Traditional ideation has a problem. Too many participants come to the table with preconceived ideas rather than being led by true consumer insights.
The best innovation comes from turning the old process on its head and using new technologies to create overnight prototypes.
Break with tradition and instead prioritize insight. Invite the customer. Fail fast. Win big.
. . . and did we mention that it's a lot cheaper?
This fast-paced presentation will discuss the folly of running innovation sessions without the voice of the customer. It will also introduce you to a new, exciting platform for taking two-dimensional ideas to three-dimensional reality and doing so in a matter of hours, not months.
Combining a passion for the power of consumer insights, proven innovation techniques, and the latest “maker” technology, you can create ideation sessions that colleagues relish, not dread.