, Voice & Video Insights Through a Tribe of Fortnite Gamers

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      In this fast-paced seminar, learn how industry veterans Eileen Campbell, Andrew Reid and Matt Kleinschmit are leveraging modern instant messaging services and reimagined qual & quant conversational-based research approaches to capture organic & immersive chat, voice & video-based insights at scale among an organic mobile community of Gen Z Fornite gamers.

      In this session you will learn:

      • How conversational insight approaches leverage modern messaging services instead of email to engage consumers and capture in-the-moment, immersive insights at the scale of large quantitative studies.
      • How conversational techniques can be effective at revealing in-the-moment, ‘missing insights’ from unheard consumers.
      • How modern conversational technology can be used to create more organic, authentic consumer engagement that encourages respondent participation and yields insights that drive maximum business impact.
  • Mac Renfro – Initiator

    Founding Partner, Initiator

    With extensive brand management and innovation experience with companies like Bristol-Myers Squibb, Kraft-Heinz, and AcuPOLL Research, Mac and his business partner, Rick Seibold, launched Initiator in 2003.  Their mission was pretty simple – to help drive brand growth and consumer loyalty through innovative ideas.  Frustrated by the lack of successful innovation, Mac and Rick applied their expertise to create an approach that focuses on taking broad, general needs and trends and giving them “grip”, the specific meaningful differentiation needed to transform them into actionable and ownable opportunities.  The Initiator approach has consistently led to marketplace successes and award-winning ideas, but what Mac finds most rewarding is that moment when an “outside the category” connection opens up a whole new world of opportunity to excite and delight consumers.

    • Sargento Foods / TrendSculpting: Transforming Trends into Triumphs

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      You want to take advantage of the latest trends, but how do you do so in a way that’s not already being done, or easily copied by the competition?

      TrendSculpting!

      Using an interactive case study, our presenters will demonstrate the principles and process for using inspiration from analogous and connected categories to carve out compelling, ownable and actionable angles on trends, which ultimately lead to innovative ideas that drive real growth.

      Learn:

      • Principles for “sculpting" trends
      • A process for where and how to explore inspiration
      • identifying and utilizing analogous inspiration to reveal new possibilities for current/emerging trends
      • How to translate inspiration into actionable, ownable idea
  • Morgan Richards – Cox Automotive

    Sr. Research Manager, Cox Automotive

    Most of Morgan’s 17-year career has been spent as a corporate researcher focused on the automotive industry. The early part of his career started on the supplier side, learning the ropes at KS&R and LHK Partners. He joined Autotrader.com in 2006 and has remained with the company ever since. Morgan’s current position is at Cox Automotive, which was formed through several acquisitions and mergers. His team primarily focuses on consumer and B2B research to support product development and brand measurement.

     

    • Cox Automotive / The 4 Truths Of "Connected Retail": Leveraging MR To Support B2B Product Launches

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Cox Automotive's Future of Digital Retail research shows that today's typical, in-person car-buying process isn't always meeting consumers' needs. The study reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how the research results are being used to educate dealerships on how to differentiate themselves by using Cox Automotive products to provide a "connected" retail experience that seamlessly integrates online and offline car-buying options.

      Learn: How to align products with customers’ evolving needs and how to leverage market research to support the launch of new products.

  • Sarah Robb O'Hagan – Flywheel Sports

    CEO, Flywheel Sports

    Sarah Robb O’Hagan is CEO of Flywheel Sports and the former president of luxury health club Equinox, where she led the $5 billion corporation from a bricks-and-mortar gym to a digital-first, always-on fitness business. She is also the former global president of Gatorade, a GM and marketing director at Nike, and marketing director of the Virgin Entertainment Group. In her new book Extreme You, Sarah lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential. Drawing on her decades of experience in sports and business, she shares practical takeaways about making failure your fuel, discovering your most competitive playing field, and bringing out the “extreme” in others.

    • Unleash The Extreme YOU!

      Tue. October 9, 2018
      9:15 AM to 10:00 AM

      Extreme YOU: Step Up. Stand Out. Kick Ass. Repeat.  Those are your instructions.

      It’s also the title of Sarah Robb O’Hagan’s new book. Get your copy, break free from all that’s holding you back and tap Sarah’s boundless energy.

      A former top exec at Gatorade, Equinox and Nike, Sarah will reveal how insights inform her critical business decisions as the CEO of Flywheel Sports and why failure is the greatest personal trainer you will ever have.

  • Linda Rossi - LivingLens Ltd

    Vice President of Sales, LivingLens Ltd

    Linda is Vice President of Sales and plays a fundamental role in building strategic partnerships with researchers and brands alike. Previously Linda held the position of an Account Director on the Healthcare Team at FocusVision. Linda brings an insight experience that is focused on working with pharmaceutical researchers and brands. Having worked on a variety of both qualitative and quantitative projects she offers a consultative approach to leveraging the power of video to share and show your findings. 

    • Faster, Richer Insights With Video

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      We all know video is powerful. It delivers rich feedback and reveals emotions, but historically it has been challenging to work with. LivingLens will share how to capture content and unlock the insight in people’s stories using their leading video intelligence platform. The session will give you practical tips and examples of how to add value with video to generate insight, drive action through storytelling and engage stakeholders through sharing customer stories.

  • David Rothstein – RTi Research, Inc.

    CEO, RTi Research, Inc.

    David is the owner and CEO of RTi Research, a global, full service research company. Under David’s leadership, RTi — a winner of five consecutive Connecticut Top Workplace awards — turns data into meaning, into something that can be communicated simply and acted upon effectively throughout the corporate enterprise.

    • Elevating The Insights Function: Measuring, Demonstrating And Building Business Impact

      Mon. October 8, 2018
      4:45 PM to 5:30 PM

      Please join our panel of experts for a discussion on how to elevate the insights function to become strategic insight partner to the business.

