Many corporate insights functions continue to feel the squeeze. As two heads of insights put it to us recently:
“Headcount has come down and if I go back a little further, essentially the team size and the budget have been almost halved over a six-year period. We became a convenient place to cut.”
“Research is their easiest thing to negate the need for because you haven’t really assessed the value of it in quantitative terms to say this is how much we’re actually benefiting from what we do.”
BUT, not all insights teams are in this situation:
“Over four years we’ve grown each year as a team, both in terms in the number of team members and also the amount of budget that we’ve got to work with. I would say that half of that is we are able to show a return on the money the business invests in us as a team, and half that we are able to show a return on investment in a more traditional, commercial sense.”
During this session, we will explore what successful insights leaders are doing to fight for and win a larger share of available resources. And we will highlight what agencies should be doing to help their clients grow their budgets and to become strategic business-value-generation partners.