Consumer trust is the magic ingredient that enables all relationship-building initiatives by manufacturers and retailers. So in this post-truth era of "fake news" and "sponsored content" what shape is consumer trust in? This session will paint a picture of today's consumer trust landscape and provide a best practice roadmap for building trust-based consumer relationships.
We will explore through both generational and geographical lenses, comparing US consumers to their worldwide peers. This presentation will draw from a multitude of GfK shopper trend-watching resources including GfK FutureBuy, and GfK Consumer Life.