2017 Corporate Researchers Conference (CRC)

Keynote Speakers

All Speakers

  • Allison Abbott - Capital One

    Design Researcher & Strategist, Capital One

    Allison is a Design Researcher and Strategist at Capital One Labs, serving at the front lines of user research in fintech. Allison holds B.A.s in Psychology and English from the University of Virginia, and has conducted research in the fields of hardware, software, social psychology, and engineering social impact.

    • Why Good Research is So Hard

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      Rigorous qualitative research is key to the pursuit of innovation, but how do you know if your research is “good,” or “good enough?” Let's get nerdy and talk about the science-y reasons behind why conducting good research is so hard; flag some sure-fire signs that a team’s research is rigorous enough to inspire pivotal product strategy (or, not); and outline tactics a team can use to be confident in moving from research to action.

    • Confirmation Bias: Innovation’s Blind Eye

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias?

       

       

  • Michelle Adams – Marketing Brainology

    Founder, Marketing Brainology

    Dr. Michelle Adams is founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America with a focus on virtual shopping, behavioral science and neuroscience. She speaks globally on neuromarketing, human decision making and the impact of emotion on brands and companies. Michelle worked for 10 years as Vice-President of Consumer Strategy and Shopping Insights for PepsiCo. She was 2015 Chair of POPAI board and served as co-chair of their research sub-committee for 5 years. 

    • Activating Our Senses Using NeuroScience

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Understanding how consumers react to stimuli in the digital world is essential knowledge for insights professionals. After all, we need to be sure significant investments in messaging are having their intended impact - on the senses, emotions and, ultimately, actions. Neuroscience tools allow us to capture a person's immediate reaction to digital signage and other immersive experiences. They can collect information about emotional engagement, including measuring the activation of the senses. Reap the information you need to optimize your online messaging with the findings of a new neuroscience study, completely furnished with accompanying best practices to create engaging content with a strong emotional connection.

  • Everett Alatsis — LifeLock

    Senior Manager, Insights & Strategy, LifeLock (a Symantec company)

    Everett has 15+ years of diverse marketing and consulting experience across a variety of industries and international markets, including 5 years at Sony Electronics/PlayStation.  He has extensive experience working with marketers, product managers, designers, and engineers and possesses a wide range of practical knowledge applying consumer research methodologies to test new concepts. He currently leads all new product research and strategy efforts for website, app development, new plans, and features at LifeLock.

    • Manage Digital Noise: Leveraging Behavioral Science to Build a Better Online Experience

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Conventional wisdom had us believe that it was better to provide consumers with more information and choices.  Limitations in human attention can result in consumers becoming quickly overwhelmed by information causing sub-optimal decisions.  Information overload is particularly common online where the wealth of information actually makes it harder for consumers to find and understand the information they need.  Behavioral science research provides key insights that companies can use to create more effective online experiences.

  • Mark Andrews - Waters Corporation

    Director of Research and Insights, Waters Corporation

    Mark has been employed by Waters Corporation for the last 37 years. During his career he has had various roles including as a laboratory chemist, product manager, market management and strategic planning. Over the last 20 years Mark has combined his chemistry science background with his marketing science skills to provide Waters with customer and market insights to drive the science of what’s possible. He has a BS in Chemistry from the Worcester Polytechnic Institute and a MBA in Marketing and Business Strategy from Bryant University.

    • Transitioning from Research to Insights & Storytelling

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      Companies expect more strategy-driven insights from the corporate researcher. Learn to deliver just that through a variety of practical, successful applications of storytelling around corporate branding, concept testing on new products, and digital transformation of a corporate website. Each case will begin with research results and then incorporate analytics and visualization to form a compelling insights-driven story. But we won't leave you hanging. We take the crucial next step to see how these stories were absorbed, the recommendations implemented, and the subsequent benefits enjoyed by the corporation. We also will gain a deeper appreciation for the challenges of researching in the scientific marketplace.

  • Judd Antin — Airbnb

    Director of Research, Airbnb

    A social psychologist named one of MIT Technology Review's top 35 innovators under 35, Judd was Research Manager at Facebook before joining Airbnb. Also the co-founder of a relatively short-lived crowdsourcing start-up and a graduate of the French Culinary Institute in New York, Judd's diverse experiences help him appreciate the value of multiple perspectives when building great products. He completed his Ph.D. in Information Management & Systems at the School of Information at UC Berkeley in 2010.

    • Building a Modern Research Organization with a Global Perspective

      Wed. October 18, 2017
      9:15 AM to 10:00 AM

      Over the last decade, the path of research in tech has been a steady march towards the front of the product cycle. What began as a focus on evaluation of work already done has become a focus on setting the strategic foundation on which product decisions are made. More than inspiration and empathy-building, more than abstract frameworks such as design thinking and user-centered design, the modern research organization is focused on a rigorous, multi-method, global, evidence-based research practice.

      In this talk Judd will draw from his experiences building out research functions first at Facebook and now at Airbnb to highlight the core principles of the modern research organization and how it drives great products. He’ll put special attention on how Airbnb is working hard to to deliver research at a global-scale and at the speed of tech, as well as to integrate a global perspective into product and design decision-making.

       

       

  • Scott Baker, PRC – Schlesinger Associates

    Vice President, US Qualitative, Schlesinger Associates

    Scott Baker is currently a Vice President, Qualitative Solutions at Schlesinger Associates. A two-decade veteran of the marketing research industry, with a background in marketing research and advertising, Scott has participated in all related aspects of the research process – playing both strategic and tactical roles - from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.

    • Opening Remarks

      Tue. October 17, 2017
      8:00 AM to 8:15 AM
    • Opening Remarks

      Mon. October 16, 2017
      4:45 PM to 5:00 PM
  • Rosie Balk - Shire

    Lead, Global Marketing Research, Biotherapeutics & Transplant Immunology, Shire

    Rosie Balk is a senior researcher in commercial innovation and consumer centricity with a deep understanding of what drives doctors and patients in making pharmaceutical and medical care choices.  She has held research, strategy and marketing leadership roles at Shire Pharmaceuticals, AbbVie Biotech, Abbott Laboratories and Advocate Health Care and has degrees in Public Policy and Poltiical Science from the University of Illinois at Chicago.

    • Optimizing Insights in Highly Regulated Industries

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Organized by PMRG, this panel of experts will help you navigate the uncertainty and red tape that makes data collection and insights delivery in pharma, medical devices, and finance an ongoing challenge.

  • Christine Barton - BCG

    Senior Partner and Managing Director, BCG

    Christine's industry expertise is in apparel, footwear, accessories, handbags, personal care / beauty, health and wellness consumer products, specialty retail, and Private Equity.  Her topic expertise is growth / topline turnaround, customer insights, positioning, branding, new product development, customer experience, retail pricing and promo effectiveness, and marketing. Christine has focused on growth and insights-led topline turnaround in her 17 years at BCG.  She is a Board member of Yale's Center for Customer Insight and Barkley, the largest employee-owned advertising agency in the US as well as CEW.  Christine joined The Boston Consulting Group fulltime after earning a law degree from Yale. She holds a Masters from Oxford University where she was a Rhodes Scholar, after she graduated from the University of Texas at Austin.

    • Measuring the ROI of Insights today and tomorrow

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      During this session we will present data and the key insights from the recently conducted BCG-GRBN research on the ROI of Insights. Attendees will leave the session with an understanding of the ROI measurement landscape today and the challenges faced. We will explore how to set up for success and the role of agencies in helping CI teams demonstrate the business impact of Insights.

  • Jeanine Bassett — General Mills

    Vice President of Global Consumer Insights, General Mills

    Jeanine Bassett is the Vice President of Global Consumer Insights for General Mills.  Since joining General Mills in 1994, she has worked across a broad spectrum of businesses.  After a number of early rotations through the Gold Medal, Betty Crocker, and Yoplait divisions, she joined the Insight Connections team following the acquisition of the Pillsbury company where she worked to identify synergies post-acquisition and determine best practices representing the best from both companies.  She then returned to the divisions as the Sr.

    • OPENING KEYNOTE: The Power of a Playbook; Shaping and Advancing a Common Research Approach

      Mon. October 16, 2017
      5:00 PM to 5:30 PM

      General Mills’ Global Consumer Insights function recently re-evaluated how they do research. The effort highlighted the need to create a consistent approach to research which resulted in a Global Research Playbook. Jeanine Bassett, VP of Global Consumer Insights, will share key highlights from the journey as well as how the Global Playbook helps to up the function’s collective research game and amplify the impact of results. She also will outline opportunities to advance the Playbook with innovative methods and data sources needed from the market research industry.

  • Ryan Baum – Jump Associates

    Principal , Jump Associates

    For the past 10 years, Ryan has acted as a partner and advisor to Fortune 500 executives, setting the course for large scale transformations and aggressive growth. That work has included helping a major airline to clarify and roll out a new corporate strategy, partnering with an automotive company to recapture the Millennial market, and helping a technology giant break into the healthcare space by redefining the long-term care market. Ryan is an active thought leader in business strategy and innovation.

    • Turn Insights Into Action The Virgin Way

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      Insights and strategy are useful only if the rest of the organization takes action on them. See the tools and tactics used to help roll out insights and strategy at Virgin America through a large experiential event called Refresh. You will hear the specifics of how the team used technology, entertainment, role playing, case studies, and more to get everyone from the CEO to the flight attendants aligned and moving in the same direction.

  • Emily Berg - Citibank

    VP Research and Insights, Citibank

    A driven and passionate marketing professional with a proven track record of delivering actionable insight-driven strategies. Dedicated to marrying the left brain with the right; uncovering the hidden, relevant truths that connect, motivate, and ultimately convert consumers in meaningful and measurable ways.

    • Power of the Purse

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Equipped with significantly higher education levels than their male counterparts, Millennial females will be their generation's high earners. What does this mean for the future of marketing? Substantial changes, which already are happening in automobiles, financial services, travel and many other product categories once purchased mainly by men. There's big opportunity for marketers who recognize the shift—and big problems for those who don’t. In this interactive panel we will discuss unforeseen experiences and ways in which marketing and researching this target can best be carried out.

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer/citizen-centric. Andrew ia also passionate about the role that national associations have to play in promoting and protecting the research industry.

    • Measuring the ROI of Insights today and tomorrow

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      During this session we will present data and the key insights from the recently conducted BCG-GRBN research on the ROI of Insights. Attendees will leave the session with an understanding of the ROI measurement landscape today and the challenges faced. We will explore how to set up for success and the role of agencies in helping CI teams demonstrate the business impact of Insights.

  • Dustin Cannon — Dallas Morning News

    Manager of Data Analytics, Dallas Morning News
    • CR ONLY SESSION: Machine Learning Segmentation in the Digital Age

      Mon. October 16, 2017
      9:30 AM to 10:15 AM

      If your approach to segmentation research hasn't changed with the revolution in the consumer path-to-purchase, you are wasting your time and energy. Be sure you are achieving the goals of customer segmentation—optimizing communications, messaging, and targeting; guiding new product development; acquiring new customers, upselling and cross-selling; and solidifying brand loyalty. This presentation will help you do just that.

