2015 Corporate Researchers Conference

Keynote Speakers

All Speakers

  • Robin Alex

    Sr. Manager, U.S. Shopper Insights, Hershey

    Robin Alex is part of The Hershey Company’s global knowledge & insights (GKI) group. He leads the shopper insights function for Target & Safeway/Albertson. At Hershey, Robin has led multiple research initiatives across a variety of insights functions such as U.S. innovation insights, US brand insights, global innovation insights, retail and M&A. Previous roles were with Tyson Foods, Lieberman Research Worldwide, and RadioShack. Robin earned his B.E. in computer science & engineering from India and his M.S. in marketing research from University of Texas, Arlington.

    • Hershey’s Innovative Program for Retail Concept Development

      Tue. October 6, 2015
      2:05 PM to 2:50 PM
      CDT

      Both retailers and manufacturers use shopper insights to guide their in-store and pre-store marketing concept decisions, but what’s lacking is a systematic and comprehensive program for measuring important touch points with shoppers. Hershey has worked with major retailers to develop concept benchmarks and score cards showing what works and what doesn't and to funnel every new concept decision through a shopper-centric program for evaluation. The program evolves with each new concept and has become an important part of helping Hershey and their retail partners enhance the shopping experience.

  • Miriam Alexander

    Senior VP, General Manager, Lieberman Research Worldwide

    Miriam has spent over twenty years using qualitative research to understand consumers and to leverage insights into actionable, pragmatic guidance. Throughout her career she has pioneered methodologies and holds a patent for an online approach she developed. Prior to LRW, Alexander served as VP, head of insights and analytics for The Knot, where she transformed an advertising focused function into a robust research group capable of providing product development and marketing insights for this multi-property women's media company.

    • The State of Mobile Market Research: A Panel

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      Finding respondents to participate in surveys using traditional media became a huge challenge for the marketing research industry. Within the last decade, our industry altered its approach by seeking and embracing technologies and methodologies that have come to form the core body of mobile marketing research. Our esteemed panel will reveal technological breakthroughs in the near future that will impact this growing, worldwide marketing research discipline in both the quantitative and qualitative realms. Moderated by Dan Womack, PRC.

  • Marc Alley, PRC

    Head of Market Research, 1st Global

    Marc Alley, PRC has spent the last four years as the head of market research at 1st Global, a company that helps CPAs and advisors improve their service and keep their promises to their clients. He has been in the marketing research industry for more than 15 years, recently receiving his Professional Researcher Certification and has advised companies on a number of categories, such as: which basketball systems to make, which energy drink customers like, how to use ankle bracelets to keep track of parolees, what private banking customers are saying, and what students dislike about the universities they attend—to name a handful.

    • Point-Counterpoint: What’s the Big Deal With Big Data? (Sponsored by L&E Research)

      Tue. October 6, 2015
      8:30 AM to 9:30 AM
      CDT

      CRC St. Louis Annie Pettit Marc Alley

      Many in the C-Suite think Big Data is the silver bullet to solve all of their organization’s informational needs. In this candid, debate-like discussion, Annie Pettit and Marc Alley will explore issues that corporate researchers face, including the data scientist’s view of the corporate researcher’s role, how to overcome common misconceptions about Big Data, what works and doesn’t when applying Big Data methodologies within existing insights departments’ accepted processes, how data scientists and traditional researchers can collaborate, key MR elements that need to be maintained when using Big Data and specific skills CRs might need in order to keep pace.

      Inspiring trend report: Retail Tech and the Changing World of How People Will Buy

      Thank you to L&E Research for sponsoring this keynote session!

  • Kelli Anderson

    Market Research Manager, Florida Blue

    Kelli joined the research team at Florida Blue after several years in healthcare economics. She specializes in applying quantitative research to a variety of business problems and leads the brand and advertising research program.

    • Sometimes It Takes a Knife: Using Mixed Methods Research to Tackle Tough Problems

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      More than anything, researchers want leaders to use their work and take action. This can be frustrating, particularly when the research is about longstanding problems that are well known and continue to rise to the top of customer needs. Florida Blue will illustrate how they anticipated this problem, designed a study to create a compelling mix of data and customer stories and taught leaders how to think differently with an innovative presentation technique (think a knife, apple, and invention kit). Learn how to find inspiration from different sources and how to develop a comprehensive approach to this common frustration.

  • Kristopher Arcand

    Community Manager, Data Insights Innovation, Forrester Research

    As a community manager with eight years of qualitative research and analysis experience, Kristopher Arcand manages syndicated and custom qualitative research projects in Forrester's ConsumerVoices online community and with Forrester's social listening solution. Additionally, Arcand tracks the evolving MROC landscape, and he helps clients incorporate qualitative insights into their research mix and combine them with traditional research methods. Prior to Forrester, Kristopher served as a community consultant at Communispace.

    • Understanding Customer Experience Success and Failure Using a 360-View Approach

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Great customer experience is critical in the age of the customer. A multimethodology approach will identify key drivers of customer experience (CX) — quality and loyalty. Learn how to use both quantitative and qualitative methods to pinpoint key drivers of customer experience satisfaction and identify successes and opportunities to get a leg up on the competition. In this case study, a financial brand was able to prioritize the factors which were most important to consumers and would garner the most attention and public favor if addressed.

  • Steve August

    Founder & CEO, August & Wonder

    Steve is a sought-after business coach and serial entrepreneur with a number of successful exits to his name. He started in qualitative research with KDA Research in 2002 and presented at numerous QRCA and industry events. From 2006 until 2014, he was founder and CEO of Revelation, a market research software company that he took from idea stage to a multi-million dollar exit. He has taken a lap around the C-Suite and boardrooms in private equity-backed companies, serving as CEO, CMO, and Chief Innovation Officer of FocusVision until 2017.

     

    • Tiny Research, Big Impact: Hallmark on Doing More With Less

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Budget constraints trigger a focus on boiling down to what is absolutely essential and important. The lessons of creative downsizing found in the Tiny House trend can inspire us to look at both processes and methods, including triangulating multiple tiny sources. It's about getting really rigorous around prioritization and impact in delivering insights. In this talk, attendees will see a whole new spin on doing more with less. "Tiny" lets us approach downsizing not as a problem to deal with, but as a creative and energizing challenge to solve.

  • Mary Aviles

    Qualitative Consultant, Connect 4 Insight

    Mary Aviles is an insight consultant with 20 years expertise in strategic planning. She is a market researcher who utilizes netnography and desk research to perform trend analysis, competitive landscape development and social media listening. She specializes in context and in bringing situation-specific structure to unstructured data. She identifies insights by connecting the 'what' to the 'why' within anecdotal verbatims and in analysis of social media and online commentary. She holds a B.A. in English from the University of Michigan.

    • Applying Customer Delight to Improve the Research Experience

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      Delighting customers in unexpected ways is the key to inspiring positive word of mouth. Some brands are supplanting their traditional loyalty programs with empowered employee models designed to deliver customer delight. We decided to put our money where our mouth is by investigating the transactional elements of market research from both the participant and the insight consultant side. What would delighted participants mean to the industry? Could such an approach impact data quality?

  • Sandra Bauman, Ph.D.

    Owner & Principal, Bauman Research & Consulting

    Sandra Bauman brings her 25 years expertise in market research and consulting to her role as founder of Bauman Research & Consulting. She has amassed experience with all manner of participants from teens to travel agents, stay-at-home moms to senior executives. She has designed and managed hundreds of studies for corporate clients across a wide range of topics, like brand position, awareness/usage, and usability. Bauman completed her B.A. in journalism at Drake University, and her MSJ at Northwestern University. She holds a Ph.D.

    • Applying Customer Delight to Improve the Research Experience

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      Delighting customers in unexpected ways is the key to inspiring positive word of mouth. Some brands are supplanting their traditional loyalty programs with empowered employee models designed to deliver customer delight. We decided to put our money where our mouth is by investigating the transactional elements of market research from both the participant and the insight consultant side. What would delighted participants mean to the industry? Could such an approach impact data quality?

  • Chip Brewer

    Vice President, Business Development, The Smart Cube, Inc.

    For the past 18 years, Chip has helped organizations around the world to integrate research, analytics and insights into their decision-making processes. He is passionate about the intelligent use of data and analysis to solve tricky problems and is excited to lead The Smart Cube’s strategy & marketing practice in North America. Chip learned Improv at Boom Chicago in Amsterdam where one of his instructors was Seth Myers. He has performed professionally at the Comedy Cafe in Amsterdam, ImprovBoston, and at the Comedy Connection in Portland, ME.