      Research from the Boston Consulting Group, Cambiar Consulting and the Yale Center for Customer Insights found in 2015 that only 1 in 5 Insights teams are perceived to be strategic insights partners in their organizations. 

      That needs to change. 

      Our panel will discuss the concrete actions insights teams can take to measure, demonstrate and build the impact they are having on the business, and we welcome attendees to also share their experiences and thoughts on how to elevate the insights function.

       

  • Katie Ruiz – Cox Automotive

    Associate Research Manager, Cox Automotive

    Katie has over 14 years of experience leading both supplier-side and client-side marking research. During her tenure at Cox Automotive as part of the Research Center of Excellence, her work has focused on product strategy and thought leadership. Her research on the Future of Digital Retail was featured in Automotive News. Prior to Cox Automotive, Katie spent her career on the supplier side of marketing research, working across a variety of industries (including health care, financial services, utilities and telecom).

    • Cox Automotive / The 4 Truths Of "Connected Retail": Leveraging MR To Support B2B Product Launches

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Cox Automotive's Future of Digital Retail research shows that today's typical, in-person car-buying process isn't always meeting consumers' needs. The study reveals that most consumers prefer to purchase from a dealership that offers online purchase options. Learn how the research results are being used to educate dealerships on how to differentiate themselves by using Cox Automotive products to provide a "connected" retail experience that seamlessly integrates online and offline car-buying options.

      Learn: How to align products with customers’ evolving needs and how to leverage market research to support the launch of new products.

  • Smisha Samra – Grail Insights

    Director - Research and Strategic Insights, Grail Insights

    Smisha is a Director with Grail Insights, and leads research delivery for clients in North America from retail, healthcare, financial services, and business services verticals. She has led a number of market research projects using traditional as well as agile approaches. She has also worked with clients and teams across multiple offices and geographies. She brings close to 15 years of experience. Smisha holds an MBA from Saïd Business School, University of Oxford and a Bachelor of Engineering from the Punjab Engineering College, Chandigarh, India.

    • Agile Insights: How Iterative Insights-based Micro-decisions & Collaborative Engagements Are Driving Change

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      As never before, there is a clear need for agility in market research. Agile techniques and models to achieve flexibility, greater transparency, improved ROI and higher productivity. Many things are dictating this change – business decision making is no longer isolated but rather a connected series of micro-decisions; the pace of change in technology, budgetary pressures, accelerated time to market, etc.

      Corporate researchers and market research providers will continue to drive this trend – we will explore its next stages and the agile MR tools that will lead the way forward.

      Learn:

      • The pros and cons of Agile Market Research
      • To reduce complexity by breaking down the whole project into smaller units
      • To focus on continuous process improvements, scope for flexibility, consider team inputs and deliver quality products
      • Key agile market research trends forecast for 2019
  • Sebastian Schuliaquer – Kellogg Company

    I&P Global Director, Breakfast, Kellogg Company

    Sebastian has 20 years of professional experience analyzing the global market with an emphasis on developing markets, emerging middle class consumers, shoppers and global and local clients and trade. This experience positions him to translate this knowledge into relevant and actionable insights to enables Kellogg's leadership and growth in emerging markets.

    • Kellogg's / Considering Cultural Context To Deepen Insights

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      In late 2017, Kellogg's undertook a multi-market research study to understand current snacking behaviors among the emerging middle class in India and Mexico.

      Kellogg's recognized that focusing research only on the behavior of individual consumers was limiting and posed the risk of an incomplete understanding of the snacking category. Kellogg's partnered with Maru/Matchbox to undertake a cultural framing exercise, marrying consumer insight with analysis of the cultural norms, values, and attitudes towards snacking in both Mexico and India.

      We'll discuss the blending of cultural analysis with consumer insights, and share key learnings from the initiative to help companies more systematically consider culture context alongside market research.

      Learn:

      • To more systematically consider culture context alongside market research
      • Why semiotics and qualitative research is an effective mix of techniques to uncover inspiration for early-stage innovation
      • Why effective innovation and product development initiatives are more likely to succeed when we focus on cultural norms and influences as rationale for consumer behaviors
  • Jignesh Shah — Rybbon

    CEO, Rybbon

    Jignesh is the CEO of Rybbon, an incentives management tool for market researchers. Jignesh has helped researchers use digital rewards and automation to take the pain and cost out of delivering incentives. He is currently a board member of the Mid-Atlantic Chapter of the Insights Association. Jignesh was previously the CMO at Metalogix and Vice President at Software AG/webMethods.

    • Best Practices for Using Incentives in Market Research

      Tue. October 9, 2018
      2:40 PM to 2:55 PM

      See how you can increase response rates, save time and cut costs using an incentives management platform.  Automate rewards for your surveys, studies and focus groups, and give your participants the rewards they want instantly.

       

  • Matthew Sharp – Novantas

    Vice President & Head of Customer Knowledge, Novantas

    Matthew is Vice President and Head of Customer Knowledge at Novantas. His team leads primary research globally for the company, collecting data and insights across a broad spectrum of banking-related topics spanning consumer, business and commercial banking.

    In his work at Novantas, Matthew has built a dedicated team of researchers and a centralized research function to support the company’s intellectual capital development, thought-leadership efforts, and bespoke client research opportunities. He is also responsible for authoring research-related articles and reports, partnering closely with Novantas Marketing as a regular contributor to the Novantas Review.

    Matthew has spent the last 10 years focused on customer insights and analytics, observing and analyzing drivers of human decision-making and the effect of brand marketing on those decisions. Prior to Novantas, Matthew worked with leading brands across industries on digital marketing strategy and measurement of ROI, providing insight to media agencies, brand managers and marketing executives about how to optimize marketing investments.