       

       

       

  • Dave Carruthers - Voxpopme

    Founder & CEO, Voxpopme

    Dave is an entrepreneur specializing in high-growth tech businesses, and a video insight evangelist with global ambitions for growth and adventure. As CEO at Voxpopme, he has redefined the possibilities of video for market research and customer feedback. The solution Voxpopme has built provides an end-to-end software solution for video research, enabling researchers to capture video feedback at speed, analyze it at scale and share it with ease. With Voxpopme, video is now truly agile.

    • Agile Video: Instant, Integrated and Inspiring

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Designed to inspire and educate, this demonstration showcases the ease and power of video for communicating customer stories through real life corporate research case studies. See how technology has transformed video from a cumbersome medium into an integrated, instant solution that delivers influential insights - equipping researchers with an approach that will drive action in the boardroom.

  • Pankaj Chopra - Johnson & Johnson

    Senior Director, Global Strategy, Insights & Analytics, Johnson & Johnson

    Pankaj is a global strategy, insights & analytics leader with vast international experience and a strong multi-cultural outlook. He has worked in Asia, Europe and the US, in several global design/innovation and marketplace implementation roles. He is focused on building and shaping business strategy and building brands by uncovering consumer insights and leveraging advanced analytics. He has also led the creation of the eCommerce insights & analytics capability at J&J.

    • How Social Data Helped Define A Disrupted Industry

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      The newest generation of consumers is making a significant impact on the beauty and skincare market. Young people are driving success for more niche, boutique-style brands that address their expectations. How does an established brand remain relevant? Learn how J&J applied a dynamic market structure framework to organic social media discussions of the modern beauty consumer to inform their approach and market positioning.

  • John V. Colias, Ph.D. — Decision Analyst

    Senior Vice President, Decision Analyst

    John is a Senior Vice President at Decision Analyst, and beginning in August, he will also be an Affiliate Assistant Professor of Business Analytics at the University of Dallas.  John has more than thirty years of experience applying statistical models and methods, and helping businesses optimize their marketing programs, products, strategies, and pricing.  He specializes in predictive modeling, big data analytics, econometrics, and discrete choice modeling.  John holds a Ph.D. in economics from the University of Texas at Austin.

    • CR ONLY SESSION: Machine Learning Segmentation in the Digital Age

      Mon. October 16, 2017
      9:30 AM to 10:15 AM

      If your approach to segmentation research hasn't changed with the revolution in the consumer path-to-purchase, you are wasting your time and energy. Be sure you are achieving the goals of customer segmentation—optimizing communications, messaging, and targeting; guiding new product development; acquiring new customers, upselling and cross-selling; and solidifying brand loyalty. This presentation will help you do just that.

       

       

       

  • Mike Conklin - GfK

    EVP, Marketing Sciences, GfK

    Mike is a seasoned researcher and data scientist. He leads data integeration insights and strategy.

    • Disseminating Predictive Analytics

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      This session takes you through a detailed case study beginning with the initial problem (forecast individual store sales for the next 3 months), identification of additional data sources that can be integrated with client data, and the use by participants in the competition of a wide variety of predictive models to solve the predictive problem. The presenters also will demonstrate how this wide variety of approaches and models integrates into a toolbox application so any data scientist in the company can easily understand the model and utilize templated code to run a similar model for their own client.

       

       

  • Steve Cooley, Ph.D. -

    Divisional VP, Blue Cross/Blue Shield of Illinois

    Steven Cooley is Divisional Vice President, Strategic Market Research at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas, where he is responsible for market insights for the enterprise and local Plans.  Steve has spent the past 27 years examining consumer behavior and business issues in health insurance and related industries.  Prior to the Blues, he spent three years at Motorola supporting the market information needs of several new products, product line extensions and marketing operations.  He holds a Ph.D. in Experimental Psychology from DePaul University, where he also received an M.A. in Psychology and a B.S. in Psychology and Mathematics.  Steve represents the Blues as a member of the External Advisory Board for the A.C. Nielsen Center for Marketing Research at the University of Wisconsin and the J.D. Power Health Insurance Advisory Board.  

    • Optimizing Insights in Highly Regulated Industries

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Organized by PMRG, this panel of experts will help you navigate the uncertainty and red tape that makes data collection and insights delivery in pharma, medical devices, and finance an ongoing challenge.

  • Nicola Cornish - MARU/Matchbox

    Research Director, MARU/Matchbox

    Nicola has over 10 years’ experience in the Consumer, Shopper and Retail Insights field. Nicola’s experience spans a wide range of quantitative and qualitative methodologies, with an extensive focus on technology fueled brand & ad tracking, U&A’s and product/concept testing. Nicola works closely with her clients to understand their business needs and turns research into actionable insights for all stakeholders. Nicola holds a BA in Geography from Queen Mary, University of London, UK and a Research Analyst Post Graduate Diploma from Georgian College.

    • From Online Community to Consumer Intelligence Platform

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Are you an Insights professional struggling to stay ahead of both your target consumer and internal stakeholders? Are you tired of slow, traditional ad hoc research? Do you need an agile solution to help you drive business outcomes rapidly and efficiently using the latest tech-enabled research techniques? Join Snyder’s Lance as they share first-hand how they’re using a platform-based community solution to deliver a combination of rapid, tactical and strategic consumer insights to effectively drive both business decisions and outcomes.

  • Renee Daulong - Dell

    Global Brand and Reputation Research Manager, Dell

    Renee has been the Head of Brand Research at Dell for seven years, transitioning through three CMOs, four research partners, two very different methodologies and, now, the move from a branded house to a house of brands. While she would like to blame her gray hair on all of that, it is, alas, genetic. Renee lives and works most days in Georgetown, Texas, the fastest growing city in the nation for cities with a population of more than 50,000. Her Bachelor of Science in geophysics and Master of Science in community and regional planning have little correlation with her current role.

    • Corporate Brand Tracking In A Modern World

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Dell's brand tracking objectives have grown more complex as the company has evolved. Learn from the rich experience of its insights team, which has been continually challenged to monitor its position within highly competitive and dynamic B2B and consumer markets. Dell researchers have employed multiple iterations of brand tracking models and methodologies, serving a variety of constituents with diverse research needs. A merger with EMC resulted in a change from a branded house to a house of brands which now includes Dell, EMC, VMware, and four others under the new, overarching Dell Technologies umbrella. While each brand could warrant dedicated research in their own categories, the budget did not increase 7X. See how novel approaches have been employed to meet these complex brand tracking objectives.

  • Ravi Dhar — Yale School of Management

    George Rogers Clark Professor of Management & Marketing, Yale School of Management

    Professor Dhar has been involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 500 companies in a wide variety of industries, including CPG, health care, high tech, financial services and luxury goods on developing best practices for generating and using customer insights.

    • Groundbreaking Agile Insights Frameworks

      Wed. October 18, 2017
      8:30 AM to 9:15 AM

      The context of a choice can drive consumer actions as much as the products or services being offered. Yale Center for Customer Insights, partnering with insights professionals in the industry, has created an agile framework on choice architecture, offering a set of tools that harnesses the power of defaults, information design, and context effects to guide consumers along their decision journey.

      Underlined by the principles of behavioral economics, psychology, and marketing, the Yale framework helps restructure the environment and guide consumers towards their goals by minimizing the effort, time, and willpower needed. See how a diverse set of industries has leveraged this tool, and the underlying behavioral economics concepts, to make intuitive choices easier and desirable behavior the path of least resistance for consumers.

       

  • Jill Donahue – Nestlé Purina North America

    Senior Manager, Brand Insights, Nestlé Purina North America

    Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is a senior brand insights manager for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy.

    • A discussion on eCommerce in the Retail Space

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Digital is moving to the core of retailers’ strategies, as brands look to grow through the eCommerce route. Learn how smart retailers are staying relevant and competitive in the customer journey, as they embrace the omnichannel experience with the customer at its core.

  • Merrill Dubrow — M/A/R/C Research

    President & CEO, Keynote Presenter, Blogger, Passionate Executive, Mentor, M/A/R/C Research

    With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients' business objectives with the design strength and marketing expertise required to drive business growth.

    • CR ONLY SESSION: Digital Migration Panel Discussion

      Mon. October 16, 2017
      12:45 PM to 2:00 PM

      As more companies allocate increased resources to digital marketing, what does that mean for Insights?  How can Insights better support digital marketing efforts?  Where is Insights falling short?  How can Insights work with internal clients and agencies to deliver actionable insights?  Hear from our panel of digital marketing experts and get their insight into the partnership between Digital Marketing and Insights.

  • Pierre Dupreelle - BCG

    Global Topic Leader, Customer Behavior, BCG

    Pierre is the Global Topic Leader for Customer Behavior, in the New York office of BCG. He is a member of the Center for Consumer Insights and the Demand Centric Growth team. Pierre’s case focus is on marketing and branding strategy, customer experience and journeys, segmentation, and customer-centric transformation. Previously, Pierre was a founder and North America President of Kantar Vermeer, a WPP marketing consultancy that was named among the fastest growing firms by Consulting Magazine. Pierre earned his Masters in Management from HEC School of Management and a Master in business Law/JD with honors from Universite de la Sorbonne in Paris.

    • Measuring the ROI of Insights today and tomorrow

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      During this session we will present data and the key insights from the recently conducted BCG-GRBN research on the ROI of Insights. Attendees will leave the session with an understanding of the ROI measurement landscape today and the challenges faced. We will explore how to set up for success and the role of agencies in helping CI teams demonstrate the business impact of Insights.

  • Susan Easley - Snyder's Lance

    Senior Director, Marketing Insights, Snyder's Lance

    Susan has spent the last 15 years in food marketing working on brands such as Milk-Bone Dog Treats, Planters Nuts and Fresh Express Bagged Salads, on both base brand marketing and Innovation. Susan now leads the Consumer Insights group for Snyder’s Lance. She holds a BS from the University of Virginia and an MBA from the University of North Carolina – Chapel Hill. She lives in Charlotte with her family and is a member of the UNC Charlotte Graduate School Advisory Board.

    • From Online Community to Consumer Intelligence Platform

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Are you an Insights professional struggling to stay ahead of both your target consumer and internal stakeholders? Are you tired of slow, traditional ad hoc research? Do you need an agile solution to help you drive business outcomes rapidly and efficiently using the latest tech-enabled research techniques? Join Snyder’s Lance as they share first-hand how they’re using a platform-based community solution to deliver a combination of rapid, tactical and strategic consumer insights to effectively drive both business decisions and outcomes.

  • Amelia Eddleman — Google

    Insights Manager, Brand & Consumer Insights, Google

    Know people deeply enough to advocate fiercely for them. Help marketers and product managers make user-first decisions. Make sure Silicon Valley doesn't lose touch with the rest of the world. These are the principles that guide Amelia. Her idea of a good time is to instigate provocative primary research that reminds Googlers what life outside the bubble is like. Before joining Google 3+ years ago, she researched “guests” at Target.

    • Insights at Warp Speed and Hyper Scale

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Google and Facebook aren't your normal corporations. The scale of their ambition, the variety of the offerings, their roles in our daily lives and their outsized impact on our culture today and tomorrow, creates a unique context for research. Join Amelia Eddelman from Google's Brand Studio, Rick Malins from Facebook Insights and their frequent collaborator, Michael Winnick, CEO of dscout, as they describe the challenges, opportunities and lessons of leading research in such dynamic contexts.