    • Improv Secrets for Storytelling Success

      Mon. October 5, 2015
      3:15 PM to 3:50 PM
      CDT

      Improv comedy has much to offer for the corporate storyteller. Using fun, creative, innovative tools, you will learn proven techniques to turn stale data and "yawn-ware" into powerful, engaging and memorable stories. One of Brewer’s first teachers was Seth Myers, now of "Late Night" fame. The instructor honed the process at ImprovBoston and he'll share techniques with you to: (a) build confidence, (b) learn how to listen and support others, (c) learn the fundamentals of storytelling, (d) know when and how to take risks and, finally, (e) have a huge amount of fun while doing all of these things!

  • Karen Brunn

    Karen is the vice president of research at United Way Worldwide, where she oversees all the research conducted at United Way which includes: 1) performance research on 1,800 domestic and international United Way affiliates; 2) market research on public/donor attitudes towards philanthropic giving and United Way; and 3) social and economic research on the state of communities. Prior to her career with United Way Worldwide, Karen worked at the Portland Cement Association and the Department of Justice.

    • How United Way Got Past Known Insights to Learn to Talk Like a Millennial

      Tue. October 6, 2015
      4:30 PM to 5:15 PM
      CDT

      What’s the value of bucking convention and immersing yourself in an audience over time? For United Way, it’s the difference between talking with Millennials and talking past them. From lending a hand to a friend with cystic fibrosis to volunteering for breast cancer causes in memory of a loved one, discover the bonds that inspire Millennials to forge intimate relationships with organizations and to advocate for a cause. Additionally, hear about the steps United Way and their provider took, including pre-study strategies, to ensure a successful partnership.

  • Sean Campbell

    CEO, Cascade Insights

    Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean establishes the company’s strategy, drives the company’s thought leadership efforts and maintains relationships with key clients. A popular speaker, Sean has discussed B2B competitive intelligence at over 250 events around the globe. He has lectured at MIT’s Sloan Management School, presented at worldwide Strategic Competitive Intelligence Professionals conferences and shared his knowledge at many other events.

    • The Evolution of B2B Sales and Marketing in 2015: Tools for Front-End B2B Market Research

      Tue. October 6, 2015
      2:05 PM to 2:50 PM
      CDT

      Depending on which study you read, 50 percent or more of the sales cycle now takes place in the marketing funnel. And where the nature of a sale has changed, research needs to change as a result. In this session, you’ll gain knowledge about a set of inexpensive (and, in some cases, free!) tools and best practices to handle this shift. Understand the marketing funnel that proceeds the sales funnel in order to produce complete studies that look at the buyer's journey from end-to-end.

  • Bob Cuneo — Brädo Creative Insight

    President & Chief Creative Officer, Brädo Creative Insight

    After watching one of his advertising campaigns get undermined in a poorly conducted focus group, award-winning creative director Bob Cuneo had seen enough. He believed there had to be a way to evaluate creative ideas without compromising them. And that is when Bob conducted his first focus group. Today, Bob is president and chief creative officer of Brädo Creative Insight.

    • Stop Writing Concepts Like Ads in GQ

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      One of the most frustrating yet avoidable issues facing marketing researchers today is having a great strategic idea die because the concept it is being judged by is poorly written. Concepts are not ads, but they are often written like them. And when they are written from the client’s perspective, they will likely be compelling to the client but probably not so much to the customer. Learn how to write truly compelling concepts in this informative yet light-hearted session. This presentation aims to inspire all marketing researchers to never let a poorly written concept make it into a study ever again.

  • Asaf Davidov

    Senior Manager, Ad Sales Research, Hulu

    Asaf Davidov is the senior manager of ad sales research at Hulu. In this role, Asaf oversees all custom aspects of Hulu's sales research endeavors including consumer behavior, advertising effectiveness and future ad models. His current focus is understating the marketplace value of new to market ad products and original programming sponsorships. Prior to Hulu, Asaf spent 5 years with NBCUniversal where he worked on the sports, news and olympics digital brands.

    • How Do You Really Feel? Viewer Attitudes Towards TV Advertising

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      People say that they hate advertising, but the ad-supported TV model persists. Consumers often say one thing but behave differently. Reliable measurement of viewer attitudes is necessary to develop product strategies and to support ad sales efforts. Learn the methods and results of a national online survey of 1500 persons 13–54 years old, plus an oversample of 150 Hulu subscribers. This research explored attitudes towards ads as well as correlations between ad avoidance and viewing behaviors and show preferences. In addition, an ad avoidance segmentation was developed to better inform advertising strategies. 

  • Delanea Davis

    Business Consultant & Market Research Expert, Solstice Strategy Partners LLC (Research Rockstar Instructor)

    Delanea Davis is founder and president of Solstice Strategy Partners, LLC. She brings 18 years of professional experience in corporate strategy positions and advanced training in business psychology and market research. She specializes in C-suite business consulting and marketing strategy. Delanea’s consulting style is unique. She teaches clients how to take a more macro-view of running their business, incorporating the world outside (market trends) and the world inside (personal wellness needs) into decision making since both impact happiness and success.

    • Optional Course 2/2: Storytelling That Maximizes Research Application

      Mon. October 5, 2015
      8:00 AM to 12:00 PM
      CDT

      Market research does not have to be boring. Grab your audience’s attention, and keep it, using storytelling techniques. If you have ever wondered why everyone loves TED Talks, take this class. Students will learn storytelling techniques that grab an audience’s attention and keep it. Students in this class will learn how to use research results to construct and tell a story. Starting with lessons in storytelling for executive audiences and ending with a practice exercise, students will find this four-hour class both fun and substantial. Class content includes storytelling examples, how to construct a story and how visuals can support storytelling (data visualization and infographics techniques).  Both quantitative and qualitative research examples are used. Note: This class is designed for market researchers with at least five years of experience with research reporting and presentations.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

    • Optional Course 1/2: Storytelling That Maximizes Research Application

      Sun. October 4, 2015
      1:00 PM to 5:00 PM
      CDT

      Market research does not have to be boring. Grab your audience’s attention, and keep it, using storytelling techniques. If you have ever wondered why everyone loves TED Talks, take this class. Students will learn storytelling techniques that grab an audience’s attention and keep it. Students in this class will learn how to use research results to construct and tell a story. Starting with lessons in storytelling for executive audiences and ending with a practice exercise, students will find this four-hour class both fun and substantial. Class content includes storytelling examples, how to construct a story and how visuals can support storytelling (data visualization and infographics techniques). Both quantitative and qualitative research examples will be used. Note: This class is designed for market researchers with at least five years of experience with research reporting and presentations.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training: Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

  • MaryEllen DeMarco

    Senior CX Consultant, Avtex Solutions

    MaryEllen DeMarco is senior CX consultant for Avtex Solutions and has conducted primary MR studies for over 23 years. She recently spearheaded two CX measurement programs for B2B companies. She worked for ICR, then 15 years at Thomson Reuters. Techniques within her expertise include customer loyalty measurement/Csat, NPS, VoC, product concept testing, conjoint/discrete choice, brand equity/name testing, online/in-person focus groups, psychographics, executive interviewing, go-to-market/positioning research & price sensitivity.

    • Haven't I Been Doing 'Voice of Customer' All Along? What CX and MR Can Learn From Each Other

      Tue. October 6, 2015
      4:30 PM to 5:15 PM
      CDT

      MaryEllen DeMarco got inspired by the values represented by CX and did some qualitative research to examine the relationships between marketing researchers and their CX departments. Do you want to work with your corporation's CX department more collaboratively? This presentation will be partly educational — what is CX? — and partly reflective — what do MR and CX professionals think are its strengths and weaknesses as well as opportunities for collaboration? October 6 is CX Day, so let's  figure out how to make collaboration happen!

  • Paul Donagher

    Managing Director, Consumer & Retail, Market Strategies International

    Paul's philosophy of the client service industry is driven by a simple desire to use data-driven knowledge to help clients answer their key business issues. He leads Market Strategies' consumer and retail group and has experience in hospitality, retail, CPG, travel, food and beverage and OTC. Throughout his career, Paul has helped his clients use primary research to solve many strategic issues, particularly in the disciplines of new product development, segmentation, brand management and CX.

    • How Technology Has Transformed Consumer Journey Research

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      Every consumer brings a complex personal puzzle to any brand journey. To put this puzzle together so that brands can effectively understand the consumer journey, researchers must use a variety of in-the-moment tools and techniques to illuminate each touchpoint, trigger and moment of influence. Using real-world case studies, this session will show how important it is to be agnostic about the tools and to match the capability to the need. A variety of photo analytics, micro-surveys, life-logging, eye-tracking, facial-mapping and other approaches can and should be deployed.

  • Jill Donahue – Nestle Purina PetCare

    Director, Strategy & Insight, Nestle Purina PetCare

    Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is a senior brand insights manager for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy.

    • Applying Customer Delight to Improve the Research Experience

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      Delighting customers in unexpected ways is the key to inspiring positive word of mouth. Some brands are supplanting their traditional loyalty programs with empowered employee models designed to deliver customer delight. We decided to put our money where our mouth is by investigating the transactional elements of market research from both the participant and the insight consultant side. What would delighted participants mean to the industry? Could such an approach impact data quality?

