Currently, most research companies and departments have User Research and Market Research operating separately. The problem is that the stakeholders are only getting half of the insights story at any given time. This presentation will suggest that these two disciplines work together to drive more holistic insights. The payoff is holistic problem solving, aligned cross-functional teams, and better customer experience that leads to higher returns.
Thursday, Sep. 19th, 2019
11:00am to 12:00pm EDT