       

       

  • Justin Edge — GFK

    Global Head of Healthcare, GFK

    Justin leads GfK’s global healthcare business serving bio-pharmaceuticals, health tech, and healthcare providers.  He has championed the re-orientation of GfK’s Health business to new segments and solutions such as market access, user experience, and digital customer experience.  Justin joined GfK as part of the Knowledge Networks’ acquisition in 2012. 

    Previously, Justin held a variety of positions in the US, UK and Sweden with ORC International, HSBC and the Irish Trade Board. He started out his career as a teacher in Ireland but now lives in Chicago.

    • Beyond the Pill: Putting Insights & Analytics at the Heart of Digital Innovation

      Wed. October 18, 2017
      3:45 PM to 4:30 PM

      Healthcare companies are facing new forms of “beyond-the-pill” competition such as digital coaching, connected technologies and direct-to-consumer services. In fact, $12 billion is flowing into digital health annually, putting pressure on traditional players to innovate by augmenting therapies with services and technology, some of which have jumped categories. So, what is the role of insights and analytics in this new age of smart pills and smart diagnostics? How can research roadmaps keep pace with disruptive innovation? Are there lessons for broader digital innovation across categories?

      This session will take a quick tour of the digital health landscape, examining the technologies and consumer forces that have primed the marketplace. A predictive research roadmap will be shared – from ideation to pricing and user experience – as a multi-disciplinary framework that can instill rigor into an organization's digital innovation efforts.

      The presentation will be applicable to professionals from different industries, especially as digital health borrows heavily from advances in adjacent categories. Tune in for a dynamic, provocative and future-focused session.

  • Mitch Eggers, Ph.D. - Lightspeed

    Chief Scientist, Lightspeed

    Mitch brings a broad range of experience to his position as Chief Scientist.

    • The World is Going Mobile: Is Your Brand?

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      Mobile-compatible surveys have improved feasibility, higher data quality and more diverse respondent audiences. So why are only one in five surveys 100% mobile compatible?
      There remains, shockingly, a great deal of improvement and transition to be done - from long, grid-intensive, repetitive surveys to shorter, well-designed, gamified experiences that engage consumers in the research process and capture them in the moment. Brands that embrace this move stand to benefit on many levels. See how easily it can be done.

       

       

  • Andrew Elder - Illuminas

    Chief Research Officer, Illuminas

    Andrew is the primary methodological consultant on research design, sampling, statistical analysis, and interpretation of research results. He is recognized as a marketing sciences expert among international research professionals, and has designed and implemented advanced research projects that serve some of the world’s best-known companies. Andrew has 20+ years of extensive experience in the areas of branding, market segmentation, conjoint analysis, and online survey methodology, having shared findings in these subjects across a variety of industry publications and research conferences.

    • Corporate Brand Tracking In A Modern World

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Dell's brand tracking objectives have grown more complex as the company has evolved. Learn from the rich experience of its insights team, which has been continually challenged to monitor its position within highly competitive and dynamic B2B and consumer markets. Dell researchers have employed multiple iterations of brand tracking models and methodologies, serving a variety of constituents with diverse research needs. A merger with EMC resulted in a change from a branded house to a house of brands which now includes Dell, EMC, VMware, and four others under the new, overarching Dell Technologies umbrella. While each brand could warrant dedicated research in their own categories, the budget did not increase 7X. See how novel approaches have been employed to meet these complex brand tracking objectives.

  • Lorrin Etka-Shepherd — Marketry, Inc.

    Director of Client Services and Strategy, Marketry, Inc.

    Lorrin directs Marketry’s client projects using traditional and innovative research methods with an emphasis on creative applications. She is one of Marketry’s lead moderators and is responsible for designing and implementing strategic approaches within Marketry’s research process. Her passion is helping corporate teams learn. In addition to being a RIVA trained moderator, Lorrin is a skilled facilitator of strategic visioning and creative problem solving processes. With 30 years of experience in public and private industries, Lorrin’s business insight is valuable in customizing Marketry’s research so that each client is assured a direct, actionable link to customers’ behaviors, opinions and perceptions. Her expertise centers on uncovering the deepest insights possible from any participant, even those that others might find difficult to talk to.

    • CR-ONLY SESSION: The Modern Online Community – A Spark for Human Truths

      Mon. October 16, 2017
      11:00 AM to 11:45 AM

      We’ve all been there: tight timelines, limited budgets and the need to satisfy internal teams’ hunger for extensive customer lifestyle exploration. How can we get a deep global understanding of consumers’ lives beyond the few minutes a day they’re using our products and truly understand their relationship with scarce resources such as water? This presentation will discuss how Colgate and Marketry teamed up to accomplish online, widespread global immersion and innovation sessions. We will discuss our fresh approach to balancing global scope with local insights.

       

       

  • Susan Fader – Fader & Associates

    Insight Navigator, Fader & Associates

    Susan is an expert strategist and moderator who integrates gamification mindset, self-diagnostic ethnography, storytelling, and multi-sensory into qualitative research.

    She has worked across categories and demographics in the U.S. and more than 20 countries on five different continents.

    In a prior life, Susan was a product manager at General Foods, account supervisor at Interpublic and a marketing consultant in Tokyo. Susan has an MBA from Columbia and enjoys challenges. Two such recent challenges include taking the polar plunge in Antarctica and cycling on a tandem with her husband from Pittsburgh to Washington, DC.

    • A New Beginning: How Brands Can Reconsider The Way They Think About People

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      It’s human nature to notice, sort and group similar things together. It is not surprising that brands try to do the same thing too. Segmenting by demographics and attitudes in the belief that a brand will be better able to clarify what people think, do, and want.   This approach overlooks important components…how people personally define who they are, what segment/group/tribe they personally align with, and what stories do they have to tell. Without self-alignment, brands may misclassify people who on the surface seem the same, but in actuality are very, very, different.   Our session explores alternative segmentation approaches to better integrate where people personally align with, and how the roles that emotional listening and storytelling play in getting to know who people really are.

  • Patrick Gantz — Genworth

    Creative Researcher, Data Miner & Human Behavior Dissector, Genworth

    Patrick Gantz is addicted to human behavior.  Currently Genworth’s Director of Customer Insights, Patrick has built a career out of understanding how people act and interact.  For The Advisory Board Company, for example, he designed modules to help frontline nurses improve as collaborative problem solvers.  His passion, though, is a hobby based on that same addiction - Improvisational Comedy – which he has performed and taught for over 20 years, across the country and ocean.  

    • On Your Toes on Solid Ground, the Researcher as an Improviser

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      This interactive session aims to use the constructs of improvisation to ingrain key concepts of an effective researcher, including:

      • Entering without judgement
      • Focusing outward to listen to both verbal and non-verbal contributions
      • Following the group in-the-moment without abandoning your intentions
      • Accepting while disagreeing
      • Using substantive questions
  • Joetta Gobell - A+E Networks

    VP Primary Research and Strategic Insights, A+E Networks

    Joetta Gobell is VP Primary Research and Strategic Insights at A+E Networks, where she leads custom research projects to support partnerships with marketers. With a background in qualitative market research and a Ph.D. in Cognitive Science, she brings her curiosity about how humans perceive and make sense of the world to a range of research solutions including advertising effectiveness and cultural insights exploration. Using a variety of methodologies, she and her team seek to explore relevant cultural insights and tell stories that reflect the complexity of audiences and consumers and identify implications for media.  

    • CR-ONLY SESSION: Using Anthropology To Navigate A Changing Consumer Landscape

      Mon. October 16, 2017
      11:00 AM to 11:45 AM

      At A+E Networks, we’ve spent the last two and half years using an anthropological approach to develop a deep understanding of American men and women.  With several networks targeted by gender and at a moment of heightened conversation about gender’s role and meaning in society, we delved specifically into the modern American experience of both manhood and womanhood.  What we learned through this deep, anthropological exploration allowed A+E Networks to re-think network brand strategy, deepen advertiser relationships, and have much-needed internal conversations about the role of gender in the organization.  In this session we will share our research approach, some key (and unexpected) findings, and the way the resulting insights are shaping A+E Networks business.

       

       

  • Menaka Gopinath - Ipsos

    President, Ipsos Social Media Exchange, North America, Ipsos

    Menaka brings over 15 years’ experience focused in the digital and social media space, and is a true pioneer in online communities and helping companies use social media to grow and strengthen their brands. She has published several papers and has spoken extensively at conferences about applying social media and community engagement to make better business decisions.

    • How Social Data Helped Define A Disrupted Industry

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      The newest generation of consumers is making a significant impact on the beauty and skincare market. Young people are driving success for more niche, boutique-style brands that address their expectations. How does an established brand remain relevant? Learn how J&J applied a dynamic market structure framework to organic social media discussions of the modern beauty consumer to inform their approach and market positioning.

  • Kristen Griffith - Clorox

    Associate Director of the Consumer Insights Center of Expertise, The Clorox Company

    As Associate Director of the Consumer Insights Center of Expertise at The Clorox Company, Kristen is responsible for establishing best practices in consumer research, exploring new approaches to exploration and analysis, and driving innovation for the insights function. She serves as an internal consultant to her Global Insights colleagues, leads training and workshops, and works across brands to facilitate knowledge sharing.

    • Agile Video: Instant, Integrated and Inspiring

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Designed to inspire and educate, this demonstration showcases the ease and power of video for communicating customer stories through real life corporate research case studies. See how technology has transformed video from a cumbersome medium into an integrated, instant solution that delivers influential insights - equipping researchers with an approach that will drive action in the boardroom.

  • Jodi Harris - Anheuser-Busch

    Vice President, Consumer Strategy & Insights, Anheuser-Busch

    Jodi Harris is vice president of consumer strategy & insights for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands –  most notably America’s best-selling beer, Bud Light, and iconic King of Beers, Budweiser – as well Michelob ULTRA, Stella Artois, Busch, Bud Light Lime Lime-A-Rita, Goose Island, Estrella Jalisco and a host of regional brands.

    • Better creative through better partnerships – you need a team of Clydesdales to get there

      Wed. October 18, 2017
      10:00 AM to 10:30 AM

      Jodi Harris will highlight how Anheuser-Busch has created more collaborative and iterative partnerships to achieve creative excellence. ABI’s culture is all about striving forward and dreaming bigger, never being entirely satisfied with their results; challenging the status quo to achieve more.   

      It is no secret to the industry that there is a clash of opinions and even ways of working when Marketing Research meets Creative Agency. Anheuser-Busch, Ipsos Connect & several creative agencies have worked to partner and change the way the Communication Development Process has been employed. Jodi will present the story on how this journey began and how they uncovered a true piece of magic that unlocked a great creative idea. 

      Join us to hear how this approach changed the way market research has led to more powerful creative.

  • Dan Heath - Bestselling Author

    Co-Author, Decisive, Switch, and Made to Stick

    Dan Heath is a Senior Fellow at Duke University’s CASE Center, which supports entrepreneurs who are fighting for social good. He is the co-author, along with his brother Chip, of three New York Times bestsellers: Made to Stick, Switch, and Decisive.  

    Switch was named one of the Best Non-Fiction Books of the Year by Amazon. In 2007, Made to Stick was named the Best Business Book of the Year. The Heaths’ books have been translated into over 30 languages.

