The best insights arise when the analytics and market research functions are unified. Do these two functions speak with one voice in your environment? Or is there a disconnect?
It is perhaps natural for such a fracture to develop because analytics focuses on secondary data while market research focuses on primary research. But better unification is possible and we'll discuss how to achieve it:
- How do you interface with each function, particularly when different teams handle them?
- How do you best communicate findings with a single voice to internal customers, including senior management?
- What challenges arise when trying to unify and what tools and processes work best to overcome them?
In this highly interactive session, we'll show you how to mend the disconnects and boost the effectiveness of your research by bringing together disparate functions to speak as one.