. . . Okay, maybe not 50 different shades, but certainly more than one.
In this interactive workshop, we'll look beyond traditional demographics and explore a bottom-up (rather than top-down) approach to understanding consumers.
We'll explore four different types of consumers — Lead Users, Creatives, Early Adopters, and Brand Advocates.
These groups form naturally around shared traits and preferences, the exact kind of commonalities that can spell gold for marketers . . . and market researchers.
We'll look at ways to identify members of each group plus the benefits of working with each and how best to collaborate with them.