    • Novantas / AI-Powered Research: Friend Or Foe? You, As The Human, Decide

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      Artificial Intelligence (AI) I has been touted as the technology that will revolutionize the Market Research industry. Thus, Market Research platforms and methods powered by AI have become both revered and feared, leaving many practitioners questioning: “Where do I, as a human, fit into this new world of AI-powered research?”

      In this presentation, we’ll share the practitioner’s mental model for how AI offers value to the research process and where over-reliance on the technology starts to erode quality of your research insight.

      To demonstrate the value of AI, we’ll share a case study, based on research conducted by consulting firm Novantas, that explores brand distinctiveness in the retail banking category. In this research, 306 one-on-one interviews occurred with consumers in the span of one hour.

      There is no question…AI and machine learning is indeed changing the face of what is possible in Market Research today. Come find out how and where practitioners need to up-level to keep pace. More specifically, from this presentation:

      • Acquire a mental model for how to think about and integrate AI into your research process.
      • Define where and how AI-powered research platforms and methods can add value to your work.
      • Articulate how cognitive systems (AI-powered research platforms) and human systems (the practitioners) need to work in a symbiotic relationship to achieve quality, actionable insights.

       

  • Carol Shea – Olivetree Insights

    President, Olivetree Insights

    Carol is focused on amplifying insights teams by leveraging technology-based solutions to drive faster and more impactful insights-based business gains. She’s led marketing research at several organizations (PNC, Levolor, Olivetree) and has expertise in segmentation, positioning, VOC, and advertising insights.

    She’s also a former member of the Research Standards (Quality) Committee for the Insights Association, an advisor to the U.S. Census Bureau, and an adjunct faculty member of Xavier University. 

    • Luxottica Retail / A GPS For Driving Insights That Get Action

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      Among the most frustrating aspects of a corporate researcher's job is having their insights ignored or dismissed by colleagues. Even worse is having the value or validity challenged with comments like, "This research told me things I already know." or "Why didn't you ask...?"

      Want to avoid going off-course? Then you need a GPS! This presentation will reveal how to get clarity and alignment on the decisions to be made so that insights teams can keep everyone on the right path towards insights that drive success.

      What you'll receive:

      • An enhanced insights brief to use as a road map for future projects
      • Tips for implementing a better process to align research objectives with more clearly defined business needs
      • Change management guidance based on corporate department best practices
         
  • Kathy Sheehan – GfK

    EVP, Consumer Trends, GfK

    Kathy Sheehan is Executive Vice President and Global Director, GfK Consumer Life. GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. At GfK, Kathy leads the GfK Consumer Life | Roper Reports practice, which provides a holistic perspective of consumers across cultures, time and categories to identify and drive successful innovation opportunities. Prior to GfK, Kathy spent time at both the agency and client side in various marketing, research & brand strategy roles. In addition to her work at GfK, Kathy has taught a variety of Marketing courses at NYU, Baruch, FIT and LIM. Kathy is based in New York City, and when not working with her clients she loves exploring everything that the city has to offer, especially working on her urban plot garden, the High Line and kayaking in the Hudson River.

    • Leading Edge Consumers & The Crystal Ball

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace. Their predictive power comes from their “triple threat” profile that includes an enthusiasm for a category, a leaning toward early adoption of innovation and a throng of folks that typically follow their leads. This session will profile the key attitudes and behaviors of this important consumer segment as well as distill out key implications for retailers and manufacturers for how to best prepare for the marketplace of the future. This presentation will draw upon the latest finding from GfK’s various Trends, Consumer and Shopper studies (including GfK Consumer Life and FutureBuy). 

      Learn:

      • What is the DNA of a Leading Edge Consumer? 
      • What have we learned from Leading Edge Consumers about where retail is going? 
      • What are the emerging trends that Leading Edge Consumers are pointing to today, that can help you future-proof your business for tomorrow?
  • Jay Shutter – Illuminas

    CEO, Illuminas

    Jay has more than 20 years of experience developing new research products and services that address the evolving technology industry and brings unique insight to each project. As a recognized thought leader in researching the technology industry, Jay has a long history of analyzing the impact of technology and the Internet on businesses, consumers and the economy. Formerly VP of Research at Citigate Cunningham, Jay launched Momentum Research Group (now part of Illuminas) as a separate operating group in 1998. Prior to that, he held positions as a Director of Research at both InformationWeek and IntelliQuest, where he developed the technology industry's first business research panel as well as an industry-leading customer registration business.

    • Cisco / How Thought Leadership Research Keeps Businesses Ahead Of The Pack

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Businesses are being impacted by digital technologies. These disruptions are creating new opportunities for organizations to become market leaders and are challenging existing market leaders to maintain their position in the market.

      This is exactly what tech giant Cisco Systems experiences operating in a dynamic and ever-changing technology market. Cisco has remained a leader for more than 30 years and in order to maintain their position, they have to think ahead. Cisco relies on thought leadership research to help drive their position in the market.

      Thought leadership research allows you to stay ahead of emerging trends, make better-informed decisions, and demonstrate to the market that you are preparing for the future. Based on Cisco's extensive experience, we will share lessons learned on executing thought leadership research effectively to further your brand's position in the market.

      Learn:

      • The benefits of thought leadership as a component of research strategy
      • How to execute and communicate thought leadership research effectively
      • How to use thought leadership to elevate your brand through storytelling and data visualization
  • Nikki Smathers – SKIM

    Client Solutions Manager, SKIM

    Nikki Smathers is a Client Solutions Manager at SKIM. With 20 years on the supplier side of market research, Nikki specializes in large account management and has experience with a wide variety of methodologies. As a thought-leader in eCommerce research, she partners with Fortune 500 clients to optimize omnichannel strategies.

    • "Alexa, Order Me..." / The Rise of Voice Technology As The Fourth Sales Channel

      Tue. October 9, 2018
      1:45 PM to 2:30 PM

      Dubbed the “fourth sales channel,” voice-enabled technology has garnered increased attention in recent years with far-reaching implications for eCommerce, consumer journey and brand strategy.

