Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.
There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.
Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.