Where Are All of My Homophobic Facebook Friends?
There's a reason we close a curtain behind us in the voting booth on Election Day. On Facebook, that curtain is wide open for everyone to see. And that changes everything.
This presentation combines large-scale survey data with qualitative social media research to explore how peer pressure and aspirational bias affect what we share online, particularly our political attitudes.
We start by sharing data about the disparity between the political and ideological make up of Facebook users and the volume of liberal and conservative information shared.
Then, we explore why certain viewpoints proliferate more rapidly across social media and how this is profoundly impacting the current political climate . . . and potentially the 2016 Election.
And, finally, we talk about the lessons that can be applied from this research to consumer market research and brand marketing.
