Those walking each day in your shoes know best the challenges you face. That’s clearly evident at the Corporate Researchers Conference, where corporate researchers are involved in every aspect of the program and each session and conversation resonates.
From vetting proposals to presenting and moderating – nearly all sessions will be led by corporate researchers – your peers will frame the discussion here.
CRC 2018 will build off of the momentum of last year’s record-breaking, rave-inspiring edition.
• Enjoy comfortable conversations with hundreds of fellow corporate researchers
• Hear new case studies from leading and emerging brands
• Learn how insights leaders are building stronger connections with their customers, exposing unmet needs and dramatically increasing ROI on tight budgets
Jeff is a top-ranked professional speaker, leading the pack when it comes to marketing, sales, consumer trends and innovation. He is a contributing columnist for Forbes and the co-author of “Marketing to Millennials” and “Millennials with Kids.” His third book, “Marketing to Gen Z,” will hit shelves March 2018.
Sarah Robb O'Hagan - Flywheel Sports
CEO of Flywheel Sports
Former President of Equinox and Former Global President of Gatorade
Author of Extreme You: Step Up, Stand Out, Kick Ass, Repeat
Sarah Robb O’Hagan is CEO of Flywheel Sports and the former president of luxury health club Equinox, where she led the $5 billion corporation from a bricks-and-mortar gym to a digital-first, always-on fitness business. She is also the former global president of Gatorade, a GM and Marketing Director at Nike, and marketing director of the Virgin Entertainment Group. Sarah oversaw the development of many additional breakthrough innovation efforts throughout her career including the roll-out of the game-changing Nike Plus technology and the transformation of Gatorade from a declining sports drink into an innovative sports performance company exemplified by the G Series line.
In her new book Extreme You, Sarah lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential. Drawing on her decades of experience in sports and business, she shares practical takeaways about making failure your fuel, discovering your most competitive playing field, and bringing out the “extreme” in others.
Robb O’Hagan has been named twice to Forbes magazine’s list of the “Most Powerful Women in Sports.” She was named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business.
Updated MD 1/23/2017
Davis Smith - Cotopaxi
Davis is the founder and CEO of Cotopaxi, an outdoor gear brand with a humanitarian mission. He is a member of the United Nations Foundation's "Global Entrepreneurs Council”, a Presidential Leadership Scholar, and Silicon Valley Community Foundation’s “CEO of the Year.” Davis holds an MBA from the Wharton School, an MA from the University of Pennsylvania, and a BA from BYU. Davis is an adventurer who has visited 70 countries. He has floated down the Amazon on a self-made raft, kayaked from Cuba to Florida, and explored North Korea.