Insights-driven businesses will make $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight-driven businesses are coming after your customers and your top line. Is your organization equipped to win and capture this growth?
The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the seven decisions Salesforce made to transform into a customer-obsessed culture. A culture that puts the customer at the center of all decisions – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.
What do the execs in your corner office need to know about your customers? How do you listen to your customers in a way that drives meaningful action and measurable results? What setbacks can you anticipate along the way? In this session, you'll get insights to these questions and more.