      The increased adoption of voice assistants is impacting the consumer decision journey, from search through path to purchase for the consumer goods category.

      In this session, we detail the history and projected growth of this technology, as well as current consumer device usage trends. We recommend how leading companies can capitalize on the growing demands for voice technology and detail the new insights required to proactively develop their unique voice brand. By doing so, brands can gain consumer preference in this channel and position themselves as leaders in this evolving technology.

      Learn how to get started optimizing voice search technology:

      • Research how voice search technology and voice assistants relate to your industry, category and product today
      • Put into motion tangible and testable efforts to improve your brand's accessibility on all voice assistant platforms through appropriate search terms and product development
      • Proactively secure your survival in the age of "brand bypass" by beginning to develop a unique voice brand
  • Davis Smith – Cotopaxi

    Founder & CEO, Cotopaxi

    Davis is the founder and CEO of Cotopaxi, an outdoor gear brand with a humanitarian mission. He is a member of the United Nations Foundation's "Global Entrepreneurs Council,” a Presidential Leadership Scholar, and Silicon Valley Community Foundation’s “CEO of the Year.” Davis holds an MBA from the Wharton School, an MA from the University of Pennsylvania, and a BA from BYU. Davis is an adventurer who has visited 70 countries. He has floated down the Amazon on a self-made raft, kayaked from Cuba to Florida, and explored North Korea.

    • CR-Only Keynote: Leveraging Purpose & Meaning To Build Better Brands, Better Lives & A Better World

      Mon. October 8, 2018
      8:30 AM to 9:30 AM

      The last 200 years on earth have been transformative for the human race. For the whole of human history, humans have lived in poverty. What has changed the world we live in, and what role can we play in eradicating extreme poverty in our lifetimes?

      Doing its part is activewear retailer and organizer of the popular Questival Adventure Race, Cotopaxi. Be inspired by Founder Davis Smith of this truly people-focused company, which strives to help others at every point in its supply chain.

      Understand how Cotopaxi fulfills its mission and take away tips to help forge a strong connection with millennial consumers by building purpose into your business and brand.

       

  • Jason Smith – Mac & Mia

    President, Mac & Mia

    I was never the kid that liked the carousel ride – I always opted for the speed, thrills and uncertainty of the rollercoaster.  Flash forward to today as I am currently in the trenches of building my fourth start-up in the consumer/retail space, and I can easily connect the professional decisions and dots that got me here.  Early on in my career I fell in love with early-stage, entrepreneurial businesses and what they demand of their leaders and teams.

    • Playing In A New Retail Sandbox

      Mon. October 8, 2018
      5:30 PM to 6:15 PM

      Authenticity, storytelling and relationships are the foundations for success in a post-Amazon retail landscape.

      Join us for the compelling story about the origin of Mac & Mia – offering stylish kids clothes handpicked by a personal stylist and shipped free to your door – the evolution of their unique stylist-driven model, and how it has positioned the company for defendable success in a rapidly changing marketplace.

      Presented jointly by the company's founder and president, you'll learn why Mac & Mia carry more than 100 unique children’s brands and have put a lot of care into how each item is made and the lives it touches along the way. 

      You'll also hear directly from the company's leaders how they use customer insights and feedback to drive higher rates of conversion, retention and lifetime value for this remarkably innovative company.

      Playing in a New Retail Sandbox is an essential session for anyone interested in understanding how customer insights can drive corporate innovation and customer satisfaction. 

  • Jeri Smith – Communicus

    CEO, Communicus

    Jeri Smith is President and CEO of Communicus, working with major advertisers on cross-platform research initiatives. Over more than 20 years at Commnicus, she has guided the organization through its expansion from an in-market multimedia campaign testing firm to one that evaluates and diagnoses 360 cross-platform advertising initiatives for major brands whose audiences range from kids to Boomers, from General Market to Multicultural and other specialized targets.

    • General Mills / Deploying Distinctive Brand Assets To Supercharge Advertising Effectiveness

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Distinctive brand assets (DBAs) play a crucial role in penetrating consumers’ awareness and helping brands to build mental availability. By using DBAs to embed the brand in consumers’ System 1 thinking, advertisers can increase engagement with their advertising and other brand communications, gain the interest of those who are not fans of the brand, and build greater distinction and success in the market.

      In this session, General Mills will share insights gained from their research on the impact of these assets on multiple performance metrics. General Mills and Communicus have studied every aspect of the use of distinctive memory cues – from positioning and prominence to consistency and which types of DBAs deliver the most positive results.

      Get an inside look at how this global CPG company has boosted breakthrough branding, brand fit, and overall advertising effectiveness through the robust application of distinctive brand assets.

      Learn:

      • How General Mills has quantified and demonstrated the value of distinctive brand assets (DBAs) in building advertising success
      • The insights and actions that have emerged from the study of the specific impact of various types of DBAs on crucial advertising performance metrics, including which are most powerful and most vital to advertising success
      • Practical guidance on the process of developing and implementing DBAs in advertising – from creation to nurturing and quantifying the success DBAs bring to brands in-market
  • Leigh Smith – Synchrony Financial

    AVP, Digital & Innovation Research, Synchrony Financial

    Leigh Smith is AVP, Digital & Innovation Research on the Research & Thought-Leadership team at Synchrony.

    Leigh supports the Digital Marketing Center of Excellence, partner-specific digital teams and other initiatives by providing insights and competitive intelligence on new products, technologies and strategic partnerships. Leigh also works with the Synchrony Innovation Station to facilitate commercialization of business-wide solutions that leverage emerging technology.

    Leigh has 15 years of multi-channel campaign management, analytics and research experience. Leigh’s passion for digital marketing led him to previously hold the position of co-chair of the New York City Chapter of the Digital Analytics Association.