  • Jen Drolet

    Managing Partner, iModerate

    Jen Drolet leads the day-to-day operations as managing partner at iModerate. She was part of the founding team and helped develop the methodology that serves as the backbone of the company’s research solutions. Prior to iModerate, Drolet worked for Thomson Financial in London. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. Jen received her degree from Colby College and her master’s from the University of Denver.

    • How United Way Got Past Known Insights to Learn to Talk Like a Millennial

      Tue. October 6, 2015
      4:30 PM to 5:15 PM
      CDT

      What’s the value of bucking convention and immersing yourself in an audience over time? For United Way, it’s the difference between talking with Millennials and talking past them. From lending a hand to a friend with cystic fibrosis to volunteering for breast cancer causes in memory of a loved one, discover the bonds that inspire Millennials to forge intimate relationships with organizations and to advocate for a cause. Additionally, hear about the steps United Way and their provider took, including pre-study strategies, to ensure a successful partnership.

  • Johanna Faigelman

    President, Human Branding, Inc.

    Johanna Faigelman is the founder and president of Human Branding Inc., an innovative market research consultancy that harnesses the power of applied anthropology to uncover the societal and unconsciously rooted knowledge that drives people to action and brings brands to life. Johanna has close to two decades of marketing experience in addition to graduate and undergraduate degrees in cultural anthropology.

    • Revolutionizing the Building Blocks of Front End Innovation: The Applied Anthropological Approach

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Rather than focusing on the consumer as the expert and uncovering trends, learn to go deeper to produce longer-lasting insights. When you’re able to innovate by engaging intuitive human behavior, you create new spaces and products that become principal in consumers’ lives. In order to impact business strategy and improve the value of market research, we must harness consumers’ unarticulated emotions and latent, unmet needs for more intuitive product innovation.

  • Janel Faucher

    Research Manager, AOL

    Janel Faucher is a market research manager with the consumer analytics and research team at AOL. She has worked with over 20 brands at AOL and is always looking for ways to improve and enhance her knowledge and skills to better understand consumers. Her use of both qualitative and quantitative research methods lends her the ability to continuously uncover unique audience insights.

    • AOL on Increasing Your Qual Agility

      Mon. October 5, 2015
      2:25 PM to 3:05 PM
      CDT

      Learn how AOL was able to integrate agile research techniques — including co-opting a UX tool for non-UX testing and reviewing video interviews in-house — while maintaining the quality standards on which researchers pride themselves. Through new processes, AOL made frequent, quick-turn qual results within 24–48 hours a reality. Find out how they effectively deal with large amounts of qual data . . . and steal their Interview Progress Tracker Template to get organized for continued work with your stakeholders.

  • Len Ferman

    Managing Director, Ferman Innovation

    Len Ferman is managing director of Ferman Innovation. Len is a certified ideation facilitator and helps companies generate and evaluate breakthrough ideas. Len developed the Idea TournamentTM process to select the optimal ideas for development. Prior to founding Ferman Innovation, Len spent 26 years managing market research and innovation with Fortune 100 companies. The last 18 years Len worked for Bank of America where he led the front end of innovation.

    • Juggling Information to Identify Valuable Insights

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      The former head of ideation at Bank of America is also a world champion joggler (juggling while jogging). In this session, he will teach the entire audience how to juggle (literally!) as they learn to apply a new approach to data analysis. Ferman follows the principles of front-end innovation to identify new product/service concepts and applies them to the development of key insights in three steps: explore, ideate, evaluate. Didn’t think you could learn to juggle? Afraid of new methods? Prepare to surprise yourself.

  • Howard Fienberg, CAE – The Insights Association

    SVP, Advocacy, The Insights Association

    Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS).

    • Handling Practical Legal Compliance Challenges: A Privacy Officer Panel

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      A panel of privacy officers for major marketing research companies will discuss how to handle the practical, legal compliance challenges in any research organization or department, building respondent privacy into your operations and what threats and opportunities they see coming over the horizon as the research and privacy industries evolve.

  • Barbara Giaimo

    Market Research Manager, the Wonderful company

    Barbara Giaimo's research career began at Lieberman Research Worldwide, where she moved from marketing assistant to research associate and finally to senior research manager. Giaimo climbed similar ranks at Westfield over the next three years before landing at The Wonderful Company two years go as their consumer insights manager.

    • The Wonderful Company: Using New Methodologies to Drive Impact

      Tue. October 6, 2015
      4:30 PM to 5:15 PM
      CDT

      During this presentation, Giaimo will share her experience of putting a stake in the ground against a well-known and "safe" methodology. Find out how she convinced stakeholders to accept something brand new. She will also provide recommendations to client-side researchers for working with new providers on a fast timeline to internally sell a new methodology.

  • Dr. Jennifer Golbeck

    Director, Human-Computer Interaction Lab, University of Maryland

    Dr. Jennifer Golbeck's social media research has influenced industry, government and the military; she is a pioneer in the field of social data analytics and a leader in creating human-friendly security and privacy systems. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.

    • Closing Keynote – Are They Spurious Correlations? Evaluating Insights From Social Media

      Wed. October 7, 2015
      8:30 AM to 9:30 AM
      CDT

      CRC St. Louis Jennifer Golbeck TED

      Back by popular demand! Computer scientist Dr. Jennifer Golbeck is one of the top-rated keynote speakers in MRA history (it’s true—we checked). We’re bringing her back to help us avoid the Big Data trough of disillusionment (or to get out of it, for those who are already there). As was introduced in her first keynote with us at ISC, new algorithms can uncover all kinds of detail from people's social media and other Big Data profiles. But the results shift over time, predictions don’t always make logical sense and the results can feel unreliable or irrelevant. This time, Dr. Golbeck will discuss the types of insights computer science can find and will delve into 1) which parts of them are meaningful in other contexts, 2) which outputs to trust, and 3) exactly how these algorithms can be applied for unique and useful research results.

      Trend Report at CRC: Preparing for the Mysterious World of Gen Z Centennials

      Check out Dr. Golbeck's TED talk: The Curly Fry Conundrum

  • Stephenie Gordon, PRC

    Vice President, Schlesinger Associates

    Stephenie began her marketing research career as project manager at The Link Group, where she dabbled in tabbing and field management before settling into qualitative. During her second year with The Link Group she took over the management of all qualitative research which at the time made up 75% of the company’s revenue. Stephenie has been at Schlesinger Associates since 2000 and was promoted to vice president in 2007. Stephenie is PRC certified and is actively involved in the MRA.

    • Applying Customer Delight to Improve the Research Experience

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      Delighting customers in unexpected ways is the key to inspiring positive word of mouth. Some brands are supplanting their traditional loyalty programs with empowered employee models designed to deliver customer delight. We decided to put our money where our mouth is by investigating the transactional elements of market research from both the participant and the insight consultant side. What would delighted participants mean to the industry? Could such an approach impact data quality?

  • Roxanne Gray

    VP Market Research Manager, Wells Fargo

    Roxanne Gray is VP, market research manager at Wells Fargo. Roxanne supports Wells Fargo’s wealth, brokerage, and retirement business groups with both primary and secondary research. She previously worked in advertising research at Leo Burnett, and as a clinical psychologist at Kaiser Permanente. A licensed psychologist, Roxanne holds an MBA from Northwestern University and a Ph.D. in clinical psychology from the California School of Professional Psychology.

    • Finding Stories: How Wells Fargo Built a PR Research Platform to Quadruple Its Earned Media

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      This session isn't about finding stories in research. It's about designing surveys that ensure compelling storylines . . . regardless of how the data falls out. Like many researchers, you want market research to generate leading-edge insights, the kind that capture intense audience interest. This story-building methodology will get you there, from conceptualizing the research and constructing stories from data to reporting in the form of headlines, each substantiated with a sequence of data. Follow a national survey of 875 LGBT Americans to learn how Wells Fargo made this methodology work.

  • Jeremy Gutsche

    CEO, TrendHunter.com

    Jeremy Gutsche is an innovation advisor to over 300 brands, billionaires and CEOs ranging from Victoria's Secret, Coca-Cola and Sony to IBM, Cisco and Hughes Aerospace. He specializes in innovation during times of chaos and enabling change when change is hard. Over the last several years, he's been the innovation keynote speaker at hundreds of events, inspiring more than 250,000 people. Routinely sourced by the media, he has appeared in hundreds of newspaper and television interviews form CNN and the New York Times to Entertainment Tonight and MTV. 

