Conducting effective and highly impactful mixed-method research can be done nimbly and cost-effectively. How? By really leveraging the power and flexibility of mobile video technology!
As researchers, we are often faced with the challenges of…
Broad research scope
Low recall in a habit-driven category
High time and labor demands for both respondent and researcher
Not-so-clear impact of research results
Learn how you can tackle these challenges by gathering in-the-moment qualitative feedback through video without forfeiting traditional, quantitative survey data. This methodology empowers respondents to be creative and candid through “self-administered IDI’s” while insights are simultaneously backed up by robust quantitative feedback. This allows you to bring to life that quantitative data we know your stakeholders love, but within UNREAL budget and timelines.
It’s a Win-Win-Win! For the customer, the end client, and you.