IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

The Future of Innovation: Faster, Better Insights with AI

How do you develop knowledge about what your customers want? What if the customer insights you seek are in data you already have?

Join us to learn how machine learning continues to transform innovation. Applied Marketing Science, in collaboration with researchers at MIT, has developed a new way to uncover game-changing insights for innovation from existing content, including user forums, product reviews, discussion boards, and customer feedback, exposing those nuanced insights that traditional research might overlook.

Why Attend this Session? You will learn how to use machine learning to uncover critical, actionable insights quickly and inexpensively.

Key Takeaways:

  • With machine learning, you can answer your most pressing research questions faster and cheaper than ever before
  • Insights identified using machine learning are comprehensive — comparable in number and quality to those identified using traditional research methods
  • Where sufficient data exists, machine learning uses data at key moments of truth to identify important, infrequently mentioned insights that may not surface with traditional methods

 

Speaker(s)

  • Kristyn Corrigan – Applied Marketing Science

    Principal, Applied Marketing Science

    Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation practice. In her more than 13 years of consulting experience, she has helped dozens of companies worldwide to use customer insights to create more successful products, services, and customer experiences. In addition to her consulting work, Kristyn trains and coaches companies to create and implement their own in-house Insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
2:40pm to 2:55pm EDT