    • Lunch + Crowdsourced Research

      Tue. October 6, 2015
      12:00 PM to 12:50 PM
      CDT

      While we enjoy a healthy and delicious lunch, New York Times Bestselling author Jeremy Gutsche will present the results from his team's research, a unique series of IDIs with YOU, the CRs registered to attend CRC 2015. In addition to this in-person presentation, attendees will receive a mini-book revealing critical themes, opportunities and best practices shared by CRs.

      Jeremy will also introduce each of our four keynotes with exciting, never-before-seen trend reports from Trend Hunter's 100,000,000 person focus group:

      • Extreme Personalization and the Maker Culture Movement
      • Retail Tech and the Changing World of How People Will Buy
      • The 3 Critical Sub-Segments of Millennials
      • Preparing for the Mysterious World of Gen Z Centennials
  • Karen Harvie

    Research Manager, NRG Energy

    Karen Harvie is an experienced research professional with over 20 years of primary market research experience. She has worked both as a consultant and as a corporate researcher for clients and companies across Canada and the U.S. Karen is a senior research manager at NRG, an energy company based out of Princeton, New Jersey. She provides the company with consumer insights that drive new product development and innovation.

    • Leveraging Methodologies and Optimizing Your Product: How NRG Developed a Connected Home Solution

      Mon. October 5, 2015
      2:25 PM to 3:05 PM
      CDT

      Simply measuring customer preferences often results in wasted investment and failure to fully optimize a product. Learn new ways to think about optimizing your products and how cost can be introduced. This team designed a three-step process (best/worst conjoint study, internal education for the product team and design of the choice-based conjoint–CBC, study and portfolio optimization) to leverage methodologies, understand the current state and identify unmet stakeholder needs. Spoiler alert! The optimization step blends conjoint utility with cost in order to determine ideal products given customer preferences and the cost to deliver each unique product feature tested. This information is loaded into an online tool to test combinations of product features to understand how changes in the product make-up impact both preferences and cost.

  • Ben Hayes

    Chief Privacy Officer, Nielsen

    Ben Hayes is Nielsen’s Chief Privacy Officer. In that role he administers Nielsen’s internal global privacy program, develops policy, training, and other program elements, and works with business, technical and legal teams to achieve privacy by design objectives.

    • Handling Practical Legal Compliance Challenges: A Privacy Officer Panel

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      A panel of privacy officers for major marketing research companies will discuss how to handle the practical, legal compliance challenges in any research organization or department, building respondent privacy into your operations and what threats and opportunities they see coming over the horizon as the research and privacy industries evolve.

  • Greg Heist

    Chief Innovation Officer, Gongos, Inc.

    As Chief Innovation Officer of Gongos, Inc., Greg is charged with accelerating the future of everything—from trends and foresights, to product innovation and development, to the company’s growth and performance.  He thrives on exploring societal and technological shifts that point to disruptive ways to create value for consumers and resilience for organizations.

    • IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence

      Tue. October 6, 2015
      2:05 PM to 2:50 PM
      CDT

      It’s rare to see an analytical model informing research or an ad hoc study driving a predictive framework. Yet, as data becomes more varied and voluminous inside organizations, so too does the pressure to leverage it to drive business outcomes. Likewise, approaches that uncover why consumers behave as they do continue to support bottom-line strategies. Without empathic knowledge, organizations fail to build their EQ. In this session, learn how primary data can, and should, be linked with "hard" data streams to inform smarter decision making.

  • Haynes Hendrickson

    President, Turnkey Intelligence

    Haynes Hendrickson has extensive sports and entertainment experience in specialties including sales, ticketing, operations and marketing. Haynes began his sports business career with the Philadelphia Phillies. He then spent six years with Kroenke Sports Enterprises, managing all direct and database marketing efforts for properties including the Colorado Avalanche, Denver Nuggets and Colorado Rapids, before joining Turnkey Intelligence in 2005.

    • Sport Market Research’s New MVP: Comparative Data*

      Mon. October 5, 2015
      2:25 PM to 3:05 PM
      CDT

      *Dapresy paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      In sports and entertainment, competition for customers' discretionary budgets is getting fiercer by the day. Teams and properties are chomping at the bit to identify research solutions that may provide an edge and help to ensure strong ticket and sponsorship sales regardless of how their teams perform on the field. With the help of Dapresy, Turnkey Intelligence has unveiled a product that helps teams procure next-level game day experience and ticketing insights quickly and cost-effectively. Via the Surveyor Network, more than 200 properties now have the ability to view data from their customers against competitive set, league and geographic averages. How is this a game-changer? Attend this session to find out!

  • Jeffrey Henning, PRC

    Executive Director, Market Research Institute International

    Jeffrey began serving as Executive Director of Market Research Institute International (MRII) in January 2019. The MRII was originally founded in 1996 as an independent nonprofit by an Insights Association predecessor organization (the Marketing Research Association). Today, in cooperation with the University of Georgia Center for Continuing Education, the MRII provides the Principles Express line of courses, covering every topic in the Market Research Core Body of Knowledge (MRCBOK).

    • Tiptoeing Through Innovation Quicksand: Methods to Die For & Methods That Might Kill You

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      Every new technology is promoted with inflated claims of “innovation” as providers desperately seek a niche that can make their product or service stand out. Early adopters are often unwitting guinea pigs to this market evolution. Henning (a repentant former technology provider!) will share the results of recent research from the Marketing Research International Institute (MRII) and others concerning the adoption rates of emerging technologies. Additionally, he will share qualitative findings on practical, real-world lessons with regard to what’s working and what’s not working quite as well. Learn from others’ painful experiences so that you can determine what emerging methodologies are right for your organization.

      We’re interested in your experience with different research techniques — which might have earned you a promotion, which might have gotten you into trouble. Please take our survey to let us know about your experiences. Then join me at CRC to see the results!

      – Jeffrey Henning, PRC

    • Tiptoeing Through Innovation Quicksand Follow-Up: Corporate Researcher Panel

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      After presenting his research on research results during the 4 pm session, Henning will chair a panel of client-side researchers as they share real-world experiences with experiments, pilots, projects gone wrong and success stories! No provider will be harmed in the making of this content, but a few technologies might be shamed.

  • Aaron Hill — Sawtooth Software

    VP Sawtooth Analytics, Sawtooth Software

    Aaron is a familiar voice to many Sawtooth Software users. Since joining the company in 2001, he has headed up sales, client services, and training operations. Over the years, he has helped thousands of customers field countless conjoint analysis projects on virtually every conceivable topic. He also teaches many of Sawtooth Software’s training seminars, teaching conjoint analysis courses in webinars, at public seminars, to private companies, and at universities around the world. He currently is Adjunct Professor of Communications at BYU.

    • Optional Course 2/2: Quant Toolbox – Conjoint Analysis

      Mon. October 5, 2015
      8:00 AM to 12:00 PM
      CDT

      Conjoint analysis is one of the most powerful quantitative tools available, but it can be overwhelming to researchers who don’t have experience with it. In this workshop, we’ll introduce conjoint analysis using simple examples that will allow you to understand how the process works. We’ll show you what conjoint analysis can do for you, teach you how to structure your conjoint analysis experiment and then walk you through how to interpret the results. And we’ll do it all with simple Excel spreadsheets and math you learned by third grade! Come join us to add conjoint analysis to your quant toolbox.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

    • Optional Course 1/2: Quant Toolbox – Conjoint Analysis

      Sun. October 4, 2015
      1:00 PM to 5:00 PM
      CDT

      Conjoint analysis is one of the most powerful quantitative tools available, but it can be overwhelming to researchers who don’t have experience with it. In this workshop, we’ll introduce conjoint analysis using simple examples that will allow you to understand how the process works. We’ll show you what conjoint analysis can do for you, teach you how to structure your conjoint analysis experiment and then walk you through how to interpret the results. And we’ll do it all with simple Excel spreadsheets and math you learned by third grade! Come join us to add conjoint analysis to your quant toolbox.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

  • Nathan Hoffmann

    Market Research Consultant, Florida Blue

    Nathan joined Florida Blue's research team after 10 years in business operations specializing in improving business processes and customer experience. As a researcher, Nathan leverages new and innovative methods to apply deep customer understanding to product design, retail, brand and advertising, strategy and customer experience.

    • Sometimes It Takes a Knife: Using Mixed Methods Research to Tackle Tough Problems

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      More than anything, researchers want leaders to use their work and take action. This can be frustrating, particularly when the research is about longstanding problems that are well known and continue to rise to the top of customer needs. Florida Blue will illustrate how they anticipated this problem, designed a study to create a compelling mix of data and customer stories and taught leaders how to think differently with an innovative presentation technique (think a knife, apple, and invention kit). Learn how to find inspiration from different sources and how to develop a comprehensive approach to this common frustration.

