2016 Insights & Strategies Conference May 18-20, 2016 in New Orleans

ISC2016

Burke Workshop: Moving From Findings to Insights in the Next Generation of Reporting

Everyone is talking about insights: consumer insights, customer insights, insights titles, insights positions.

The list goes on and on, but there's a problem. The elephant in the room is that, as an industry, we have yet to agree on exactly what an insight is.

We have a solution for that and a way that will help you not only define what an insight is but learn how to leverage that insight to tell a story.

Come learn about the tools we use to help move from delivering findings to delivering insights.

We will use video examples and case studies to break down the insights discovery process into four steps that you can use to re-shape your presentations.

Speaker(s)

  • Jim Berling

    Managing Director, The Burke Institute

    Jim is the Managing Director of the Burke Institute and a member of the senior management team at Burke, Inc. 

    He has been conducting research and consulting with clients on qualitative and quantitative research projects for more than 18 years. His primary area of expertise is in moderating, ideation and brainstorming, effective communication, turning insights into action through storytelling,  and online qualitative research for companies in the financial services, healthcare, industrial equipment, and consumer packaged goods industries.

See the full conference schedule
2016 Insights & Strategies Conference
Friday, May. 20, 2016
2:30pm to 4:00pm MDT