Behaviors evolve in ways both big and small. In our industry, we regularly monitor and measure the big changes. But what about the small?
We know that there’s more truth hiding in the small, every day gestures and workarounds. We know that there’s more truth than can easily be remembered and articulated.
True innovation comes from capturing and probing these small behaviors that can only be seen and heard in context.
Video is no longer the overwhelming beast it once was when it can be structured in a Visual Insight System where both the data points and the story matter. Empathy and insight development can work hand in hand to break through and let the best ideas emerge.
Hear from PepsiCo & Big Sofa Technologies how they tamed the complexity of observational video to deliver next level insights.