Radical Transparency: Navigating the New Era of Data Privacy
With data exploding at exponential rates, consumers are becoming savvier about their data, frustrated at a lack of transparency, and concerned that the industry isn’t doing enough about their privacy. And that can lead to lower participation rates, increased survey fraud, and heightened regulation. So what are we going to do about it? What do consumers expect and want us to do about it? What are organizations like Verizon doing to protect consumer data and ensure the trust of their customers, and how does that impact consumer insight?
This session explores groundbreaking new research on the consumer perspective – what consumers know, what they care about, and how researchers can collectively be trustworthy stewards of data. This national data privacy study from InnovateMR and Research Narrative, Inc. addresses topics such as:
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Consumer expectations, beliefs, and concerns about data privacy
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How both qualitative and quantitative market research are perceived, relative to other industries
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What types of data care consumers expect from us as an industry
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How consumers define and understand “transparency”
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What consumers consider appropriate remediation after a data breach
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Consumers’ perspectives on forthcoming regulation
This session will include a half hour presentation of these emerging insights, followed by a half hour panel discussion of what three different types of research teams (Research Narrative - a research agency, InnovateMR - a sample provider, and Visible – a mobile service subsidiary of Verizon) are doing to understand and address data privacy.
