Dealing with clients was highlighted as one of the top ten challenges facing market research in a recent GRIT report.
Respondents shared that clients expect insights far too quickly and are demanding low-cost, scalable solutions to traditional approaches. The argument is that they aren’t skilled enough to understand the trade-offs between quality and speed.
But what do cutting edge clients really want from their agencies? And why?
This session is designed to pull back the curtain on the pressures facing corporate research departments and how this translates into demands on research suppliers.
Ultimately, the solution to this challenge is to determine how we can work together to remain relevant and thrive today and in the future.