    • Having Extraordinary Impact

      Tue. October 17, 2017
      9:35 AM to 10:20 AM

      What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them?

      Filled with remarkable stories and practical insights, this session will unlock the power within you to transform ordinary experiences into unforgettable ones. The New York Times bestselling author of Switch and Made to Stick will explore why certain brief experiences can jolt us, elevate us, and change us—and how we can learn to create such extraordinary moments in our life and work.

       

       

       

  • Aaron Hill, PRC

    Vice President, Client Services, Sawtooth Software

    Aaron Hill is a familiar voice to many Sawtooth Software users.  As the head of the client services team, Aaron has helped thousands of customer’s field conjoint analysis projects on virtually every conceivable topic – just ask him about it! He has over 15 years of conjoint experience and travels the world training customers to use Sawtooth Software.   Aaron has an MBA from Brigham Young University and can often be found lighting up the room with his sense of humor and smile.  Not to mention, he’s a fantastic father and singer!

    • Create a Conjoint Survey in Minutes with Sawtooth Software's Discover

      Tue. October 17, 2017
      1:00 PM to 1:15 PM

      Conjoint analysis is one of the most powerful quantitative tools available to marketing researchers.  But many shy away from using it, saying it’s “too complex” or “too difficult to explain”.  At Sawtooth Software, we believe neither of these statements are true.

      Join the conjoint experts as we show you how to design, program, and analyze a Choice-Based Conjoint study in minutes using Sawtooth Software's web-based platform, Discover.  Adding conjoint analysis to your quant toolbox has never been easier! 

      No prior knowledge necessary.  All attendees will receive a free 60-day trial to Discover.  

  • Ednei Hishida - General Motors

    Global Online Research Manager, General Motors

    Ednei is the manager of GM’s Global Online Research, responsible for conducting annually more than 300 online studies throughout the globe. He has 15 years of experience in product research, having conducted onsite research in 5 continents. His previous job was Manager of Product Research for China and the International region, responsible for all product research studies conducted in Africa, Asia and Australia.

    • Keeping Online Communities Sharp with Integrated Qual & Quant

      Wed. October 18, 2017
      3:45 PM to 4:30 PM

      Like a honing steel to a well-worn blade, GM has applied new tech features to keep feedback from its proprietary online communities sharp after more than a decade in use. Advancements in mobile platforms enable respondents to attend qualitative activities anywhere. Evolving online qualitative tools provide excellent options to integrate hard quantitative data with the true (and literal) voice of the customer. Learn how GM is using technology to increase engagement with market research results and drive action into the decision making process.

  • Paul Hockenbury - Comcast

    Executive Director, Comcast

    Paul has over 26 years of experience in research; at Comcast he leads a broad array of research initiatives including advertising, new product development, segmentation, communication testing, positioning, price elasticity, attitude and usage studies, and churn and acquisition work. Paul designed and implemented the Loyalty Tracker (still in use) and was a main architect of Market Share. He is Speaker and award winner at many different conferences and industry events. He spent 4 years teaching Consumer Behavior and New Product Development at Wharton. He is a key contact for CTAM and is co-chair of the CTAM MSO committee and is involved in work being done by others in the industry.

    • Comcast Packaging and Pricing Lab

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Comcast will present its new online packaging labs which leverage the existing online buy flow to adapt and predict realistic purchase behavior.

       

       

  • Joe Hopper — Versta Research

    President, Versta Research

    Joe Hopper, is president of Versta Research, a market research company that specializes in customized market research and public opinion polling. Joe oversees, develops, and manages all of Versta Research's operations and research services, with clients in public relations, financial services, health care, and other industries. He has served on the board of the American Marketing Association (AMA) in Chicago as vice president. Joe previously taught social science as a faculty member at the University of Chicago and at the National Opinion Research Center. He holds a Ph.D.

    • How to Create Spectacular - And Effective - Infographics

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      Infographics are not new, but DIY tools in the space have become remarkably more advanced and empowering. It is now possible for a market researcher with no design background to craft eye-catching and superbly effective infographics. See how one team of self-described nerdy researchers did it. They spent a year exploring DIY options, learned various techniques and tricks, and deployed them with business partners. They will describe eight steps to design an effective infographic that easily translates to all types of research. They also will highlight how Fidelity has used infographics as a communication tool for media and customers in both the B2C and B2B markets. Join us for a highly visual presentation filled with engaging examples of infographics - both good and bad.

  • Tim Hoskins – Quester

    President, Quester

    As President of Quester, Tim Hoskins oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Hoskins joined Quester as Vice President of Client Relations. He has been instrumental in the development of Quester’s products that provide a new and unique approach for client side research objectives.

    • Opening Remarks

      Tue. October 17, 2017
      8:00 AM to 8:15 AM
    • Opening Remarks

      Mon. October 16, 2017
      4:45 PM to 5:00 PM
  • Holly Jarrell - GFK

    Head of Product Groups, GfK
    • Disseminating Predictive Analytics

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      This session takes you through a detailed case study beginning with the initial problem (forecast individual store sales for the next 3 months), identification of additional data sources that can be integrated with client data, and the use by participants in the competition of a wide variety of predictive models to solve the predictive problem. The presenters also will demonstrate how this wide variety of approaches and models integrates into a toolbox application so any data scientist in the company can easily understand the model and utilize templated code to run a similar model for their own client.

       

       

  • Khalil Jetha — CNN

    Vice President, Emerging Brands Audiences, CNN

    Jetha came to Great Big Story from MTV News, specializing in audience insights and content strategy. While there, he increased MTV News’ inbound social media traffic nearly 30 times over. A violinist since age three, Jetha lives with his wife and two children in Brooklyn, New York.

    • CR-ONLY KEYNOTE: Behind Great Big Story’s Audience Intelligence: the Nexus of Qualitative Study and Quantitative Research

      Mon. October 16, 2017
      8:30 AM to 9:20 AM

       

       

  • Brock Jones — KnowledgeHound

    Director of Business Development, KnowledgeHound

    Brock is a brand marketing and consumer insights expert with experience in developing and executing go to market strategies and campaigns for billion dollar brands including Gillette (P&G) and Assassin's Creed (Ubisoft). He is currently the Director of Business Development for KnowledgeHound, an innovative software platform that enables fortune 500 companies to drive greater influence with their customer research data.

    • Less Research, More Influence: Inside the Research Revolution at Whirlpool

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      To spend less time conducting research and more time influencing your organization. That's a dream come true for many corporate researchers. It has become reality at Whirlpool thanks to adoption of the right process, technology, and techniques.

      The key challenge facing modern insights organizations isn't how to collect more information on their consumer but rather how to put that information to work. Companies focused on activating their insights and squeezing more value out of every piece of data they have are positioned to win it today's consumer-centric environment. Hear of the radical ideas the world's leading household appliance manufacturer is adopting to develop a more "lean" insights function while still driving more impact than ever before. 

  • Chris Kelly - Survata

    CEO, Survata

    Chris started Survata in 2012, having been a frustrated user of outdated research solutions. He has a decade of experience building and working with startups. He has also previously worked in venture capital and management consulting. Chris graduated from the University of Notre Dame.

    • Get a 360° View of Your Consumers Using Retargeted Survey Technology

      Tue. October 17, 2017
      1:00 PM to 1:15 PM

      The consumer journey has evolved to be a sophisticated series of different touchpoints. A consumer may view an online ad, proceed to the website to sign up, but end up converting offline at a physical location.  How can a market researcher get a holistic view of today’s consumer? Survata will speak about Retargeted Surveys - a new approach of tagging your customers (whether from a site visit, CRM integration, or even in-store visits) then surveying them later across the web. This experience happens away from your site, without the use of obtrusive intercept surveys or mass email blasts.  The result is a more respectful, and more representative, approach to studying your customers.

  • Rick Kelly — FUEL CYCLE

    VP of Product, FUEL CYCLE

    VP of Client Services; Rick Kelly has spent most of his career in the market research industry, working closely with clients and operations teams to ensure client needs are met. He has published articles on market research methods and delivered presentations at the MRA, PAPOR, and AAPOR, among others. His research interests center around using new technology to capture data.

    • The Future of Market Research

      Tue. October 17, 2017
      4:35 PM to 5:20 PM
  • Matt Kleinschmit - MARU/Matchbox

    Managing Director, Consumer and Shopper Insights, MARU/Matchbox

    Matt is Senior Vice President and General Manager of Matchbox’s Integrated Consumer, Retail & Shopper practice. Headquartered in Chicago, Matt is a skilled and seasoned business builder, innovator and entrepreneurial executive specializing in creatively growing consultative inter-disciplinary teams and developing enterprise platform-based solutions to support international leaders in the Consumer Packaged Goods, Retail, Consumer Healthcare, Technology, Communications, Digital Media and Entertainment sectors.

    • Leveraging an Agile Shopper Insights Platform to Drive Omnichannel Learning, Activation and Growth

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      Are you a shopper insights professional struggling to stay ahead of a rapidly evolving shopper landscape? Are you being asked to drive business outcomes across a diverse stakeholder group? Join industry pioneer Conagra Brands as they share how they’ve developed a scalable platform-based solution to empower field-based shopper insights via a combination of ongoing behavioral tracking and on-demand qual, quant and mobile tactical and strategic insights – fueling deeper shopper understanding and stronger relationships with key retail customers.

  • Susan Kresnicka – Kresnicka Research & Insights

    Founder & President, Kresnicka Research and Insights

    Founder and president of Kresnicka Research and Insights, Susan is a cultural anthropologist with over 16 years of experience in the commercial sector.  Specializing in foundational research to establish core human drivers for consumer behavior, Susan has led large-scale, multi-modal research projects for a range of industries.  Ever curious about shared meaning, Susan’s research examines how cultural understandings of concepts like gender, fandom, morality, and identity operate in people’s lives and intersect with the commercial landscape.

    • CR-ONLY SESSION: Using Anthropology To Navigate A Changing Consumer Landscape

      Mon. October 16, 2017
      11:00 AM to 11:45 AM

      At A+E Networks, we’ve spent the last two and half years using an anthropological approach to develop a deep understanding of American men and women.  With several networks targeted by gender and at a moment of heightened conversation about gender’s role and meaning in society, we delved specifically into the modern American experience of both manhood and womanhood.  What we learned through this deep, anthropological exploration allowed A+E Networks to re-think network brand strategy, deepen advertiser relationships, and have much-needed internal conversations about the role of gender in the organization.  In this session we will share our research approach, some key (and unexpected) findings, and the way the resulting insights are shaping A+E Networks business.

       

       

  • Anthony Kuo - Ferrero USA

    Senior Manager Marketing Intelligence, Ferrero USA

    Anthony Kuo is on a mission to bring the art of storytelling to the science of data and analytics. Over the last 7 years, he has worked with companies like Nielsen, J&J, AT&T and Mondelez to transform data into insights into action. Anthony currently manages the Advanced Analytics suite at Ferrero, who owns the iconic Ferrero Rocher, Tic Tac, and Nutella brands. 

