Researchers suffer constant pressure to demonstrate return on investment (ROI) and to do more with less.
When we were presented with an opportunity to conduct research to support a digital product in development, we saw an opportunity to push the envelope and leverage that research as industry thought leadership. Our project yielded two specific, high-value outcomes: internal use to inform decision making as well as external use to generate press and position our Media Group President as a thought leader.
Key takeaways we will share include:
- The importance of and how to gain buy-in up front with the your stakeholders
- The optimal way to engage primary and secondary stakeholders throughout a project
- Communicating findings for maximum impact through video and through real-world examples
Are you frequently in the position where you need to do more with less? To prove ROI on research initiatives? Let the experts from Cox Automotive help by sharing lessons learned and breakthrough thinking to kill two birds with one stone.