    Leigh has a B.A. in Finance from The University of North Florida and an M.B.A. from Florida State University. He lives in Newtown, CT, and is based in the Stamford office.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Kurt Steigerwald – MarketVision Research

    Vice President, MarketVision Research

    Kurt is a Vice President with MarketVision Research. He designs and executes research projects for a number of clients ranging in size from large corporations to start-up entities. Kurt has presented at several conferences on topics related to digital engagement, and he is also a frequent speaker at graduate schools around his hometown of Cleveland. His broad base of experience includes serving as Managing Director of a mid-sized research organization and Ohio Practice Marketing Director with a large, multi-national accounting and consulting firm. Kurt has an MBA with a marketing concentration from The Cleveland State University where he also completed his undergraduate studies.

    • CR-Only: Avery Dennison / You Thought Consumer Segmentation Was A Pain…Try B2B

      Mon. October 8, 2018
      10:30 AM to 11:15 AM

      Traditional consumer segmentation studies can be complex, time consuming, and loaded with landmines.

      These challenges become even more magnified when you try to segment a business-to-business environment, especially when research is new to the company’s culture.

      Explore how issues like a sales force’s customer “segmentation,” multiple buyers at one company, and complex technical buying decisions complicate the segmentation process.

      Learn how this dominant global brand in the labeling adhesive field embraced a new vision of its customer base in the midst of a changing industry.

      Learn:

      • How to introduce research to an organization that is new to the process
      • How to face the challenges associated with a B2B segmentation
      • Explore options for next steps within a CRM database
  • Natasha Stevens – GfK

    EVP, Solution Integration & Data Activation, GfK

    Natasha is a thought leader and innovator with 20 years experience in digital research.  She currently leads data activation & digital strategy at GfK, focusing on driving innovation & commercialization of predictive analytic solutions to drive client growth.

    • High Times For The Cannabis Consumer: A Segmentation That Won’t Bogart Your Budget

      Wed. October 10, 2018
      1:30 PM to 2:15 PM

      The expectation to deliver relevant, authentic content to your target audience in a cost-effective manner is at an all-time high… and we need to deliver all of the time, in real time.

      How do we ensure the segments we provide to our marketing colleagues maintain a level of ‘freshness’ and reflect current market trends? 

      Gain insight as the presenters unveil results from a recent syndicated segmentation, which studied both attitudes and market behaviors of today’s cannabis consumer. See what was learned by profiling these niche consumers with their media usage, psychographics, leisure activities and virtually every category of product consumption.

      See how profiling can be integrated with digital activation to reach the RIGHT target while generating more value from your research and marketing investments.

  • Jessica Stiebel — Eukanuba

    Brand Manager, Eukanuba

    With eleven years in CPG marketing, I have passion for working through complex challenges.  My journey consists of experiences with Henkel, Energizer, ConAgra and now Mars PetCare across unique roles from building a shopper marketing department, developing a global innovation pipeline, managing branded and private label portfolios, and instigating a turnaround.  Without a doubt I am currently in my career highlight as the Eukanuba Brand Manager.  I love being a part of the Mars vision of ‘creating a better world for pets’ and we’ve got something special going with the Eukanuba brand.  I am a Jayhawk, born and raised in Kansas with a MBA from Saint Louis University.  I have two young kids and a bullmastiff, love to get outdoors and hike, and if I had the time would play a game or two of volleyball. 

    • Eukanuba / Take a Strategy Sprint to Tackle Strategic Growth Challenges

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      In this session, hear behind-the-scenes lessons learned from the trailblazing team that took a Strategy Sprint approach to fast-track the strategic development of a bold new strategic direction. Full adoption of an entrepreneurial mindset enabled the team to condense a typical 12-18 month process down to 5 days.

      They hustled to uncover consumer Jobs to be Done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years. The impact of this work yielded immediate, breakthrough progress, unprecedented learning, and the start of cultural transformation through doing.

      The team will share the overall approach they took, key enablers that led to their success, and lessons they plan to apply to future growth challenges. You'll walk away with specific, tangible tips for enabling your organization to act bolder and move faster against your big growth challenges. Courageous minds only.

      Learn how to overcome challenges in quicker, more entrepreneurial ways:

      • By applying entrepreneurial approaches and applying tried and true methods like Design Thinking and Jobs Theory along with emerging approaches like Lean Startup and Google Ventures’ Sprint
      • Leveraging iterative, real-time consumer input to enable the decision making critical for a 5-day sprint
      • Engaging leadership as advisors and collaborators (vs. approvers) to secure needed buy-in

       

       

  • Tommy Stinson – Maru/Matchbox

    Managing Director, Qualitative Center of Excellence, Maru/Matchbox

    Tommy Stinson is the Managing Director of Maru/Matchbox's Qualitative Center of Excellence. As an anthropologist leading an insights organization, he is passionate about merging consumer insights with an understanding of the dynamics and influences of culture. Prior to joining Maru/Matchbox, Tommy was Senior Vice President and Head of Qualitative Insights for Added Value, a premium WPP brand consultancy. At Added Value, he led global qualitative offer development, thought leadership, and execution for clients such as Levi Strauss & Co., Samsung, Target, and Microsoft. Tommy has also played senior roles in insights and business management at Cheskin and razorfish.

    • Kellogg's / Considering Cultural Context To Deepen Insights

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      In late 2017, Kellogg's undertook a multi-market research study to understand current snacking behaviors among the emerging middle class in India and Mexico.

      Kellogg's recognized that focusing research only on the behavior of individual consumers was limiting and posed the risk of an incomplete understanding of the snacking category. Kellogg's partnered with Maru/Matchbox to undertake a cultural framing exercise, marrying consumer insight with analysis of the cultural norms, values, and attitudes towards snacking in both Mexico and India.

      We'll discuss the blending of cultural analysis with consumer insights, and share key learnings from the initiative to help companies more systematically consider culture context alongside market research.