  • Joe Hopper — Versta Research

    President, Versta Research

    Joe Hopper, is president of Versta Research, a market research company that specializes in customized market research and public opinion polling. Joe oversees, develops, and manages all of Versta Research's operations and research services, with clients in public relations, financial services, health care, and other industries. He has served on the board of the American Marketing Association (AMA) in Chicago as vice president. Joe previously taught social science as a faculty member at the University of Chicago and at the National Opinion Research Center. He holds a Ph.D.

    • Finding Stories: How Wells Fargo Built a PR Research Platform to Quadruple Its Earned Media

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      This session isn't about finding stories in research. It's about designing surveys that ensure compelling storylines . . . regardless of how the data falls out. Like many researchers, you want market research to generate leading-edge insights, the kind that capture intense audience interest. This story-building methodology will get you there, from conceptualizing the research and constructing stories from data to reporting in the form of headlines, each substantiated with a sequence of data. Follow a national survey of 875 LGBT Americans to learn how Wells Fargo made this methodology work.

  • Paul Janowitz – icanmakeitbetter

    CEO, icanmakeitbetter

    Paul Janowitz specializes at the intersection of technology and research to bridge the gap from asking to listening to action. His skill-set spans quantitative and qualitative market research, user experience, innovation, social media, and marketing strategy. He is the CEO and Founder of icanmakeitbetter. Previously, Janowitz was the founder of Sentient Services, Research Director at Doxus, Research Director at The Gallup Organization and a branding director on the ad agency side.

    • The New Research Paradigm: Ideation to Iteration to Validation

      Mon. October 5, 2015
      3:15 PM to 3:50 PM
      CDT

      Method agnostic but dogmatic in process. Find out how moving from a "project-based" insights organization to a "process-based" organization produces results that are better, faster and actually less expensive. Learn how using insight communities with an "all of the above" approach delivers deeper insights and better respondent engagement. See how to integrate the CMR function across the organization by leveraging an integrated approach that bridges the gap from ideation to iteration and validation to more quickly deliver better products that can be marketed smarter.

  • Barry Jennings - Microsoft

    Director, Commercial Insights, Microsoft

    Barry Jennings is the director of commercial insights at Microsoft. He is responsible for driving research programs for business to business marketing, enterprise solutions, and the enterprise software group with the mission to provoke and inspire the business to act based on customer insight. Prior to Microsoft, Jennings was the global head of market research at BlackBerry, and director of global insights at Dell. Barry Jennings is a member of the advisory board at the Wisconsin School of Business’ A.C.

    • The New Research Paradigm: Ideation to Iteration to Validation

      Mon. October 5, 2015
      3:15 PM to 3:50 PM
      CDT

      Method agnostic but dogmatic in process. Find out how moving from a "project-based" insights organization to a "process-based" organization produces results that are better, faster and actually less expensive. Learn how using insight communities with an "all of the above" approach delivers deeper insights and better respondent engagement. See how to integrate the CMR function across the organization by leveraging an integrated approach that bridges the gap from ideation to iteration and validation to more quickly deliver better products that can be marketed smarter.

  • Manvir Kalsi

    Director, Emerging Business Research, Samsung North America

    Manvir Kalsi is a senior manager of the newly formed innovation process and research team at Samsung Electronics America. Kalsi leads aggregation of both qualitative and quantitative information sources on Samsung and competitive product performance and reports information to relevant parties across the Samsung organization. He also manages market response surveys for key product launches to holistically assess product performance post-launch in a given market to learn and better forecast demand for future products.

    • Samsung's Innovation Process Journey – A Rubik’s Cube Redux (Sponsored by Voxpopme)

      Tue. October 6, 2015
      12:50 PM to 1:50 PM
      CDT

      Does your organization have an innovation strategy? How about an innovation process? Innovation in the technology sector continues to accelerate with new communication devices, electronics and digital software services becoming increasingly complex in an ever-growing ecosystem. The sheer number of combinations is spiraling out of control. Samsung returns to one of our favorite 80s toys, the Rubik's Cube, to share lessons on the organizational structure and process clarity needed to lead innovation in 2015 and beyond. They examine the number of organizational pieces and functions, the principles involved in combining these assets and the paramount role that marketing research can play in solving your organization's Rubik's cube. Hint: The journey has just begun but you are the first side that needs to be solved for; the second step is mixing it all up again!

      Inspiring trend report: Understanding 3 Critical Sub-Segments of Millennials

      Thank you to Voxpopme for sponsoring this keynote session!

    • Tiptoeing Through Innovation Quicksand Follow-Up: Corporate Researcher Panel

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      After presenting his research on research results during the 4 pm session, Henning will chair a panel of client-side researchers as they share real-world experiences with experiments, pilots, projects gone wrong and success stories! No provider will be harmed in the making of this content, but a few technologies might be shamed.

  • Vardan Kirakosyan

    Senior Research Manager, MFour Mobile Research

    Vardan is a quintessential bow-tie donning, coffee-obsessing millennial – never get between him and his “Venti in a Trenta” iced coffee.  Coupling 12-years of market research experience with the fact he grew up in a generation constantly adapting, creating and embracing new technologies – Vardan is an industry-heavyweight in mobile research.  

    • Panel: Mobile Market Research - Your Questions Answered*

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      *Instantly paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      How often have you heard that mobile market research is the next big thing? But are you left wondering…

      Just what mobile market research is? 

      What specific benefits it offers? 

      When and how it works best – or doesn’t work so well?

      These and other topics will be addressed, but with a twist.  The presenters are collecting what you want to learn more about in a brief survey of CRC attendees. The results will be presented and discussed, showcasing your priorities for tech, trends, applications, and whatever else you choose. Come see what you and your peers want to know most about mobile market research!   Take the Survey!

  • Roddy Knowles – Feedback Loop

    VP, Research, Feedback Loop

    Roddy is VP of Research at Feedback Loop (formerly Alpha). Previously he served as Director, Product & Innovation Research at Dynata (formerly Research Now – SSI), where he focused on mobile research design, analysis, and methodology. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine.

    • Adding Mobile to the Research Toolkit: How Samsung Integrated Mobile Research to Understand a Product Launch*

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      *Research Now paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      When a product launches, researchers are faced with challenges, opportunities, and choices to be made about how to evaluate the launch and provide actionable research to stakeholders. Find out how Samsung Mobile integrated various approaches in researching the launch of one of their iconic smartphones. Learn why and how mobile research was incorporated into the mix as well as best practices for leveraging mobile to conduct in-store research.

    • Panel: Mobile Market Research - Your Questions Answered*

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      *Instantly paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      How often have you heard that mobile market research is the next big thing? But are you left wondering…

      Just what mobile market research is? 

      What specific benefits it offers? 

      When and how it works best – or doesn’t work so well?

      These and other topics will be addressed, but with a twist.  The presenters are collecting what you want to learn more about in a brief survey of CRC attendees. The results will be presented and discussed, showcasing your priorities for tech, trends, applications, and whatever else you choose. Come see what you and your peers want to know most about mobile market research!   Take the Survey!

  • Kathryn Korostoff

    President, Research Rockstar LLC

    Kathryn is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so  that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events.

    • Optional Course 2/2: Finding the Low Hanging Fruit Through Predictive Analytics

      Mon. October 5, 2015
      8:00 AM to 12:00 PM
      CDT

      How to find your brand’s most attractive customers using predictive analytics. Upon completing this class, students will know how predictive analytics can be used to find a brand’s most attractive customers. Class content includes logistic regression, Hierarchical Bayes, and Latent class modeling. Students will learn how these techniques are used, the implications for questionnaire design and will review examples of related output and reporting. Attendees should have a solid foundation in basic statistics prior to taking this class.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training – Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

    • Optional Course 1/2: Finding the Low Hanging Fruit Through Predictive Analytics

      Sun. October 4, 2015
      1:00 PM to 5:00 PM
      CDT

      How to find your brand’s most attractive customers using predictive analytics. Upon completing this class, students will know how predictive analytics can be used to find a brand’s most attractive customers. Class content includes logistic regression, Hierarchical Bayes, and Latent class modeling. Students will learn how these techniques are used, the implications for questionnaire design and will review examples of related output and reporting. Attendees should have a solid foundation in basic statistics prior to taking this class.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training: Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

  • Allyson Kuper

    Consultant, Bug Insights

    Allyson Kuper is a consultant at Bug Insights, a marketing and human capital analytics company that provides prescriptive analytics to help organizations make better business decisions. Allyson is an experienced human capital and marketing analytics consultant who has spent a number of years supporting large-scale employee and market research projects for Fortune 500 companies. Allyson has significant experience in preference measurement, total rewards strategy, organizational effectiveness, and project management.

