Advancements in computational insight development and data science are reshaping what brands want to know.
What does it take to transform your research firm to meet these new demands? We'll find out from a leader who reinvented his market research agency into a data analytics firm during the past decade.
He will provide guidance on how market research firms can fund, staff, and strategize to make such a transition.
For those not interested in going that far, he'll share advice on how to partner and position your firm to take advantage of these new and still emerging opportunities.