    • Blinded by Science: Don't lose sight of the consumer by diving too deep into analytics

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      Shiny new tools are fun, but let’s not forget that advanced analytics are a means to an end: reaching the consumer. As researchers and marketers strive to understand the omnichannel decision journey, our respective professions are brimming with gee-whiz technologies and methodologies that promise new revelations. What they most often deliver is more data. It’s up to you to distill those analytical outputs into warm-blooded insights. Get expert strategies for translating coefficients into behaviors and bringing rows of data to life. Attendees will learn: How to use every touch point in the omnichannel to communicate a consistent brand story; how to build loyalty by offering a unique and diversified product portfolio; and how to protect your long-term success by understanding the entire consumer experience.

  • Cherie Leonard — Colgate-Palmolive Company

    Consumer and Market Insights, Global Oral Care, Colgate-Palmolive Company

    Cherie’s passion for insights stems from the opportunity to connect the dots – digging beneath the surface to uncover interesting hypotheses and trends, and weaving them together across consumers, brands and categories. In her current role on the Colgate-Palmolive Consumer and Market Insights team, she manages consumer and professional research for key initiatives in the Global Oral Care organization. Prior to that, she progressed through Colgate’s Global Marketing Development Program in 2012 and various consumer insights roles in the North American division. She has been creating market research connections for 15 years, with experience on the supplier and client sides of research in a variety of industries including CPG, hospitality and retail, at Vi Living, True Value Company and Millward Brown. She holds a BA in Communications from Marquette University and an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Research. 

    • CR-ONLY SESSION: The Modern Online Community – A Spark for Human Truths

      Mon. October 16, 2017
      11:00 AM to 11:45 AM

      We’ve all been there: tight timelines, limited budgets and the need to satisfy internal teams’ hunger for extensive customer lifestyle exploration. How can we get a deep global understanding of consumers’ lives beyond the few minutes a day they’re using our products and truly understand their relationship with scarce resources such as water? This presentation will discuss how Colgate and Marketry teamed up to accomplish online, widespread global immersion and innovation sessions. We will discuss our fresh approach to balancing global scope with local insights.

       

       

  • Kristin Luck — Luck Collective

    Growth Strategist, Luck Collective

    Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant, specializing in nontraditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. 

    • CR ONLY SESSION: Making Insights Snackable

      Mon. October 16, 2017
      9:30 AM to 10:15 AM

      The insights industry’s focus on storytelling has been relentless. With nearly universal acceptance of the idea that as researchers we need to “lead with a story”, the greater question now is how to ensure the conclusions and takeaways from these stories are truly heard and become instilled into the core of a company.

      In this session you’ll learn how to take a well-told insights story—which can often be a little long for internal purposes—and narrow it down to easily digestible insights that can quickly be disseminated (and ultimately ingrained) throughout your organization. 

      Growth Strategist Kristin Luck, and Humm Kombucha’s Director of Marketing, Rene Mitchell will share how “snackable insights” are transforming Humm into the fastest growing kombucha company in the world. 

  • Rick Malins — Facebook

    Director, Market Insights, Facebook

    Rick Malins leads the Brand Insights team at Facebook – helping guide brand voice and strategy, and fighting the occasional fire. This work includes the company’s 10-year innovation roadmap – including big bets in Artificial Intelligence, Virtual Reality, and Connectivity – and working with Internet.org to connect the next billion people around the globe. Rick spent his formative working years at Google, and before that, thought he wanted to be a Neuroscientist (he studied Schizophrenia-susceptibility genes at Oxford University on a Rhodes Scholarship).

    • Insights at Warp Speed and Hyper Scale

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Google and Facebook aren't your normal corporations. The scale of their ambition, the variety of the offerings, their roles in our daily lives and their outsized impact on our culture today and tomorrow, creates a unique context for research. Join Amelia Eddelman from Google's Brand Studio, Rick Malins from Facebook Insights and their frequent collaborator, Michael Winnick, CEO of dscout, as they describe the challenges, opportunities and lessons of leading research in such dynamic contexts.

       

       

  • Neil Marcus - MetLife

    Assistant Vice President, U.S. Marketing Science Team, MetLife

    Neil Marcus is an Assistant Vice President of MetLife’s U.S. Marketing Science Team.  With over 30 years in the market research industry, Neil has worked on the supplier, advertising agency, and client sides of the business.  Neil is a current Board Member of the Insights Association.

    • Participant Engagement: An Existential Crisis

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      In this session, David Rothstein will speak with corporate research leaders Ronda Slaven and Neil Marcus on the broad and disturbing implications of poor participant experience, both in terms of the impact on data quality and longer term brand equity for the client brand.  Through examples and discussion (and we’re talking about way more than just shorter surveys!), the panel will explore the important role clients can and must play to address this critical issue facing our entire industry.

  • Tony Marlow

    Global Head & VP of B2B Marketing & Insights, Oath

    Tony is global head and Vice President of B2B Marketing and Insights for Oath, based in New York. He oversees B2B Marketing, Sales Learning, and Sales Insights. Prior to this role, Tony lead a similar division at Yahoo, which he joined in January 2010, moving to the US from his native Australia where he led the Custom Research division for Nielsen Online APAC. He is an online marketing and research expert with special interest not only in media generally, but specifically in online advertising, mobile and biometric research.

    • Mobile is Changing Everything

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      As digital media increases its pervasiveness in our lives, mobile has become the catalyst for changing the way we live. As the way in which consumers engage with various media continues to undergo rapid evolution, we see that activities such as media multi-tasking are more prevalent than ever before. In this new environment, it becomes crucial for marketers to understand consumer media usage trends, their levels of emotional attachment to various media/devices, and what are the attentional implications for marketing communications – this session will explore all of this and more through a data driven lens.

  • Deborah McCuiston - Virgin America

    Managing Director of Learning and Culture, Virgin America

    Deborah is the Managing Director of Learning and Culture at Virgin America. Joining the company in 2006 as part of the airline’s startup team, Deboarh has been instrumental in the design of key elments of the company’s award winning brand and culture. Responsible for building Virgin America’s culture from the ground up, Deborah currently leads a team focused on engaging employees through delivering on the company’s employee value proposition.

    • Turn Insights Into Action The Virgin Way

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      Insights and strategy are useful only if the rest of the organization takes action on them. See the tools and tactics used to help roll out insights and strategy at Virgin America through a large experiential event called Refresh. You will hear the specifics of how the team used technology, entertainment, role playing, case studies, and more to get everyone from the CEO to the flight attendants aligned and moving in the same direction.

  • Timothy Miller - Conagra Brands

    Senior Director, Shopper Insights, Conagra Brands

    Tim leads the Go-To-Market Insights team for Conagra Brands. In this role, Tim is responsible for insights development that leads to the creation of activation along the entire path to purchase in order to drive category and brand growth. Tim’s team is part of the Insights and Analytics team at Conagra Brands, a collaborative group of thought-leading professionals across all areas of Marketing Research supporting innovation, brands, food service, and sales. Before joining ConAgra Foods, Tim led the Category Development and Marketplace Research efforts at Kimberly-Clark Corporation.

    • Leveraging an Agile Shopper Insights Platform to Drive Omnichannel Learning, Activation and Growth

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      Are you a shopper insights professional struggling to stay ahead of a rapidly evolving shopper landscape? Are you being asked to drive business outcomes across a diverse stakeholder group? Join industry pioneer Conagra Brands as they share how they’ve developed a scalable platform-based solution to empower field-based shopper insights via a combination of ongoing behavioral tracking and on-demand qual, quant and mobile tactical and strategic insights – fueling deeper shopper understanding and stronger relationships with key retail customers.

  • René Mitchell — Humm Kombucha

    Director of Marketing, Humm Kombucha

    René Mitchell is the Director of Marketing for the country’s fastest growing kombucha brand, Humm Kombucha. 

    Previously, René was co-founder of Bend-based branding agency, tbd, providing strategic direction and account management for clients that included Humm Kombucha, Decipher (now FocusVision), 21st Amendment Brewing, Deschutes Brewery, Crux Brewery, Oregon Chai and American Licorice.

    • CR ONLY SESSION: Making Insights Snackable

      Mon. October 16, 2017
      9:30 AM to 10:15 AM

      The insights industry’s focus on storytelling has been relentless. With nearly universal acceptance of the idea that as researchers we need to “lead with a story”, the greater question now is how to ensure the conclusions and takeaways from these stories are truly heard and become instilled into the core of a company.

      In this session you’ll learn how to take a well-told insights story—which can often be a little long for internal purposes—and narrow it down to easily digestible insights that can quickly be disseminated (and ultimately ingrained) throughout your organization. 

      Growth Strategist Kristin Luck, and Humm Kombucha’s Director of Marketing, Rene Mitchell will share how “snackable insights” are transforming Humm into the fastest growing kombucha company in the world. 

  • Kate Morris - Fidelity Investments

    Research Director of CorporateCommunications, Fidelity Investments

    Kate Morris is the Director of Research & Insights for Fidelity Investment’s Corporate Communications Group.  She leads the majority of primary research projects for the marketing communications team to support the firm’s external public relations efforts and client events.  Prior to her work with the marketing communications team, Ms. Morris directed all the brand and advertising research for Fidelity from 1998 to 2008.  This included a multi-phase research study to develop Fidelity's Green Line campaign which received the ARF (Advertising Research Foundation) gold award in 2011.

    Prior to joining Fidelity, Ms. Morris spent a decade as a research analyst for financial services firms including Scudder/Deutsche Bank and Bank of America/Merrill Lynch as well as a leading internet firm, CMGI.

    Ms. Morris got her start in market research while working for Procter & Gamble’s personal care division, as part of the new product development team.

    Ms. Morris graduated magna cum laude with a bachelor of arts in Psychology from Tufts University.  Ms. Morris resides in Andover, MA with her husband and three children. 

    • How to Create Spectacular - And Effective - Infographics

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      Infographics are not new, but DIY tools in the space have become remarkably more advanced and empowering. It is now possible for a market researcher with no design background to craft eye-catching and superbly effective infographics. See how one team of self-described nerdy researchers did it. They spent a year exploring DIY options, learned various techniques and tricks, and deployed them with business partners. They will describe eight steps to design an effective infographic that easily translates to all types of research. They also will highlight how Fidelity has used infographics as a communication tool for media and customers in both the B2C and B2B markets. Join us for a highly visual presentation filled with engaging examples of infographics - both good and bad.

  • Rudy Nadilo - Dapresy

    President, Dapresy

    During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which data is both collected and reported on. In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research.

    • Data is the New Gold; Creating More Value in Your MR Reporting

      Wed. October 18, 2017
      2:55 PM to 3:35 PM

      As researchers, we don’t lack having vast amounts of market and customer data at our disposal.  The challenge is – how do we efficiently connect and organize these data effectively to analyze, visualize and deliver insights to the right people at the right time?  We all want to spend less time on data processing and report production, and more time discovering the meaning within the data in order to achieve organizational impact.

      Join this session to learn five ideas that every research organization can use to transform complex data into insights that everyone can understand.  Dapresy will share an approach to creating better reporting, and offer practical advice and best practices from our clients – with the goal of inspiring everyone to take action.