      Learn:

      • To more systematically consider culture context alongside market research
      • Why semiotics and qualitative research is an effective mix of techniques to uncover inspiration for early-stage innovation
      • Why effective innovation and product development initiatives are more likely to succeed when we focus on cultural norms and influences as rationale for consumer behaviors
  • Greg Stucky – InsightsNow

    Chief Research Officer, InsightsNow

    As InsightsNow's Chief Research Officer Greg Stucky is responsible for the development of new methods, techniques and services for research innovation as well as the development and growth of new business initiatives. Greg has deep experience in the application of consumer behavior to product innovation. Winner of the 2012 EXPLOR award for innovation in consumer research, his work has been featured in Harvard Business Review, The LA Times, ESOMAR World, and various industry publications. He pioneered cue signals research, identifying product cues which motivate specific behaviors for the development of many successful new products and brands.

    • Nestle Health Science / Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response

      Wed. October 10, 2018
      11:15 AM to 12:00 PM

      How can your innovation teams more quickly target, design and develop for rapid market response?

      Learn how focusing on behavior and using rapid, iterative approaches will meet consumer demands faster and more effectively.

      We'll discuss how to identify and target "behavioral whitespace", probe conscious responses to unconscious behaviors, identify sensorial cues which drive habitual behaviors and improve product and market performance, and leverage iterative approaches to get to market faster with less risk.

      Learn:

      • How to accelerate the design process through learning sprints using co-creation and co-design
      • How to more accurately probe nonconscious behavioral impact of prototypes through behavioral methods
      • How to build into packaging and product the cues which signal benefits promised by the brand
  • Siddhi Sundar – Netflix

    Sr. UX Researcher, Product Innovation, Netflix

    Siddhi Sundar is a researcher, filmmaker, and storyteller based in the Bay Area. She currently leads product research for the entire web experience at Netflix, while also working on cross-platform and algorithms efforts on the Product Innovation Team. An alumnus of New York University's Tisch School of the Arts, Siddhi was a filmmaker before she was a researcher. As an assistant director, documentary filmmaker, and radio producer, working on both short-form and feature-length content, her journey as a storyteller has taken her around the world, from New York to Bollywood. Siddhi's parallel work in research has led her to diverse and fascinating challenges in consumer goods (TomTom), healthcare (Johns Hopkins Medicine), education (AltSchool), and now Netflix, which brings her back to her storytelling roots. Siddhi is most excited about leveraging multimedia storytelling in research to build empathy and drive deep impact in cross-functional product teams.

    • How Netflix Creates Binge-worthy Insights

      Wed. October 10, 2018
      2:25 PM to 3:10 PM

      With 125 million subscribers around the world, Netflix has become one of the world's most disruptive and fast-moving companies. So, how does the leader in streaming services create insights that help them adapt, innovate, and grow? Netflix's Siddhi Sundar and CMB's Mark Doherty will share an engaging case study highlighting Netflix's unique approach to research with a global segmentation initiative to aid the company's UX designers in designing for mobile, TV and web-providing designers with a set of design priorities that segments users of each platform/device.

      In this session you'll learn how Netflix's unique high-engagement approach ensures success in: working with internal and external partners, building decision-centric insights that resonate, and socializing Segmentation among unique stakeholders.

  • Brianna Sylver – Sylver Consulting

    Founder and President, Sylver Consulting

    Brianna is the founder and president of Sylver Consulting, an international innovation research and strategy firm operating at the intersection of Market Research, User Experience/Design, and Strategy. Brianna and the team at Sylver support Fortune 500 organizations to lead the transformation of their brands, products and organizations by providing clarity and focus to the next steps of their growth.

    • Novantas / AI-Powered Research: Friend Or Foe? You, As The Human, Decide

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      Artificial Intelligence (AI) I has been touted as the technology that will revolutionize the Market Research industry. Thus, Market Research platforms and methods powered by AI have become both revered and feared, leaving many practitioners questioning: “Where do I, as a human, fit into this new world of AI-powered research?”

      In this presentation, we’ll share the practitioner’s mental model for how AI offers value to the research process and where over-reliance on the technology starts to erode quality of your research insight.

      To demonstrate the value of AI, we’ll share a case study, based on research conducted by consulting firm Novantas, that explores brand distinctiveness in the retail banking category. In this research, 306 one-on-one interviews occurred with consumers in the span of one hour.

      There is no question…AI and machine learning is indeed changing the face of what is possible in Market Research today. Come find out how and where practitioners need to up-level to keep pace. More specifically, from this presentation:

      • Acquire a mental model for how to think about and integrate AI into your research process.
      • Define where and how AI-powered research platforms and methods can add value to your work.
      • Articulate how cognitive systems (AI-powered research platforms) and human systems (the practitioners) need to work in a symbiotic relationship to achieve quality, actionable insights.

       

  • Mark Taylor – EnerBank USA

    Business Analyst, EnerBank USA

    The primary market research analyst at EnerBank USA a billion dollar bank working with home improvement contractors to offer homeowners a choice of payment options for renovation and repair projects. Passionate about continued education and professional development. Father of three and very happily married to one.

    • EnerBank USA / Want to Wow Stakeholders With Your Presentations? Collaborate With Them

      Tue. October 9, 2018
      12:50 PM to 1:35 PM

      Learn how EnerBank USA regrouped from a failed presentation to stakeholders and today enjoys widespread acceptance, enthusiasm and momentum for its fresh insights. Pre-meetings with all stakeholders did the trick. In many cases the internal clients now present research in tandem with the Insights Team, transforming the typical presentation into a moderated discussion that includes what steps will be taken with the findings.

