Burke Workshop: Moving From Findings to Insights in the Next Generation of Reporting

Everyone is talking about insights: consumer insights, customer insights, insights titles, insights positions.
The list goes on and on, but there's a problem. The elephant in the room is that, as an industry, we have yet to agree on exactly what an insight is.
We have a solution for that and a way that will help you not only define what an insight is but learn how to leverage that insight to tell a story.
Come learn about the tools we use to help move from delivering findings to delivering insights.
We will use video examples and case studies to break down the insights discovery process into four steps that you can use to re-shape your presentations.
Speaker(s)
Friday, May. 20, 2016
2:30pm to 4:00pm MDT