At the intersection of psychology and technology lies the power to discover unparalleled insights into our audiences. Advances in neuroscience and behavioral economics now allow us unprecedented access to what’s happening in the minds of those we most want to reach.
Twitter has used it. As has Google. And Facebook. Nestle, Target and Unilever, too. How can creatives leverage these advances for optimal effect?
Learn how from Pranav Yadav, visionary CEO of Neuro-Insight. By using granular measurements of audience brain response when exposed to media and advertising, a new echelon of insights is now within grasp. What was once science fiction is now science fact. Come to see the do’s and don’ts to deliver creative that truly resonates.