Voice Assistants/Smart Devices are leading-edge technology becoming more prevalent in people’s everyday lives for information, utility, entertainment, and commerce.
There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce & Voice Technology when they are creating their omnichannel strategies.
However, given Voice Commerce is still in a nascent stage, research methodologies to learn and measure this new technology have not been fully established, so creativity and collaboration are critical between Insights teams and research suppliers.
Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings.
Mars Wrigley, on the forefront of Voice, along with their research partner, Radius Illumination, offer guidance on how they collaborated to build effective research that easily translated into compelling insights, “aha’s”, and clear direction for future Voice Commerce strategies.
- Where and how Voice is being used today
- How Voice Commerce & Voice Technology may be used to enhance a person’s shopping journey
- What market research tools and best practices can be used to ensure accurate and insightful learning on the complexities of Voice