While the talk of a cookieless world is endless on the Marketing/Ad Tech side, how does the retirement of cookies impact Consumer Insights and Digital Analytics – your work today and your work tomorrow? This session will bring this dynamic issue to life by presenting the facts through the vantage point of Insights & Analytics.
You will learn:
- What does cookieless mean for data professionals?
- What will the transition look like to a world when they cease to exist?
- How does this impact core insight and measurement areas such as consumer behavior analytics and attribution modeling?
- What role does AI play in post-cookie tracking and how can my expertise contribute to future tracking solutions?
- How do I effectively collaborate with my colleagues in Media and Marketing to become a partner in preparing for this new world?