In this fast-paced seminar, learn how industry veterans Eileen Campbell, Andrew Reid and Matt Kleinschmit are leveraging modern instant messaging services and reimagined qual & quant conversational-based research approaches to capture organic & immersive chat, voice & video-based insights at scale among an organic mobile community of Gen Z Fornite gamers.
In this session you will learn:
- How conversational insight approaches leverage modern messaging services instead of email to engage consumers and capture in-the-moment, immersive insights at the scale of large quantitative studies.
- How conversational techniques can be effective at revealing in-the-moment, ‘missing insights’ from unheard consumers.
- How modern conversational technology can be used to create more organic, authentic consumer engagement that encourages respondent participation and yields insights that drive maximum business impact.