    • Leveraging Methodologies and Optimizing Your Product: How NRG Developed a Connected Home Solution

      Mon. October 5, 2015
      2:25 PM to 3:05 PM
      CDT

      Simply measuring customer preferences often results in wasted investment and failure to fully optimize a product. Learn new ways to think about optimizing your products and how cost can be introduced. This team designed a three-step process (best/worst conjoint study, internal education for the product team and design of the choice-based conjoint–CBC, study and portfolio optimization) to leverage methodologies, understand the current state and identify unmet stakeholder needs. Spoiler alert! The optimization step blends conjoint utility with cost in order to determine ideal products given customer preferences and the cost to deliver each unique product feature tested. This information is loaded into an online tool to test combinations of product features to understand how changes in the product make-up impact both preferences and cost.

  • Edward Largo

    Director, Research and Corporate Responsibility, Altria

    Edward G. Largo, Ph.D., has led a range of communications, programmatic and public policy research at Altria since 2003. In his current role, Ed is focused on developing research, strategies and programs that help Altria and its companies understand and address external stakeholder expectations and create long-term value. His team’s research portfolio supports various company efforts including corporate responsibility strategy and execution, corporate brand development, and government affairs engagement. Ed is a licensed psychologist and earned his doctorate degree from Ohio University.

    • The Other Side of the House: Corporate Affairs Research vs. Market Research

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      In a sense, corporate affairs research moves beyond the consumer and into the realm of the general public, including corporate responsibility strategy, stakeholder engagement, corporate branding and communications, corporate social programs, public policy and legislative advocacy. Companies often bypass the in-house research team for this work. Does this make sense or not? This presentation will take participants on a tour of the other side of the house to explore how leading companies are using research to guide corporate affairs decisions and business strategy.

  • Scott Lazarczyk

    Vice President, Innovation Process & Research, Samsung North America

    Before developing and managing Samsung North America's innovation process in California, Scott Lazarczyk spent two years in Korea as a marketing director for Procter & Gamble.

    • Samsung's Innovation Process Journey – A Rubik’s Cube Redux (Sponsored by Voxpopme)

      Tue. October 6, 2015
      12:50 PM to 1:50 PM
      CDT

      Does your organization have an innovation strategy? How about an innovation process? Innovation in the technology sector continues to accelerate with new communication devices, electronics and digital software services becoming increasingly complex in an ever-growing ecosystem. The sheer number of combinations is spiraling out of control. Samsung returns to one of our favorite 80s toys, the Rubik's Cube, to share lessons on the organizational structure and process clarity needed to lead innovation in 2015 and beyond. They examine the number of organizational pieces and functions, the principles involved in combining these assets and the paramount role that marketing research can play in solving your organization's Rubik's cube. Hint: The journey has just begun but you are the first side that needs to be solved for; the second step is mixing it all up again!

      Inspiring trend report: Understanding 3 Critical Sub-Segments of Millennials

      Thank you to Voxpopme for sponsoring this keynote session!

  • Barbara Leflein

    President, Leflein Associates, Inc.

    Barbara is president and founder of Leflein Associates, Inc., a full service marketing research firm, which specializes in media research. Barbara is responsible for overseeing cross-functional client relationships and bringing the best solutions and resources to clients. She has managed diverse client account teams at Deloitte, PWC, Pitney Bowes Global Marketing, as well as traditional and digital native media research team functional areas.

    • How Do You Really Feel? Viewer Attitudes Towards TV Advertising

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      People say that they hate advertising, but the ad-supported TV model persists. Consumers often say one thing but behave differently. Reliable measurement of viewer attitudes is necessary to develop product strategies and to support ad sales efforts. Learn the methods and results of a national online survey of 1500 persons 13–54 years old, plus an oversample of 150 Hulu subscribers. This research explored attitudes towards ads as well as correlations between ad avoidance and viewing behaviors and show preferences. In addition, an ad avoidance segmentation was developed to better inform advertising strategies. 

  • Jackie Lorch - Dynata

    VP, Global Knowledge Management, Dynata

    Jackie Lorch is VP of Global Knowledge Management at Dynata, working with a team of researchers to maximize research quality and develop best practices. She is a frequent writer and speaker on topics including research quality and methodology, as well as trends that impact the business of research and marketing. She was named one of Research Magazine’s “25 Researchers You Should Know”.

    • The State of Mobile Market Research: A Panel

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      Finding respondents to participate in surveys using traditional media became a huge challenge for the marketing research industry. Within the last decade, our industry altered its approach by seeking and embracing technologies and methodologies that have come to form the core body of mobile marketing research. Our esteemed panel will reveal technological breakthroughs in the near future that will impact this growing, worldwide marketing research discipline in both the quantitative and qualitative realms. Moderated by Dan Womack, PRC.

  • Derek Mays

    VP and Counsel, MaritzCX

    Derek heads the legal team at MaritzCX. Derek is an experienced transactional and intellectual property lawyer with over 15 years of in-house and law firm experience. Prior to joining MaritzCX, Derek was vice president, deputy general counsel and compliance officer for Maritz Research responsible for managing the company’s compliance programs, intellectual property portfolio and labor and employment matters. He has the unique ability to craft sound legal expertise with a focus on the human side of business. Prior to Maritz Research, Derek was an associate at Bryan Cave.

    • Handling Practical Legal Compliance Challenges: A Privacy Officer Panel

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      A panel of privacy officers for major marketing research companies will discuss how to handle the practical, legal compliance challenges in any research organization or department, building respondent privacy into your operations and what threats and opportunities they see coming over the horizon as the research and privacy industries evolve.

  • Sandy McCray

    Insights Curator, Intengo

    Sandy has spent her career helping companies curate disparate data sources – market research, database analysis and market segmentation – to create cohesive customer-focused business strategy. Before Intengo, Sandy was an independent marketing consultant and also worked at Yankelovich (now The Futures Company), presenting insights on consumer attitudes and their bearing on behavior, and helping to develop the MindBase segmentation system.

    • Winning at Innovation – Beat the Odds With Gameful Design*

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      *Intengo paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      If you’re using traditional research in the early innovation process, you’re facing a bit of a con. Inflated self-perception leads to overstated intentions, so respondents may bluff you into pursuing the wrong new products/services. Because people are much better at predicting the actual behavior of others, the collective wisdom of crowds will make you an innovation high roller even with limited budgets and timelines. Gameful design keeps players highly engaged, offering you a winning hand of quant and qual insights for innovation success. Let Intengo show you how to beat the odds!

  • Sarah McNab

    VP Strategy for Human Branding, Human Branding, Inc.

    Sarah McNab is the VP Strategy for Human Branding Inc., an innovative market research consultancy that has pioneered the use of applied anthropology to create game-changing business results for clients across a wide range of industries. Sarah has 25 years of strategic brand building and customer insight experience from working internationally in a variety of roles in the client, agency and research arenas. With this unique combination of marketing expertise, Sarah provides powerful and enduring brand and customer strategies to leading companies across the globe.

    • Revolutionizing the Building Blocks of Front End Innovation: The Applied Anthropological Approach

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Rather than focusing on the consumer as the expert and uncovering trends, learn to go deeper to produce longer-lasting insights. When you’re able to innovate by engaging intuitive human behavior, you create new spaces and products that become principal in consumers’ lives. In order to impact business strategy and improve the value of market research, we must harness consumers’ unarticulated emotions and latent, unmet needs for more intuitive product innovation.

  • Robert Moran, Partner - Brunswick Insight

    Partner, Brunswick Insight

    Robert is a data-driven strategist and author who frequently speaks and writes on market research. He is one of the authors of "Leading Edge Marketing Research" and has written extensively on the future of the industry. He has appeared on media outlets as diverse as the BBC and Al Jazeera, and his writing has been published in such publications as ResearchWorld, The Futurist magazine, and MENSA magazine. He has presented at a variety venues, among them the National War College and the Norwegian Market Research Conference.

    • What the Hell Is an Insight?

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      At its best, you sell a product called "insight." That product has no uniform definition – which has to change. Learn an eight segment taxonomy for classifying insights: building blocks, operating principles, reconsiderations, questioned myths, adjustments, game changers, outliers and wild cards. It works in two dimensions with the Y axis being anticipated versus unanticipated discoveries and the X axis being tactical versus strategic impact. In this session, build a real definition of the product you provide clients, classify your insights and ensure that you're actually delivering insights as opposed to just data, information or reports.

  • Zack Nippert

    President, MotiveQuest

    Zack has been with MotiveQuest since 2010, and has a proven track record in driving client success across multiple verticals, including: technology, automotive, CPG, financial services, and healthcare. Zack previously worked for global advertising agencies including Leo Burnett and DDB.

    • Better Brand Tracking: Stop Asking and Start Listening

      Tue. October 6, 2015
      2:05 PM to 2:50 PM
      CDT

      The old brand-health measurement system revolves around the core targets of awareness, preference and purchase. Conventional marketers ask questions in the marketplace to determine where the market lies on the buying-cycle continuum. But instead of asking consumers if they would recommend a product, i.e., NPS, we can actually measure the number of times they organically recommend a brand. Learn how clients are gaining a competitive edge by leveraging new data sources.

