Using Insights to Address Public Affairs Challenges
This presentation will focus on several public affairs challenges we see in our firm for clients across a range of industries, and how we use research and insights to inform our thinking and the work we do. We will share some general challenges clients face in public affairs, including:
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Shifting Environment
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Litigation
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Political attacks
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Congressional hearings
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Pending regulation
For each challenge, we will share examples of the research approaches we’ve taken (including quantitative, qualitative, and digital analytics techniques) to ensure that our strategies and recommendations are backed by data and insights.
As work in public affairs isn't ONLY about challenges – this presentation will also take a look at using insights to create or leverage opportunities and build influence.
