Company leaders often focus too intently on sales and revenue-growth at the expense of making sure they’ve aligned the infrastructure needed to support that growth.
The result? Sales outpace the company’s ability to fulfill its promises.
Suddenly, product quality drops; employees get overwhelmed by rework; customers grow dissatisfied as commitments are missed; firefighting becomes the norm; top people run for the exits; and the company’s reputation tanks.
It’s not that Marketing did a poor job building demand, or Sales couldn’t close, or Engineering designed a lousy product. It’s that the organization’s cross-functional alignment was missing.
Make sure this scenario doesn't play out at your company. Guidance is here for CEOs and other senior leaders to create and align the internal strategies and structures needed to support external growth.