  • Steve Nollau — Brädo Creative Insight

    President & Chief Strategy Officer, Brädo Creative Insight

    Steve Nollau is President and Chief Strategy Officer of Brädo Creative Insight, a strategic marketing research agency and consultancy. Steve started on the strategic side of the ad agency business. His experience included 10 years at DMB&B as Senior VP Group Account Director, leading strategy for the Budweiser brand. In 1992, Steve switched to client side marketing, first at Taco Bell, Inc., as VP of Field Marketing and later at McDonald’s Corp., where he was VP of Marketing. In 2002, Steve partnered with Bob Cuneo to start Brädo Creative Insight.

    • Stop Writing Concepts Like Ads in GQ

      Tue. October 6, 2015
      11:15 AM to 12:00 PM
      CDT

      One of the most frustrating yet avoidable issues facing marketing researchers today is having a great strategic idea die because the concept it is being judged by is poorly written. Concepts are not ads, but they are often written like them. And when they are written from the client’s perspective, they will likely be compelling to the client but probably not so much to the customer. Learn how to write truly compelling concepts in this informative yet light-hearted session. This presentation aims to inspire all marketing researchers to never let a poorly written concept make it into a study ever again.

  • Lindsay Ogden

    Sr. Analyst, Digital Analytics Implementation, Vail Resorts

    Lindsay Ogden started in Drupal web dev in 2007. Since then she's worked in a wide variety of roles, currently serving as a digital analytics implementation specialist and data analyst for a large B2C hospitality company in Colorado.

    • Digital Analytics 201: Why Raw Numbers Don’t Tell the Whole Story

      Mon. October 5, 2015
      3:15 PM to 3:50 PM
      CDT

      Want to feel empowered to think critically and to call "caution" when you suspect a conclusion could be faulty? This session will inspire analysts and decision makers to learn more about rigorous and scientifically-sound analytical thinking. Data only tell us part of the story. When a metric is up by a few points, how do we know it's truly "improved"? Be prepared to think about stats, but don't worry — she did all the math for you already.

  • George Pappachen

    Executive Vice President, Global Strategy & Development; Managing Director, Ad Intel WW, Kantar Group

    George Pappachen is EVP of Strategy and Business Development for Kantar Media and Managing Director of Kantar’s Global Ad Expenditure operations.

    George works with Kantar Media’s executive management team to develop strategic plans, drive new digital business development, strengthen both existing and new third-party relationships and coordinate with Kantar Media’s affiliate countries.

    • Handling Practical Legal Compliance Challenges: A Privacy Officer Panel

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      A panel of privacy officers for major marketing research companies will discuss how to handle the practical, legal compliance challenges in any research organization or department, building respondent privacy into your operations and what threats and opportunities they see coming over the horizon as the research and privacy industries evolve.

  • Annie Pettit, Ph.D.

    Founder, Annie Pettit Consulting

    Annie is a well-known and sought-after market research consultant and conference speaker. Formerly she served as chief research officer of Peanut Labs and vice president, research standards at Research Now. Annie specializes in data quality, sampling and survey design, and social listening. She has published numerous refereed and industry articles. She won the 2014 ESOMAR Excellence Award for the Best Paper, 2014 MRIA Award of Outstanding Merit, 2013 ESOMAR Best Methodological Paper and the 2011 AMA David K. Hardin Award. 

    • Point-Counterpoint: What’s the Big Deal With Big Data? (Sponsored by L&E Research)

      Tue. October 6, 2015
      8:30 AM to 9:30 AM
      CDT

      CRC St. Louis Annie Pettit Marc Alley

      Many in the C-Suite think Big Data is the silver bullet to solve all of their organization’s informational needs. In this candid, debate-like discussion, Annie Pettit and Marc Alley will explore issues that corporate researchers face, including the data scientist’s view of the corporate researcher’s role, how to overcome common misconceptions about Big Data, what works and doesn’t when applying Big Data methodologies within existing insights departments’ accepted processes, how data scientists and traditional researchers can collaborate, key MR elements that need to be maintained when using Big Data and specific skills CRs might need in order to keep pace.

      Inspiring trend report: Retail Tech and the Changing World of How People Will Buy

      Thank you to L&E Research for sponsoring this keynote session!

  • Kyle Rhodes

    Sr. Manager, Shopper Insights, SAMSUNG Electronics America

    Kyle Rhodes is responsible for shopper insights for Samsung Electronics America's mobile division. For the past three years he's developed and led research programs to track the shopper along the path to purchase, uncovering insights surrounding the smartphone shopper experience to drive marketing strategies at carriers and retailers throughout the U.S. Prior to joining Samsung, Kyle held several consumer research and marketing roles at companies such as Pepsi, Frito-Lay, Cadbury-Schweppes and Mission Foods. 

    • Adding Mobile to the Research Toolkit: How Samsung Integrated Mobile Research to Understand a Product Launch*

      Tue. October 6, 2015
      9:45 AM to 10:30 AM
      CDT

      *Research Now paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      When a product launches, researchers are faced with challenges, opportunities, and choices to be made about how to evaluate the launch and provide actionable research to stakeholders. Find out how Samsung Mobile integrated various approaches in researching the launch of one of their iconic smartphones. Learn why and how mobile research was incorporated into the mix as well as best practices for leveraging mobile to conduct in-store research.

  • Namika Sagara – Sagara Consulting

    Behavioral Scientist and Consultant, Sagara Consulting

    Namika is a behavioral scientist and a consultant working with universities and companies to conduct research and apply academic insights from the field of behavioral economics, marketing, and consumer psychology to real-world practices. Her work has been published in prestigious peer-reviewed academic journals and also appeared in numerous media outlets, such as the Guardian and Science Daily. Dr. Sagara received B.S. and M.S. in Psychology and Ph.D.

    • Optional Course 2/2: Applying Behavioral Economics to Market Research Projects: 3 Applications

      Mon. October 5, 2015
      8:00 AM to 12:00 PM
      CDT

      Consider these critical market research questions: How can we encourage survey response honesty? How can we optimize pricing research accuracy? How can we get research participants to give us more accurate information when self-reporting behavior, especially future behavior? The field of Behavioral Economics has key lessons that address these important questions. Don’t miss this fun, fast-paced class for a precise look at how BE can be applied to market research quality improvements. Note: This class is designed for market researchers with at least eight years of experience with quantitative research.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

    • Optional Course 1/2: Applying Behavioral Economics to Market Research Projects: 3 Applications

      Sun. October 4, 2015
      1:00 PM to 5:00 PM
      CDT

      Consider these critical market research questions: How can we encourage survey response honesty? How can we optimize pricing research accuracy? How can we get research participants to give us more accurate information when self-reporting behavior, especially future behavior? The field of Behavioral Economics has key lessons that address these important questions. Don’t miss this fun, fast-paced class for a precise look at how BE can be applied to market research quality improvements. Note: This class is designed for market researchers with at least eight years of experience with quantitative research.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training: Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

  • Kelsy Saulsbury – Johnson & Johnson

    Sr. Manager, Strategic Insights + Analytics, Johnson & Johnson

    Kelsy Saulsbury is a Senior Manager at Johnson & Johnson Vision responsible for making real-time insights a reality. She focuses on designing agile research projects and exploring new methodologies that increase the speed to insights. Prior to joining Johnson & Johnson, Kelsy led Consumer Insights & Analytics for Schwan’s Home Service, where she developed a passion for creating research that focuses on the consumer experience.

     

    • Tiny Research, Big Impact: Hallmark on Doing More With Less

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Budget constraints trigger a focus on boiling down to what is absolutely essential and important. The lessons of creative downsizing found in the Tiny House trend can inspire us to look at both processes and methods, including triangulating multiple tiny sources. It's about getting really rigorous around prioritization and impact in delivering insights. In this talk, attendees will see a whole new spin on doing more with less. "Tiny" lets us approach downsizing not as a problem to deal with, but as a creative and energizing challenge to solve.

  • Garry Spinks

    Co-founder, Bug Insights

    Garry Spinks is the co-founder of Bug Insights, a marketing and human capital analytics firm. Bug Insights provides prescriptive analytics to help organizations make better business decisions and optimize the return on their investments in both the marketing and human resources space. Garry has over 17 years of experience consulting large corporations and C-Suite executives around the globe, providing advice on human capital issues, organizational effectiveness, business process improvement, strategy development, and financial management.

    • Leveraging Methodologies and Optimizing Your Product: How NRG Developed a Connected Home Solution

      Mon. October 5, 2015
      2:25 PM to 3:05 PM
      CDT

      Simply measuring customer preferences often results in wasted investment and failure to fully optimize a product. Learn new ways to think about optimizing your products and how cost can be introduced. This team designed a three-step process (best/worst conjoint study, internal education for the product team and design of the choice-based conjoint–CBC, study and portfolio optimization) to leverage methodologies, understand the current state and identify unmet stakeholder needs. Spoiler alert! The optimization step blends conjoint utility with cost in order to determine ideal products given customer preferences and the cost to deliver each unique product feature tested. This information is loaded into an online tool to test combinations of product features to understand how changes in the product make-up impact both preferences and cost.

