2015 Corporate Researchers Conference

Marketing Research Training Courses

For $499, choose two four hour courses to take in St. Louis.

When was the last time you set aside time to study one topic in depth? Here's a chance to do it twice. Sunday afternoon and Monday morning you'll spend four hours each on your choice of two topics for eight study hours. Attending CRC St. Louis? Don't worry! Courses end before the conference begins. 

Choose two of the following marketing research training courses:

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Finding the Low Hanging Fruit through Predictive Analytics – How to find your brand’s most attractive customers using predictive analytics. Upon completing this class, students will know how predictive analytics can be used to find a brand’s most attractive customers. Class content includes logistic regression, Hierarchical Bayes, and Latent class modeling. Students will learn how these techniques are used, the implications for questionnaire design and will review examples of related output and reporting. Attendees should have a solid foundation in basic statistics prior to taking this class.

Taught by Kathryn Korostoff, President, Research Rockstar, LLC

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Designing Device Agnostic Questionnaires – What types of questions and scales are treated differently by device type? Do participants treat Likert scales differently when on a smartphone versus a laptop? How about rank order and other scale types? What can we do in questionnaire design to make sure we are getting consistent results across device types? A great class for anyone wondering how to make sure mobile survey data isn’t skewing the overall data set. Note: this class is designed for market researchers with at least five years of experience with questionnaire design.
Taught by Greg Timpany, Senior Competitive Intelligence Manager, Global Knowledge (Research Rockstar Instructor)

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Storytelling That Maximizes Research Application – There's a secret sauce to why TED Talks are so popular. Take this class to learn the storytelling techniques that grab an audience’s attention and keep it. Students in this class will learn how to use research results to construct and tell a story. Starting with lessons in storytelling for executive audiences and ending with a practice exercise, students will find this four-hour class both fun and substantial. Class content includes storytelling examples, how to construct a story and how visuals can support storytelling (data visualization and infographics techniques). Both quantitative and qualitative research examples are used. Note: This class is designed for market researchers with at least five years of experience with research reporting and presentations.
Taught by Delanea Davis, Business Consultant & Market Research Expert, Solstice Strategy Partners LLC (Research Rockstar Instructor)

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Applying Behavioral Economics to Market Research Projects: 3 Applications – Consider these critical market research questions: How can we encourage survey response honesty? How can we optimize pricing research accuracy? How can we get research participants to give us more accurate information when self-reporting behavior, especially future behavior? The field of Behavioral Economics has key lessons that address these important questions. Don’t miss this fun, fast-paced class for a precise look at how BE can be applied to market research quality improvements. Note: This class is designed for market researchers with at least eight years of experience with quantitative research.
Taught by Namika Sagara, Ph.D., Behavioral Scientist and Consultant, Sagara Consulting (Research Rockstar Instructor)

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Quant Toolbox: Conjoint Analysis – Conjoint analysis is one of the most powerful quantitative tools available, but it can be overwhelming to researchers who don’t have experience with it. In this workshop, we’ll introduce conjoint analysis using simple examples that will allow you to understand how the process works. We’ll show you what conjoint analysis can do for you, teach you how to structure your conjoint analysis experiment and then walk you through how to interpret the results. And we’ll do it all with simple Excel spreadsheets and math you learned by third grade! Come join us to add conjoint analysis to your quant toolbox.
Taught by Aaron Hill, PRC, Vice President, Client Services, and Megan Peitz, Ingenuity Ambassador, Sawtooth Software

 

Ready to sign up?

Purchase two 4-hour courses