Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” and organic amplification across your key channels? You need to understand the uniqueness and synergies between communications channels, along with the data and evidence for multichannel campaigns.
Find out how to combine social analytics and media analytics for true 360-degree conversation intelligence. You’ll learn how to:
- Use insights to create campaigns that resonate across channels
- Discover stories in print and monitor them on social
- Identify trending stories on social that move into the broader media consciousness