While challenged by value-thirsty consumers, to-the-death battling competition, and forever changing and disruptive environmental dynamics, our companies exist to find profitable and sustainable growth paths.
Our leadership wants marketplace insights more than ever, but are we connecting in a way that influences them?
We've seen bad company decisions made because leadership didn't quite understand or respect the voice of the customer. While we know how to conduct and teach excellence in research techniques, what's missing is a more complete understanding of how to elevate the role of insights in advancing better decisions.
To do this, we all — from first year analysts to the 30-year veteran directors — need to command strategic superhero powers.
At ISC, InsightsCentral President Carol Shea (a superhero in her own right) will teach five super powers and proven techniques to develop high-performing insights professionals plus tactics for fighting the evil forces that block strategic thinking and hinder successful outcomes. Join Carol in New Orleans as we fight for truth, justice, and the American way (through research, of course).
At this session learn:
- Five super powers to develop high-performing insights professionals.
- Tactics for fighting the evil forces that block strategic thinking, hindering successful outcomes.
- Proven techniques to develop junior superheroes.