2018 Corporate Researchers Conference (CRC)

Program

Fresh Content & Perspectives: Six NEW content tracks will enable you to develop a reputation as a corporate researcher that delivers value and results – every time! Unlock your discount for CRC!

Here are the top seven sessions trending right now!

October 8, 2018

8:30am to 9:30am
Davis Smith – Cotopaxi
Keynote
keynote

Davis Smith – Cotopaxi

What role can we play in eradicating extreme poverty in our lifetimes? Doing its part is activewear retailer and organizer of the popular Questival Adventure Race, Cotopaxi. Be inspired by the Founder Davis Smith of this truly people-focused company, which strives to help others at every point in its supply chain. Understand how Cotopaxi fulfills its mission and take away tips to help forge a strong connection with Millennial consumers by building purpose into your business and brand.
9:30am to 10:15am
10:30am to 11:15am
Laura Noll – Avery Dennison +1

Laura Noll – Avery Dennison, Kurt Steigerwald – MarketVision Research

11:15am to 12:15pm
12:15pm to 1:15pm
12:30pm to 1:15pm
Lisa Wilding-Brown – Innovate +6

Lisa Wilding-Brown – Innovate, Andrew Cannon – GRBN, Walker Lewis – Critical Mix, Lisa Cooper – RTi Research, Leigh Smith – Synchrony Financial, Bob Graff - MarketVision Research, Bonnie Breslauer – DISQO

1:15pm to 2:15pm
Elizabeth Paz – Jack in the Box +3

Elizabeth Paz – Jack in the Box, Maria Cheung – Pitney Bowes, Katerina Adams – Eastman Chemical Company, Pamela S. Nelson, PRC – TIAA

David Harris — Insights & Measurement

David Harris — Insights & Measurement

2:15pm to 4:30pm
Dennis Furia – The Garage Group +1

Dennis Furia – The Garage Group, Ann Thompson — The Garage Group

4:45pm to 5:30pm
Kelly Bowie – Guardian Life +6

Kelly Bowie – Guardian Life, Simon Chadwick – Cambiar, David Rothstein – RTi Research, Jackie Chan – Prudential Financial, Paula Brant – MetLIfe, Andrew Cannon – GRBN, Lisa Courtade – Merck

5:30pm to 6:15pm
Jason Smith – Mac & Mia
keynote

Jason Smith – Mac & Mia

Join us for the compelling story about the origin of Mac & Mia – offering stylish kids clothes handpicked by a personal stylist and shipped free to your door – the evolution of their unique stylist-driven model, and how it has positioned the company for defendable success in a rapidly changing marketplace. Presented jointly by the company's founder and president, you'll hear directly from the company's leaders how they use customer insights and feedback to drive higher rates of conversion, retention and lifetime value for this remarkably innovative company.

October 9, 2018

7:30am to 8:15am
8:15am to 8:30am
Scott Baker, PRC – Schlesinger Group +1

Scott Baker, PRC – Schlesinger Group, Tim Hoskins – Quester

8:30am to 9:15am
Jeff Fromm – FutureCast
Keynote
keynote

Jeff Fromm – FutureCast

A world-class thought leader when it comes to marketing, sales, consumer trends and innovation focused on Millennials and Gen Z, Jeff Fromm has published three books focused exactly there. All are 5-Star rated on Amazon! Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity? Nuanced segmentation may hold an essential key for you. 
9:15am to 10:00am
Sarah Robb O'Hagan – Flywheel Sports
Keynote
keynote

Sarah Robb O'Hagan – Flywheel Sports

A former top exec at Gatorade, Equinox and Nike, Sarah Robb O'Hagan will reveal how insights inform her critical business decisions as the CEO of Flywheel Sports and why failure is the greatest personal trainer you will ever have.
10:00am to 10:45am
10:45am to 11:00am
11:00am to 11:45am
Colette Thayer – AARP +1
Uncover Insight

