One of the largest sectors of the economy is in desperate need of insights professionals like us. Healthcare in the U.S. is going through profound changes, in particular the delivery of healthcare.
With costs spiraling, consumers are being asked to pay more and more of the healthcare bill. As a result of this increased cost sharing, consumers have increased expectations around convenience, customization, and customer service. Healthcare companies must now compete with other retail businesses, so new skills focused on consumer insights is also needed to safely navigate these changing waters.
In this presentation, we'll discuss the process needed to build a new consumer insights team using data science and behavioral economics. As with every industry, these skillsets can help organizations to make better decisions.
This changing healthcare environment also presents a massive opportunity for researchers to demonstrate the value of the insights function to businesses that have never had one.