Qualitative research as we know it today is at the dawn of a major transformation.
Although traditional qualitative research can yield powerful insights into human behavior, companies increasingly turn to quantitative research instead. Why? In an era of speed and automation, qualitative is handicapped by slow and inefficient processes for data collection and analysis. Now, however, we are overcoming these challenges. And AI, mobile video, and wearable tech are leading the way.
In this session, we will explore how qualitative research methodology is benefiting from a digital transformation. Join us to learn best practices that enable companies to quickly dig down into the why behind consumer behavior.