2018 Corporate Researchers Conference (CRC)

Program

Fresh Content & Perspectives: Six NEW content tracks will enable you to develop a reputation as a corporate researcher that delivers value and results – every time! Unlock your discount for CRC!

--- Here are the Top 5 sessions trending right now! ---

Trust + AI + Biometrics + Neuromarketing + Storytelling + Empathy + Brand Building + Advanced Analytics + DIY Research + Data Integration + Connected Retail + Automation + Agile Techniques + Lean Innovation + Data Science + Brand Extensions + Insights + Consumer insights + Data Visualization + Data Analytics + Brand Insights + Innovation + Customer Experience + Tracking + Millennials + Gen Z + DIY + Impact + ROI + Quant + Qual + Analytics + Agile + Voice + Mobile Research + Customer + Consumer + Market Research

October 8, 2018

8:30am to 9:30am
Davis Smith – Cotopaxi
Keynote
keynote

Davis Smith – Cotopaxi

What role can we play in eradicating extreme poverty in our lifetimes? Doing its part is activewear retailer and organizer of the popular Questival Adventure Race, Cotopaxi. Be inspired by the Founder Davis Smith of this truly people-focused company, which strives to help others at every point in its supply chain. Understand how Cotopaxi fulfills its mission and take away tips to help forge a strong connection with Millennial consumers by building purpose into your business and brand.
9:30am to 10:15am
10:30am to 11:15am
Laura Noll – Avery Dennison +1

Laura Noll – Avery Dennison, Kurt Steigerwald – MarketVision Research

11:15am to 12:15pm
12:15pm to 1:15pm
1:15pm to 2:15pm
Elizabeth Paz – Jack in the Box +4

Elizabeth Paz – Jack in the Box, Michelle Carey Onofrio – Beiersdorf, Maria Cheung – Pitney Bowes, Katerina Adams – Eastman Chemical Company, Pamela S. Nelson, PRC – TIAA

5:00pm to 5:30pm
5:30pm to 6:15pm
Jason Smith – Mac & Mia +1
keynote

Jason Smith – Mac & Mia, Marie Tillman – Mac & Mia

Join us for the compelling story about the origin of Mac & Mia – offering stylish kids clothes handpicked by a personal stylist and shipped free to your door – the evolution of their unique stylist-driven model, and how it has positioned the company for defendable success in a rapidly changing marketplace. Presented jointly by the company's founder and president, you'll hear directly from the company's leaders how they use customer insights and feedback to drive higher rates of conversion, retention and lifetime value for this remarkably innovative company.

October 9, 2018

7:30am to 8:15am
8:15am to 8:30am
Scott Baker, PRC – Schlesinger Group +1

Scott Baker, PRC – Schlesinger Group, Tim Hoskins – Quester

8:30am to 9:15am
Jeff Fromm – FutureCast
Keynote
keynote

Jeff Fromm – FutureCast

A world-class thought leader when it comes to marketing, sales, consumer trends and innovation focused on Millennials and Gen Z, Jeff Fromm has published three books focused exactly there. All are 5-Star rated on Amazon! Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity? Nuanced segmentation may hold an essential key for you. 
9:15am to 10:00am
Sarah Robb O'Hagan – Flywheel Sports
Keynote
keynote

Sarah Robb O'Hagan – Flywheel Sports

A former top exec at Gatorade, Equinox and Nike, Sarah Robb O'Hagan will reveal how insights inform her critical business decisions as the CEO of Flywheel Sports and why failure is the greatest personal trainer you will ever have.
10:00am to 10:45am
10:45am to 11:15am
11:15am to 12:00pm
Jennifer Allison – Wizer +1

