The research industry has a plethora of age old "best practices" that no longer serve many of today's marketing challenges. This presentation will provide ten rapid summaries of non-traditional approaches to today's research. Topics will include data source integration, multi-source consumer interviews, qual-quant learning integration, and more. This is ideal for anyone – from practitioners to data scientists – who want to see the possibilities.
Attendees will receive an overview of 10 fresh, creative and valid methodologies (via case study) solving for modern day marketing challenges that they can put into use tomorrow.
• 360 Market Structure: convergence of custom research, syndicated data, and category/trends decode
• Website experience research: connecting consumers' website-based behaviors with their POV via custom research (qual and quant)
• Need for speed: taking a product from infancy to launch in a quickly evolving environment with fast iterative learning