Here's a simple fact – companies that genuinely understand and connect with customers outperform their competitors.
But what does a quality connection feel like from the customer's point of view?
Customer Quotient™ – or CQ™ – is our innovative approach to measuring what customers, not companies, really value. Want to know what draws customers to certain brands? Want to learn what an emotional blueprint of a customer looks like? CQ™ can help.
This session will include a discussion with Caryn Akons, Senior Vice President, Industry and Consumer Insights for Citi Retail Services, a leader in the payments industry.
The best customers are those who feel smart and proud for being customers. You can create those kinds of customers by engaging in meaningful dialogue, building empathy, developing relevant products and services, and improving the customer experience.
Join us to learn more.