Whether you’re PepsiCo or Ebay, video provides an authentic view into your customers’ lives, helping to answer what really influences decisions and behaviours. It is memorable, genuine and hard to ignore: it’s the inescapable truth that can’t be rationalized away like scores or charts. Traditionally this wealth of data came with an analysis headache and heavy time commitment, but technology allows you to efficiently manage multimedia content at scale.
Through LivingLens, Hall & Partners have unlocked the power of video to understand what people see, feel, think and do in real-time and in real context. This session shares some real-life examples, how by easily extracting meaning from multimedia content using AI and machine learning, Hall & Partners was able to turn rich video content into insights to help brands understand their customers to drive decision making and growth - across industry sectors and methodologies.
From novices to veterans of video research, this session has something for everyone. Learn new approaches, enhanced methodologies and best practices for navigating video insights in today’s world.