As the business model disruption of the pandemic passes the 1-year mark, companies and consumers continue to debate when we will return to normal. We believe this is the wrong way to frame this question, as the idea of “normal” will be forever different. Too much has changed, and consumers have changed too much. Not to mention that things always continue to advance, innovate, and change even without a pandemic. The question should be – what will normal look like next?
In our upcoming roundtable, Kantar will share a fresh take on how the marketplace will change over the next 5-7 years, hoping to spark a debate about the future. These forecasts will touch on generational challenges, urban planning and development, sustainability, and a few other critical topics to explore together.