      Learn:

      • How to ensure buy-in on research projects
      • Leveraging institutional knowledge with research insights
      • Clearer path forward  ensuring all research projects get used to maximum potential
  • Colette Thayer – AARP

    Senior Research Advisor, Consumer Insights, AARP

    Dr. Colette Thayer is a Senior Research Advisor of Consumer Insights at AARP. Colette manages public opinion research on a wide variety of topics, including attitudes about aging, personal fulfillment, and social isolation. Colette directs both quantitative and qualitative research studies designed to solve business problems through compelling consumer insights. Colette holds a Doctorate in Public Administration from George Washington University, a Master's degree in Public Administration from the Robert F. Wagner School of Public Service at New York University, and a Bachelor of Arts degree from Oberlin College.

    • AARP / Beyond Traditional Measures: Exploring Biometrics/Neuromarketing Research

      Tue. October 9, 2018
      11:00 AM to 11:45 AM

      How does media content emotionally resonate with older consumers? AARP set out to answer this question by complementing traditional research with biometrics/neuromarketing research.

      Through a partnership with Media Mind Insights, a neuromarketing research group at Texas Tech University's College of Media and Communication, AARP crafted studies to help the organization effectively connect with and serve the interests of an actively aging population. A unique, multi-method approach combining expertise in media effects, psychophysiology, and traditional research was applied to gain insights into consumers' experiences with media.

      This session will: 

      • Explain this new methodology and how it fits with traditional research at AARP
      • Discuss a process for determining whether biometric measures are appropriate to meet research objectives
      • Offer lessons learned for introducing biometric/Neuromarketing research into an organization
  • Ann Thompson — The Garage Group

    Co-CEO, The Garage Group

    Ann is a strategy powerhouse and visionary leader known for exponentially improving any idea that comes her way. In her 20+ years of relentlessly pursuing growth for her clients, Ann has transformed hundreds of individuals, teams, and companies across all verticals, from P&G to Nike and American Express. Ann is an expert in innovation, research, and growth strategy. She also serves on the Board of Directors for OCEAN and on the Board of Advisors for the Northern Kentucky University Center for Innovation & Entrepreneurship.

    • Universal Studios Experience Workshop – Open to All Attendees

      Mon. October 8, 2018
      2:15 PM to 4:30 PM

      Join us at Universal Orlando on Sunday, October 7, where we’ll explore the park and its 15 attractions – including Harry Potter, Despicable Me, The Simpsons and more than a dozen others! – for customer experience inspiration.

      You can purchase the Universal day pass when you register for the conference. If you’ve already registered without a Universal ticket, click here to purchase a ticket. 

      On Monday afternoon, we’ll debrief with the entire group and move from inspiration to lessons you can bring back to your own brands to create customer experiences that delight and can help define your brand.

      This working session is powered by The Garage Group.

       

  • Rachel Tydlacka – Dish Network

    Consumer Insights Manager, Dish Network

    Rachel has more than 10 years’ experience in the consumer, shopper and brand insights field. Her experience spans both supplier- and client-side, with a wide range of quantitative and qualitative methodologies, including brand health, customer experience, advertising effectiveness and market opportunity assessment. Rachel has experience with CPG, retail, and healthcare, as well as most recently telecom at DISH Network. In her current role at DISH Network, she works across the organization supporting DISH brand strategy and has been the lead researcher on Sling TV from pre-launch to present day. Rachel is passionate about being an advocate for the consumer and ensuring his/her voice is heard by leaders in the company.

    • DISH Network / Achieving A CX Reversal: Using Insights to Enhance Relevance & Connection

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      With a lower average net promoter score than the IRS, the pay TV industry certainly has its customer experience challenges. Determined to reverse this sentiment, DISH Network turned to insights to connect with consumers on an emotional level.

      Hear firsthand how the company used a multi-methodology approach to truly understand attitudes and needs of key audience segments and uncover how DISH is effectively positioning itself in what has historically been viewed as a sea of sameness.

      Learn:

      • How to connect and stay top of mind with strategic audiences at a critical time in a brand evolution
      • How to build upon learnings as the objectives evolve from exploration to execution and how to select the right research methods along the way
      • How videos can get you closer to your target market, give you powerful insights, and engage stakeholders (all while having fun!)
  • Eliana Wahnon – General Mills

    Consumer Insights Director, General Mills

    Eliana is Consumer Insights Director for General Mills, where she has applied her analytical expertise for nearly a decade. Eliana has an MBA from Rice University’s Jesse H. Jones Graduate School of Business and a degree in industrial engineering from Universidad Simón Bolívar. Before joining General Mills, Eliana was Commercial Director for Grupo CCR, one of the leading market research companies in Latin America, and a Senior Consultant for Deloitte.

    • General Mills / Deploying Distinctive Brand Assets To Supercharge Advertising Effectiveness

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Distinctive brand assets (DBAs) play a crucial role in penetrating consumers’ awareness and helping brands to build mental availability. By using DBAs to embed the brand in consumers’ System 1 thinking, advertisers can increase engagement with their advertising and other brand communications, gain the interest of those who are not fans of the brand, and build greater distinction and success in the market.

      In this session, General Mills will share insights gained from their research on the impact of these assets on multiple performance metrics. General Mills and Communicus have studied every aspect of the use of distinctive memory cues – from positioning and prominence to consistency and which types of DBAs deliver the most positive results.

      Get an inside look at how this global CPG company has boosted breakthrough branding, brand fit, and overall advertising effectiveness through the robust application of distinctive brand assets.

      Learn:

      • How General Mills has quantified and demonstrated the value of distinctive brand assets (DBAs) in building advertising success
      • The insights and actions that have emerged from the study of the specific impact of various types of DBAs on crucial advertising performance metrics, including which are most powerful and most vital to advertising success
      • Practical guidance on the process of developing and implementing DBAs in advertising – from creation to nurturing and quantifying the success DBAs bring to brands in-market
  • Michael Wiesenfeld - Opinion Shoppers

    Managing Director, Opinion Shoppers

    Originally from Paris, Michael moved to New York City in 2001 to open EFG Worldwide, dedicated to collecting Qualitative & Quantitative insights across the globe.

