RIVA 201 provides an experiential training environment for students to learn about focus groups and their context of qualitative marketing research. The focus of the course is on designing a clear research purpose statement, preparation of a clear and workable individualized guide, and executing and honing skills to conduct lively focus groups with respondents. Students will hone their skills through repeated tasks that build on one another, constant feedback, and coaching. Additionally, students take away a textbook full of examples and practical tips from actual research projects.
Monday, Jul. 23rd, 2018
10:00am to 7:00pm EDT