Market researchers have the unique position of being close to the consumer—examining their behaviors, motivations, and needs at an up-close and personal level.
Data science, at first glance, seems to be almost too-focused on numbers, and less in touch with the uniquely human, and often quirky, side of insights. However, the gap between these two disciplines isn’t as wide as it may seem, and if applied wisely, these two fields actually complement one another in powerful and interesting ways.
Data science can easily be a part of your marketing research strategy.
In this session, data scientist Adam Lichtl, PhD, will examine practical use cases for data science in the consumer insights space. He will walk attendees through how data science can be applied in this ecosystem to allow brands to predict and assess the needs of their audiences by quantifying hidden segments, subtle trends, and outlying opportunities.
When layered with information at the individual consumer level, data science can be a powerful tool for ensuring successful outcomes for your brand.