  • Christina Nathanson - AIG

    Director of Global Market Research, AIG

    Christina’s mantra is: “Curiosity did not kill the marketer!” Christina has a very diverse, global skill set in marketing and research honed at AIG, MasterCard, GE and P&G. Since joining AIG in 2015, she hasn’t stopped giving up on becoming a change agent and co-inspirer for insights, building partnerships across the organization. As a natural networker, she loves to meet people. Curiosity gets the best of her, so she tends to strike up conversations with perfect strangers. She’s always on the go, either volunteering in her community, going to her son’s baseball games, practicing Baptiste Yoga, or training for a half marathon.

    • A New Beginning: How Brands Can Reconsider The Way They Think About People

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      It’s human nature to notice, sort and group similar things together. It is not surprising that brands try to do the same thing too. Segmenting by demographics and attitudes in the belief that a brand will be better able to clarify what people think, do, and want.   This approach overlooks important components…how people personally define who they are, what segment/group/tribe they personally align with, and what stories do they have to tell. Without self-alignment, brands may misclassify people who on the surface seem the same, but in actuality are very, very, different.   Our session explores alternative segmentation approaches to better integrate where people personally align with, and how the roles that emotional listening and storytelling play in getting to know who people really are.

    • CR ONLY SESSION: Expanding Insights Beyond Marketing to Benefit HR, Corporate Communications, PR & More

      Mon. October 16, 2017
      10:15 AM to 11:00 AM

      Let’s be honest here. Many of our research peers partner with marketing, sales and brand teams on a regular basis. Don’t get me wrong – it’s a lot of fun, right? Have you ever ventured into partnering with other teams like Human Resources (and not just for an annual or PULSE survey), Corporate Communications, PR and more? I want to hear from you! If you haven’t, let’s help each other overcome hurtles and share ideas on how you can do this too. Please join in the conversation! This will be a hands on, interactive session to discuss skills and technics that everyone could use to build relationships and establish credibility with internal teams that would not typically engage with research.  (An optional, brief survey will be sent in advance to all CR researchers prior to attendance.)

  • Pamela S. Nelson, PRC - TIAA

    Director of Brand Market Research, TIAA

    Pamela Nelson is a 20 year plus research veteran helping Fortune 500 companies utilize market research to help solve their business issues and achieve their company’s strategic goals. Pam is currently Director of Customer Insights for TIAA (a Fortune 100 financial services firm with over $1 Trillion in Assets) and has held positions leading the research discipline for companies such as Genworth Financial, Circuit City and L&S Advertising. Pam holds a BS from James Madison University is currently seeking her Green Belt Six Sigma certification and serves as a member of The Insights Association Government Affairs committee.

    • Guaranteed to Resonate: A Systematic Approach to Gauge Message Effectiveness

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      To succeed, companies must differentiate - and effectively communicate the points of differentiation. Much emphasis and investment is made to identify and craft the vaunted value proposition. But how can leaders be sure that they are going to market with the optimal message? We have a systematic approach for you. One that measures message effectiveness via a best practice study, key performance metrics, repeatable processes, comparative analysis, and a normative database. Learn the latest and most successful best practices for measuring messaging for success - how to optimize messages prior to going into production and how to ensure the voice of the customer is well represented throughout the creative process. Get your leaders and partners on board from the start and use this program for just about any type of message effectiveness study without breaking the bank. Be educated and entertained with three case studies from three completely different business areas.

  • Shannon O'Malley, PhD — BEworks Inc.

    Associate, BEworks Inc.

    Shannon earned her PhD in Cognitive Psychology at the University of Waterloo where she studied the role of attention and visual processing.  She has held two post-doctoral positions, one at the University of Montreal and one at McMaster University, and has published her academic work in a number of top-tier scientific journals. At BEworks, Shannon applies her expertise in experiment design and advanced statistical analysis to evaluate solutions to various client challenges. Her current focus is in financial services and marketing where she uses the above approach, combined with insights from the behavioral sciences, to solve business challenges. 

    • Manage Digital Noise: Leveraging Behavioral Science to Build a Better Online Experience

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Conventional wisdom had us believe that it was better to provide consumers with more information and choices.  Limitations in human attention can result in consumers becoming quickly overwhelmed by information causing sub-optimal decisions.  Information overload is particularly common online where the wealth of information actually makes it harder for consumers to find and understand the information they need.  Behavioral science research provides key insights that companies can use to create more effective online experiences.

  • Lamia Pardo - Pangea Online Payments

    SVP Growth and Operations, Pangea Online Payments

    Lamia Pardo is a performance-driven marketing strategy professional with a decade of experience building consumer brands, fostering user growth and nurturing loyalty for a wide range of products and services in the U.S. and Latin America.

    As SVP of Growth and Operations at Pangea Money Transfer, a Chicago-based international money transfer app, Lamia is responsible for the company’s performance targets, expansion plans and user acquisition strategy. She manages a multidisciplinary team of many nationalities and backgrounds in marketing, finance, analytics and operations.

    • Power of the Purse

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Equipped with significantly higher education levels than their male counterparts, Millennial females will be their generation's high earners. What does this mean for the future of marketing? Substantial changes, which already are happening in automobiles, financial services, travel and many other product categories once purchased mainly by men. There's big opportunity for marketers who recognize the shift—and big problems for those who don’t. In this interactive panel we will discuss unforeseen experiences and ways in which marketing and researching this target can best be carried out.

  • Megan Peitz

    Ingenuity Ambassador, Sawtooth Software

    Megan has nearly 10 years of marketing science experience, playing a variety of roles from analyst to consultant.  As an ambassador of all things Sawtooth Software, Megan leads the company’s webinar series and teaches in-person workshops.  She has presented at a variety of conferences and contributes regularly to social platforms on choice methodology topics.  She has a Masters in Mathematics & Statistics from Georgetown University and is constantly warning people that “lies are in the averages!” 

    • Create a Conjoint Survey in Minutes with Sawtooth Software's Discover

      Tue. October 17, 2017
      1:00 PM to 1:15 PM

      Conjoint analysis is one of the most powerful quantitative tools available to marketing researchers.  But many shy away from using it, saying it’s “too complex” or “too difficult to explain”.  At Sawtooth Software, we believe neither of these statements are true.

      Join the conjoint experts as we show you how to design, program, and analyze a Choice-Based Conjoint study in minutes using Sawtooth Software's web-based platform, Discover.  Adding conjoint analysis to your quant toolbox has never been easier! 

      No prior knowledge necessary.  All attendees will receive a free 60-day trial to Discover.  

  • Roberta Perry - Edwards Technology, Inc.

    Vice President, Edwards Technology, Inc.

    Roberta has been a key personality in the development and growth of the themed entertainment and leisure entertainment industries for more than 20 years. In addition to being Vice-President of Business Development for Fresh Juice Global and Edwards Technologies, Inc. Roberta has held vice presidential positions at 20th Century Fox, iWerks Entertainment, and The WOW Factor, Inc. Ms. Perry was a founding member of the Themed Entertainment Association and served as the association’s president for two years.

    • Activating Our Senses Using NeuroScience

      Tue. October 17, 2017
      4:35 PM to 5:20 PM

      Understanding how consumers react to stimuli in the digital world is essential knowledge for insights professionals. After all, we need to be sure significant investments in messaging are having their intended impact - on the senses, emotions and, ultimately, actions. Neuroscience tools allow us to capture a person's immediate reaction to digital signage and other immersive experiences. They can collect information about emotional engagement, including measuring the activation of the senses. Reap the information you need to optimize your online messaging with the findings of a new neuroscience study, completely furnished with accompanying best practices to create engaging content with a strong emotional connection.

  • Aaron Reid — Sentient Decision Science

    Chief Behavioral Scientist, Sentient Decision Science

    As an entrepreneurial consumer psychologist, Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Sentient is a leading behavioral science based research and consulting firm providing best-in-class implicit research technology, applied behavioral economics and marketing science based brand consulting to optimize product, pricing and promotion development and emotionally differentiate brands through strategic positioning and communications.

    Dr. Reid is an expert in how emotion influences choice and the subconscious drivers of behavior. His publications include mathematical models of consumer irrationalities in top peer-reviewed psychology journals, such as the Journal of Experimental Psychology and the Journal of Behavioral Decision Making as well as industry leading recognition from ESOMAR. His landmark publication of "Emotion as a Tradeable Quantity" was the first to quantify how emotion influences choice as a behavioral weighting mechanism.

    • CR ONLY SESSION: Making social and business impact by taking on implicit bias

      Mon. October 16, 2017
      10:15 AM to 11:00 AM

      In world where brands are struggling to stay culturally relevant, many have turned to marketing messages that seek to address topics of social injustice. Recent high-profile brand failures have shown how tackling topics like implicit bias can be exceptionally challenging. In this talk, we will review a global case study by Diageo's brand Smirnoff that measured the degree of inclusivity in ten countries and the impact of marketing messages on implicit bias. The results illustrate how creative campaigns have the power to make both a social and business impact through understanding how effective storytelling makes an implicit impact on attitudes.

  • David Rothstein - RTi Research

    CEO, RTi Research

    David is owner and CEO of RTi Research, a global custom research and insights agency.  Since getting his start in the industry more than 20 years ago, David has managed, advised, and consulted on many hundreds of research and brand strategy initiatives for RTi clients.  David sits on the Board of Directors of the Insights Association and has the distinction of being CASRO’s final Chairman of the Board (2016).  

    • Participant Engagement: An Existential Crisis

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      In this session, David Rothstein will speak with corporate research leaders Ronda Slaven and Neil Marcus on the broad and disturbing implications of poor participant experience, both in terms of the impact on data quality and longer term brand equity for the client brand.  Through examples and discussion (and we’re talking about way more than just shorter surveys!), the panel will explore the important role clients can and must play to address this critical issue facing our entire industry.

  • Emma Sagan - Capital One

    Product Manager, Capital One

    Emma is a Product Manager at Capital One, tackling the challenge of promoting positive behaviors through the power of emerging technologies. She holds a B.S. in Sustainable Manufacturing, Engineering & Design from Stanford University, and spent as much time as she could at the D.School and Psych Department. Previously, Emma designed shape-changing robots for the government, built net-zero solar homes, and published research in the biases of early-stage prototype feedback.

    • Confirmation Bias: Innovation’s Blind Eye

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of positive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias?

       

       

  • Bill Salokar - SKIM

    VP, Client Solutions, SKIM

    Bill Salokar is Vice President, Client Solutions at SKIM where he builds relationships with technology, consumer goods, and healthcare clients. For over 25 years, he has used his training as a statistician to help clients understand customer decisions and develop marketing strategies. His current interests include research innovations and behavioral economics. Bill balances critical thinking and problem solving with a sense of fun, imagination, and humor. Bill is a member of the PMRG where he chairs the Program Committee.

    • Optimizing Insights in Highly Regulated Industries

      Tue. October 17, 2017
      1:15 PM to 2:00 PM

      Organized by PMRG, this panel of experts will help you navigate the uncertainty and red tape that makes data collection and insights delivery in pharma, medical devices, and finance an ongoing challenge.

  • John Schiela — Phoenix

    Co-President Converged Technology & Media, Phoenix Marketing International

    John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.

    • Comcast Packaging and Pricing Lab

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Comcast will present its new online packaging labs which leverage the existing online buy flow to adapt and predict realistic purchase behavior.

