Did you know that your digital campaigns often aren’t reaching the audiences you really want? Traditionally, digital targeting has typically relied on pre-built audiences and data products that infer preferences based on digital behaviors. But this approach often misses the mark, simply because the human judgements around what digital behaviors do (or do not) signal are sometimes imperfect. Additionally, there are often no digital behaviors that translate to attitudes or beliefs that brands want to target against. The reality is that online behavior alone can’t always give you the full picture. So how can you make sure you are reaching the audiences you really want?
Join us as we share how you can reach consumers online more effectively than traditional audience targeting solutions that currently dominate the market.
You’ll find out:
· Why traditional audience targeting solutions don’t always work
· How to avoid an over-reliance on inference and guessing
· How you can now reach curated segments of consumers based on their observed interests as well as purchase intent and preference