    • Goodbye, Poor Online Reviews; Hello, Happy Customers! Disrupting CX Through Payment Terminals

      Tue. October 9, 2018
      2:40 PM to 2:55 PM

      Imagine that none of your customers left their point of experience unhappy. It is possible. Opinion Shoppers' disruptive retail solution tracks your customers' happiness level in real-time and prevents poor online reviews with instantly actionable feedback at the point of sale through payment terminals and smartphones.

  • Lisa Wilding-Brown – Innovate

    Global Operations, Innovate

    Lisa has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform scheduled to debut in 2017.

    • What Low Trust In MR Means For You, Your Data And Your Company – And What To Do About It

      Mon. October 8, 2018
      12:30 PM to 1:15 PM

      Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics. 

      Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.

      We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

      Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.

      We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.

  • Tom Williams — Voxpopme

    CRO & Co-Founder, Voxpopme
    • Demystifying Video: A Step-By-Step Guide to More Impactful Insight Driving Customer-Centric Decisions

      Wed. October 10, 2018
      12:00 PM to 12:15 PM

      If you’re struggling to drive change across your business, are finding it hard to engage with the C-Suite or just want to make more informed, customer-centric decisions then end-to-end video insight could be the answer.

      Video insight is the single most powerful way for your customers to let you know what they’re really thinking by providing real human feedback that’s deep in meaning. Video enables you to truly understand the people behind your data and get to grips with how they really feel about your brand, products and services, giving you the information you need to deliver impactful insight, challenge the status quo, and drive change with authentic consumer feedback.

      Sounds good, doesn’t it? But how do you go obtain video insight in the first place? And how do you make sense of it in an agile and scalable way? We’ll show you:

      • How to identify where video insight will be most impactful and how to use it
      • How to plan a successful video study
      • How to analyze video at scale to uncover critical insight
      • How to influence the c-suite and beyond with powerful video deliverables
  • Monika Wingate – Digsite

    CEO & Co-Founder, Digsite

    Monika is the CEO and co-founder of Digsite, an agile consumer insights platform. She has more than 20 years of marketing, innovation, and market research experience. Monika has held positions at Pillsbury, General Mills, and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.

     

    • Pella / Be a Growth Champion! How Focusing on Faster Insights Can Deliver Better Results

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      If your organization is focused on accelerating growth and improving the success of new products and marketing programs, this session is for you! 

      Extract applicable tips from real-world stories of how consumer insights teams have driven organizational change. You'll learn how Pella tackled tough challenges like helping teams navigate from traditional “go/no go” testing to more agile, iterative research.

      Walk away with the knowledge to evolve from more traditional methods to a “sprint” approach.

      Learn:

      • How agile “sprint” methods work to improve the quality of innovation and insights 
      • The role of online qualitative approaches vs. surveys or in-person research in agile sprints
      • Simple steps you can take now to prove the impact of “sprint” approaches for your company
  • Dan Womack – Aflac

    Senior Manager, Insights, Aflac

    Dan is a consumer insights, marketing research and strategy leader with a robust Fortune 500 and full-service agency background. Creating and leading smart, highly effective teams that help organizations learn and grow is where he thrives.

    • Aflac / Co-Creating a Sensitive Marketing Message

      Tue. October 9, 2018
      4:35 PM to 5:20 PM

      How intimate a conversation can we have with customers? Can we expect customers to co-create messaging when the subject is as sensitive as cancer?

      Aflac Benefits 365 Community Members were invited to participate in a CrowdWeaving co-creation Challenge. The goal of the challenge was to help co-design a new cancer insurance offering.

      The challenge issued to both policy holders and company benefit decision makers was proactive and transparent: "We aren't looking for you to sell. We merely want to understand how to explain supplemental cancer insurance so that it's absolutely clear – in common terms – what is being offered and why it may be worth considering. "

      The goal was to identify key words and phrases that could motivate potential customers to consider purchasing cancer insurance from Aflac. The CrowdWeaving approach allowed Aflac to improve its existing policy and make sure that those who really need it understood all that it has to offer.

      Learn:

      • Techniques/suggested framework for exploring sensitive subject areas
      • Leverage current/future customers to inspire your internal creative teams
      • Proactive research techniques that maximize insights from your customers and buy-in from your internal stakeholders
  • Michal Zarnecki – Abbott Laboratories

    Sr. Manager, Global Market Insights, Abbott Laboratories

    Senior market insights professional, Michal has spent majority of his Abbott career bringing deep consumer understanding across countries and cultures to drive Abbott's global health and consumer brand strategies and innovations. Passionate about insights function and developing organizational capabilities. Michal holds an MBA from the University of Wisconsin, AC Nielsen Center for Marketing Research.  When not running around the world using hermeneutics to figure out what consumers really mean, you can find him hiking up back-country ski areas or planting the ski bug to his kids.

    • Abbott / Developing Market Segmentation When One Consumer Has Changing Need States

      Tue. October 9, 2018
      3:40 PM to 4:25 PM

      Today, consumers have various needs, which can sometimes shift during different occasions, even in the same day.

      The food and nutrition space provides a striking example. Here, the categories encroach upon each other and consumers can opt for healthy foods, functional foods, supplements and even wellness services to fill the same needs. All this creates a challenge for a marketer attempting to map out a brand strategy.

      This session will explore using an occasion-based study to identify areas of opportunity even in a saturated market (through targeting adjacencies) and quantify them. We'll look at identifying the differentiating needs and attributes between brands – beyond the value proposition – to understand how consumers differentiate brands and products in consumption occasions.

      Learn:

      • How to define a consumer with many hats –​ they change them frequently, demanding a set of offerings versus a single choice
      • A new methodology that develops a detailed Market Structure and Size of Opportunities (value and volume). Instead of segmenting consumers and mapping the value proposition to a “consumer type”, the solution explores opportunities across different “occasion types”