2017 Corporate Researchers Conference (CRC)

The Only Conference By, For and About Corporate Researchers

October 16-18, 2017

Chicago, IL

Thoroughly vetted by peer corporate market research and analytics experts, all CRC presentations were selected for their ability to help you evolve your skill set, elevate the insights mission and solidify your position as a strategic partner.

Presented in tracks allowing for freedom of choice are a broad spectrum of mission-critical market research subjects, sessions are organized around the following themes: Connecting the Data Dots, Uncovering Transformative Insights, Amplifying Impact and Upping Your Game. Shattering the conference status quo, 98% of sessions are led by corporate researchers, ensuring maximum applicability to your work.

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A World Of Inspiration Tailored Just For You

Dan Heath, Worldwide Best Selling Author on Having Extraordinary Impact

Ran Zilca, Chief Data Officer at Happify on How Data Leads to Happiness

Ravi Dhar, Director of Yale’s Center for Customer Insights on Groundbreaking Agile Insights Frameworks

Judd Antin, Airbnb’s Head of Research on Building Insights From the Heart of One of Today’s Most Successful New Brands

See the full speaker list

The clear market research conference choice for Corporate Researchers

Time and cost restraints have you limited to just one market research event? You’ll check all the desired boxes at CRC. An unparalleled value given the low registration cost and a program loaded with ample networking AND high-caliber content. Every penny you invest into CRC goes right back into the marketing research and analytics community to support improved data quality, business integrity, a research-friendly regulatory environment and other important Association initiatives.

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Groundbreaking approaches and diverse perspectives on topics determined by your peers to be the MOST important, NOW.

Learn how to embrace agile market research methods, deploy new techniques, and partner with brand and product teams to deliver more predictive insights. Solidify your position as a trusted strategic partner.

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Grow your network with connections that will support your career development for years to come at this market research conference.

A veritable “Who’s Who” in the insights and analytics space, the members of the CRC community are influential for a reason: they share. Generous with their time, expertise, and genuinely committed to ensuring the strategic impact of insights, these individuals are true leaders.

Bring your team to optimize learning & networking across multiple tracks.

Register today!


Keynote Speakers

Hear from Past Attendees

“CRC focuses on solving specific challenges faced by market researchers on the corporate side. I attended the past two years and both times I walked away with at least 5 immediate go do’s and 1 to 2 new research partners. CRC is a market research conference that inspires and recharges me.”


Jean Rader

Jean Rader

Business Insights Leader, Owens Corning

“I truly enjoyed engaging with other like-minded peers, especially on the corporate researchers-only day. Relationships were made, more so than at any conference I’ve ever attended. I was so jazzed by my experience at CRC that I wanted to get more involved in the community, and I am. I’ll be presenting and I helped curate day one. I can’t wait to experience CRC this year.”

Christina Nathanson

Christina Nathanson

Director, Global Market Research, AIG

“What I value most in CRC – and I have attended the last four – is the opportunity to hear the experiences of researchers in similar positions. Many of us are one-person departments, which presents a very specific set of challenges. The chance to hear how others are approaching their day-to-day business is invaluable."



Lisa Herceg, PRC

Lisa Herceg, PRC

Director, NAR Marketing, Research, National Association of Realtors