For the last decade, the Fortune 500 has been responding to a wave of innovative, disruptive startups rethinking the rules of business.
Now, companies big and small are faced with an entirely new and unexpected disruptor where consumer behavior is dramatically changing and the stakes have never been greater.
In this new environment, Predicting The Turn takes on a new meaning. Today’s environment is one where we must be aware of the danger but recognize the opportunity.
No one knows exactly what the future will hold and this talk isn’t about bold – but baseless – predictions.
Instead, Predicting The Turn is about a framework on how we can approach the changes playing out in society, consider the Second Order Consequences for our companies, and recognize the opportunities that may come out of these difficult times.