Insights professionals have long been adept at measuring traditional drivers of loyalty and experience. But how many understand the organizational influences on those very drivers? Researchers play an important role in helping leaders comprehend the power of their corporate purpose in shaping customer experience. In partnership with HBR Analytics, Gongos explored the relationship between purpose and its impact on the customer experience—and bottom line. In this session, learn what “customer-committed companies” do differently as they live out their purpose.