Kristin Anderson – Maurices Incorporated, Jennifer Allison – Wizer

Colette Thayer – AARP +1
Uncover Insight

Colette Thayer – AARP, Paul Bolls – Texas Tech University

Nicole Bernhardt – Ulta Beauty +1
Unlock Innovation

Nicole Bernhardt – Ulta Beauty, Julie Hermann – Ulta Beauty

Sydney Leonard – Southwest Airlines
Be Unstoppable

Sydney Leonard – Southwest Airlines

David Intrator – RTi Research
What's Next

David Intrator – RTi Research

12:00pm to 12:50pm
12:50pm to 1:35pm
Anders Bengtsson – Protobrand +1

Anders Bengtsson – Protobrand, Adam Hagerman – Indeed

Tom Johnson – Del Taco +1
Uncover Insight

Tom Johnson – Del Taco, Chris Diener – The Analytics Team

Piotr Szymski – Sony Music Entertainment +1
Unleash Impact

Piotr Szymski – Sony Music Entertainment, Carol Shea – InsightsCentral

Sebastian Schuliaquer – Kellogg Company +1
Unlock Innovation

Sebastian Schuliaquer – Kellogg Company, Tommy Stinson – Maru/Matchbox

Brianna Sylver – Sylver Consulting +1
What's Next

Brianna Sylver – Sylver Consulting, Matthew Sharp – Novantas

1:45pm to 2:30pm
Brittany Graffagnini – Ochsner Health System +1

Brittany Graffagnini – Ochsner Health System, Sondra Brown – MDRG, Inc

Carley Metsker – Directions Research +1
Uncover Insight

Carley Metsker – Directions Research, Patricia Chou – Jack in the Box

Kim Duncan – Givaudan +1
Unleash Impact

Kim Duncan – Givaudan, Jim Jackson-Adams – Bellomy Research

Katie Ruiz – Cox Automotive +1
Unlock Innovation

Katie Ruiz – Cox Automotive, Morgan Richards – Cox Automotive

Eran Levy – Cisco +1
Be Unstoppable

Eran Levy – Cisco, Jay Shutter – Illuminas

2:40pm to 2:55pm
Innovation Lab
Jignesh Shah — Rybbon
Innovation Lab

Jignesh Shah — Rybbon

2:55pm to 3:40pm
3:40pm to 4:25pm
Kathy Sheehan – GfK +1

Kathy Sheehan – GfK, Joe Beier – GfK

Jeri Smith – Communicus +1
Unleash Impact

Jeri Smith – Communicus, Eliana Wahnon – General Mills

Dennis Furia – The Garage Group +1
Unlock Innovation

Rachel Aubrey – Mars Petcare, Dennis Furia – The Garage Group

Michal Zarnecki – Abbott Nutrition +1
Uncover Insight

Michal Zarnecki – Abbott Nutrition, Jayant Rajpurohit – Absolutdata Technologies Inc.

4:35pm to 5:20pm
Cole Horton – Electronic Arts

Cole Horton – Electronic Arts

Brooke Lorenz – DISH Network +2
Uncover Insight

Brooke Lorenz – DISH Network, Chelsea Gibbons – 20/20 Research, Rachel Tydlacka – Dish Network

Ally Aleman – Insight Strategy Group +1
Unleash Impact

Ally Aleman – Insight Strategy Group, Julie Arbit – VICE Media, Inc.

Kevin Lonnie – KL Communications +1
Unlock Innovation

Kevin Lonnie – KL Communications, Dan Womack – Aflac

Kory Grushka — Work Design Group +1
Be Unstoppable

Kory Grushka — Work Design Group, Samrat Saran – ABInbev

Mark Hetrick – Pella +1
What's Next

Mark Hetrick – Pella, Monika Wingate – Digsite

5:30pm to 6:30pm

October 10, 2018

7:30am to 4:00pm
7:30am to 8:30am
8:30am to 9:15am
Phil Penuela – Redbox +1
keynote

Phil Penuela – Redbox, Tim Hoskins – Quester

9:15am to 9:45am
9:45am to 10:30am
Kelly Bowie – Guardian Life +5

Kelly Bowie – Guardian Life, Lisa Courtade – Merck, Simon Chadwick – Cambiar, David Rothstein – RTi Research, Jackie Chan – Prudential Financial, Paula Brant — MetLIfe

10:30am to 11:15am
11:15am to 12:00pm
Alexia Raven – Warner Bros. Television +1

Alexia Raven – Warner Bros. Television, Liz Huszarik – Warner Bros. Studios

Andrea Bouma – Flower Foods, Dave's Killer Bread +1
Uncover Insight

Andrea Bouma – Flower Foods, Dave's Killer Bread, Greg Stucky – InsightsNow

Michelle Monkoski – Sargento Foods +1
Unlock Innovation

Michelle Monkoski – Sargento Foods, Mac Renfro – Initiator

12:00pm to 1:30pm
12:00pm to 12:15pm
Innovation Lab
1:30pm to 2:15pm
Vittorio Raimondi – Foresight Associates +1
Uncover Insight

Vittorio Raimondi – Foresight Associates, Makoto Moriguchi – The Coca-Cola Company, Japan

Justin Coates – Eastman Chemical Company
Unleash Impact

Justin Coates – Eastman Chemical Company

Smisha Samra – Grail Insights
Unlock Innovation

Smisha Samra – Grail Insights

2:25pm to 3:10pm
Robin Gurovitsch – USAA +1
Uncover Insight

Robin Gurovitsch – USAA, Michael Patterson – Radius Global Research

Siddhi Sundar – Netflix +1
What's Next

Siddhi Sundar – Netflix, Mark Doherty – Chadwick Martin Bailey

3:20pm to 4:05pm
Kirstin Hamlyn – Microsoft
Uncover Insight

Kirstin Hamlyn – Microsoft

Gwen Ishmael – Market Strategies International +1
Unleash Impact

Gwen Ishmael – Market Strategies International, Paul Ponsford – Delta Faucet Company

Camille Nicita – Gongos, Inc. +1
Unlock Innovation

Camille Nicita – Gongos, Inc., Dan Bot – UnitedHealthcare