Colette Thayer – AARP, Paul Bolls – Texas Tech University

Nicole Bernhardt – Ulta Beauty +1
Unlock Innovation

Nicole Bernhardt – Ulta Beauty, Julie Hermann – Ulta Beauty

Sydney Leonard – Southwest Airlines
Be Unstoppable

Sydney Leonard – Southwest Airlines

David Intrator – RTi Research
What's Next

David Intrator – RTi Research

Kristin Anderson – Maurices Incorporated +1
Break Through

Kristin Anderson – Maurices Incorporated, Jennifer Allison – Wizer

11:45am to 12:50pm
12:50pm to 1:35pm
Tom Johnson – Del Taco +1
Uncover Insight

Tom Johnson – Del Taco, Chris Diener – The Analytics Team

Carol Shea – Olivetree Insights +1
Unleash Impact

Carol Shea – Olivetree Insights, Chris Grabarkiewicz-Davis — Luxottica Retail

Sebastian Schuliaquer – Kellogg Company +1
Unlock Innovation

Sebastian Schuliaquer – Kellogg Company, Tommy Stinson – Maru/Matchbox

Brianna Sylver – Sylver Consulting +1
What's Next

Brianna Sylver – Sylver Consulting, Matthew Sharp – Novantas

Anders Bengtsson – Protobrand +1
Break Through

Anders Bengtsson – Protobrand, Adam Hagerman – Indeed

1:45pm to 2:30pm
Carley Metsker – Directions Research +1
Uncover Insight

Carley Metsker – Directions Research, Patricia Chou – Jack in the Box

Kim Duncan – Givaudan +1
Unleash Impact

Kim Duncan – Givaudan, Jim Jackson-Adams – Bellomy Market Intelligence

Katie Ruiz – Cox Automotive +1
Unlock Innovation

Katie Ruiz – Cox Automotive, Morgan Richards – Cox Automotive

Ari Kapur, PhD — Cisco +1
Be Unstoppable

Ari Kapur, PhD — Cisco, Jay Shutter – Illuminas

Nikki Smathers – SKIM +1
What's Next

Nikki Smathers – SKIM, Cori Deutsch — SKIM

Rachel Hymel +1
Break Through

Rachel Hymel, Stephanie McGehee

2:40pm to 2:55pm
Steve Cohen — in4mation insights, LLC.
Innovation Lab

Steve Cohen — in4mation insights, LLC.

Dyna Boen — Survata
Innovation Lab

Dyna Boen — Survata

Alexandra Howson — Isobar
Innovation Lab

Alexandra Howson — Isobar

Jignesh Shah — Rybbon
Innovation Lab

Jignesh Shah — Rybbon

Aaron Reid — Sentient Decision Science
Innovation Lab

Aaron Reid — Sentient Decision Science

2:55pm to 3:40pm
3:40pm to 4:25pm
Jeri Smith – Communicus +1
Unleash Impact

Jeri Smith – Communicus, Eliana Wahnon – General Mills

Rachel Aubrey — Royal Canin +2
Unlock Innovation

Rachel Aubrey — Royal Canin, Dennis Furia – The Garage Group, Jessica Stiebel — Eukanuba

Kathy Sheehan – GfK +1
Break Through

Kathy Sheehan – GfK, Joe Beier – GfK

Michal Zarnecki – Abbott Laboratories +1
Uncover Insight

Michal Zarnecki – Abbott Laboratories, Jayant Rajpurohit – Abbott Laboratories

4:35pm to 5:20pm
Brooke Lorenz – DISH Network +2
Uncover Insight

Brooke Lorenz – DISH Network, Chelsea Gibbons – 20/20 Research, Rachel Tydlacka – Dish Network

Ally Aleman – Insight Strategy Group +1
Unleash Impact

Ally Aleman – Insight Strategy Group, Julie Arbit – VICE Media, Inc.

Kevin Lonnie – KL Communications +1
Unlock Innovation

Kevin Lonnie – KL Communications, Dan Womack – Aflac

Mark Hetrick – Pella +1
What's Next

Mark Hetrick – Pella, Monika Wingate – Digsite

October 10, 2018

7:30am to 4:00pm
7:30am to 8:30am
9:15am to 9:45am
9:45am to 10:30am
David W. Almy – The Insights Association

David W. Almy – The Insights Association

10:30am to 11:15am
11:15am to 12:00pm
Greg Stucky – InsightsNow +1
Uncover Insight

Greg Stucky – InsightsNow, Dolores Oreskovich — Nestle Health Science

Michelle Monkoski – Sargento Foods +1
Unlock Innovation

Michelle Monkoski – Sargento Foods, Mac Renfro – Initiator

Liz Huszarik – Warner Bros. Studios
What's Next

Liz Huszarik – Warner Bros. Studios

12:00pm to 12:15pm
Andrew Reid — Rival Technologies +2
Innovation Lab

Andrew Reid — Rival Technologies, Eileen Campbell — Reid Campbell Group, Matt Kleinschmit - Reach3 Insights

Paula David — Realeyes
Innovation Lab

Paula David — Realeyes

Linda Rossi - LivingLens Ltd +1
Innovation Lab

Linda Rossi - LivingLens Ltd, Allie Putterman - LivingLens Ltd.

12:15pm to 1:30pm
1:30pm to 2:15pm
Vittorio Raimondi – Foresight Associates +2
Uncover Insight

Vittorio Raimondi – Foresight Associates, Makoto Moriguchi – The Coca-Cola Company, Japan, Koji Kobayashi — The Coca-Cola Company, Japan

Justin Coates – Eastman Chemical Company
Unleash Impact

Justin Coates – Eastman Chemical Company

Karen Ramspacher — MRI +1
Be Unstoppable

Karen Ramspacher — MRI, Natasha Stevens, GfK

2:25pm to 3:10pm
Robin Gurovitsch – USAA +1
Uncover Insight

Robin Gurovitsch – USAA, Michael Patterson – Radius Global Research

Brodie Dunn — Pepsico-Frito Lay +2
Unleash Impact

Brodie Dunn — Pepsico-Frito Lay, Steve Flynn — CMI, Andrea Burns — CMI

Michael Petruzzi — Lyft +1
Be Unstoppable

Michael Petruzzi — Lyft, Brock Jones — KnowledgeHound

Siddhi Sundar – Netflix +1
What's Next

Siddhi Sundar – Netflix, Mark Doherty – Chadwick Martin Bailey

3:20pm to 4:05pm
Kirstin Hamlyn – Microsoft
Uncover Insight

Kirstin Hamlyn – Microsoft

Gwen Ishmael – Market Strategies International +1
Unleash Impact

Gwen Ishmael – Market Strategies International, Paul Ponsford – Delta Faucet Company

Camille Nicita – Gongos, Inc. +3
Unlock Innovation

Camille Nicita – Gongos, Inc., Thays Morgan — The Coca-Cola Company, Anne-Marie Davidson – REI, Sydney Leonard – Southwest Airlines