There has never been a more exciting time to be an insights professional!
With the proliferation of data types, the sheer volume of data, and availability of modern technologies, there is an historic opportunity to generate customer and market insights at greater speed, volume and quality than ever before.
Join us on the journey taken by Microsoft's team to build a digitally transformed insights function. Follow the team's path from early vision to first steps to lessons learned.
This is a valuable look inside a progressive, evolving insights environment equipped to deliver maximum business value in the current digital age.