       

       

  • Alison Servi - Kelton

    Global Partner, Kelton

    With a deep understanding of both organizational and marketing strategy, Alison connects the desire for actionable research insights with an understanding of what it takes from both a process and strategy perspective to facilitate change at the organizational and team level. She is a champion of the critical connection between brand strategy and organizational strategy, driver of the creation and execution of customer centric strategy, and navigator of the (messy) intersection of external reinvention and internal change.

    • The New Rules of Engagement: Adapt Your Insights Toolkit to Rising Brand Expectations

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      Consumers expect more from brands – they expect brands to be “character-ful.” Character is a deeper, richer authenticity – it goes beyond brand expression to brand action. Insights professionals must adapt to meet expectations for character-ful brands... or risk being overlooked. The shift towards brand values as a lens for all company actions isn’t news, but the question remains: How can we modify our research strategies to fit the new rules of brand engagement? 

      Kelton Global Partner Alison Servi will review eight key approaches to navigate–and accurately capture–rising consumer expectations, based on our work with industry leaders exploring these same issues. Join us to learn how to expand your insights toolkit with tactics that you can implement immediately, as well as strategies you can incorporate in the long term. We'll cover a range of topics, including how you can leverage Employer Brand, CSR, and cultural trends to understand wider brand perceptions. 

       

       

  • Jon Shen

    Transformative Marketing Leader in a Digital World

    As the son of an agency guy, Jon Shen was destined to join the marketing industry and has built a broad marketing skill set for the digital age. While Jon started off in Media, he most recently led the Consumer Experience team at Conagra Brands, responsible for digital marketing, social media, consumer promotions and eCommerce. His teams obsess over driving business results, leveraging emerging consumer and technology trends to connect people with brands wherever and whenever they desire. This includes leadership around personalized marketing engagement across nuanced consumer segments, pulling “digital signals” upstream to fuel insights, and building data and technology into end-to-end business operations. Prior to Conagra, Jon worked on the media agency side across a diverse set of clients spanning CPG, Financial Services, Beer and non-profit organizations. In his spare time, Jon enjoys experiencing the future of technology via his two kids, and is also trying to perfect his Slim Jim Queso Fundido recipe!

    • CR ONLY SESSION: Digital Migration Panel Discussion

      Mon. October 16, 2017
      12:45 PM to 2:00 PM

      As more companies allocate increased resources to digital marketing, what does that mean for Insights?  How can Insights better support digital marketing efforts?  Where is Insights falling short?  How can Insights work with internal clients and agencies to deliver actionable insights?  Hear from our panel of digital marketing experts and get their insight into the partnership between Digital Marketing and Insights.

  • Charise Shields - Toyota Motor Corporation

    Sr. Analyst, Consumer Insight, Toyota Motor Corporation

    Charise has been in the automotive industry for past 11 years, with almost 10 of those years in Market Research.  Leading product and advertising research for Mid and Large sized sedans, she is a passionate advocate for multicultural and diversity research.

    • Power of the Purse

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Equipped with significantly higher education levels than their male counterparts, Millennial females will be their generation's high earners. What does this mean for the future of marketing? Substantial changes, which already are happening in automobiles, financial services, travel and many other product categories once purchased mainly by men. There's big opportunity for marketers who recognize the shift—and big problems for those who don’t. In this interactive panel we will discuss unforeseen experiences and ways in which marketing and researching this target can best be carried out.

  • Cagdas Sirin – Chobani Insights

    Senior Vice President, Chobani Insights

    Dr. Cagdas Sirin provides intellectual leadership by generating ideas and conceptual frameworks to guide research, analysis and output. He synthesizes numerous analytic efforts to draw meaningful conclusions. Dr. Sirin taught undergraduate, graduate and Ph.D. courses in economics, econometrics and statistics. He is currently Senior Vice President at Chobani leading Insights.

    • Chobani Product Launch Case Study

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      This session will share the story of new product launch from Chobani, America’s #1 Greek Yogurt. We’ll review the strategic insights approach that covered concepts, pricing, naming and more. The full case study will demonstrate the role of insights and its impact on the bottom line.

       

  • Ronda Slaven - Synchrony Financial

    Vice President of Research & Thought-Leadership, Synchrony Financial

    Ronda Slaven is a Market Research & Consumer Insights professional with over 18 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods, retail and technology.   Ronda is currently the Research & Thought-Leadership Department Leader at Synchrony Financial where she manages a research team focused on both business and consumer insights.  Prior to Synchrony, Ronda was Sr. Research Manager at Heinz North America and Alliance Data Systems. 

    • Participant Engagement: An Existential Crisis

      Tue. October 17, 2017
      3:40 PM to 4:25 PM

      In this session, David Rothstein will speak with corporate research leaders Ronda Slaven and Neil Marcus on the broad and disturbing implications of poor participant experience, both in terms of the impact on data quality and longer term brand equity for the client brand.  Through examples and discussion (and we’re talking about way more than just shorter surveys!), the panel will explore the important role clients can and must play to address this critical issue facing our entire industry.

  • Dave Smith - Ipsos Connect

    Senior Vice President, Head of Digital, Ipsos Connect

    Dave leads the Connect Digital Studio for Ipsos Connect.  The Connect Digital Studio provides leadership, innovation and executional backbone for Ipsos Connect’s digital solutions for brands, media and technology. Dave and his team are responsible for developing and deploying innovative digital measurement solutions, leading client engagements and serving as the key digital resources for Ipsos Clients and Client Service leaders. He has over 15 years’ experience developing and measuring digital advertising campaigns. 

    • Branded Content: What is it and Does it work for Brands?

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      Dave Smith, Head of the Connect Digital Studio at Ipsos Connect with share some ground-breaking insights on the role branded content has on brand KPI’s. This presentation will look across a wide variety of content types, integrations, audiences and audiences to give brand marketers and insights leaders some much needed data on the value of branded content and the best opportunities for success. Attendees will come away from the presentation with a clear set of guidelines and actionable recommendations to best utilize branded content for their brands.

  • Joel Stanley — Electrolux

    Senior Director of Digital Marketing, Electrolux

    Joel has over 18 years of digital marketing experience, having with companies such as P&G, Hewlett-Packard, ConAgra, Abbott and Moen to drive growth and competitive advantage in an increasingly digital world.  After spending most of his career within large global digital agencies, Joel now is head of Digital Marketing at Electrolux NA, leading the digital efforts for Electrolux and Frigidaire brands and working to help the company on it’s mission to become more digitally-focused.  Joel lives with his wife and four children in Charlotte, NC.

    • CR ONLY SESSION: Digital Migration Panel Discussion

      Mon. October 16, 2017
      12:45 PM to 2:00 PM

      As more companies allocate increased resources to digital marketing, what does that mean for Insights?  How can Insights better support digital marketing efforts?  Where is Insights falling short?  How can Insights work with internal clients and agencies to deliver actionable insights?  Hear from our panel of digital marketing experts and get their insight into the partnership between Digital Marketing and Insights.

  • Mark Stephens — American Family Insurance

    Director of Consumer Research and Analytics, American Family Insurance

    Mark Stephens is the Director of Consumer Research and Analytics at American Family Insurance where he leads a team of twenty research managers and analysts.  In the year and a half he has been with American Family, Mark has led the development and implementation of an enterprise-wide customer segmentation, introduced customer loyalty measurements and is integrating marketing mix modeling into the organization. 

    • Consumer-centric Segmentation as Brand Change Agent

      Wed. October 18, 2017
      3:45 PM to 4:30 PM

      Learn how American Family Insurance leveraged internal customer data and consumer insights to create and implement an attitudinally driven consumer segmentation. American Family’s insights team will detail its use of a multi-method approach to support a data-driven transformation of the nearly-century-old insurance company’s marketing, communications and products. Avoid the pitfalls of data integration, create deeply useful consumer segments, and obtain the organization buy-in necessary to effect change and drive innovation.

  • Kelley Styring - InsightFarm

    Principal, InsightFarm

    Kelley Styring founded InsightFarm, a market research and consumer strategy consultancy dedicated to helping its industry-leading clients grow by knowing their consumers better. Kelley specializes in applying behavioral science to market research; her work has been featured in countless media outlets. Her third book, “In Your Purse: Archaeology of the American Handbag, Second Edition,” following up her original groundbreaking study ten years later, is being published in 2017.

    • WORKSHOP: Practical Persuasion: The Marketing of Ideas

      Tue. October 17, 2017
      1:15 PM to 4:25 PM

      What’s the difference between an idea that goes nowhere and an idea that wins overwhelming support? More often than not, it’s that most misunderstood and misused “P” word in a manager’s lexicon – Persuasion. Every day you must persuade people to do things that are in their own best interest, but that also benefit you. Regularly confused with coercion or trickery, persuasion is really the marketing of your ideas. Nudge too lightly, you become pesky and unproductive.  Push too hard, you risk alienating others and being branded as too aggressive.

      In this workshop, participants will learn the key components of InsightFarm’s proprietary intentionally persuasive approach, helping you become more effective at positioning, communicating, and convincing others to adopt your ideas. Participants will walk away with a practical skillset and immediate work plan to increase your visibility and effectiveness, allowing you to achieve big things in your organization.

  • Derek Thompson - The Atlantic

    Senior Editor, The Atlantic

    Derek Thompson is a senior editor at The Atlantic. He a weekly contributor to “Here and Now,” the national afternoon news show on NPR, and he appears regularly on CBS, the BBC, and MSNBC. He is the recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers. He is the author of the national bestselling book Hit Makers: The Science of Popularity in an Age of Distraction.

    • The Science of Attention, The Myth of Virality, and the Stories of Hits

      Mon. October 16, 2017
      5:30 PM to 6:10 PM

      In the 21st century, every company is a media company. In a talk based on his national bestselling 2017 book Hit Makers, Derek Thompson explains the science of attention, the myth of virality, and the stories of hits in industries from music to design that unlock the secrets of why we like what we like.

  • Jim Todd — Whirlpool

    Senior Manager-Marketing, Whirlpool

    Strategic marketing and insights leader with over ten years of experience at Whirlpool

    • Less Research, More Influence: Inside the Research Revolution at Whirlpool

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      To spend less time conducting research and more time influencing your organization. That's a dream come true for many corporate researchers. It has become reality at Whirlpool thanks to adoption of the right process, technology, and techniques.

      The key challenge facing modern insights organizations isn't how to collect more information on their consumer but rather how to put that information to work. Companies focused on activating their insights and squeezing more value out of every piece of data they have are positioned to win it today's consumer-centric environment. Hear of the radical ideas the world's leading household appliance manufacturer is adopting to develop a more "lean" insights function while still driving more impact than ever before. 

  • Oskar Toerneld — SKIM

    VP Pricing and Portfolio Solutions, SKIM

    Oskar Toerneld is currently VP of Pricing and Portfolio Solutions for SKIM globally and one of the company's pricing modeling specialists. At SKIM he has been providing his expertise on pricing and portfolio optimization solutions to numerous brands across consumer industries. Prior to joining SKIM in 2012, Oskar worked at Nielsen BASES where he focused on optimizing new product launches and sales forecasting. Oskar holds a Masters degree in Mechanical Engineering & Industry and Market Analysis from Chalmers University of Technology in Sweden.