  • Irene Stathakos

    Director, Market Insights, McCain Foods Canada

    Irene Stathakos serves as director of insights at McCain Foods Canada. With over ten years of experience in market research, Irene leverages a multitude of market research techniques and methodologies to uncover hidden consumer truths and unearth new and exciting opportunities for growth. Irene works closely with both external customers as well as the marketing and innovation teams at McCain, providing consumer and market insights to drive strategic and actionable decision making.

    • Revolutionizing the Building Blocks of Front End Innovation: The Applied Anthropological Approach

      Mon. October 5, 2015
      4:50 PM to 5:30 PM
      CDT

      Rather than focusing on the consumer as the expert and uncovering trends, learn to go deeper to produce longer-lasting insights. When you’re able to innovate by engaging intuitive human behavior, you create new spaces and products that become principal in consumers’ lives. In order to impact business strategy and improve the value of market research, we must harness consumers’ unarticulated emotions and latent, unmet needs for more intuitive product innovation.

  • William Stewart

    President & Founder, Povaddo

    William Stewart is the president and founder of Povaddo, a firm that specializes in global corporate affairs and issues management research. As a research consultant for the past two decades, he has accumulated vast experience helping organizations develop messages and strategies to navigate complex public policy and regulatory issues. Prior to launching Povaddo in 2009, William was the global head of research for FleishmanHillard, one the largest PR firms in the world. He started his research career at a political polling firm in Washington, D.C.

    • The Other Side of the House: Corporate Affairs Research vs. Market Research

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      In a sense, corporate affairs research moves beyond the consumer and into the realm of the general public, including corporate responsibility strategy, stakeholder engagement, corporate branding and communications, corporate social programs, public policy and legislative advocacy. Companies often bypass the in-house research team for this work. Does this make sense or not? This presentation will take participants on a tour of the other side of the house to explore how leading companies are using research to guide corporate affairs decisions and business strategy.

  • Greg Timpany

    Senior Competitive Intelligence Manager, Global Knowledge (Research Rockstar Instructor)

    For more than 20 years Greg Timpany has delved into the world of marketing, analytics and strategy. His expertise lies in the space between the structured world of IT and the creative, customer-focused needs of marketing. His thought leadership has been honed by practical application in B2B, B2C and the public sector.

    • Optional Course 2/2: Designing Device Agnostic Questionnaires

      Mon. October 5, 2015
      8:00 AM to 12:00 PM
      CDT

      Questionnaires: What types of questions and scales are treated differently by device type? Do participants treat Likert scales differently when on a smartphone versus a laptop? How about rank order and other scale types? What can we do in questionnaire design to make sure we are getting consistent results across device types? A great class for anyone wondering how to make sure mobile survey data isn’t skewing the overall data set. Note: this class is designed for market researchers with at least five years of experience with questionnaire design.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

    • Optional Course 1/2: Designing Device Agnostic Questionnaires

      Sun. October 4, 2015
      1:00 PM to 5:00 PM
      CDT

      Questionnaires: What types of questions and scales are treated differently by device type? Do participants treat Likert scales differently when on a smartphone versus a laptop? How about rank order and other scale types? What can we do in questionnaire design to make sure we are getting consistent results across device types? A great class for anyone wondering how to make sure mobile survey data isn’t skewing the overall data set. Note: This class is designed for market researchers with at least five years of experience with questionnaire design.

      Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!

      In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.

      Purchase two 4-hour courses

  • Sima Vasa – Infinity Squared Ventures

    Founder, Infinity Squared Ventures

    Sima Vasa is a multi-faceted business leader in the market research and analytics space whose broad range of expertise from P&L management, operations, business development, marketing, entrepreneurship and investment banking. Currently, Sima focuses on advising clients on overall business strategy, evaluation of strategic options, and execution of investment banking mandates through Oberon Securities, a middle market focused investment banking firm.

    • The State of Mobile Market Research: A Panel

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      Finding respondents to participate in surveys using traditional media became a huge challenge for the marketing research industry. Within the last decade, our industry altered its approach by seeking and embracing technologies and methodologies that have come to form the core body of mobile marketing research. Our esteemed panel will reveal technological breakthroughs in the near future that will impact this growing, worldwide marketing research discipline in both the quantitative and qualitative realms. Moderated by Dan Womack, PRC.

  • Dan Womack – Aflac

    Senior Manager, Insights, Aflac

    Dan is a consumer insights, marketing research and strategy leader with a robust Fortune 500 and full-service agency background. Creating and leading smart, highly effective teams that help organizations learn and grow is where he thrives.

    • The State of Mobile Market Research: A Panel

      Tue. October 6, 2015
      3:35 PM to 4:20 PM
      CDT

      Finding respondents to participate in surveys using traditional media became a huge challenge for the marketing research industry. Within the last decade, our industry altered its approach by seeking and embracing technologies and methodologies that have come to form the core body of mobile marketing research. Our esteemed panel will reveal technological breakthroughs in the near future that will impact this growing, worldwide marketing research discipline in both the quantitative and qualitative realms. Moderated by Dan Womack, PRC.

  • Scott Worthge

    Mobile Research Executive, Instantly, Inc.

    Scott Worthge currently is a mobile research executive with Instantly, Inc, and has been with the company from its start in late 2008 (as uSamp). Scott has more than 25 years of supplier-side market research experience, online quant being the focus.  In addition to his corporate research world, Scott has been an Instructor for the past ten years in UC Berkeley’s Extension program, teaching classes in Marketing Research and Strategic Brand Management.

    • Panel: Mobile Market Research - Your Questions Answered*

      Mon. October 5, 2015
      4:00 PM to 4:40 PM
      CDT

      *Instantly paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.

      How often have you heard that mobile market research is the next big thing? But are you left wondering…

      Just what mobile market research is? 

      What specific benefits it offers? 

      When and how it works best – or doesn’t work so well?

      These and other topics will be addressed, but with a twist.  The presenters are collecting what you want to learn more about in a brief survey of CRC attendees. The results will be presented and discussed, showcasing your priorities for tech, trends, applications, and whatever else you choose. Come see what you and your peers want to know most about mobile market research!   Take the Survey!

  • Tom Wujec

    Fellow, Autodesk

    One of the world's leading experts in innovation, creativity, and technology disruption, Wujec joined Autodesk in 2006 as a fellow, where he currently charts long-term strategy, introduces disruptive technologies and facilitates innovation practices internally as well as for leadership teams in many industries. 

    He has written and edited five books.

    • CONFERENCE BEGINS! How Better Meetings and Wicked Problem Solving Propel Research-Based Innovation (Sponsored by Quester)

      Mon. October 5, 2015
      1:00 PM to 2:15 PM
      CDT

      CRC St. Louis Tom Wujec TED

      Author and editor of five books, a fellow at software giant Autodesk, a veteran TED speaker and a pioneer in business visualization, Tom Wujec has efficient innovation figured out: we must employ wicked problem solving and hold better, more visual meetings that engage stakeholders in the data and swap push for pull, talk for make, and take for give. But what does that look like and how can you facilitate it? Learn proven approaches from Wujec’s award-winning work with Fortune 100 companies to encourage exploration, customer engagement, prototyping and innovation testing. Wujec will also illustrate simple ways to measure the return of innovation success, revealing immediately applicable principles whose brilliance lies in their powerful simplicity.

      Inspiring trend report: Extreme Personalization and the Maker Culture Movement

      Check Out one of Tom Wujec's TED Talks: Build a Tower, Build a Team

      Thank you to Quester for sponsoring this keynote session!

  • Andrew Zoota, Ph.D

    Senior Vice President, MarketVision Research

    Andrew has over 18 years experience in qualitative and quantitative research both on the supplier-side and client-side. He has experience conducting all types of research including retail, CPG, food and beverages and financial services. Andrew has a B.A. from Northern Arizona University in Psychology and an M.S. and Ph.D. in experimental psychology from Texas Christian University.

    • Hershey’s Innovative Program for Retail Concept Development

      Tue. October 6, 2015
      2:05 PM to 2:50 PM
      CDT

      Both retailers and manufacturers use shopper insights to guide their in-store and pre-store marketing concept decisions, but what’s lacking is a systematic and comprehensive program for measuring important touch points with shoppers. Hershey has worked with major retailers to develop concept benchmarks and score cards showing what works and what doesn't and to funnel every new concept decision through a shopper-centric program for evaluation. The program evolves with each new concept and has become an important part of helping Hershey and their retail partners enhance the shopping experience.