    • Blinded by Science: Don't lose sight of the consumer by diving too deep into analytics

      Tue. October 17, 2017
      11:15 AM to 12:00 PM

      Shiny new tools are fun, but let’s not forget that advanced analytics are a means to an end: reaching the consumer. As researchers and marketers strive to understand the omnichannel decision journey, our respective professions are brimming with gee-whiz technologies and methodologies that promise new revelations. What they most often deliver is more data. It’s up to you to distill those analytical outputs into warm-blooded insights. Get expert strategies for translating coefficients into behaviors and bringing rows of data to life. Attendees will learn: How to use every touch point in the omnichannel to communicate a consistent brand story; how to build loyalty by offering a unique and diversified product portfolio; and how to protect your long-term success by understanding the entire consumer experience.

  • Brett Townsend – Electrolux

    Director of North America Insights, Electrolux

    Brett is Head of North America Insights for Electrolux, where he provides deep, transformative consumer insight; consumer opportunities; and trends and marketplace understanding to drive business decisions related to new product innovation, brand and communication, strategic planning and in-store sales and merchandising programs. 

    • CR-ONLY: Collaboration Session

      Mon. October 16, 2017
      2:00 PM to 4:45 PM

       

       

  • Gwynne Villota - NPR

    Senior Researcher Manager, Audience Insights, NPR

    Gwynne joined NPR in 2013 to deliver audience insight on NPR’s new and existing content. Drawing together Nielsen Audio metrics, digital metrics, and primary research, she tells a holistic story about how each program resonates with its audience. Prior to NPR, Gwynne worked with a boutique consulting firm that provided strategic consulting and market research to companies marketing green and natural products. Her expertise runs the gamut from concept testing to brand positioning to attitude and usage studies. She has designed and managed dozens of primary qualitative and quantitative studies and has experience with numerous syndicated research tools. She is a graduate of Colby College and Duke University’s Fuqua School of Business and Nicholas School of the Environment.

    • Keep Your Audience By Understanding How They Got There

      Tue. October 17, 2017
      2:10 PM to 2:55 PM

      We engage with information and entertainment through a variety of media, making assessments of audience journeys complex and mult-faceted. To better understand the opportunity for growing its audience’s engagement with its platforms and content, NPR mirrored that complexity with a multi-stage, in-depth audience journey project. It started with daily diary studies to capture on-line and off-line media consumption. With initial audience’s journeys in hand, qualitative research was conducted to understand why users made the media choices they did, as well as the barriers to movement. Next up was a large-scale quantitative study to validate the pathways and developed maps to illustrate them. Take the journey with us and see how the results are being used across the organization to make better decisions about where to invest in audience engagement.

  • Felipe Viyella - CASA Demographics

    Founder & Insights Lead, CASA Demographics

    Felipe has over a decade of experience in insights research, leading 1,150 qualitative projects in a diverse set of sectors including automotive, consumer packaged goods, food & beverage, financial services, healthcare, media, retail and telecommunications. Along with his project experience, Felipe has worked to develop one of the largest multicultural panels for qualitative research in the United States, a local grass-roots presence in each of the 21 largest US metro markets, along with a loyal network of national and global clients. Felipe attended the University of Pennsylvania’s Masters in Technology Management program and previously obtained a Bachelor of Science in Industrial Systems Engineering from the University of Miami. In more recent years he has completed advanced market research training from the RIVA Institute, and in his professional role enjoys the interactive nature of capturing consumer opinions and thrives on looking beyond superficial responses to gather deeper insights at the right moment and time. Felipe’s sociological knowledge and understanding of different demographic and cultural backgrounds enable him to interact fluidly with consumers of any background and heritage.

    • Power of the Purse

      Wed. October 18, 2017
      11:20 AM to 12:05 PM

      Equipped with significantly higher education levels than their male counterparts, Millennial females will be their generation's high earners. What does this mean for the future of marketing? Substantial changes, which already are happening in automobiles, financial services, travel and many other product categories once purchased mainly by men. There's big opportunity for marketers who recognize the shift—and big problems for those who don’t. In this interactive panel we will discuss unforeseen experiences and ways in which marketing and researching this target can best be carried out.

  • Joanna Vodopivec - Groupon

    Senior UX Researcher, Groupon

    Joanna is a senior UX researcher at Groupon with several years of human-centered design experience. She believes every business venture should start with empathy for the users, their stories, and needs. In her work as a researcher, she strives to develop meaningful and solution-driven insights that help businesses create products and services that not only meet the people's needs but also delight them.

    • A discussion on eCommerce in the Retail Space

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Digital is moving to the core of retailers’ strategies, as brands look to grow through the eCommerce route. Learn how smart retailers are staying relevant and competitive in the customer journey, as they embrace the omnichannel experience with the customer at its core.

  • Jason West, Chief Insight Strategist - Synalysis Group

    Chief Insight Strategist, Synalysis Group

    Jason heads Synalysis Group, advancing the state of knowledge through research synthesis and interpretive analysis. As Chief Insight Strategist, Jason provides custom qualitative research design, moderation, strategy, analysis, and report writing. Jason has a talent and passion for conducting research and an insatiable curiosity about why people behave and feel the way they do. Before Synalysis Group, Jason led research efforts for Magid, a world leader in research-based strategy consultation. Jason’s knowledge base is substantive, encompassing countless research studies and consultation engagements that help solve clients’ complex problems to determine content, marketing, advertising and new product development.

    • A discussion on eCommerce in the Retail Space

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Digital is moving to the core of retailers’ strategies, as brands look to grow through the eCommerce route. Learn how smart retailers are staying relevant and competitive in the customer journey, as they embrace the omnichannel experience with the customer at its core.

  • Michael Wiesenfeld - Opinion Shoppers

    Managing Director, Opinion Shoppers

    Originally from Paris, Michael moved to New York City in 2001 to open EFG Worldwide, dedicated to collecting Qualitative & Quantitative insights across the globe.

    • Instant Shoppers Experience Alerts Thru Payment Terminals & Smartphones on the POE

      Tue. October 17, 2017
      1:00 PM to 1:15 PM

      Kiss “good bye”to nasty online reviews! Show that you care now, not tomorrow! Swiftly capture instant feedback/ratings thru your Payment Terminal (POS) or web-mobile platform using our disruptive, yet easy and user-friendly technology. 

  • Christopher Wilkes - Wizer

    VP, US Client Services, Wizer

    Chris is a multi-dimensional market research veteran with 15 years of experience in the industry, having designed and executed hundreds of research studies and programs – qualitative and quantitative – around branding and communications, innovation, consumer understanding and customer experience, prior to moving into account management and client relationship building with world leading brands.

    • Get Better Insights, Let AI do the Work - with Wizer

      Tue. October 17, 2017
      1:00 PM to 1:15 PM

      Wizer is a consumer research platform that uses artificial intelligence to analyze your business questions and provide fast, affordable and in-depth market insights. By facilitating research and insight collaboration across the organization, Wizer supports better data-driven decisions.

  • Amy Winger — VML

    Chief Strategy Officer, VML

    Way back in 1999, Amy traded in her desk in the dot-com world of web content and first-generation corporate and community website creation for a seat at VML, where she developed her skills in global account management, presentation-building, and whiteboarding. When she implemented the strategic planning practice at VML, she became responsible for helping our teams understand people at a whole new level and helping brands make better decisions about where they place their bets. Now with a whole team across advisory services, brand planning, research, and performance, she’s not the only one at her whiteboard anymore.

    Her brand partners have spanned software to cereal and telcos and have included Sprint, SAP, The Kashi Company, and Electrolux/Frigidaire.

    Amy is a recognized leader within WPP as well as in the Kansas City advertising industry and women in business community. She earned a Bachelor of Special Studies in American Studies and Writing at Cornell College. Also, she’s probably the only person from North Dakota you’ll ever meet. Follow her @amywinger.

    • CR ONLY SESSION: Digital Migration Panel Discussion

      Mon. October 16, 2017
      12:45 PM to 2:00 PM

      As more companies allocate increased resources to digital marketing, what does that mean for Insights?  How can Insights better support digital marketing efforts?  Where is Insights falling short?  How can Insights work with internal clients and agencies to deliver actionable insights?  Hear from our panel of digital marketing experts and get their insight into the partnership between Digital Marketing and Insights.

  • Michael Winnick — dscout

    Founder & CEO, dscout

    Mr. Michael Winnick serves as the Chief Executive Officer of dScout, Inc. Mr. Winnick leads dscout working closely with its team to reshape the in-context research landscape. Prior to starting dscout, he served as Managing Partner at gravitytank, where he worked across all aspects of its Business, from strategy to BD, producing exponential growth. He is an expert in consumer electronics and digital service, and has deep passion for developing high performance teams.

    • Insights at Warp Speed and Hyper Scale

      Wed. October 18, 2017
      2:00 PM to 2:45 PM

      Google and Facebook aren't your normal corporations. The scale of their ambition, the variety of the offerings, their roles in our daily lives and their outsized impact on our culture today and tomorrow, creates a unique context for research. Join Amelia Eddelman from Google's Brand Studio, Rick Malins from Facebook Insights and their frequent collaborator, Michael Winnick, CEO of dscout, as they describe the challenges, opportunities and lessons of leading research in such dynamic contexts.

       

       

  • Ran Zilca — Happify

    Chief Data-Scientist, Happify

    Ran is Happify’s Chief Data-Scientist. He is an entrepreneur, author, coach, and TEDx speaker. Ran’s debut book: Ride of Your Life – a Coast to Coast Guide to Finding Inner Peace describes his 6,000 mile solo motorcycle ride of from NY to California, meeting with Phil Zimbardo, Deepak Chopra, and others. 

    • How Data Leads to Happiness for Brands and Businesses

      Tue. October 17, 2017
      8:15 AM to 9:00 AM

      A fancy title, a ping-pong table in the breakroom, a generous 401K match - what really makes employees smile? Here's one clue: it changes with tenure and age. Discovery true happiness with us. By cross-analyzing hundreds of topics from Happify's user database with demographic and psychometric measures, we'll gain valuable insight into what employees value across the life span, and what is the most conducive to overall well-being. Uncover the secret pathways to happiness!

       

       

  • Kate Zilla-Ba - Chadwick Martin Bailey

    Senior Consultant, Chadwick Martin Bailey

    Kate Zilla-Ba has been at CMB since 1996. In this time she has led some of the company’s most complex projects helping clients strengthen their brands, relationships, products and services, and service delivery for leading firms in the finance, tech, and retail sectors. Kate combines exceptional marketing science with a proven track record of translating business challenges into action, and providing the voice of the consumer for both strategic and tactical initiatives to build brand and drive business results.  Kate delivers insights that leverage a deep understanding of consumer behavior translated through the lens of business needs and realities. Kate earned her MBA from the Olin Graduate School at Babson College and a BA from Barnard College, Columbia University.

    • Consumer-centric Segmentation as Brand Change Agent

      Wed. October 18, 2017
      3:45 PM to 4:30 PM

      Learn how American Family Insurance leveraged internal customer data and consumer insights to create and implement an attitudinally driven consumer segmentation. American Family’s insights team will detail its use of a multi-method approach to support a data-driven transformation of the nearly-century-old insurance company’s marketing, communications and products. Avoid the pitfalls of data integration, create deeply useful consumer segments, and obtain the organization buy-in necessary to effect change and drive innovation.